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SEC Comment Letter for ECOLAB INC. (ECL) (CIK 0000031462) (ECL) — May 10, 2013

ECOLAB INC. (ECL) (CIK 0000031462)
Date: May 10, 2013 · CIK: 0000031462 · Accession: 0000000000-13-025957

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
May 10, 2013
Author
/s/ Terence O ’Brien
Form
UPLOAD
Company
ECOLAB INC. (ECL) (CIK 0000031462)

Letter

May 10, 2013 Via E -mail Mr. Daniel J. Schmechel Chief Financial Officer Ecolab Inc. 370 Wabasha Street North St. Paul, MN 55102

Re: Ecolab Inc. Form 10 -K Filed February 26 , 2013 File No. 1 -9328

Dear Mr. Schmechel :

We have reviewed your filing and have the following comments. We have limited our review to only your financial statements and related disclosures and do not intend to expand our review to other portions of your document . In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by providing the requested information, or by advising us when you will pr ovide the requested response. If you do not believe our comments apply to your facts and circumstances, please tell us why in your response.

After reviewing the information you provide in response to these comments, we may have additional comments.

Annual Report

Management’s Discussion and Analysis, page 9

Results of Operations, page 14

1. You state on page 10 in the Executive Summary you used new products, among other things, to leverage margins and deliver a strong earnings gain and on page 11 that you were successful introducing several new products across your legacy platforms. Please revise future filings to quantify and discuss the extent to which new products/product line launches have impacted revenues and gross and operating margins.

Mr. Daniel J. Schmechel Ecolab Inc. May 10, 2013 Page 2

Goodwill and Other Intangible Assets, page 34

2. You state that the current year goodwill impairment review incorporated the new qualitative assessment guidance but that supplemental quantitative procedures were performed on the EMEA reporting unit given the European eco nomic conditions as well as the Global Water, Global Paper and Global Energy reporting units given the recent closing of the merger with Nalco . In the paragraph that follows, you discuss that the estimated fair value exceeded the carrying value of the Glob al Water, Global Paper and Global Energy reporting units by “a low margin as these separate reporting units were acquired on December 1, 2011 when the carrying value equaled the fair value .” However, it does not appear you address the EMEA reporting unit. Please tell us the headroom between the estimated fair va lue over carrying value for EMEA and provide a discussion of the specific events, trends and/or circumstances that could have a continued negative effect on EMEA’s estimated fair value. In future fil ings, as goodwill is 96 % of tota l equity as of December 31, 2012, if you have determined that the estimated fair values for your remaining reporting units substantially exceed carrying values, please disclose that determination.

13. Research Expenditures, page 50

3. Please revise future filings to disclose to the extent material the amount of customer - sponsored rese arch relating to the development of new products or improvement of existing products. Refer to Item 101(C)(1)(xi) of Regulation S -K.

Form 10 -Q for the period ended March 3 1, 2013

2. Special (Gains) and Charges, page 9

4. Please revise future filings to provide all of the disclosures required by SAB Topic 5.P.4. Specifically, please quantify the savings you expect to realize from the Combined Restructuring Plan and the perio d the effects are expected to be realized . Subsequently, disclose whether you have realized the anticipated savings.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filing to be certain that the filing includes the information the Securities Exchange Act of 1934 and all applicable Exchange Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

In responding to our comments, please provide a written statement from t he company acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the filing;

Mr. Daniel J. Schmechel Ecolab Inc. May 10, 2013 Page 3

 staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with res pect to the filing; and

 the company may not assert staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

You may contact Jenn Do at (202) 551-3743 , or me at (202) 551-3355 if you have questions regarding comments on the financial statements and related matters.

Sincerely,
/s/ Terence O ’Brien

Show Raw Text
May 10, 2013

Via E -mail
Mr. Daniel J. Schmechel
Chief Financial Officer
Ecolab Inc.
370 Wabasha Street North
St. Paul, MN 55102

Re: Ecolab  Inc.
  Form 10 -K
Filed February 26 , 2013
File No. 1 -9328

Dear Mr. Schmechel :

We have reviewed your filing  and have the following comments.  We have limited our
review to only your financial statements and related disclosures and do not intend to expand our
review to other portions of your document . In some of our comments, we may ask you to provide
us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by providing the requested
information, or by advising us when you will pr ovide the requested response.   If you do not
believe our comments apply to your facts and circumstances, please tell us why in your response.

After reviewing the information you provide in response to these  comments, we may
have  additional comments.

Annual Report

Management’s Discussion and Analysis, page 9

Results of Operations, page 14

1. You state on page 10 in the Executive Summary you used new products, among other
things, to leverage margins and deliver a strong earnings gain and on page 11 that you
were successful introducing several new products across your legacy platforms. Please
revise future filings to quantify and discuss the extent to which new products/product line
launches have impacted revenues and gross and operating margins.

Mr. Daniel J. Schmechel
Ecolab  Inc.
May 10, 2013
Page 2

 Goodwill and Other Intangible Assets, page 34

2. You state that the current year goodwill impairment review incorporated the new
qualitative assessment guidance but that supplemental quantitative procedures were
performed on the EMEA reporting unit given the European eco nomic conditions as well
as the Global Water, Global Paper and Global Energy reporting units given the recent
closing of the merger with Nalco . In the paragraph that follows, you discuss that the
estimated fair value exceeded the carrying value of the  Glob al Water, Global Paper and
Global Energy  reporting units by “a low margin  as these separate reporting units were
acquired on December  1, 2011 when the carrying value equaled the fair value .” However,
it does not appear you address the EMEA reporting unit. Please tell us the headroom
between the estimated fair va lue over carrying value for EMEA  and provide a  discussion
of the specific events, trends and/or circumstances that could have a continued negative
effect on EMEA’s estimated fair value.  In future fil ings, as goodwill is 96 % of tota l
equity as of December 31, 2012, if you have determined that the estimated fair values for
your remaining reporting units substantially exceed carrying values, please disclose that
determination.

13. Research Expenditures, page 50

3. Please revise future filings to disclose to the extent material the amount of customer -
sponsored rese arch relating to the development of new products or improvement of
existing products. Refer to Item 101(C)(1)(xi) of Regulation S -K.

Form 10 -Q for the period ended March 3 1, 2013

2. Special (Gains) and Charges, page 9

4. Please revise future filings to provide all of the disclosures required by SAB Topic 5.P.4.
Specifically, please quantify the savings you expect to realize from the Combined
Restructuring Plan and the perio d the effects are expected to be realized .  Subsequently,
disclose whether you have realized the anticipated savings.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure
in the filing to be certain that the filing includes the information the Securities Exchange Act of
1934 and all applicable Exchange Act rules require.   Since the company and its management are
in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy
and adequacy of the disclosures they have made.

 In responding to our comments, please provide  a written statement from t he company
acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the filing;

Mr. Daniel J. Schmechel
Ecolab  Inc.
May 10, 2013
Page 3

  staff comments or changes to disclosure in response to staff comments do not foreclose
the Commission from taking any action with res pect to the filing; and

 the company may not assert staff comments as a defense in any proceeding initiated by
the Commission or any person under the federal securities laws of the United States.

You may contact Jenn Do at (202) 551-3743 , or me at (202) 551-3355  if you have
questions regarding comments on the financial statements and related matters.

Sincerely,

 /s/ Terence O ’Brien

Terence O’Brien
Branch Chief