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SEC Company Response from SIERRA MONITOR — Dec 14, 2005

SIERRA MONITOR CORP /CA/ (CIK 0000100625)
Date: Dec. 14, 2005 · CIK: 0000100625 · Accession: 0000950005-05-000791

AI Filing Summary & Sentiment

Referenced dates: October 12, 2005

Date
November 18, 2005
Author
Not clearly detected
Form
CORRESP
Company
SIERRA MONITOR CORP /CA/ (CIK 0000100625)

Letter

November 18, 2005 Securities and Exchange Commission Judiciary Plaza 450 Fifth Street, N.W. Washington, DC 20549 Attention: Kate Tillan, Assistant Chief Accountant

Re: Sierra Monitor Corporation Form 10-KSB for the Fiscal Year Ended December 31, 2004 Forms 10-QSB for the Fiscal Quarters Ended March 31, 2005 and June 30, 2005 File No. 0-07441

Dear Ms. Tillan:

Sierra Monitor Corporation (the "Company") is submitting this letter in response to the Securities and Exchange Commission's (the "Commission") letter dated October 12, 2005 (the "Comment Letter"). For your convenience, we have repeated your comments 1 through 8 below and the headings and numbered responses in this response letter correspond to the headings and numbered comments contained in the Comment Letter. Please feel free to contact me at the number at the end of this response letter with any further questions or comments you may have.

Form 10-KSB for the Fiscal Year Ended December 31, 2004 -------------------------------------------------------

Financial Statements, page F-1 ------------------------------

Note 1 - Summary of the Company and Significant Accounting Policies, page F-6 -----------------------------------------------------------------------------

Revenue Recognition, page F-8 -----------------------------

1. Please tell us and revise future filings to disclose how you recognize revenue from each type of product and service you provide to customers, identifying in each instance those events that would indicate that each criterion outlined in SAB Topic 13.A has been met.

Response: ---------

In response to the Staff's comment, we supplementally advise the Staff that according to Topic 13: Revenue Recognition of Staff Accounting Bulleting ("SAB") No. 104, "Revenue Recognition," revenue generally is realized or realizable and earned when all of the following criteria are met:

<PAGE>

Securities and Exchange Commission Attention: Kate Tillan November 18, 2005 Page 2

A) persuasive evidence of an arrangement exists,

B) delivery has occurred or services have been rendered,

C) the seller's price to the buyer is fixed or determinable, and

D) collectibility is reasonably assured.

Some revenue arrangements contain multiple revenue-generating activities. The SEC staff believes that the determination of the units of accounting within an arrangement should be made prior to the application of the guidance in this SAB Topic by reference to the applicable accounting literature (i.e. EITF 00-21).

We apply the provisions of Topic 13.A to our products as follows:

1. Gas Detection and Environment Control Products are sold as off-the-shelf products based on released product numbers with prices fixed at the time of order (criteria C). Orders delivered to the Company by phone, fax, mail or email are considered valid purchase orders and once accepted by the Company are deemed to be the final understanding between the Company and our customer as to the specific nature and terms of the agreed-upon sale transaction (criteria A). Products are considered delivered when (a) for FOB factory orders they leave our shipping dock, or (b) for FOB customer dock upon confirmation of delivery (criteria B). The creditworthiness of customers is generally assessed prior to the Company accepting their first order. Additionally, international customers and customers who have developed a history of payment problems are generally required to prepay or pay through a letter-of-credit (criteria D).

2. Gas Detection and Environment Control Services consist of customer orders for field service. Generally field service requires a visit to a customer site for inspection of the installation, assistance with start-up and user training. These services are provided under purchase orders which are provided separate from product orders. Orders are accepted in the same forms as above with hourly prices fixed at the time of order (criteria A and C). The services are provided by a Company employee or contractor visiting a site and completing work. A job ticket or report is completed and invoicing/revenue recognition occurs only when the service activity is completed (criteria B). Such services are provided to current and prior customers, and, as noted above, creditworthiness has generally already been assessed. In cases where probability of receiving payment is low, a credit card number is collected for immediate processing (criteria D).

3. FieldServer Products are small boxes similar to computer network hubs. The Products have multiple ports for connection to various electronics controls. They are sold in the same manner as Gas Detection and Environment Control Products except that there is a high content of software that is integral to the operation of the product. Orders delivered to the Company by phone, fax, mail or email are considered valid purchase orders. The Company determines whether it can accept the purchase order by comparing the requirement of the order against the capabilities of the FieldServer software products. Upon acceptance by the Company the orders are deemed to be the final understanding between the Company and our customer as to the specific nature and terms (including fixed price) of the agreed-upon sale

<PAGE>

Securities and Exchange Commission Attention: Kate Tillan November 18, 2005 Page 3

transaction (criteria A and C). Products are considered delivered when (a) for FOB factory orders they leave our shipping dock, or (b) for FOB customer dock upon confirmation of delivery (criteria B). The creditworthiness of customers is generally assessed prior to the Company accepting their first order. Additionally, international customers and customers who have developed a history of payment problems are generally required to prepay or pay through a letter-of-credit (criteria D). The software to be provided with the order includes two items: (a) a compiled program containing (i) the basic operating system for FieldServers which is common to every unit and (ii) the correct set of protocol drivers based on the customer order (see FieldServer Services below for more information); and (b) a configuration file, like an Excel spreadsheet, that identifies and links each data point as identified by the customer.

The configuration file is a separate line item on the order and, although it is an electronic file, it should not be considered software; it is simply engineering work product. The Company does not deem the hardware, operating system with protocol drivers and configuration files to be separate units of accounting, as defined in EITF 00-21, "Revenue Arrangements with Multiple Deliverables," because we do not believe that they have value on a stand-alone basis. The hardware is useless without the software, and the software is only intended to be used in FieldServer hardware. Additionally, the software included in each sale is deemed to not require significant production, modification or customization, as described in Statement of Position (SOP) 97-02, "Software Revenue Recognition", as amended, and therefore we recognize revenues upon the shipment or delivery of products (depending on shipping terms), as described above.

4. FieldServer Services consist of orders for custom development of protocol drivers. Orders are received in the same manner as above, but due to the non-recurring engineering (the "NRE") aspect of the driver development we are more likely to have a written evidence trail of a quotation and a hard copy order (criteria A and C). The driver development involves further research after receipt of order, preparation of a scope document to be approved by the customer and then engineering time to write, test and release the driver program. When development of the driver is complete the customer is notified and can proceed with a product order (see paragraph 3 above). Revenues for driver development are billed and recognized upon shipment or delivery of the related product that includes the developed protocol drivers (criteria B, as noted in paragraph 3 above). Collectibility (criteria D) is reasonably assured as described in paragraph 3 above.

In light of the foregoing, we intend to disclose our revenue recognition policies in future filings with the Commission as follows:

<PAGE>

Securities and Exchange Commission Attention: Kate Tillan November 18, 2005 Page 4

Revenue Recognition

The Company recognizes revenues in accordance with Staff Accounting Bulleting ("SAB") No. 104, "Revenue Recognition," when all of the following conditions exist: a) persuasive evidence of an arrangement exists in the form of an accepted purchase order; b) delivery has occurred, based on shipping terms, or services have been rendered; c) the Company's price to the buyer is fixed or determinable, as documented on the accepted purchase order; and d) collectibility is reasonably assured. By product and service type, revenues are recognized when the following specific conditions are met:

Gas Detection and Environment Control Products ----------------------------------------------

Gas Detection and Environment Control products are sold as off-the-shelf products with prices fixed at the time of order. Orders delivered to the Company by phone, fax, mail or email are considered valid purchase orders and once accepted by the Company are deemed to be the final understanding between us and our customer as to the specific nature and terms of the agreed-upon sale transaction. Products are shipped and are considered delivered when (a) for FOB factory orders they leave our shipping dock or (b) for FOB customer dock orders upon confirmation of delivery. The creditworthiness of customers is generally assessed prior to the Company accepting a customer's first order. Additionally, international customers and customers who have developed a history of payment problems are generally required to prepay or pay through a letter-of-credit.

Gas Detection and Environment Control Services ----------------------------------------------

Gas Detection and Environment Control Services consist of field service orders (technical support) and training, which are provided separate from product orders. Orders are accepted in the same forms as discussed for Gas Detection and Environment Control Products above with hourly prices fixed at the time of order. Revenue recognition occurs only when the service activity is completed. Such services are provided to current and prior customers, and, as noted above, creditworthiness has generally already been assessed. In cases where the probability of receiving payment is low, a credit card number is collected for immediate processing.

FieldServer Products --------------------

FieldServer products are sold in the same manner as Gas Detection and Environment Control products (as discussed above) except that the products contain embedded software, which is integral to the operation of the device. The software embedded in FieldServer products includes two items: (a) A compiled program containing (i) the basic operating system for FieldServers, which is common to every unit, and (ii) the correct set of protocol drivers based on the customer order (see FieldServer Services below for more information); and (b) a configuration file that identifies and links each data point as identified by the customer. The Company does not deem the hardware, operating systems with protocol drivers and configuration files to be separate units of accounting, as defined in EITF 00-21, "Revenue Arrangements with Multiple Deliverables," because the Company does not believe that they have value on a stand-alone basis. The hardware is useless without the software, and the software is only

<PAGE>

Securities and Exchange Commission Attention: Kate Tillan November 18, 2005 Page 5

intended to be used in FieldServer hardware. Additionally, the software included in each sale is deemed to not require significant production, modification or customization, as described in Statement of Position (SOP) 97-02, "Software Revenue Recognition", as amended, and therefore the Company recognize revenues upon the shipment or delivery of products (depending on shipping terms), as described in Gas Detection and Environment Control Products above.

FieldServer Services --------------------

FieldServer services consist of orders for custom development of protocol drivers. Generally customers place orders for FieldServer products concurrently with their order for protocol drivers. However if custom development of the protocol driver is required, the product order is not processed until development of the protocol driver is complete. Orders are received in the same manner as described in FieldServer Products above, but due to the non-recurring engineering aspect of the customized driver development the Company is more likely to have a written evidence trail of a quotation and a hard copy order. The driver development involves further research after receipt of order, preparation of a scope document to be approved by the customer and then engineering time to write, test and release the driver program. When development of the driver is complete the customer is notified and can proceed with a FieldServer product (see FieldServer Products above). Revenues for driver development are billed and recognized upon shipment or delivery of the related product that includes the developed protocol drivers (as noted in FieldServer Products above). Collectibility is reasonably assured as described in FieldServer Products above.

2. Tell us and revise future filings to discuss the types of discounts and allowances you offer as well as your terms for returns, refund rights and any other post delivery obligations you have and how they impact the amount and timing of revenue recognized.

Response: ---------

In response to the Staff's comment, we supplementally advise the Staff that the Company offers products for sale to end users at list price. Discounts are applied in the quote and negotiation period to encourage the customer to place the order. These discounts vary by project. When products are sold through representatives there is no discount applicable to a wholesale distributor. In cases of repeat customers, generally distributors or integrators, we offer set discounts. In all cases discounts range between 5% and 40%.

1. Discounts are applied at time of order entry and sales are processed at net pricing.

2. No allowances are offered to customers.

<PAGE>

Securities and Exchange Commission Attention: Kate Tillan November 18, 2005 Page 6

3. The Company provides a warranty on all electronics sold for a period of two years after the date of shipment. Warranty issues are

Show Raw Text
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<TEXT>

                                November 18, 2005

Securities and Exchange Commission
Judiciary Plaza
450 Fifth Street, N.W.
Washington, DC 20549
Attention:  Kate Tillan, Assistant Chief Accountant

         Re:      Sierra Monitor Corporation
                  Form 10-KSB for the Fiscal Year Ended December 31, 2004
                  Forms 10-QSB for the Fiscal Quarters Ended
                  March 31, 2005 and June 30, 2005
                  File No. 0-07441

Dear Ms. Tillan:

     Sierra Monitor  Corporation  (the  "Company") is submitting  this letter in
response to the Securities and Exchange  Commission's (the "Commission")  letter
dated October 12, 2005 (the "Comment  Letter").  For your  convenience,  we have
repeated your comments 1 through 8 below and the headings and numbered responses
in this  response  letter  correspond  to the  headings  and  numbered  comments
contained in the Comment Letter. Please feel free to contact me at the number at
the end of this response  letter with any further  questions or comments you may
have.

Form 10-KSB for the Fiscal Year Ended December 31, 2004
-------------------------------------------------------

Financial Statements, page F-1
------------------------------

Note 1 - Summary of the Company and Significant Accounting Policies, page F-6
-----------------------------------------------------------------------------

Revenue Recognition, page F-8
-----------------------------

     1. Please tell us and revise  future  filings to disclose how you recognize
revenue  from each  type of  product  and  service  you  provide  to  customers,
identifying  in each  instance  those  events  that  would  indicate  that  each
criterion outlined in SAB Topic 13.A has been met.

Response:
---------

In response  to the Staff's  comment,  we  supplementally  advise the Staff that
according to Topic 13: Revenue Recognition of Staff Accounting Bulleting ("SAB")
No. 104, "Revenue  Recognition," revenue generally is realized or realizable and
earned when all of the following criteria are met:

<PAGE>

Securities and Exchange Commission
Attention:  Kate Tillan
November 18, 2005
Page 2

     A)   persuasive evidence of an arrangement exists,

     B)   delivery has occurred or services have been rendered,

     C)   the seller's price to the buyer is fixed or determinable, and

     D)   collectibility is reasonably assured.

     Some revenue arrangements contain multiple  revenue-generating  activities.
     The SEC staff  believes that the  determination  of the units of accounting
     within  an  arrangement  should  be made  prior to the  application  of the
     guidance  in this  SAB  Topic by  reference  to the  applicable  accounting
     literature (i.e. EITF 00-21).

We apply the provisions of Topic 13.A to our products as follows:

1.   Gas Detection and Environment  Control  Products are sold as  off-the-shelf
     products based on released product numbers with prices fixed at the time of
     order (criteria C). Orders delivered to the Company by phone,  fax, mail or
     email are considered valid purchase orders and once accepted by the Company
     are  deemed to be the  final  understanding  between  the  Company  and our
     customer  as to the  specific  nature  and  terms of the  agreed-upon  sale
     transaction  (criteria A).  Products are considered  delivered when (a) for
     FOB factory  orders they leave our shipping  dock,  or (b) for FOB customer
     dock upon confirmation of delivery  (criteria B). The  creditworthiness  of
     customers is generally  assessed prior to the Company accepting their first
     order.  Additionally,   international  customers  and  customers  who  have
     developed a history of payment problems are generally required to prepay or
     pay through a letter-of-credit (criteria D).

2.   Gas Detection and Environment  Control  Services consist of customer orders
     for field service.  Generally field service  requires a visit to a customer
     site for inspection of the installation,  assistance with start-up and user
     training.  These  services are  provided  under  purchase  orders which are
     provided  separate  from  product  orders.  Orders are accepted in the same
     forms as above with hourly  prices  fixed at the time of order  (criteria A
     and C). The  services  are  provided by a Company  employee  or  contractor
     visiting a site and  completing  work.  A job ticket or report is completed
     and invoicing/revenue  recognition occurs only when the service activity is
     completed  (criteria  B). Such  services  are provided to current and prior
     customers, and, as noted above, creditworthiness has generally already been
     assessed.  In cases where probability of receiving payment is low, a credit
     card number is collected for immediate processing (criteria D).

3.   FieldServer  Products are small boxes similar to computer network hubs. The
     Products  have  multiple  ports  for  connection  to  various   electronics
     controls. They are sold in the same manner as Gas Detection and Environment
     Control  Products  except that there is a high content of software  that is
     integral to the operation of the product.  Orders  delivered to the Company
     by phone,  fax, mail or email are  considered  valid purchase  orders.  The
     Company  determines  whether it can accept the purchase  order by comparing
     the  requirement of the order against the  capabilities  of the FieldServer
     software products.  Upon acceptance by the Company the orders are deemed to
     be the final  understanding  between the Company and our customer as to the
     specific nature and terms  (including  fixed price) of the agreed-upon sale

<PAGE>

Securities and Exchange Commission
Attention:  Kate Tillan
November 18, 2005
Page 3

     transaction  (criteria A and C). Products are considered delivered when (a)
     for FOB  factory  orders  they  leave  our  shipping  dock,  or (b) for FOB
     customer   dock  upon   confirmation   of   delivery   (criteria   B).  The
     creditworthiness  of customers is generally  assessed  prior to the Company
     accepting  their first order.  Additionally,  international  customers  and
     customers  who have  developed a history of payment  problems are generally
     required  to prepay or pay  through a  letter-of-credit  (criteria  D). The
     software to be provided with the order  includes two items:  (a) a compiled
     program containing (i) the basic operating system for FieldServers which is
     common to every unit and (ii) the correct set of protocol  drivers based on
     the customer order (see FieldServer  Services below for more  information);
     and (b) a configuration  file, like an Excel  spreadsheet,  that identifies
     and links each data point as identified by the customer.

     The  configuration  file is a separate line item on the order and, although
     it is an  electronic  file,  it should not be  considered  software;  it is
     simply  engineering  work product.  The Company does not deem the hardware,
     operating  system  with  protocol  drivers  and  configuration  files to be
     separate  units  of  accounting,   as  defined  in  EITF  00-21,   "Revenue
     Arrangements  with Multiple  Deliverables,"  because we do not believe that
     they have value on a stand-alone basis. The hardware is useless without the
     software,  and the  software  is only  intended  to be used in  FieldServer
     hardware. Additionally, the software included in each sale is deemed to not
     require significant production, modification or customization, as described
     in Statement of Position (SOP) 97-02,  "Software Revenue  Recognition",  as
     amended,  and therefore we recognize revenues upon the shipment or delivery
     of products (depending on shipping terms), as described above.

4.   FieldServer  Services consist of orders for custom  development of protocol
     drivers.  Orders are  received in the same manner as above,  but due to the
     non-recurring  engineering (the "NRE") aspect of the driver  development we
     are more likely to have a written  evidence trail of a quotation and a hard
     copy order  (criteria  A and C). The driver  development  involves  further
     research  after  receipt of order,  preparation  of a scope  document to be
     approved  by the  customer  and then  engineering  time to write,  test and
     release the driver program.  When development of the driver is complete the
     customer is notified and can proceed with a product order (see  paragraph 3
     above).  Revenues for driver  development  are billed and  recognized  upon
     shipment or delivery of the related  product that  includes  the  developed
     protocol   drivers   (criteria   B,  as  noted  in   paragraph   3  above).
     Collectibility (criteria D) is reasonably assured as described in paragraph
     3 above.

In light of the  foregoing,  we  intend  to  disclose  our  revenue  recognition
policies in future filings with the Commission as follows:

<PAGE>

Securities and Exchange Commission
Attention:  Kate Tillan
November 18, 2005
Page 4

Revenue Recognition

The Company  recognizes  revenues in accordance with Staff Accounting  Bulleting
("SAB") No. 104,  "Revenue  Recognition,"  when all of the following  conditions
exist:  a)  persuasive  evidence  of an  arrangement  exists  in the  form of an
accepted  purchase order; b) delivery has occurred,  based on shipping terms, or
services have been  rendered;  c) the  Company's  price to the buyer is fixed or
determinable,   as  documented   on  the  accepted   purchase   order;   and  d)
collectibility is reasonably  assured. By product and service type, revenues are
recognized when the following specific conditions are met:

Gas Detection and Environment Control Products
----------------------------------------------

Gas  Detection  and  Environment  Control  products  are  sold as  off-the-shelf
products with prices fixed at the time of order. Orders delivered to the Company
by phone,  fax,  mail or email are  considered  valid  purchase  orders and once
accepted by the Company are deemed to be the final understanding  between us and
our  customer  as to the  specific  nature  and  terms of the  agreed-upon  sale
transaction.  Products are shipped and are considered delivered when (a) for FOB
factory  orders they leave our shipping dock or (b) for FOB customer dock orders
upon confirmation of delivery.  The  creditworthiness  of customers is generally
assessed prior to the Company accepting a customer's first order.  Additionally,
international  customers and  customers who have  developed a history of payment
problems are generally required to prepay or pay through a letter-of-credit.

Gas Detection and Environment Control Services
----------------------------------------------

Gas Detection and Environment  Control  Services consist of field service orders
(technical  support)  and  training,  which are provided  separate  from product
orders. Orders are accepted in the same forms as discussed for Gas Detection and
Environment  Control  Products  above with  hourly  prices  fixed at the time of
order.  Revenue  recognition occurs only when the service activity is completed.
Such services are provided to current and prior customers,  and, as noted above,
creditworthiness  has  generally  already  been  assessed.  In cases  where  the
probability  of receiving  payment is low, a credit card number is collected for
immediate processing.

FieldServer Products
--------------------

FieldServer  products  are  sold  in  the  same  manner  as  Gas  Detection  and
Environment  Control  products  (as  discussed  above)  except that the products
contain embedded software, which is integral to the operation of the device. The
software  embedded in FieldServer  products  includes two items:  (a) A compiled
program  containing (i) the basic operating  system for  FieldServers,  which is
common to every unit, and (ii) the correct set of protocol  drivers based on the
customer order (see FieldServer Services below for more information);  and (b) a
configuration  file that  identifies  and links each data point as identified by
the  customer.  The Company does not deem the hardware,  operating  systems with
protocol drivers and configuration files to be separate units of accounting,  as
defined  in EITF  00-21,  "Revenue  Arrangements  with  Multiple  Deliverables,"
because  the  Company  does not  believe  that they have value on a  stand-alone
basis.  The hardware is useless  without the software,  and the software is only

<PAGE>

Securities and Exchange Commission
Attention:  Kate Tillan
November 18, 2005
Page 5

intended to be used in FieldServer hardware. Additionally, the software included
in each sale is deemed to not require  significant  production,  modification or
customization,  as described in  Statement  of Position  (SOP) 97-02,  "Software
Revenue  Recognition",  as amended, and therefore the Company recognize revenues
upon the  shipment or delivery of products  (depending  on shipping  terms),  as
described in Gas Detection and Environment Control Products above.

FieldServer Services
--------------------

FieldServer  services  consist  of orders  for custom  development  of  protocol
drivers.  Generally customers place orders for FieldServer products concurrently
with their order for  protocol  drivers.  However if custom  development  of the
protocol  driver  is  required,   the  product  order  is  not  processed  until
development of the protocol driver is complete.  Orders are received in the same
manner as described in FieldServer  Products above, but due to the non-recurring
engineering  aspect of the  customized  driver  development  the Company is more
likely to have a written  evidence  trail of a quotation  and a hard copy order.
The  driver  development  involves  further  research  after  receipt  of order,
preparation  of a  scope  document  to be  approved  by the  customer  and  then
engineering time to write, test and release the driver program. When development
of the driver is  complete  the  customer is  notified  and can  proceed  with a
FieldServer  product  (see  FieldServer  Products  above).  Revenues  for driver
development  are billed and recognized  upon shipment or delivery of the related
product that includes the developed  protocol  drivers (as noted in  FieldServer
Products  above).   Collectibility   is  reasonably   assured  as  described  in
FieldServer Products above.

     2. Tell us and revise future  filings to discuss the types of discounts and
allowances  you offer as well as your terms for returns,  refund  rights and any
other  post  delivery  obligations  you have and how they  impact the amount and
timing of revenue recognized.

Response:
---------

In response to the Staff's comment, we supplementally  advise the Staff that the
Company  offers  products  for sale to end users at list  price.  Discounts  are
applied in the quote and  negotiation  period to encourage the customer to place
the order.  These  discounts  vary by project.  When  products  are sold through
representatives there is no discount applicable to a wholesale  distributor.  In
cases of repeat customers,  generally distributors or integrators,  we offer set
discounts. In all cases discounts range between 5% and 40%.

     1.   Discounts  are applied at time of order entry and sales are  processed
          at net pricing.

     2.   No allowances are offered to customers.

<PAGE>

Securities and Exchange Commission
Attention:  Kate Tillan
November 18, 2005
Page 6

     3.   The Company  provides a warranty on all electronics  sold for a period
          of two years after the date of shipment.  Warranty  issues are