SEC Comment Letter for FAMILY ROOM ENTERTAINMENT CORP (CIK 0000049444) — Jan 19, 2005
FAMILY ROOM ENTERTAINMENT CORP (CIK 0000049444)
Date: Jan. 19, 2005 · CIK: 0000049444 · Accession: 0000000000-05-003153
AI Filing Summary & Sentiment
File numbers found in text: 333-121628
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January 19, 2005
Mail Stop 0305
George Furla
Chief Executive Officer
Family Room Entertainment Corporation
8530 Wilshire Blvd, Suite 420
Beverly Hills, CA 90211
Re: Family Room Entertainment Corporation
Form SB-2 filed December 23, 2004
File No. 333-121628
Dear Mr. Furla:
We have reviewed your filing and have the following comments.
Where indicated, we think you should revise your document in
response
to these comments. If you disagree, we will consider your
explanation as to why our comment is inapplicable or a revision is
unnecessary. Please be as detailed as necessary in your
explanation.
In some of our comments, we may ask you to provide us with
supplemental information so we may better understand your
disclosure.
After reviewing this information, we may or may not raise
additional
comments.
The purpose of our review process is to assist you in your
compliance with the applicable disclosure requirements and to
enhance
the overall disclosure in your filing. We look forward to working
with you in these respects and welcome any questions you may have
about our comments or any other aspect of our review. Feel free
to
call us at the telephone numbers listed at the end of this letter.
Form SB-2``
General
1. We note that you intend to register 49,375,000 shares of common
stock that are issuable upon conversion of an aggregate $2,000,000
in
convertible debentures issued in connection with a November 2004
financing involving the selling security holder, Longview Equity
Fund. We also note that in your footnote disclosure to the
calculation of registration fee table, you indicate that the
conversion feature includes a 50% reserve and a one year interest
at
a fixed conversion price of $.15 per share at the investor`s
election
or at Family Room Entertainment`s election. Please explain.
``Cover Page
2. Please tell us why you refer to 15,635,000 reserve shares on
the
cover page and 18,125,000 reserve shares in your offering section.
3. Please further organize the disclosure in this section to
comply
with the requirements of Rule 421(d) of Regulation C.
Prospectus Summary, pages 1 - 7
`4. We believe that you should be able to describe your activities
more precisely than you do. Your activities appear to require
less
than a $1 million in revenue and less than $300 in cash as of your
most recent audited year. That does not seem like a lot for "key
aspects of motion picture entertainment, including production,
production services, finance and distribution." Either revise to
more closely describe what you do or supplementally advise us how
you
are able to do the broader description on your budget.
5. We suggest that you disclose here that you have a total of six
employees to help provide a context for the discussion of your
subsidiaries.
6. Also disclose the amount of revenues and income/loss
attributable
to each subsidiary for the past audited period.
7. When you discuss your revenues and income/loss, please also
disclose the fact that your principals are not drawing salaries to
help put those numbers in context.
```Risk Factors, page 6
8. Please discuss the risks of dilution to existing stockholders.
The production, completion and distribution of feature films
require
a significant amount of capital, page 6
9. Please quantify the average amount needed for each of these
categories for a typical Hollywood film so that investors can
gauge
your ability to perform these functions.
Risks related to our stock, page 8
Please add a risk that your method of funding by issuing debt that
converts at either a fixed low price or at a discount may have the
effect of setting a ceiling on your stock as investors convert and
sell in large amounts. 10.
Dilution - page 9
11. Supplementally demonstrate how you obtained each of the per
share
figures included in your dilution table. Specifically, please
show
us your computation of net tangible book value before and after
the
offering, both at gross and on a per share basis. Illustrate how
you
derived the $1,766,139 net proceeds received from the sale.
Indicate
the number of outstanding common shares assumed to be outstanding
before and after the offering. Finally, please tell us what the
"Offering Price per share of Common Stock" represents. We may
have
further comment upon review of your response.
Use of Proceeds, page 24
12. We note that you plan to use approximately $2.9 million to
purchase acquisition rights and or for independent film
productions.
To the extent feasible, please provide disclosure as required by
Instruction no. 2 of Item 504 of Regulation S-B.
```Management`s Discussion and Analysis, pages 35
Liquidity and capital resources, page 14
Please quantify your cash requirements for the next twelve months
and
for longer than one year. 13.
14. We note your discussion that management believes that your
current assets will be sufficient to meet operating expenses and
capital expenditures. We also note that you state on page 16 that
the
Company`s work force is expected to remain at the same level over
the
next twelve months. The Company has not generated cash from
operations during the two years ended June 30, 2004, incurred
approximately $3 million in S,G&A expenses for the year ended June
30, 2004, and has approximately $425 thousand in current assets at
September 30, 2004 as well as financing of approximately $1.7
million
as of November 17, 2004. It is not clear to the reader how you
intend
to finance operations for at least the next twelve months given
the
conditions noted above. Management`s Discussion and Analysis is
intended to provide a narrative explanation of a company`s
financial
statements that enables investors to see the company through the
eyes
of management and should provide the context within which the
financial statements should be analyzed, including known trends,
events, demands, and uncertainties that are reasonably likely to
have
a material effect on financial condition or operating performance.
In
particular, the Liquidity and Capital Resources section should
emphasize your planned needs for cash required and sources of
cash.
Please expand your discussion in this area to include a discussion
of
the following:
* The amounts considered to be fixed on-going costs of the
business
and how management intends to finance those costs.
* The amounts you believe will be required to be raised to fund
the
business. This should also include any plans that address the need
for funds to finance future filmed entertainment acquisition
* Include a discussion that incorporates the most important
matters
on which you focus in evaluating financial condition and operating
performance.
* MD&A should not be merely a restatement of financial statement
information in narrative terms. Accordingly, provide a discussion
of
why the material items noted in the cash flows discussion changed
in
the manner that they did during the periods presented.
Our Business, page 18
15. Please clarify and expand disclosure to provide more specific
information on the following statements:
- Technological developments...could make competing delivery
systems
economically viable and could significantly impact the home video
market and generally, as a consequence, FMLY`s home video
revenues.
- New Technologies, page 23. However, as a holder of
entertainment
copyrights, the FMLY monitors these new media possibilities.
- FMLY Feature Film Production, page 24. Define "gap" financing
and
"completion bonds."
`
FMLY Feature Film Production, page 24
16. Quantify the percentage of your revenues attributable to each
of
the tasks you mention in the third sentence of this section.
17. Revise the table that begins on page 25 into separate tables
based on what function you performed and disclose the percentage
of
revenues or dollar amount you received from each.
18. Revise the first bullet on page 26 to explain why you believe
the
film will not have an overall positive impact on your bottom line.
19. We note that the third bullet point on page 26 refers to "our"
latest Steven Seagul action picture. Please revise to clarify
precisely how it is "your" picture. Do you mean that you will get
100% of the profits after salaries are paid? Similarly revise
each
bullet which might confuse an investor because of ambiguous
language,
in event that you will receive less than 100% of the profits from
the
film you name.
20. Revise the fourth bullet to disclose the amount you received
from
the completion of the first cycle of distribution of the two
films.
Executive Compensation, page 37
21. Please indicate that you are also providing information for
fiscal year 2002 as your tables illustrate.
22. Please revise to remove references to "missing graphic
reference"
and provide the omitted footnote disclosure.
Certain Relationships and Related Transactions, page 39
23. For the following, please revise to disclose the name of the
person, their relationship to you, the nature of the person`s
interest in the transaction and the amount of such interest
relating
to the producer fees and certain contractual agreements with third
party film producers during:
- the six months ending December 31, 2002;
- three months ended September 30, 2003;
- and fiscal year ending June 20, 2004,
Selling Shareholders, page 40
``````````````24. Please reconcile the disclosure indicating that
you
will not receive any proceeds from the exercise of the warrants
with
your statements on page 10 where you state that if the warrants
are
exercised, the maximum proceeds you will receive are $3,900,000.
Recent Sales of Unregistered Securities, page 47
25. For each transaction you describe as deemed to be exempt under
Section 4(2) of the Securities Act of 1933 or Rule 506 of
Regulation
D as a sale of securities not involving a public offering,
describe
the facts relied upon to make the exemption available.
Financial Statements
Note 3. Accounts Receivable, page F-14
26. Supplementally explain the specific nature of the accounts
receivable. Exactly what did your customer acquire from you? In
this regard, it appears that you recorded an $82,500 reserve
balance
against a customer receivable in fiscal 2003. Please
supplementally
explain why this reserve was necessary, and describe the reasons
that
you continue to do business with that same customer in fiscal
2004.
Notes to the Consolidated Financial Statements
Film Costs and Revenue - page F-16
27. The amount of royalty revenue is material and represents
approximately 50% of revenue for the year ended June 30, 2004.
Please
expand your revenue recognition policy to separately address
royalty
revenue and any other ancillary revenue streams that are material
or
are expected to be material in the near future.
Related Party Transactions - page F24
28. We noted that the Company`s CEO and COO share producers fees
with
the Company and that these amounts are not included in the
financial
statements of the Company. It appears that these amounts should be
recorded as both revenue to the Company and compensation to the
employees, at a minimum. Please supplementally describe to us your
rationale for this accounting.
Note 4. Film Costs, pages F-14 and F-15
29. We assume that these schedules pertain exclusively to
theatrical
films as contemplated by paragraph 52 of SOP 00-2. Please revise
the
filing to clarify.
30. You appear to have transferred film costs from the "Released"
column to the "Pre-Production" column in fiscal 2004.
Supplementally
explain why such a transfer would be necessary. Was there any
related impact upon film cost amortization and/or write-offs? Why
or
why not?
31. Please discuss the events and circumstances that resulted in
each
of the individually significant project write offs recorded in
fiscal
2003 and 2004. Indicate the stage of development of each such
project and whether any related costs remained on your books.
******
As appropriate, please amend the registration statement in
response to these comments. You may wish to provide us with
marked
copies of the amendment to expedite our review. Please furnish a
cover letter with your amendment that keys your responses to our
comments and provides any requested supplemental information.
Detailed cover letters greatly facilitate our review. Please
understand that we may have additional comments after reviewing
your
amendment and responses to our comments.
We urge all persons who are responsible for the accuracy and
adequacy of the disclosure in the filings reviewed by the staff to
be
certain that they have provided all information investors require
for
an informed decision. Since the company and its management are in
possession of all facts relating to a company`s disclosure, they
are
responsible for the accuracy and adequacy of the disclosures they
have made.
Notwithstanding our comments, in the event the company
requests
acceleration of the effective date of the pending registration
statement, it should furnish a letter, at the time of such
request,
acknowledging that
* Should the Commission or the staff, acting pursuant to delegated
authority, declare the filing effective, it does not foreclose the
Commission from taking any action with respect to the filing;
* The action of the Commission or the staff, acting pursuant to
delegated authority in declaring the filing effective, does not
relieve the company from its full responsibility for the adequacy
and
accuracy of the disclosure in the filing; and
* The company may not assert this action as a defense in any
proceeding initiated by the Commission or any person under the
federal securities laws of the United States.
In addition, please be advised that the Division of
Enforcement
has access to all information you provide to the staff of the
Division of Corporation Finance in connection with our review of
your
filing or in response to our comments on your filing.
We will consider a written request for acceleration of the
effective date of the registration statement as a confirmation of
the
fact that those requesting acceleration are aware of their
respective
responsibilities under the Securities Act of 1933 and the
Securities
Exchange Act of 1934 as they relate to the proposed public
offering
of the securities specified in the above registration statement.
We
will act on the request and, pursuant to delegated authority,
grant
acceleration of the effective date.
We direct your attention to Rules 460 and 461 regarding
requesting acceleration of a registration statement. Please allow
adequate time after the filing of any amendment for further review
before submitting a request for acceleration. Please provide this
request at least two business days in advance of the requested
effective date.
You may contact Robert Perdue, Staff Accountant, at (202)
824-
5536 or Margery Reich, Review Accountant at (202) 942-1839 if you
have questions regarding comments on the financial statements and
related matters. Please contact Johanna Vega Losert, Attorney-
Advisor, at (202) 942-2931 or the undersigned at (202) 942-1850
with
any other questions.
Regards,
Max Webb
Assistant Director
cc: via facsimile: 949-851-9262
Owen Naccarato, Esq.
Naccarato & Associates
18301 Von Karman Avenue, Suite 430
Irvine, California 92612
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Family Room Entertainment Corporation
January 19, 2005
Page 8
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