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SEC Company Response from Apyx Medical Corp (APYX) (CIK 0000719135) (APYX) — Jul 20, 2005

Apyx Medical Corp (APYX) (CIK 0000719135)
Date: July 20, 2005 · CIK: 0000719135 · Accession: 0001121888-05-000058

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File numbers found in text: 333-120741

Date
July 20, 2005
Author
/s/
Form
CORRESP
Company
Apyx Medical Corp (APYX) (CIK 0000719135)

Letter

Re: Bovie Medical Corporation Amendment No. W File No. 333-120741

FORM 3-CLARIFCATION TO COMMENT#16

U.S. Securities and Exchange Commission

Division of Corporation Finance Section of Filings and Reports

450 Fifth Street, NW

Washington DC 20549

Attn: Tim Buchmiller: Mail Stop 6010

Registration Statement on Form S-3 - Clarification to Comment #16

Sir:

In reference to your comment #16, we would like to clarify our response as to why

Bovie management believes that the fair value of the indefinite life intangible asset, brand

name/trade mark acquired when we (fka-An-Con Genetics, Inc.) purchased the Bovie

Corporation was $1,877,299.

In 1998, we issued 3,000,000 shares valued at $1.00 per share to Maxxum Corporation

in exchange for certain assets of the Bovie Business which included inventory and

equipment to produce electrosurgical generators and the brand name/trademark of Bovie.

The transaction was accounted for as a purchase. Management valued the inventory and

equipment at $1,122,701 and the brand name/trademark at $1,877,299.

Bovie is and has been a highly recognized brand name in the medical generator

industry since electrosurgery was first practiced in 1924 by the famed Harvard physicist

William Bovie. For decades, surgeons and other operating room personnel have called

the electrosurgical generators they use “Bovie’s” even if they are manufactured by

another company. The Bovie name has become generic and synonymous with

electrosurgical generators in the medical industry. We purchased this brand

name/trademark with the intention of using and promoting it. It is our belief that without

the use of the Bovie name/trade mark, we would not have been able to enter the

electrosurgical market and grow as we have over the past few years nor would we have

been able to compete in the electrosurgical generator market.

The reason we believe the trade name Bovie has an indefinite life is because it has

been used continuously for the past 80 years and it allows our sales representatives easy

access to talk to prospective customers that know the name Bovie that might not know

the name An-Con/Aaron as being associated with electrosurgical products.

In June 201, the Financial Accounting Standards Board (“FASB”) issued statement of

Financial Accounting Standards No 141, “Business Combinations” and No. 142.

“Goodwill and Other Intangible Assets” effective for fiscal years beginning after

December 31, 2001. Under the new rules, goodwill and intangible assets deemed to have

indefinite lives were no longer amortized, but were subject to periodic impairment tests in

accordance with the statements. Other intangible assets continued to be amortized over

their useful lives. The statement also required business combinations initiated after June

30, 2001 to be accounted for using the purchase method of accounting, and establishes

new criteria for recording intangible assets separate from goodwill. Pursuant to the

adoption of SFAS No. 142, all amortization expense on intangible assets with indefinite

lives ceased on January 1, 2002. We have performed the required impairment tests of

brand name/trade mark. There was no reduction in the cost of the brand name/trademark

based on that recent test.

Respectfully,
/s/

Show Raw Text
CORRESP
1
filename1.htm

FORM 3-CLARIFCATION TO COMMENT#16

U.S.
Securities and Exchange Commission

Division
of Corporation Finance Section of Filings and Reports

450 Fifth
Street, NW

Washington
DC 20549

Attn: Tim
Buchmiller: Mail Stop 6010

Re: Bovie
Medical Corporation Amendment No. W File No. 333-120741

Registration
Statement on Form S-3 - Clarification to Comment #16

Sir:

In
reference to your comment #16, we would like to clarify our response as to why

Bovie
management believes that the fair value of the indefinite life intangible asset,
brand

name/trade
mark acquired when we (fka-An-Con Genetics, Inc.) purchased the Bovie

Corporation
was $1,877,299.

In 1998,
we issued 3,000,000 shares valued at $1.00 per share to Maxxum Corporation

in
exchange for certain assets of the Bovie Business which included inventory and

equipment
to produce electrosurgical generators and the brand name/trademark of Bovie.

The
transaction was accounted for as a purchase. Management valued the inventory and

equipment
at $1,122,701 and the brand name/trademark at $1,877,299.

Bovie is
and has been a highly recognized brand name in the medical generator

industry
since electrosurgery was first practiced in 1924 by the famed Harvard physicist

William
Bovie. For decades, surgeons and other operating room personnel have called

the
electrosurgical generators they use “Bovie’s” even if they are manufactured by

another
company. The Bovie name has become generic and synonymous with

electrosurgical
generators in the medical industry. We purchased this brand

name/trademark
with the intention of using and promoting it. It is our belief that without

the use
of the Bovie name/trade mark, we would not have been able to enter the

electrosurgical
market and grow as we have over the past few years nor would we have

been able
to compete in the electrosurgical generator market.

The
reason we believe the trade name Bovie has an indefinite life is because it has

been used
continuously for the past 80 years and it allows our sales representatives easy

access to
talk to prospective customers that know the name Bovie that might not know

the name
An-Con/Aaron as being associated with electrosurgical products.

In June
201, the Financial Accounting Standards Board (“FASB”) issued statement of

Financial
Accounting Standards No 141, “Business Combinations” and No. 142.

“Goodwill
and Other Intangible Assets” effective for fiscal years beginning after

December
31, 2001. Under the new rules, goodwill and intangible assets deemed to have

indefinite
lives were no longer amortized, but were subject to periodic impairment tests in

accordance
with the statements. Other intangible assets continued to be amortized over

their
useful lives. The statement also required business combinations initiated after
June

30, 2001
to be accounted for using the purchase method of accounting, and establishes

new
criteria for recording intangible assets separate from goodwill. Pursuant to the

adoption
of SFAS No. 142, all amortization expense on intangible assets with indefinite

lives
ceased on January 1, 2002. We have performed the required impairment tests of

brand
name/trade mark. There was no reduction in the cost of the brand name/trademark

based on
that recent test.

Respectfully,

/s/

Chuck
Peabody

Controller

July 20,
2005