SEC Comment Letter for ROLLINS INC (ROL) (CIK 0000084839) (ROL) — Dec 9, 2010

ROLLINS INC (ROL) (CIK 0000084839)
Date: Dec. 9, 2010 · CIK: 0000084839 · Accession: 0000000000-10-073645

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File numbers found in text: 001-04

Date

12/07/2010

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Company

ROLLINS INC (ROL) (CIK 0000084839)

Letter

12/07/2010 15:51FAX ArnallGoldenGregory LL'"I4i001 FACSIMILE Directphone:404.873.8528 Directfax:404.873.8529 E-mail:stephenJox@agg.com To ':ompany FaxNo. PhoneNo. Mr.WilliamH. JnitedStatesSecurities and '--=-O:...:ec-m"'a"'r-=e:::.st=--I:...:V ....;I:xchange Commission ~]ient/Matter Number(703)8'3-6984 LS::.:t:..::e.c..:.:h.::;;enc:...=0:...: ...:,F-=0"'xe- :..:.17--"-=6=---1'--1'--O=--- ......:O::.;e~c""e"'m:..::b::::e:.:r--'7-'-,-=2:..::0-=1.:::0_ OriginalWillNotFollow Totalnumberofpagesincluding thispage:3 IfvOldonotreceiveallthepages,pleasecall404.873.8500. Thisfac,imile andallattachments tra,;mitledwithitfromtheiawfirmofAmaliGoldenGregory LLPareintended foruseonly bythosetowhomitisaddressed ancmaycontaininformation thatislegallyprivileged orconfidential. Ifyouarenotthe intended recipient, pleasenotifyUs~romptly,returnthistransmission, anddonotdisclose Ordistribute it. o2932754v1 17117thStreetNWSuite2100IAtlan'a.GA30363-1031I404.873.8500 IFax:404.873.8501

12/07/2010 15:51 FAX ArnallGoldenGregory LLP December 7,2010 VIAFACSIMILE Mr.DueDang Attorney Advisor UnitedStatesSecurities aniExchange Commission DivisionofCorporation Filance 100FStreet,N.B. Washington, DC20549 RE: Rollins,Inc. FileNo.001-04·122 Form10-KfortIeyearendedDecember 31,2009 ProxyStatemen onSchedule 14AfiledMarch16,2010 DearMr.Dang:I4i002 Directphone:404.873.8528 Directfax:404.873.8529 E-mail:stephen.fox@agg.com www.agg.com Asreferenced intherespcnseletterfiledbyEdgarconcurrently withthedateofthisletter,the Company hasrequested tllItweprovidetoyouthefollowing supplemental information: 1.Withreference totheCompany's response toconunent 1,thcCompany proposes to providedisclosure, substantially consistent withthefollowing initsfutureForm10-K underthecaption 'Management's Discussion andAnalysis ofFinancial Condition and ResultsofOperatims-CriticalAccounting Policies -Defined benefitpensionplan" basedonitsFormIO-KfortheyearendedDecember 31,2009: Assetforthinnote12totheComp,my's financial statements, included amongtllelssetcategories fortheplan'sinvestments arerealestateand otherinvestmentscomprised ofinvestments inrealestateandhedgefunds. Theseinve'tmentsarecategorized aslevel3investments andarevalued usingsigni5cantnon-observable inputswhichdonothaveareadily determinab: efairvalue. Inaccordance withASUNo.2009-12 "Investmen, sInCertainEntitiesThatCalculate NetAssetValueperShare (OrItsEq~ivalent)," theseinvestments arevaluedbasedonthenetasset valueperSlarecalculated bythefundsinwhichtheplanhasinvested. Thesevalu.ttionsaresubjecttojudgments andassumptions ofthefunds whichmayprovetobeincorrect, resulting inrisksofincorrect valuation oftheseill'estments. TheCompany seekstomitigatc againsttheserisks byevaJuaingtheappropriateness ofthefunds'judgments and assumption; byreviewing thefinancial dataincluded inthefunds' financial st:ctementsforreasonableness. 2930275vl 17117thStreet.NWISuit.2DOIAtlanta, GA30363-1031 I~·04.873.8500 IFax:404.873.8501 Iwww.agg.com

12/07/2010 15:51 FAX ArnallGoldenGregorYLLP Pleasedirectanyfurtherccmmentsorquestions tomeat(404)873-8528.I4i003 Mr.DucDang December 7,2010 Page2of2 Sincerely, ARNALL GOLDEN GREGORY LLP StephenD,Fox cc:Mr.HarryJ.Cynkns 2930275v1

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12/07/2010 15:51FAX
ArnallGoldenGregory LL'"I4i001
FACSIMILE
Directphone:404.873.8528
Directfax:404.873.8529
E-mail:stephenJox@agg.com
To ':ompany FaxNo. PhoneNo.
Mr.WilliamH. JnitedStatesSecurities and
'--=-O:...:ec-m"'a"'r-=e:::.st=--I:...:V ....;I:xchange Commission
~]ient/Matter Number(703)8'3-6984
LS::.:t:..::e.c..:.:h.::;;enc:...=0:...: ...:,F-=0"'xe- :..:.17--"-=6=---1'--1'--O=--- ......:O::.;e~c""e"'m:..::b::::e:.:r--'7-'-,-=2:..::0-=1.:::0_
OriginalWillNotFollow
Totalnumberofpagesincluding thispage:3
IfvOldonotreceiveallthepages,pleasecall404.873.8500.
Thisfac,imile andallattachments tra,;mitledwithitfromtheiawfirmofAmaliGoldenGregory LLPareintended foruseonly
bythosetowhomitisaddressed ancmaycontaininformation thatislegallyprivileged orconfidential. Ifyouarenotthe
intended recipient, pleasenotifyUs~romptly,returnthistransmission, anddonotdisclose Ordistribute it.
o2932754v1
17117thStreetNWSuite2100IAtlan'a.GA30363-1031I404.873.8500 IFax:404.873.8501

12/07/2010 15:51 FAX
ArnallGoldenGregory LLP
December 7,2010
VIAFACSIMILE
Mr.DueDang
Attorney Advisor
UnitedStatesSecurities aniExchange Commission
DivisionofCorporation Filance
100FStreet,N.B.
Washington, DC20549
RE: Rollins,Inc.
FileNo.001-04·122
Form10-KfortIeyearendedDecember 31,2009
ProxyStatemen onSchedule 14AfiledMarch16,2010
DearMr.Dang:I4i002
Directphone:404.873.8528
Directfax:404.873.8529
E-mail:stephen.fox@agg.com
www.agg.com
Asreferenced intherespcnseletterfiledbyEdgarconcurrently withthedateofthisletter,the
Company hasrequested tllItweprovidetoyouthefollowing supplemental information:
1.Withreference totheCompany's response toconunent 1,thcCompany proposes to
providedisclosure, substantially consistent withthefollowing initsfutureForm10-K
underthecaption 'Management's Discussion andAnalysis ofFinancial Condition and
ResultsofOperatims-CriticalAccounting Policies -Defined benefitpensionplan"
basedonitsFormIO-KfortheyearendedDecember 31,2009:
Assetforthinnote12totheComp,my's financial statements, included
amongtllelssetcategories fortheplan'sinvestments arerealestateand
otherinvestmentscomprised ofinvestments inrealestateandhedgefunds.
Theseinve'tmentsarecategorized aslevel3investments andarevalued
usingsigni5cantnon-observable inputswhichdonothaveareadily
determinab: efairvalue. Inaccordance withASUNo.2009-12
"Investmen, sInCertainEntitiesThatCalculate NetAssetValueperShare
(OrItsEq~ivalent)," theseinvestments arevaluedbasedonthenetasset
valueperSlarecalculated bythefundsinwhichtheplanhasinvested.
Thesevalu.ttionsaresubjecttojudgments andassumptions ofthefunds
whichmayprovetobeincorrect, resulting inrisksofincorrect valuation
oftheseill'estments. TheCompany seekstomitigatc againsttheserisks
byevaJuaingtheappropriateness ofthefunds'judgments and
assumption; byreviewing thefinancial dataincluded inthefunds'
financial st:ctementsforreasonableness.
2930275vl
17117thStreet.NWISuit.2DOIAtlanta, GA30363-1031 I~·04.873.8500 IFax:404.873.8501 Iwww.agg.com

12/07/2010 15:51 FAX
ArnallGoldenGregorYLLP
Pleasedirectanyfurtherccmmentsorquestions tomeat(404)873-8528.I4i003
Mr.DucDang
December 7,2010
Page2of2
Sincerely,
ARNALL GOLDEN GREGORY LLP
StephenD,Fox
cc:Mr.HarryJ.Cynkns
2930275v1

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