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SEC Comment Letter for SIEBERT FINANCIAL CORP (SIEB) (CIK 0000065596) (SIEB) — Sep 28, 2017

SIEBERT FINANCIAL CORP (SIEB) (CIK 0000065596)
Date: Sept. 28, 2017 · CIK: 0000065596 · Accession: 0000000000-17-034584

AI Filing Summary & Sentiment

File numbers found in text: 000-05703

Date
September 11, 2017
Author
/s/ Michael Clampitt
Form
UPLOAD
Company
SIEBERT FINANCIAL CORP (SIEB) (CIK 0000065596)

Letter

Mail Stop 4720 September 28 , 2017 Andrew Reich Executive Vice President, Chief Operating Offi cer and Chief Financial Officer Siebert Financial Corp. 120 Wall Street New York, NY 10005

Re: Siebert Financial Corp. Form PRE14C Filed September 11, 2017 File No. 000-05703

Dear M r. Reich :

We have limited our review of your proxy statement to those issues we have addressed in our comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by amending your filing, by providing the requested information, or by advising us when you will provide the requested response. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your filing and the information you provide in response to these comments, we may have additional comments.

General

Please revise your information statement to include I tem 14 of Schedule 14A disclosure s pursuant to Item 1 of Schedule 14C . This new disclosure should include the disclosures required by Item 14(b) and 14(c)(2). In this regard, specifically disclose the material terms of the Asset Purchase Agreement (including the potential for assuming liabilities and cancellation of common stock issued), a discussion of the background of th e transaction and how the price was negotiated and determined, what safeguards might have been taken in light of both parties having a common controlling stockholder, a discussion of the fairness opinion pursuant to Item 14(b)(6) of Schedule 14A and Item 1 015 of Regulation M -A and financial disclosures pursuant to Item 14 (b)(8),(9) and (11). Additionally include the Fairness Opinion and the Asset Purchase Agreement in the revised filing. See also Instructions 5 and 7(a)(3) to Item 14.

Andrew Reich Siebert Financial Corp. September 28 , 2017 Page 2

We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff.

Please contact Jessica Livingston at 202-551-3448 or me at 202-551-3434 with any questions.

Sincerely,
/s/ Michael Clampitt

Show Raw Text
Mail Stop 4720
September 28 , 2017

Andrew Reich
Executive Vice President, Chief Operating Offi cer and Chief Financial Officer
Siebert Financial Corp.
120 Wall Street
New York, NY   10005

Re: Siebert Financial Corp.
 Form PRE14C
Filed  September 11, 2017
File No.  000-05703

Dear M r. Reich :

We have limited our review of your proxy statement to those issues we have addressed in
our comments.  In some of our comments, we may ask you to provide us with information so we
may better understand your disclosure.

Please respond to this letter within ten business days by amending your filing, by
providing the requested information, or by advising us when you will provide the requested
response.   If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your filing and the information you provide in
response to these  comments, we may have  additional comments.

General

Please revise your information statement to include I tem 14 of Schedule 14A disclosure s
pursuant to Item 1 of Schedule 14C . This new disclosure should include the disclosures required
by Item 14(b) and 14(c)(2).  In this regard, specifically disclose  the material terms of the Asset
Purchase Agreement (including the potential for assuming liabilities and cancellation of common
stock issued), a discussion of the background of th e transaction and how the price was negotiated
and determined, what safeguards might have been taken in light of both parties having a common
controlling stockholder, a discussion of the fairness opinion pursuant to Item 14(b)(6) of
Schedule 14A  and Item 1 015 of Regulation M -A and financial disclosures pursuant to Item 14
(b)(8),(9) and (11). Additionally include the Fairness Opinion and the Asset Purchase Agreement
in the revised filing.  See also Instructions 5 and 7(a)(3) to Item 14.

Andrew Reich
Siebert Financial Corp.
September 28 , 2017
Page 2

 We remind you that  the company and its management are responsible for the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action or absence of
action by the staff.

Please contact Jessica Livingston at 202-551-3448  or me at  202-551-3434 with any
questions.

Sincerely,

 /s/ Michael Clampitt

 Michael Clampitt
Staff Attorney
Office of Financial Services

cc:  Martin H. Kaplan, Esq.