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SEC Comment Letter for KROGER CO (KR) (CIK 0000056873) (KR) — Sep 7, 2016

KROGER CO (KR) (CIK 0000056873)
Date: Sept. 7, 2016 · CIK: 0000056873 · Accession: 0000000000-16-091720

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
September 7, 2016
Author
/s/ William H. Thompson
Form
UPLOAD
Company
KROGER CO (KR) (CIK 0000056873)

Letter

Mail Stop 3561 September 7, 2016 W. Rodney McMullen Chairman of the Board and Chief Executive Officer The Kroger Co. 1014 Vine Street Cincinnati, Ohio 45202

Re: The Kroger Co. Form 10-K for Fiscal Year Ended January 30, 2016 Filed March 29 , 2016 Form 8 -K Filed June 16, 2016 File No. 1 -00303

Dear Mr. McMullen :

We have reviewed your filing and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to these comments within ten busine ss days by providing the requested information or advis e us as soon as possible when you will respond. If you do not believe our comments apply to your facts and circumstances, please tell us why in your response.

After reviewing your response to these comments, we may have additional comments.

Form 10 -K for Fiscal Year Ended January 30, 2016

Notes to Consolidat ed Fi nancial Statements

Note 1. Accounting Policies

Segments, page 46

1. We note that you have aggregated all of your operating divisions into a single reportable segment, which you refer to as your retail operations. Please tell us the basis of organization of your operating divisions; for example, whether management has chos en to organize the entity around differences in products and services, store type or format or geographic areas. Please also tell us how you have complied with the requi rement in ASC 280 -10-50-21.a. to disclose this information.

W. Rodney McMullen The Kroger Co. September 7 , 2016 Page 2

2. We note you have iden tified your Chief Executive Officer (CEO) as the chief operating decision maker (CODM). This appears to be a change from the prior year, when you identified the Chief Executive Officer, together with the Chief Operating Officer, as CODM. Please tell us t he reasons for the change in your determination of the CODM. We also note there is no longer a named executive officer with the title of Chief Operating Officer, but there is now a new named executive officer title called Executive Vice President (EVP) of Retail Operations. Please describe and compare and contrast the historical role of the Chief Operating Officer and the current role of the EVP of Retail Operations.

3. Please tell us the role of the CODM, or CEO in this case, and tell us the title and d escribe the role of each of the individuals who report to the CODM. If the EVP of retail operations does not report to the CODM, tell us the title and role of the person the EVP of Retail Operations reports to in the organization. Also identify and descr ibe the role of each of your operating division managers.

Form 8 -K Filed June 16, 2016 4. Please tell us how you have complied with the guidance in Item 10(e)(1)(i)(A) and (B) of Regulation S -K with respect to your disclosure of FIFO gross margin and how you have complied with the guidance in Item 10(e)(1)(i)(A) with respect to your disclosure of non - GAAP return on invested capital. This comment also applies to your Form 10 -Q Filed June 28, 2016. We urge all persons who are res ponsible for the accuracy and adequacy of the disclosure in the filing to be certain that the filing includes the information the Securities Exchange Act of 1934 and all applicable Exchange Act rules require. Since the company and its management are in po ssession of all facts relating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

In responding to our comments, please provide a written statement from the company acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the filing;

 staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filing; and

 the company may not assert staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

W. Rodney McMullen The Kroger Co. September 7 , 2016 Page 3

You may contact Robyn Manuel, Staff Accountant , at 202-551-3823 or Donna Di Silvio, Staff Accountant, at 202 -551-3202 if you have questions regarding comments on the financial statements and related matters. Please contact me at 202 -551-3344 with any other questions.

Sincerely,
/s/ William H. Thompson

Show Raw Text
Mail Stop 3561
September 7, 2016

W. Rodney McMullen
Chairman of the Board and Chief Executive Officer
The Kroger Co.
1014 Vine Street
Cincinnati, Ohio 45202

Re: The Kroger Co.
 Form 10-K for Fiscal Year Ended January 30, 2016
Filed March 29 , 2016
Form 8 -K Filed June 16, 2016
File No. 1 -00303

Dear Mr. McMullen :

We have reviewed your filing  and have the following comments.  In some of our
comments, we may ask you to provide us with information so we may better understand your
disclosure.

Please respond to these comments  within ten busine ss days by providing the requested
information or advis e us as soon as possible when you will respond.  If you do not believe our
comments apply to your facts and circumstances, please tell us why in your response.

After reviewing your response to these  comments, we may have  additional comments.

Form 10 -K for Fiscal Year Ended January 30, 2016

Notes to Consolidat ed Fi nancial Statements

Note  1. Accounting Policies

Segments, page 46

1. We note that you have aggregated all of your operating divisions into a single reportable
segment, which you refer to as your retail operations.  Please tell us the basis of
organization of your operating divisions; for example, whether management has chos en
to organize the entity around differences in products and services, store type or format or
geographic areas.   Please also tell us how you have complied  with the requi rement in
ASC 280 -10-50-21.a. to disclose this information.

W. Rodney McMullen
The Kroger Co.
September 7 , 2016
Page 2

 2. We note you have iden tified your Chief Executive Officer (CEO) as the chief operating
decision maker (CODM).  This appears to be a change from the prior year, when you
identified the Chief Executive Officer, together with the Chief Operating Officer, as
CODM.  Please tell us t he reasons for the change in your determination of the CODM.
We also note there is no longer a named executive officer with the title of Chief
Operating Officer, but there is now a new named executive officer  title called  Executive
Vice President (EVP) of  Retail Operations.  Please describe and compare and contrast the
historical role of the Chief Operating Officer and the current role of the EVP of Retail
Operations.

3. Please tell us the role of the CODM, or CEO in this case, and  tell us the title and d escribe
the role of each of the individuals who report to the CODM.  If the EVP of retail
operations does not report to the CODM, tell us the title and role of the person the EVP
of Retail Operations reports to in the organization.  Also identify and descr ibe the role of
each of your operating division managers.

Form 8 -K Filed June 16, 2016
4. Please tell us how you have complied with the guidance in Item 10(e)(1)(i)(A) and (B) of
Regulation S -K with respect to your disclosure of  FIFO gross margin and how you have
complied with the guidance in Item 10(e)(1)(i)(A) with respect to your disclosure of non -
GAAP return on invested capital.   This comment also applies to your Form 10 -Q Filed
June 28, 2016.
We urge all persons who are res ponsible for the accuracy and adequacy of the disclosure
in the filing to be certain that the filing includes the information the Securities Exchange Act of
1934 and all applicable Exchange Act rules require.   Since the company and its management are
in po ssession of all facts relating to a company’s disclosure, they are responsible for the accuracy
and adequacy of the disclosures they have made.

 In responding to our comments, please provide  a written statement from the company
acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the
filing;

 staff comments or changes to disclosure in response to staff comments do not
foreclose the Commission from taking any action with respect to the filing; and

 the company  may not assert staff comments as a defense in any proceeding
initiated by the Commission or any person under the federal securities laws of the
United States.

W. Rodney McMullen
The Kroger Co.
September 7 , 2016
Page 3

You may contact Robyn Manuel, Staff Accountant , at 202-551-3823  or Donna Di Silvio,
Staff Accountant, at 202 -551-3202 if you have questions regarding comments on the financial
statements and related matters.  Please contact me at 202 -551-3344 with any  other  questions.

Sincerely,

 /s/ William H. Thompson

William H. Thompson
Branch Chi ef
Office of Consumer Products