SecProbe.io

Filing text and metadata
Intelligence Terminal Search Topics Monthly Activity About

Correspondence 0001437749-24-015927 from VALUE LINE INC (VALU) (CIK 0000717720) (VALU)

VALUE LINE INC (VALU) (CIK 0000717720)
Date: May 10, 2024 · CIK: 0000717720 · Accession: 0001437749-24-015927

AI Filing Summary & Sentiment

File numbers found in text: 000-11306

Referenced dates: March 1, 2024

Date
May 10, 2024
Author
Not clearly detected
Form
CORRESP
Company
VALUE LINE INC (VALU) (CIK 0000717720)

Letter

United States Securities and Exchange Commission Division of Corporation Finance Washington, DC 20549 Re: Form 10-K Fiscal Year Ended April 30, 2023 File No. 000-11306

Dear Mr. Empie and Mr. Klein,

Value Line, Inc. (“Value Line” or the “Company”) sets forth its responses to the comments of the staff of the Division of Corporation Finance contained in your letter, dated March 1, 2024, with respect to Value Line’s Form 10-K for the fiscal year ended April 30, 2023 filed on July 28, 2023. The Staff’s comments are in italics followed by the responses (“Answers:”) of the Company. The Company appreciates that the Staff was kind enough to grant two extensions of time to respond to your letter.

Form 10-K filed July 28, 2023

Exhibit 99.1, page 46

1.

We note that you filed separate financial statements of EULAV Asset Management as of April 30, 2023 pursuant to Rule 3-09 of Regulation S-X. In regard to the single year financial statement period presented, please tell us how you have considered and complied with Rule 3-09(b) of Regulation S-X.

Answer:

Rule 3-09(b) of Regulation S-X generally requires the inclusion of separate financial statements for significant investments, owned by the Company, accounted for under the equity method. Based on both the investment test and asset test under Rule 3-09(a), Value Line has concluded that it is appropriate to account for EULAV Asset Management (“EAM”) under the equity method, as a Variable Interest Entity (“VIE”), and to include the separate Financial Statements of EAM as an exhibit to the Company’s Form 10-K each fiscal year. Value Line has determined that the information included in the exhibit is adequate because all historical financial information has been provided in the Company’s prior years’ filings as an exhibit to each Form 10-K since EAM’s inception during the fiscal year ended April 30, 2011. However, going forward, Value Line will ask EAM to provide comparable prior year financial information, covering the same periods as Value Line’s Form 10-K financial disclosure. We note that, because EAM’s independent board changed from one audit firm to another effective with its fiscal year ended April 30, 2023, the conventional presentation of financial results in three columns for three years will commence with the annual Statements for EAM and Value Line for the fiscal year ending April 30, 2025; however, as noted, the three-year audited figures will continue to be publicly available to users of the Company’s financial statements, including for the current year ending April 30, 2024, by looking at the Value Line filings on the SEC website or the Company website.

Note 18 – Business Segments, page 72

2.

We note your disclosure that the Company has a single reportable segment. We also note disclosure throughout your filing referring to various revenue streams (e.g. institutional and investment periodicals and related publications vs. copyright fees), specific publications product lines, type of customer (e.g. retail vs. institutional) and subscription type (e.g. print vs. digital). In light of these various revenue streams and sales categories, please provide us with an ASC 280 segment identification analysis, including information on the following:

Answer:

The Company’s 10-K and interim filings contain extensive information about how Value Line conducts its business to give the fullest picture to shareholders and other users of the financial statements. In order to guide readers through such information, the Company discloses various details of channels of distribution, technical methods, and other operating matters.

Under ASC 280, Value Line has determined it has been appropriate to discuss the Company’s business on the basis of a single segment, publishing. As the Organization Chart (page 11) reflects, the Company’s business operations all stem from the work of the Research Department and its integrated areas, Statistics and Quantitative Analysis, which together encompass the majority of Value Line’s employees.

Analysts (the largest job category at Value Line) are primarily responsible for “covering” a number of stocks/companies. In that capacity, the Company’s analysts gather, study, and analyze available reported financial and business information. Analysts also make projections of earnings, revenue, debt ratios, dividends, and other key financial information. Further, Analysts summarize this information for our readers in narrative format, including writing Industry Reports, and other original content that the Company publishes, subject to our copyrights.

Other professionals and statistical assistants in our Research Department both support the Analysts and assemble data. Overall, Value Line collects, analyzes, manages, and publishes data on an overwhelming majority of publicly traded companies in the United States.

After some external data is entered into the Company’s database, the Research staff add their projections. Computers are responsible for generating Value Line proprietary Ranks, Ratings, and other outputs, based on proprietary quantitative formulae. The computer operations produce the key proprietary Ranks and Ratings including the Timeliness, Safety, Performance, and Technical Ranks (each on a 1 to 5 scale) and other calculations such as Earnings Predictability Ratings and Price Stability Ratings. The Company’s Research staff, and the computerized production systems, supply all data and evaluations and predictions of relative strength to Value Line’s customers.

Value Line derives all of its revenue from its publishing operations. The Company does so by distributing its proprietary investment research to Value Line’s individual and professional customers in electronic or print format. Value Line’s fee for its research and intellectual property rights when used in Unit Investment Trusts or Exchange Traded Funds is typically based on the assets under management in reliance in whole or in part on Value Line’s copyright protected proprietary information.

Provide us details on your current management structure and how your company is organized, including an organizational chart.

Answer:

Please see Organizational Chart attached and the Answer to the following Comment.

Describe the role of your Chief Operating Decision Maker (“CODM”) and each of the individuals reporting to the CODM.

Answer:

As CODM, Mr. Brecher decides Company operating policies, and how to deploy the Company’s resources. For example, he approves the annual budget, including but not limited to capital and operating expenditures.

Reporting directly to the CODM are the following (with function in bold type):

1. The head of the Research department supervises and manages the assignments of the analysts and quantitative specialists who together make up a majority of the company’s workforce. For stocks, options, and ETFs, they produce original content and analysis, and review some information sourced from independent companies. They are also responsible for entering certain inputs to the computer systems and programs that generate statistically-based Ranks, Ratings, and price projections, as further detailed below.

2. The Quantitative Analysis head primarily develops modifications and innovations in an effort to improve the efficacy of Value Line’s computer generated Ranks and Ratings. He is also responsible for the algorithms used. As markets change and new insights are developed, formulas are modified, re-tested, and adopted. The Quantitative analysts also work with the Statistics group.

3. The Statistics head administers production of statistical outputs, adjusting for possible anomalies or errors so a consistent output is maintained. The Statistics group also assesses and reports on the predictive success of certain algorithms.

4. The Circulation head is responsible for scheduling, managing and tracking results of direct mail and other advertising, and social media (Facebook and “X”) programs, as well as direct email to individual investors on our subscriber rolls. All these support the success of the Sales group.

5. Sales are led by our leading salesperson. He communicates pricing and product information to fellow reps in Zoom meetings, assists them with questions and negotiated orders, and prepares sales reports for the CODM.

6. The Vice President – Treasurer – PAO supervises the main support functions: Accounting/Finance and Information Technology as well as some Fulfillment contractors. He prepares and monitors periodic budget updates, checks invoices and receivables, and manages cash. The I.T. person has charge of both hardware, provided and supervised by an independent firm, and programming, and database administration in support of the Research department and maintains an informal “dotted line” relationship to the CODM.

The roles of the CODM and the individuals reporting to him are further discussed in addressing other questions which the Staff have posed; please refer inter alia to pages 4 through 7 below. The Organizational Chart also reflects the above-described responsibilities.

Identify and describe the role of each of your product area or other sales category managers and leadership team, and your analysis of whether any of your managers represent segment managers based on ASC 280-10-50-7.

Answer:

Value Line obtains new customers through a combination of personal sales and direct marketing (e.g., direct mail, e-mail marketing, and use of Facebook and “X.”.). The Company’s sales efforts are supervised by a lead salesman. The lead salesman, noted on the Organization Chart (“Sales Department”) primarily services his own print, digital, and copyright customers and prospects, but also assists other sales persons, and prepares periodic reports for the CODM. The Circulation department handles direct mail and digital marketing. Marketing/advertising budget monies are decided by the CODM. All Sales staff are paid salary and commissions.

There are no managers that represent segment managers based on ASC-280-10-50-7.

Describe the key operating decisions, who makes these decisions, how performance is assessed and how resources are allocated within your business.

Answer:

As previously noted, Mr. Brecher is Value Line’s CODM and we refer you to the Answer above describing his responsibilities, and on page 5 regarding key operating decisions (see page 5).

It is important to note that the Company has a “flat” organization structure, with managers reporting directly to the CODM. In practice, managers have known each other and the CODM for years, and are able to cooperate effectively through a combination of individual and small-group meetings, conference calls, etc.

The Company assesses performance based on traditional metrics known by the management team. The performance of the Sales department is measured by the volume of sales. The outputs of the Research Department are judged by the scope of each individual’s responsibilities. Support departments such as Information Technology are evaluated based on the efficiency and effectiveness with which they perform their functions.

All selling personnel within Sales are compensated with a combination of salary and commission. Other Value Line personnel are paid salary, and in the event of extraordinary performance in a given year may receive a bonus. The CODM compensation is determined by the Compensation Committee composed of the independent directors, and approved by the Value Line Board.

Tell us how often the CODM meets with his direct reports and product area managers, the financial information the CODM reviews in conjunction with those meetings and the other participants at those meetings.

Answer:

The CODM generally meets at least monthly with his direct reports. Most of these meetings, which are held in person or by telephone, Zoom, etc, are “one to one.” Some of these meetings are planned to assist in coordinating functions between departments, such as Circulation, Sales, or Quantitative Analysis which creates most innovations and evolutions in our proprietary systems within the Database, and Statistics which operates and administers those systems in support of the Research Department.

Meetings address strategic and operational decisions, which the CODM decides, as well as supplying up to date sales analysis and operational information to guide the CODM.

The CODM reviews both Company-wide and product-oriented financial information. Using that information in discussion with Accounting/Finance (The Vice President – Treasurer – PAO) and his other direct reports, the CODM may increase or decrease different categories of advertising expense, ask that certain ideas receive more attention, or introduce or discontinue a product/title. He also decides product pricing, and compensation. The CODM takes into account in his decision-making operational matters, including among others, customer concerns, pricing and publicity or promotions, and content of customer or marketing communications.

Financial information reviewed by the CODM includes periodic budget updates and a monthly operating statement that reflects major operating revenues and expenses of the business, by product/title. Except for the direct variable costs to produce and distribute a product, these costs are proposed to the CODM by the PAO as the product/titles do not have separate staffs nor managers assigned exclusively to them. Therefore, allocations of the costs to the products/titles are arbitrary. Management feels that as long as the cost allocation methods are consistent, they assist the CODM and PAO from year to year in evaluating major changes or variations; indeed the PAO prepares variance reports to highlight such differences. Production expenses such as labor (Research Analysts) and Information Technology costs to maintain and secure the Company’s shared database, common to and integrated in all of Value Line’s product offerings are critical to the Company. Production costs for the entire Company are all evaluated for better, and more efficient alternatives.

Explain how budgets are prepared, who approves the budget at each step of the process, the level of detail discussed at each step, and the level at which the CODM makes changes to the budget.

Answer:

Budgets are prepared annually and updated periodically, if necessary, by the Accounting/Finance department based on revenue forecasts, current trends and/or contracts in place for production and overhead costs. The CODM reviews the budget with the Principal Accounting Officer, but the CODM is ultimately responsible for approving the budget.

The CODM considers any requests by his direct reports for increases in capital spending, marketing efforts, or expenses, new strategies or products and compensation levels. Revenue projections may drive the decisions of how much to spend on advertising and marketing and personnel. The CODM also directs the Accounting/Finance department to create a capital budget for the entire Company based on needs or new strategies.

Describe the basis for determining the compensation of each individual that reports to the CODM.

Answer:

Value Line is a small organization and the CODM has detailed knowledge of the activities and performance of the individuals who report directly to him. The CODM’s direct reports receive compensation in the form of a salary, and in the event of exceptional performance in a given year, may receive a bonus. The lead salesman, like all Value Line salesmen, receives a salary and commission on his/her sales. Base salaries and commission rates are driven by the market.

3.

As part of your segment identification analysis, describe the financial

Show Raw Text
CORRESP
1
filename1.htm

	valu20240509_corresp.htm

			VALUE LINE, INC

			551 5th Ave Third Floor

			New York, NY 10176

May 10, 2024

Mr. Lory Empie and Mr. Robert Klein

United States Securities and Exchange Commission

Division of Corporation Finance

Washington, DC 20549

Re:         Form 10-K

Fiscal Year Ended April 30, 2023

File No. 000-11306

Dear Mr. Empie and Mr. Klein,

Value Line, Inc. (“Value Line” or the “Company”) sets forth its responses to the comments of the staff of the Division of Corporation Finance contained in your letter, dated March 1, 2024, with respect to Value Line’s Form 10-K for the fiscal year ended April 30, 2023 filed on July 28, 2023. The Staff’s comments are in italics followed by the responses (“Answers:”) of the Company. The Company appreciates that the Staff was kind enough to grant two extensions of time to respond to your letter.

Form 10-K filed July 28, 2023

Exhibit 99.1, page 46

			1.

			We note that you filed separate financial statements of EULAV Asset Management as of April 30, 2023 pursuant to Rule 3-09 of Regulation S-X. In regard to the single year financial statement period presented, please tell us how you have considered and complied with Rule 3-09(b) of Regulation S-X.

Answer:

Rule 3-09(b) of Regulation S-X generally requires the inclusion of separate financial statements for significant investments, owned by the Company, accounted for under the equity method. Based on both the investment test and asset test under Rule 3-09(a), Value Line has concluded that it is appropriate to account for EULAV Asset Management (“EAM”) under the equity method, as a Variable Interest Entity (“VIE”), and to include the separate Financial Statements of EAM as an exhibit to the Company’s Form 10-K each fiscal year. Value Line has determined that the information included in the exhibit is adequate because all historical financial information has been provided in the Company’s prior years’ filings as an exhibit to each Form 10-K since EAM’s inception during the fiscal year ended April 30, 2011. However, going forward, Value Line will ask EAM to provide comparable prior year financial information, covering the same periods as Value Line’s Form 10-K financial disclosure. We note that, because EAM’s independent board changed from one audit firm to another effective with its fiscal year ended April 30, 2023, the conventional presentation of financial results in three columns for three years will commence with the annual Statements for EAM and Value Line for the fiscal year ending April 30, 2025; however, as noted, the three-year audited figures will continue to be publicly available to users of the Company’s financial statements, including for the current year ending April 30, 2024, by looking at the Value Line filings on the SEC website or the Company website.

1

Note 18 – Business Segments, page 72

			2.

			We note your disclosure that the Company has a single reportable segment. We also note disclosure throughout your filing referring to various revenue streams (e.g. institutional and investment periodicals and related publications vs. copyright fees), specific publications product lines, type of customer (e.g. retail vs. institutional) and subscription type (e.g. print vs. digital). In light of these various revenue streams and sales categories, please provide us with an ASC 280 segment identification analysis, including information on the following:

Answer:

The Company’s 10-K and interim filings contain extensive information about how Value Line conducts its business to give the fullest picture to shareholders and other users of the financial statements. In order to guide readers through such information, the Company discloses various details of channels of distribution, technical methods, and other operating matters.

Under ASC 280, Value Line has determined it has been appropriate to discuss the Company’s business on the basis of a single segment, publishing. As the Organization Chart (page 11) reflects, the Company’s business operations all stem from the work of the Research Department and its integrated areas, Statistics and Quantitative Analysis, which together encompass the majority of Value Line’s employees.

Analysts (the largest job category at Value Line) are primarily responsible for “covering” a number of stocks/companies. In that capacity, the Company’s analysts gather, study, and analyze available reported financial and business information. Analysts also make projections of earnings, revenue, debt ratios, dividends, and other key financial information. Further, Analysts summarize this information for our readers in narrative format, including writing Industry Reports, and other original content that the Company publishes, subject to our copyrights.

Other professionals and statistical assistants in our Research Department both support the Analysts and assemble data. Overall, Value Line collects, analyzes, manages, and publishes data on an overwhelming majority of publicly traded companies in the United States.

After some external data is entered into the Company’s database, the Research staff add their projections. Computers are responsible for generating Value Line proprietary Ranks, Ratings, and other outputs, based on proprietary quantitative formulae. The computer operations produce the key proprietary Ranks and Ratings including the Timeliness, Safety, Performance, and Technical Ranks (each on a 1 to 5 scale) and other calculations such as Earnings Predictability Ratings and Price Stability Ratings. The Company’s Research staff, and the computerized production systems, supply all data and evaluations and predictions of relative strength to Value Line’s customers.

2

Value Line derives all of its revenue from its publishing operations. The Company does so by distributing its proprietary investment research to Value Line’s individual and professional customers in electronic or print format. Value Line’s fee for its research and intellectual property rights when used in Unit Investment Trusts or Exchange Traded Funds is typically based on the assets under management in reliance in whole or in part on Value Line’s copyright protected proprietary information.

			●

			Provide us details on your current management structure and how your company is organized, including an organizational chart.

Answer:

Please see Organizational Chart attached and the Answer to the following Comment.

			●

			Describe the role of your Chief Operating Decision Maker (“CODM”) and each of the individuals reporting to the CODM.

Answer:

As CODM, Mr. Brecher decides Company operating policies, and how to deploy the Company’s resources. For example, he approves the annual budget, including but not limited to capital and operating expenditures.

Reporting directly to the CODM are the following (with function in bold type):

1. The head of the Research department supervises and manages the assignments of the analysts and quantitative specialists who together make up a majority of the company’s workforce. For stocks, options, and ETFs, they produce original content and analysis, and review some information sourced from independent companies. They are also responsible for entering certain inputs to the computer systems and programs that generate statistically-based Ranks, Ratings, and price projections, as further detailed below.

2. The Quantitative Analysis head primarily develops modifications and innovations in an effort to improve the efficacy of Value Line’s computer generated Ranks and Ratings. He is also responsible for the algorithms used. As markets change and new insights are developed, formulas are modified, re-tested, and adopted. The Quantitative analysts also work with the Statistics group.

3. The Statistics head administers production of statistical outputs, adjusting for possible anomalies or errors so a consistent output is maintained. The Statistics group also assesses and reports on the predictive success of certain algorithms.

4. The Circulation head is responsible for scheduling, managing and tracking results of direct mail and other advertising, and social media (Facebook and “X”) programs, as well as direct email to individual investors on our subscriber rolls. All these support the success of the Sales group.

3

5. Sales are led by our leading salesperson. He communicates pricing and product information to fellow reps in Zoom meetings, assists them with questions and negotiated orders, and prepares sales reports for the CODM.

6. The Vice President – Treasurer – PAO supervises the main support functions: Accounting/Finance and Information Technology as well as some Fulfillment contractors. He prepares and monitors periodic budget updates, checks invoices and receivables, and manages cash. The I.T. person has charge of both hardware, provided and supervised by an independent firm, and programming, and database administration in support of the Research department and maintains an informal “dotted line” relationship to the CODM.

The roles of the CODM and the individuals reporting to him are further discussed in addressing other questions which the Staff have posed; please refer inter alia to pages 4 through 7 below. The Organizational Chart also reflects the above-described responsibilities.

			●

			Identify and describe the role of each of your product area or other sales category managers and leadership team, and your analysis of whether any of your managers represent segment managers based on ASC 280-10-50-7.

Answer:

Value Line obtains new customers through a combination of personal sales and direct marketing (e.g., direct mail, e-mail marketing, and use of Facebook and “X.”.). The Company’s sales efforts are supervised by a lead salesman. The lead salesman, noted on the Organization Chart (“Sales Department”) primarily services his own print, digital, and copyright customers and prospects, but also assists other sales persons, and prepares periodic reports for the CODM. The Circulation department handles direct mail and digital marketing. Marketing/advertising budget monies are decided by the CODM. All Sales staff are paid salary and commissions.

There are no managers that represent segment managers based on ASC-280-10-50-7.

			●

			Describe the key operating decisions, who makes these decisions, how performance is assessed and how resources are allocated within your business.

Answer:

As previously noted, Mr. Brecher is Value Line’s CODM and we refer you to the Answer above describing his responsibilities, and on page 5 regarding key operating decisions (see page 5).

4

It is important to note that the Company has a “flat” organization structure, with managers reporting directly to the CODM. In practice, managers have known each other and the CODM for years, and are able to cooperate effectively through a combination of individual and small-group meetings, conference calls, etc.

The Company assesses performance based on traditional metrics known by the management team. The performance of the Sales department is measured by the volume of sales. The outputs of the Research Department are judged by the scope of each individual’s responsibilities. Support departments such as Information Technology are evaluated based on the efficiency and effectiveness with which they perform their functions.

All selling personnel within Sales are compensated with a combination of salary and commission. Other Value Line personnel are paid salary, and in the event of extraordinary performance in a given year may receive a bonus. The CODM compensation is determined by the Compensation Committee composed of the independent directors, and approved by the Value Line Board.

			●

			Tell us how often the CODM meets with his direct reports and product area managers, the financial information the CODM reviews in conjunction with those meetings and the other participants at those meetings.

Answer:

The CODM generally meets at least monthly with his direct reports. Most of these meetings, which are held in person or by telephone, Zoom, etc, are “one to one.” Some of these meetings are planned to assist in coordinating functions between departments, such as Circulation, Sales, or Quantitative Analysis which creates most innovations and evolutions in our proprietary systems within the Database, and Statistics which operates and administers those systems in support of the Research Department.

Meetings address strategic and operational decisions, which the CODM decides, as well as supplying up to date sales analysis and operational information to guide the CODM.

The CODM reviews both Company-wide and product-oriented financial information. Using that information in discussion with Accounting/Finance (The Vice President – Treasurer – PAO) and his other direct reports, the CODM may increase or decrease different categories of advertising expense, ask that certain ideas receive more attention, or introduce or discontinue a product/title. He also decides product pricing, and compensation. The CODM takes into account in his decision-making operational matters, including among others, customer concerns, pricing and publicity or promotions, and content of customer or marketing communications.

Financial information reviewed by the CODM includes periodic budget updates and a monthly operating statement that reflects major operating revenues and expenses of the business, by product/title. Except for the direct variable costs to produce and distribute a product, these costs are proposed to the CODM by the PAO as the product/titles do not have separate staffs nor managers assigned exclusively to them. Therefore, allocations of the costs to the products/titles are arbitrary. Management feels that as long as the cost allocation methods are consistent, they assist the CODM and PAO from year to year in evaluating major changes or variations; indeed the PAO prepares variance reports to highlight such differences. Production expenses such as labor (Research Analysts) and Information Technology costs to maintain and secure the Company’s shared database, common to and integrated in all of Value Line’s product offerings are critical to the Company. Production costs for the entire Company are all evaluated for better, and more efficient alternatives.

5

			●

			Explain how budgets are prepared, who approves the budget at each step of the process, the level of detail discussed at each step, and the level at which the CODM makes changes to the budget.

Answer:

Budgets are prepared annually and updated periodically, if necessary, by the Accounting/Finance department based on revenue forecasts, current trends and/or contracts in place for production and overhead costs. The CODM reviews the budget with the Principal Accounting Officer, but the CODM is ultimately responsible for approving the budget.

The CODM considers any requests by his direct reports for increases in capital spending, marketing efforts, or expenses, new strategies or products and compensation levels. Revenue projections may drive the decisions of how much to spend on advertising and marketing and personnel. The CODM also directs the Accounting/Finance department to create a capital budget for the entire Company based on needs or new strategies.

			●

			Describe the basis for determining the compensation of each individual that reports to the CODM.

Answer:

Value Line is a small organization and the CODM has detailed knowledge of the activities and performance of the individuals who report directly to him. The CODM’s direct reports receive compensation in the form of a salary, and in the event of exceptional performance in a given year, may receive a bonus. The lead salesman, like all Value Line salesmen, receives a salary and commission on his/her sales. Base salaries and commission rates are driven by the market.

			3.

			As part of your segment identification analysis, describe the financial