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SEC Comment Letter for MCDONALDS CORP (MCD) (CIK 0000063908) (MCD) — Apr 25, 2013

MCDONALDS CORP (MCD) (CIK 0000063908)
Date: April 25, 2013 · CIK: 0000063908 · Accession: 0000000000-13-022393

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
December 31, 2012
Author
/s/ Linda Cvrkel
Form
UPLOAD
Company
MCDONALDS CORP (MCD) (CIK 0000063908)

Letter

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 DIVISION OF CORPORATION FINANCE April 2 5, 2013 Via E-mail Peter J. Bensen Chief Financial Officer McDonald’s Corporation One McDonald’s Plaza Oak Brook, Illinois 60523

RE: McDonald’s Corporation Form 10-K for the year ended December 31, 2012 Filed February 25, 2013 File No. 001 -05231

Dear Mr. Bensen :

We have reviewed your filings and have the following comment. In our comment, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by confirming that you will r evise your document in future filings and by prov iding any requested information . If you do not believe our comment appl ies to your facts and circumstances, please tell us why in your response.

After reviewing the information you provide in response to this comment, we may have additional comments.

Form 10 -K

Management’s Discussion and Analysis of Financial Condition and Results of Operations, page Consolidated Operating Results, page 14 Restaurant Margins, page 16 Franchise Margins, page 16

1. We note the disclosure in the first paragraph on page 17 indicating that the franchised margin in A PMEA decreased in 2012 primarily due to Australia which was partly impacted by the 2012 change in classification of certain amounts from revenues to

Peter J. Bensen McDonald’s Corporation April 2 5, 2013 Page 2

restaurant occupancy expenses. Please tell us the nature and amounts of the items that were reclassified from revenues to occupancy expenses during 2012 and explain why you believe this reclassification was appropriate. Also, please tell us whether you similarly reclassified such amounts for all periods presented in your financial statements. If not, please explain why.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filing to be certain that the filing includes the information the Securities Exchange Act of 1934 and all applicable Exchange Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy and adequacy o f the disclosures they have made.

In connection with responding to our comments, please provide, in writing, a statement from the company acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the filing;

 staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filing; and

 the company may not assert staff comments as a defense in any proceeding initiated by the Commission o r any person under the federal securities laws of the United States.

You may contact Heather Clark at 202 -551-3624 if you have questions regarding comments on the financial statements and related matters. Please contact me at 202 -551-3813 with any other questions.

Sincerely,
/s/ Linda Cvrkel

Show Raw Text
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

       DIVISION OF
CORPORATION FINANCE

        April 2 5, 2013

Via E-mail
Peter J. Bensen
Chief Financial Officer
McDonald’s Corporation
One McDonald’s Plaza
Oak Brook, Illinois 60523

 RE: McDonald’s Corporation
  Form 10-K for the year ended December 31, 2012
  Filed February 25, 2013
  File No. 001 -05231

Dear Mr. Bensen :

We have reviewed your filings and have the following comment.  In our comment, we
may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by confirming that you will r evise
your document in future filings and by prov iding any requested information .  If you do not
believe our comment appl ies to your facts and circumstances, please tell us why in your
response.

After reviewing the information you provide in response to this comment, we may have
additional comments.

Form 10 -K

Management’s Discussion and Analysis of Financial Condition and Results of Operations, page
10
Consolidated Operating Results, page 14
Restaurant Margins, page 16
Franchise Margins, page 16

1. We note the disclosure in the first paragraph on page 17 indicating that the franchised
margin in A PMEA decreased in 2012 primarily due to Australia which was partly
impacted by the 2012 change in classification of certain amounts from revenues to

Peter J. Bensen
McDonald’s Corporation
April 2 5, 2013
Page 2

 restaurant  occupancy expenses.  Please tell us the nature and amounts of the items that
were reclassified from revenues to occupancy expenses during 2012 and explain why you
believe this reclassification was appropriate.  Also, please tell us whether you similarly
reclassified such amounts for all periods presented in your financial statements.  If not,
please explain why.

 We urge all persons who are responsible for the accuracy and adequacy of the disclosure
in the filing to be certain that the filing includes the information the Securities Exchange Act of
1934 and all applicable Exchange Act rules require.  Since the company and its management are
in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy
and adequacy o f the disclosures they have made.

 In connection with responding to our comments, please provide, in writing, a statement
from the company acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the filing;

 staff comments or changes to disclosure in response to staff comments do not foreclose the
Commission from taking any action with respect to the filing; and

 the company may not assert staff comments as a defense in any proceeding initiated by the
Commission o r any person under the federal securities laws of the United States.

You may contact Heather Clark at 202 -551-3624 if you have questions regarding
comments on the financial statements and related matters.  Please contact me at 202 -551-3813
with any other questions.

Sincerely,

 /s/ Linda Cvrkel

 Linda Cvrkel
Branch Chief