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United Fire Group, Inc.

118 Second Avenue
SE

Cedar Rapids, IA
52401

December 20, 2023

VIA EDGAR

Division of Corporation Finance

Securities and Exchange Commission

100 F Street, NE

Washington, D.C. 20549-3561

Attention: Katharine Garrett and William Schroeder

Re: United Fire Group, Inc.

Amendment No. 1 to Form 10-K
for Fiscal Year Ended December 31, 2022

Form 8-K filed November 1,
2023

File No. 001-34257

Ladies and Gentlemen:

We note the receipt by
United Fire Group, Inc. (the “Company”), of the comment letter (the “Comment Letter”) dated November 29,
2023 from the staff (the “Staff”) of the Securities and Exchange Commission (the “Commission”) regarding the above-referenced
Form 10-K (the “Form 10-K”) and the above-referenced Form 8-K (the “Form 8-K”). We hereby
provide the responses set forth below to the comments in the Comment Letter. To assist the Staff’s review, we have included the
text of the Staff’s comments below in bold type.

Amendment No. 1 to Form 10-K for Fiscal Year Ended December 31,
2022

Item 7. Management's Discussion and Analysis of Financial Condition
and Results of Operations

Financial Highlights, page 32

1.            We
note your disclosure of the “net underlying loss ratio,” which is the net loss ratio less the impacts of catastrophes and
non-catastrophe prior year reserve development. Please tell us how you determined that the net underlying loss ratio does not constitute
a non-GAAP financial measure. Refer to Rule 101(a) of Regulation G and Question 100.05 of the Division of Corporation Finance's
Compliance & Disclosure Interpretations ("C&DI") on Non-GAAP Financial Measures. Please revise future filings as
applicable.

The Company believes the “net underlying loss ratio,” a
common insurance industry metric, is an integral measure for understanding the profitability of the business. The Company’s position
on not identifying the “net underlying loss ratio” as a non-GAAP financial measure was based on interpretation of Rule 101(a)(2) of
Regulation G, which states that “a non-GAAP financial measure does not include operating and other financial measures and ratios
or statistical measures calculated using exclusively . . . financial measures calculated in accordance with GAAP . . . .” The Company
has defined the “net underlying loss ratio” as “the net loss ratio less impacts of catastrophes and non-catastrophe
prior year reserve development.” The net loss ratio is itself a ratio consisting of financial measures calculated in accordance
with GAAP, and the further components of the “net underlying loss ratio” (i.e., “catastrophes” and “non-catastrophe
prior year reserve development”) are components of “Losses and loss settlement expenses,” which is a component of “Benefits,
losses, and expenses”, which is a GAAP financial measure disclosed in the Consolidated Statements of Income and Comprehensive Income
in accordance with Regulation S-X 7-04 Statements of comprehensive income (specifically, 7-04(5)). Further, in the Commission’s
2020 guidance on Management’s Discussion and Analysis of Financial Condition and Results of Operations1,
the Commission reminds companies that,

1 See Release Nos. 33-10751; 34-88094; FR-87.

. . . when including metrics in their disclosure, they should
consider existing MD&A requirements and the need to include such further material information, if any, as may be necessary in order
to make the presentation of the metric, in light of the circumstances under which it is presented, not misleading. In this regard, a company
should first consider the extent to which an existing regulatory disclosure framework applies, such as Generally Accepted Accounting Standards
(“GAAP”) or, for “non-GAAP measures,” Regulation G or Item 10 of Regulation S-K.

The Commission explains further that GAAP “would include subsets
of line items presented on the face or in the footnotes to the financial statements and ratios or statistical measures calculated using
exclusively measures calculated or disclosed pursuant to GAAP.”2 Because “net
underlying loss ratio” is a financial measure calculated using exclusively measures calculated or disclosed pursuant to GAAP, the
Company determined such ratio not to constitute a non-GAAP financial measure.

Item 8. Financial Statements and Supplementary Data

Note 2. Summary of Investments, page 76

2.            We
note your disclosure on page 79 of the summary of net investment gains (losses) for the periods presented. Please revise future filings
to disclose the portion of unrealized gains and losses for each period that relate to equity securities still held at the reporting date.
Refer to ASC 321-10-50-4.

The Company acknowledges the suggestion in the Comment Letter and will
revise future filings to disclose the portion of unrealized gains and losses for each period that relate to equity securities still held
at the reporting date in accordance with ASC 321-10-50-4. Refer to Appendix A for an example of how the Company anticipates revising its
disclosures in the future.

Form 8-K filed November 1, 2023

Certain Performance Measures, page 7

3.            We
note your disclosure of “net underlying loss ratio” and “underlying combined ratio” in Exhibit 99.1. Please
tell us how you determined that these ratios do not constitute non-GAAP financial measures considering the adjustments made to net loss
ratio and combined ratio, respectively, to arrive at these ratios. Refer to Rule 101(a) of Regulation G and Question 100.05
of the Division of Corporation Finance's C&DI on Non-GAAP Financial Measures. Please revise future filings as applicable.

The Company’s response to this comment with respect to the “net
underlying loss ratio” is consistent with comment (1) above. Likewise, the Company’s rationale for determining that the
 “underlying combined ratio” does not constitute a non-GAAP financial measure follows the same interpretation as the Company’s
response in comment (1) above with respect to the “net underlying loss ratio”. That is, the “underlying combined
ratio” is calculated by taking the GAAP combined ratio and deducting “catastrophes” and “non-catastrophe prior
year reserve development”, which are components of “Losses and loss settlement expenses,” which is a component of “Benefits,
losses, and expenses”, which is a GAAP financial measure disclosed in the Consolidated Statements of Income and Comprehensive Income
in accordance with Regulation S-X 7-04 Statements of comprehensive income (specifically, 7-04(5)). Thus, as with the “net underlying
loss ratio”, the Company viewed the “underlying combined ratio” as being a financial measure calculated using exclusively
measures calculated or disclosed pursuant to GAAP, and determined such ratio not to constitute a non-GAAP financial measure.

2 See footnote 9 in Release Nos. 33-10751; 34-88094; FR-87.

    2

The Company acknowledges that the Company and its management are responsible
for the accuracy and adequacy of their disclosures. The Company would appreciate receiving any further questions or comments that the
Staff may have regarding this letter at the Staff’s earliest convenience.

  Sincerely,

  /s/ Eric J. Martin

  Eric J. Martin

  Chief Financial Officer

    3

Appendix A

Item 8. Financial Statements and Supplementary Data

Note 2. Summary of Investments, page 76

    Revised
    Original

    Quarter to

 Date
    Year to

Date

    Quarter to

Date
    Year to

 Date

    12/31/2022
    12/31/2022

    12/31/2022
    12/31/2022

    Equity Securities

    Equities

    Net gains (losses) recognized on equity securities sold during the period
    -
    (1,767 )
    Equities change in fair value
    19,601
    (12,802 )

    Unrealized gains (losses) recognized during the period on equity securities still held at reporting date
    19,601
    (12,802 )
    Equities Sales
    (0 )
    (1,767 )

    Net gains (losses) recognized during the reporting period on equity securities
    19,601
    (14,569 )

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