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Correspondence 0000777917-23-000074 from PRUCO LIFE INSURANCE CO (CIK 0000777917)

PRUCO LIFE INSURANCE CO (CIK 0000777917)
Date: Oct. 18, 2023 · CIK: 0000777917 · Accession: 0000777917-23-000074

AI Filing Summary & Sentiment

File numbers found in text: 333-274028, 333-274029, 333-274030, 333-274032

Date
October 18, 2023
Author
/s/Elizabeth Gioia
Form
CORRESP
Company
PRUCO LIFE INSURANCE CO (CIK 0000777917)

Letter

VIA EDGAR Division of Investment Management Securities and Exchange Commission Washington, DC 20549 Re: Response to SEC Staff Comments on Registration Statement on Form S-3 Pruco Life Insurance Company (Registrant) SEC File Nos. 333-274028, 333-274029 and 333-274030

Dear Mr. Zapata:

On behalf of the above-referenced Registrant, below are responses to Staff oral comments received on October 12, 2023, to the Registration Statements on Form S-3 noted above (the “Registrations”). Included in this submission are the revised prospectus covers which incorporate the change described below.

The Staff’s global comments regarding the Registrations and our proposed responses are as follows:

1.Acceleration Request

Confirm expectations regarding acceleration of effectiveness.

Response: We confirm that we will be providing a request for acceleration of effectiveness to October 31, 2023 for the Registrations.

2.Auditor’s Consent

Confirm that the auditor’s consent will be provided in the subsequent pre-effective amendment filing.

Response: The Consent of Independent Registered Public Accounting Firm will be included in the Registration pre-effective amendments.

Alberto H. Zapata, Esq.

October 18, 2023

Page 2

3.Powers of Attorney

Include 33 Act Number identification of the Registrations in the Powers of Attorney.

Response: Powers of Attorney that include the 33 Act Numbers of each Registration will be included in the Registration pre-effective amendments.

4.Cover Page of Prospectus

Delete the statements on the cover page of the prospectus regarding “being provided for informational or educational purposes…”

Response: We have removed the statements from the prospectuses.

5.Incorporation of Certain Documents by Reference

Confirm that the documents being incorporated by reference are the most current as of the date of filing.

Response: We confirm that the financial reports being incorporated by reference are current as of the date of filing of the Registration pre-effective amendments.

The Staff’s comment specific to Registration No. 333-274032 and our proposed response are as follows:

1.What Happens When My Guarantee Period Matures

Explain the changes made to the second paragraph under “What Happens When My Guarantee Period Matures?”.

Response: The revised language more accurately aligns with contract terms. There have been no changes to those terms since the contracts were originally issued.

If you have any questions, please call me at (203) 402-1624.

Very truly yours,
/s/Elizabeth Gioia

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CORRESP
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Pruco Correspondence Filing

Elizabeth Gioia

Vice President, Corporate Counsel

 The Prudential Insurance Company of America

213 Washington Street, Newark, NJ  07102-2917

Tel   203-402-1624

Elizabeth.gioia@prudential.com

October 18, 2023

VIA EDGAR

Alberto H. Zapata, Esq.

Senior Counsel

Disclosure Review and Accounting Office

Division of Investment Management

Securities and Exchange Commission

100 F Street, N.E.

Washington, DC  20549

Re:    Response to SEC Staff Comments on Registration Statement on Form S-3

    Pruco Life Insurance Company (Registrant)

    SEC File Nos. 333-274028, 333-274029 and 333-274030

Dear Mr. Zapata:

On behalf of the above-referenced Registrant, below are responses to Staff oral comments received on October 12, 2023, to the Registration Statements on Form S-3 noted above (the “Registrations”). Included in this submission are the revised prospectus covers which incorporate the change described below.

The Staff’s global comments regarding the Registrations and our proposed responses are as follows:

1.Acceleration Request

Confirm expectations regarding acceleration of effectiveness.

Response:  We confirm that we will be providing a request for acceleration of effectiveness to October 31, 2023 for the Registrations.

2.Auditor’s Consent

Confirm that the auditor’s consent will be provided in the subsequent pre-effective amendment filing.

Response:  The Consent of Independent Registered Public Accounting Firm will be included in the Registration pre-effective amendments.

Alberto H. Zapata, Esq.

October 18, 2023

Page 2

3.Powers of Attorney

Include 33 Act Number identification of the Registrations in the Powers of Attorney.

Response:  Powers of Attorney that include the 33 Act Numbers of each Registration will be included in the Registration pre-effective amendments.

4.Cover Page of Prospectus

Delete the statements on the cover page of the prospectus regarding “being provided for informational or educational purposes…”

Response:  We have removed the statements from the prospectuses.

5.Incorporation of Certain Documents by Reference

Confirm that the documents being incorporated by reference are the most current as of the date of filing.

Response:  We confirm that the financial reports being incorporated by reference are current as of the date of filing of the Registration pre-effective amendments.

The Staff’s comment specific to Registration No. 333-274032 and our proposed response are as follows:

1.What Happens When My Guarantee Period Matures

Explain the changes made to the second paragraph under “What Happens When My Guarantee Period Matures?”.

Response:  The revised language more accurately aligns with contract terms.  There have been no changes to those terms since the contracts were originally issued.

If you have any questions, please call me at (203) 402-1624.

Very truly yours,

/s/Elizabeth Gioia

Elizabeth Gioia

Vice President, Corporate Counsel

PRUCO LIFE INSURANCE COMPANY

A Prudential Financial Company

751 Broad Street, Newark, NJ 07102-3777

Market Value Adjusted Fixed Allocation Investment Option Under Certain Variable Annuity Contracts

PROSPECTUS: October 31, 2023

This prospectus describes the Fixed Allocation investment option with a market value adjustment (the “MVA Fixed Allocation”) available as an investment option under the following annuity contracts (the “Annuities” or the “Annuity”) issued by Pruco Life Insurance Company ("Pruco Life," “we,” “our,” or “us”). The Variable Investment Sub-account options available with these Annuities are described in separate prospectuses (the "Variable Product Prospectus") which can be found on our website also shown below:

PRUDENTIAL PREMIER ADVISOR VARIABLE ANNUITY SERIES (“ADVISOR SERIES”) (Applicable to contracts with applications signed from 03/12/2010 – 02/24/2013)

 www.prudential.com/regdocs/PLAZ-ADVISORv2.0-STAT

PRUDENTIAL PREMIER ADVISOR VARIABLE ANNUITY SERIES (“ADVISOR SERIES”) (Applicable to contracts with applications signed from 02/25/2013 – 02/09/2014) (02/25/2013 – 03/23/2014 in CA)

 www.prudential.com/regdocs/PLAZ-ADVISORv2.1-STAT

PRUDENTIAL PREMIER ADVISOR VARIABLE ANNUITY SERIES (“ADVISOR SERIES”) (Applicable to contracts with applications signed on or after 02/10/2014) (03/24/2014 in CA)

 www.prudential.com/regdocs/PLAZ-ADVISORv3.0-STAT

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY B SERIES (“B SERIES”) www.prudential.com/regdocs/PLAZ-Premier-BLCv2.1-STAT

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY L SERIES (“L SERIES”)

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY C SERIES (“C SERIES”)

(Applicable to contracts with applications signed from 02/25/2013 – 02/09/2014) (02/25/2013 – 03/23/2014 in CA)

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY B SERIES (“B SERIES”) www.prudential.com/regdocs/PLAZ-Premier-BLCv3.0-STAT

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY L SERIES (“L SERIES”)

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY C SERIES (“C SERIES”)

(Applicable to contracts with applications signed on or after 02/10/2014) (03/24/2014 in CA)

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY www.prudential.com/regdocs/PLAZ-JONESv2.0-STAT

(Applicable to contracts with applications signed from 03/12/2010 – 02/24/2013)

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY www.prudential.com/regdocs/PLAZ-JONESv2.1-STAT

(Applicable to contracts with applications signed from 02/25/2013 – 02/09/2014) (02/25/2013 – 03/23/2014 in CA)

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY www.prudential.com/regdocs/PLAZ-JONESv3.0-STAT

(Applicable to contracts with applications signed on or after 02/10/2014) (03/24/2014 in CA)

PRUDENTIAL MYROCK ADVISOR VARIABLE ANNUITY www.prudential.com/regdocs/PLAZ-MYROCK-STAT

PRUDENTIAL PREMIER INVESTMENT VARIABLE ANNUITY (“B SERIES”) www.prudential.com/regdocs/PLAZ-PPI-STAT

PRUDENTIAL PREMIER INVESTMENT VARIABLE ANNUITY (“C SERIES”)

STRATEGIC PARTNERS ANNUITY ONE 3 VARIABLE ANNUITY www.prudential.com/regdocs/PLAZ-SPAO3-STAT

STRATEGIC PARTNERS FlexElite VARIABLE ANNUITY www.prudential.com/regdocs/PLAZ-SP-FLEXELITE-STAT

MVA-PRUCO-MODEL1

STRATEGIC PARTNERS PLUS 3 VARIABLE ANNUITY www.prudential.com/regdocs/PLAZ-SPAOPLUS3-STAT

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY X SERIES (“X SERIES”) www.prudential.com/regdocs/PLAZ-Premier-XBLC-STAT

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY B SERIES (“B SERIES”)

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY L SERIES (“L SERIES”)

PRUDENTIAL PREMIER RETIREMENT VARIABLE ANNUITY C SERIES (“C SERIES”)

Applicable to contracts with applications signed from 03/12/2010 – 02/24/2013)

If you are receiving this prospectus, it is because you currently own one of the Annuities listed above. Additional information about each of the Annuities can be found in the prospectus describing that annuity (the "Variable Product Prospectus"). For a copy of any Variable Product Prospectus visit: www.prudential.com/annuities or call us at 1-888-PRU-2888.

This prospectus is not your contract, although this prospectus provides a description of the material features of the MVA Fixed Allocation under your contract. The description of the MVA Fixed Allocation’s material features is current as of the date of this prospectus. If certain material provisions of the MVA Fixed Allocation are changed after the date of this prospectus, those changes will be described in a supplement to this prospectus and the supplement will become a part of this prospectus.

PLEASE READ THIS PROSPECTUS

Please read this prospectus and keep it for future reference. This prospectus should be read in connection with the prospectus for your Annuity (the “Variable Product Prospectus”), which describes the Annuity and its benefits, terms, and investment options other the MVA Fixed Allocation. The Variable Product Prospectus describes other investment options available under the Annuity, which are not subject to a Market Value Adjustment.

RISK FACTORS

Please refer to the Risk Factors section of this prospectus.

MARKET VALUE ADJUSTED FIXED ALLOCATION INVESTMENT

The Market Value Adjusted Fixed Allocation Investment described in this prospectus is only available if you have purchased one of the Annuities listed above. If you allocate a portion of your Annuity Contract Value and/or premium to the Market Value Adjusted Fixed Allocation Investment, we credit a fixed interest rate to the MVA Fixed Allocation so long as you remain invested for a set period of time called a “Guarantee Period.” If you withdraw or transfer assets from the Market Value Fixed Adjusted Fixed Allocation Investments more than 30 days prior to the end of the Guarantee Period, we will apply a Market Value Adjustment, which may increase or decrease your initial amount invested.

Market Value Adjusted Fixed Allocation Investments are supported by our general account and are subject to our claims paying ability. Assets in the general account are not segregated for the exclusive benefit of any particular contract or obligation. General account assets are also available to our general creditors and for conducting routine business activities.

AVAILABLE INFORMATION

In compliance with U.S. law, Pruco Life Insurance Company delivers this prospectus to current contract owners that reside outside of the United States. In addition, we may not market or offer benefits, features or enhancements to prospective or current contract owners while outside of the United States.

The Annuities and the MVA Fixed Allocation are NOT deposits or obligations of, or issued, guaranteed or endorsed by, any bank, and are NOT insured or guaranteed by the U.S. government, the Federal Deposit Insurance Corporation (FDIC), the Federal Reserve Board or any other agency. An investment involves investment risks, including possible loss of value.

MVA-PRUCO-MODEL1

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

PRUDENTIAL, THE PRUDENTIAL LOGO AND THE ROCK DESIGN ARE TRADEMARKS OF PRUDENTIAL FINANCIAL, INC. AND ITS RELATED ENTITIES, REGISTERED IN MANY JURISDICTIONS WORLDWIDE. USED UNDER LICENSE.

PRUDENTIAL PREMIER, ADVISOR, MYROCK, STRATEGIC PARTNERS, RETIREMENT VARIABLE ANNUITY B SERIES, RETIREMENT VARIABLE ANNUITY L SERIES, RETIREMENT VARIABLE ANNUITY X SERIES, RETIREMENT VARIABLE ANNUITY C SERIES, AND INVESTMENT VARIABLE ANNUITY ARE SERVICE MARKS OR REGISTERED TRADEMARKS OF THE PRUDENTIAL INSURANCE COMPANY OF AMERICA AND ARE USED UNDER LICENSE BY ITS AFFILIATES.

FOR FURTHER INFORMATION CALL: 1-888-PRU-2888 or WWW.PRUDENTIAL.COM/ANNUITIES

MVA-PRUCO-MODEL1

PRUCO LIFE INSURANCE COMPANY

A Prudential Financial Company

751 Broad Street, Newark, NJ 07102-3777

Market Value Adjusted Fixed Allocation Investment Option Under Certain Variable Annuity Contracts

PROSPECTUS: October 31, 2023

This prospectus describes the Fixed Allocation investment option with a market value adjustment (the “MVA Fixed Allocation”) available as an investment option under the following annuity contracts (the “Annuities” or the “Annuity”) issued by Pruco Life Insurance Company ("Pruco Life," “we,” “our,” or “us”). The Variable Investment Sub-account options available with these Annuities are described in separate prospectuses (the "Variable Product Prospectus") which can be found on our website also shown below:

DISCOVERY PREFERRED ANNUITY www.prudential.com/regdocs/PLAZ-SP-DISCOPRE-STAT

DISCOVERY SELECT VARIABLE ANNUITY www.prudential.com/regdocs/PLAZ-DISCOSEL-STAT

STRATEGIC PARTNERS SELECT VARIABLE ANNUITY www.prudential.com/regdocs/PLAZ-SP-SELECT-STAT

If you are receiving this prospectus, it is because you currently own one of the Annuities listed above. These Annuities are no longer offered for new sales. Additional information about each of the Annuities can be found in the prospectus describing that annuity (the "Variable Product Prospectus"). For a copy of any Variable Product Prospectus visit: www.prudential.com/annuities or call us at 1-888-PRU-2888.

This prospectus is not your contract, although this prospectus provides a description of the material features of the MVA Fixed Allocation under your contract. The description of the MVA Fixed Allocation’s material features is current as of the date of this prospectus. If certain material provisions of the MVA Fixed Allocation are changed after the date of this prospectus, those changes will be described in a supplement to this prospectus and the supplement will become a part of this prospectus.

PLEASE READ THIS PROSPECTUS

Please read this prospectus and keep it for future reference. This prospectus should be read in connection with the prospectus for your Annuity (the “Variable Product Prospectus”), which describes the Annuity and its benefits, terms, and investment options other than the MVA Fixed Allocation. The Variable Product Prospectus describes other investment options available under the Annuity, which are not subject to a Market Value Adjustment.

RISK FACTORS

Please refer to the Risk Factors section of this prospectus.

MARKET VALUE ADJUSTED FIXED ALLOCATION INVESTMENT

The Market Value Adjusted Fixed Allocation Investment described in this prospectus is only available if you have purchased one of the Annuities listed above.  If you allocate a portion of your Annuity Contract Value and/or premium to the Market Value Adjusted Fixed Allocation Investment, we credit a fixed interest rate to the MVA Fixed Allocation so long as you remain invested for a set period of time called a “Guarantee Period.”  If you withdraw or transfer assets from the Market Value Fixed Adjusted Fixed Allocation Investments more than 30 days prior to the end of the Guarantee Period, we will apply a Market Value Adjustment, which may increase or decrease your initial amount invested.

Market Value Adjusted Fixed Allocation Investments are supported by our general account and are subject to our claims paying ability. Assets in the general account are not segregated for the exclusive benefit of any particular contract or obligation. General account assets are also available to our general creditors and for conducting routine business activities.

MVA-PRUCO-MODEL2

AVAILABLE INFORMATION

In compliance with U.S. law, Pruco Life Insurance Company delivers this prospectus to current contract owners that reside outside of the United States. In addition, we may not market or offer benefits, features or enhancements to prospective or current contract owners while outside of the United States.

The Annuities and the MVA Fixed Allocation are NOT deposits or obligations of, or issued, guaranteed or endorsed by, any bank, and are NOT insured or guaranteed by the U.S. government, the Federal Deposit Insurance Corporation (FDIC), the Federal Reserve Board or any other agency. An investment involves investment risks, including possible loss of value.

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

PRUDENTIAL, THE PRUDENTIAL LOGO AND THE ROCK DESIGN ARE TRADEMARKS OF PRUDENTIAL FINANCIAL, INC. AND ITS RELATED ENTITIES, REGISTERED IN MANY JURISDICTIONS WORLDWIDE. USED UNDER LICENSE.

DISCOVERY PREFERRED, DISCOVERY SELECT, AND STRATEGIC PARTNERS ARE SERVICE MARKS OR REGISTERED TRADEMARKS OF THE PRUDENTIAL INSURANCE COMPANY OF AMERICA AND ARE USED UNDER LICENSE BY ITS AFFILIATES.

FOR FURTHER INFORMATION CALL: 1-888-PRU-2888 or WWW.PRUDENTIAL.COM/ANNUITIES

MVA-PRUCO-MODEL2

PRUCO LIFE INSURANCE COMPANY

A Prudential Financial Company

751 Broad Street, Newa