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SEC Comment Letter for MCDONALDS CORP (MCD) (CIK 0000063908) (MCD) — Apr 18, 2007

MCDONALDS CORP (MCD) (CIK 0000063908)
Date: April 18, 2007 · CIK: 0000063908 · Accession: 0000000000-07-019092

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File numbers found in text: 001-05231

Referenced dates: April 12, 2007

Date
April 18, 2007
Author
Linda Cvrkel
Form
UPLOAD
Company
MCDONALDS CORP (MCD) (CIK 0000063908)

Letter

April 18, 2007 Via U.S. Mail Mr. Matthew H. Paull Chief Financial Officer McDonald’s Corporation McDonald’s Plaza Oak Brook, Illinois 60523

RE: McDonald’s Corporation Form 10-K for the year ended December 31, 2006 Filed February 26, 2007 File No. 001-05231

Dear Mr. Paull:

We have reviewed your response letter dated April 12, 2007, and have the following comment. Unless otherwise indicated, we think you should revise your document in future filings in response to this comments. If you disagree, we will consider your explanation as to why our comment is inappl icable or a revision is unnecessary. Please be as detailed as necessary in your explanat ion. In of our comment, we may ask you to provide us with information so we may better understand your disclosure. After reviewing this information, we may raise additional comments.

Please understand that the purpose of our re view process is to assist you in your compliance with the applicable disclosure requirements and to enhance the overall disclosure in your filing. We look forward to working with you in these respects. We welcome any questions you may have about our comment or any other aspect of our review. Feel free to call us at the telephone numbers listed at the end of this letter.

Please respond to confirm that such comment will be complied with, or, if the comment is deemed inappropriate, advise the sta ff of your reason. Your response should be submitted in electronic form, under the label “co rresp” with a copy to the staff. Please respond within ten (10) business days.

Mr. Matthew H. Paull McDonald’s Corporation April 18, 2007 Page 2 Annual Report on Form 10-K for the year ended December 31, 2006

Notes to Consolidated Financial Statements, page 34 Discontinued Operations, page 38

1. We note your response to our prior comme nt number 3 but do not concur with your conclusion that your disclosures pursuant to paragraph 47 of SFAS No.144 were adequate given the overall materiality of the gain recognized on the disposition of Chipotle in your financial statements. Accordingly, please revise the notes to your financial statements in future filings to include the following disclosures:

• Please disclose the facts and circumst ances leading to the disposal of Chipotle as required by paragraph 47a of SFAS No. 144. We do not believe providing these disclosures in MD&A or in previous SEC filings satisfies the financial statement disclosure requirements outlined in SFAS No. 144.

• Please disclose the revenue and pr e-tax profit and loss of Chipotle reflected in discontinued operations for all periods presented. Although these disclosures may not be material to your consolidated revenues and consolidated pre-tax profit they pres umably would be material to the segment results of the segment in which Chipotle was previously included.

• Please explain in your future segment disclosures where Chipotle was previously classified in your segm ent disclosures. Although you disclose in a footnote the assets of your discontinued operation, it is not apparent from the disclosures provided in your “Segment and Geographic Information” footnote where the Chi potle operations were previously classified. Please clarify this in your future segment disclosures.

You may contact Heather Clar k at (202) 551-3624 or me at (202) 551-3813 if you have questions.

Sincerely,
Linda Cvrkel
Branch Chief

Show Raw Text
Mail Stop 3561

April 18, 2007

Via U.S. Mail

Mr. Matthew H. Paull
Chief Financial Officer
McDonald’s Corporation
McDonald’s Plaza
Oak Brook, Illinois 60523

 RE: McDonald’s Corporation
  Form 10-K for the year ended December 31, 2006
  Filed February 26, 2007
  File No. 001-05231

Dear Mr. Paull:

We have reviewed your response letter dated April 12, 2007, and have the following
comment.  Unless otherwise indicated, we think you should revise your document in
future filings in response to this comments.  If you disagree, we will consider your
explanation as to why our comment is inappl icable or a revision is unnecessary.  Please
be as detailed as necessary in your explanat ion.  In of our comment, we may ask you to
provide us with information so we may better understand your disclosure.  After
reviewing this information, we may raise additional comments.

Please understand that the purpose of our re view process is to assist you in your
compliance with the applicable disclosure requirements and to enhance the overall disclosure in your filing.  We look forward to  working with you in these respects.  We
welcome any questions you may have about our comment or any other aspect of our review.  Feel free to call us at the telephone numbers listed at the end of this letter.

Please respond to confirm that such comment will be complied with, or, if the comment
is deemed inappropriate, advise the sta ff of your reason.  Your response should be
submitted in electronic form, under the label “co rresp” with a copy to the staff.  Please
respond within ten (10) business days.

Mr. Matthew H. Paull
McDonald’s Corporation
April 18, 2007 Page 2
Annual Report on Form 10-K for the year ended December 31, 2006

Notes to Consolidated Financial Statements, page 34
Discontinued Operations, page 38

1. We note your response to our prior comme nt number 3 but do not concur with
your conclusion that your disclosures pursuant to paragraph 47 of SFAS No.144
were adequate given the overall materiality of the gain recognized on the disposition of Chipotle in your financial statements.  Accordingly, please revise the notes to your financial statements in  future filings to include the following
disclosures:

• Please disclose the facts and circumst ances leading to the disposal of
Chipotle as required by paragraph 47a of SFAS No. 144.  We do not
believe providing these disclosures in  MD&A or in previous SEC filings
satisfies the financial statement disclosure requirements outlined in SFAS No. 144.

• Please disclose the revenue and pr e-tax profit and loss of Chipotle
reflected in discontinued operations for all periods presented.  Although
these disclosures may not be material to your consolidated revenues and consolidated pre-tax profit they pres umably would be material to the
segment results of the segment in which Chipotle was previously included.

• Please explain in your future segment disclosures where Chipotle was
previously classified in your segm ent disclosures.  Although you disclose
in a footnote the assets of your discontinued operation, it is not apparent
from the disclosures provided in your “Segment and Geographic Information” footnote where the Chi potle operations were previously
classified.  Please clarify this in your future segment disclosures.

You may contact Heather Clar k at (202) 551-3624 or me at (202) 551-3813 if you have
questions.

Sincerely,

Linda Cvrkel
Branch Chief