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SEC Comment Letter for Avery Dennison (AVY) — Jun 24, 2015

Avery Dennison Corp
Date: June 24, 2015 · CIK: 0000008818 · Accession: 0000000000-15-033263

AI Filing Summary & Sentiment

Date
January 3, 2015
Author
/s/ Cecilia Blye
Form
UPLOAD
Company
Avery Dennison Corp

Letter

June 2 4, 2015 Via E -mail Mitchell R. Butier President, Chief Operating Officer and Chief Financial Officer Avery Dennison Corporation 207 Goode Avenue Glendale, CA 91203

Re: Avery Dennison Corp oration Form 10-K for the Fiscal Year Ended January 3, 2015 Filed February 25 , 2015 File No. 1-7685

Dear Mr. Butier :

We have limited our review of your filing to your contacts with countries that have been identified as state sponsors of terrorism, and we have the following comments. Our review with respect to this issue does not preclude further review by the Assistant Director group with respect to other issues. In our comments , we ask you to provide us with information so we may b etter understand your disclosure.

Please respond to these comments within ten busine ss days by providing the requested information or advis e us as soon as possible when you will respond. If you do not believe our comments apply to your facts and circumst ances, please tell us why in your response.

After reviewing your response to these comments, we may have additional comments.

General

1. In your letter to us dated September 30, 2011, you discussed contacts with Syria. As you are aware, Syria is design ated by the State Department as a state sponsor of terrorism and is subject to U.S. economic sanctions and export controls. Please describe to us the nature and extent of your past, current, and anticipated contacts with Syria since your 2011 letter, if any, whether through subsidiaries, affiliates, distributors, resellers or other direct or indirect arrangements. You should describe any products, components, technologies or services you have provided to Syria, directly or indirectly, and any agreements, commercial arrangements, or other contacts with the Syrian government or entities it controls.

2. Please discuss the materiality of any contacts with Syria you describe in response to the comment above, and whether those contacts constitute a material inve stment risk for your security holders. You should address materiality in quantitative terms, including the

Mitchell R. Butier Avery Dennison Corporation June 2 4, 2015 Page 2

approximate dollar amounts of any associated revenues, assets, and liabilities for the last three fiscal years and the subsequent interim period . Also, address materiality in terms of qualitative factors that a reasonable investor would deem important in making an investment decision, including the potential impact of corporate activities upon a company’s reputation and share value. As you know, var ious state and municipal governments, universities, and other investors have proposed or adopted divestment or similar initiatives regarding investment in companies that do business with U.S. - designated state sponsors of terrorism. You should address the potential impact of the investor sentiment evidenced by such actions directed toward companies that have operations associated with Syria.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filing to be certain that the filing includes the information the Securities Exchange Act of 1934 and all applicable Exchange Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclosure, they are responsible for th e accuracy and adequacy of the disclosures they have made.

In responding to our comments, please provide a written statement from the company acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the filing;

 staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filing; and

 the company may not assert staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

You may contact Jennifer Hardy, Special Counsel, at (202) 551 -3767 or me at (202) 551 - 3470 if you have any questions about the comments or our review.

Sincerely,
/s/ Cecilia Blye

Show Raw Text
June 2 4, 2015

Via E -mail
Mitchell R. Butier
President, Chief Operating Officer and Chief Financial Officer
Avery Dennison Corporation
207 Goode Avenue
Glendale, CA 91203

 Re: Avery Dennison  Corp oration
  Form 10-K for the Fiscal Year Ended January 3, 2015
  Filed February 25 , 2015
  File No. 1-7685

Dear Mr. Butier :

We have limited our review of your filing to your contacts with countries that have been
identified as state sponsors  of terrorism, and we have the following comments.  Our review with
respect to this issue does not preclude further review by the Assistant Director group with respect
to other issues.   In our comments , we ask you to provide us with information so we may b etter
understand your disclosure.

Please respond to these comments  within ten busine ss days by providing the requested
information or advis e us as soon as possible when you will respond.  If you do not believe our
comments apply to your facts and circumst ances, please tell us why in your response.

After reviewing your response to these  comments, we may have  additional comments.

General

1. In your letter to us dated September 30, 2011, you discussed contacts with Syria. As you
are aware, Syria is design ated by the State Department as a state sponsor of terrorism and
is subject to U.S. economic sanctions and export controls.   Please describe to us the
nature and extent of your past, current, and anticipated contacts with Syria since your
2011 letter, if any, whether through subsidiaries, affiliates, distributors, resellers or other
direct or indirect arrangements.  You should describe any products, components,
technologies or services you have provided to Syria, directly or indirectly, and any
agreements,  commercial arrangements, or other contacts with the Syrian government or
entities it controls.

2. Please discuss the materiality of any contacts with Syria you describe in response to the
comment above, and whether those contacts constitute a material inve stment risk for your
security holders.  You should address materiality in quantitative terms, including the

Mitchell R. Butier
 Avery Dennison Corporation
 June 2 4, 2015
 Page 2

 approximate dollar amounts of any associated revenues, assets, and liabilities for the last
three fiscal years and the subsequent interim period .  Also, address materiality in terms of
qualitative factors that a reasonable investor would deem important in making an
investment decision, including the potential impact of corporate activities upon a
company’s reputation and share value.  As you know, var ious state and municipal
governments, universities, and other investors have proposed or adopted divestment or
similar initiatives regarding investment in companies that do business with U.S. -
designated state sponsors of terrorism.  You should address the potential impact of the
investor sentiment evidenced by such actions directed toward companies that have
operations associated with Syria.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure
in the filing to be certain that the filing includes the information the Securities Exchange Act of
1934 and all applicable Exchange Act rules require.   Since the company and its management are
in possession of all facts relating to a company’s disclosure, they are responsible for th e accuracy
and adequacy of the disclosures they have made.

 In responding to our comments, please provide  a written statement from the company
acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the filing;

 staff comments or changes to disclosure in response to staff comments do not foreclose
the Commission from taking any action with respect to the filing; and

 the company may not assert staff comments as a defense in any proceeding initiated by
the Commission or any person under the federal securities laws of the United States.

You may contact Jennifer Hardy, Special Counsel, at (202) 551 -3767 or me at (202) 551 -
3470 if you have any questions about the comments or our review.

Sincerely,

 /s/ Cecilia Blye

Cecilia Blye, Chief
Office of Global Security Risk

cc:  Susan C. Miller
  Senior Vice President, General Counsel and Secretary
  Avery Dennison Corp.

Mitchell R. Butier
 Avery Dennison Corporation
 June 2 4, 2015
 Page 3

   Amanda Ravitz
  Assistant Director
 Division of Corporation Finance