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SEC Comment Letter for Stagwell Inc (STGW) (CIK 0000876883) (STGW) — Dec 4, 2015

Stagwell Inc (STGW) (CIK 0000876883)
Date: Dec. 4, 2015 · CIK: 0000876883 · Accession: 0000000000-15-056553

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
December 4, 2015
Author
/s/ Robert S. Littlepage, for
Form
UPLOAD
Company
Stagwell Inc (STGW) (CIK 0000876883)

Letter

Mail Stop 3720 December 4, 2015 Mr. David Doft Chief Financial Officer MDC Partners Inc . 745 Fifth Avenue New York, NY 10151

Re: MDC Partners Inc. Form 10 -K for Fiscal Year Ended December 31, 2014 Filed March 2, 2015 Response Dated November 12, 2015 File No. 001 -13718

Dear Mr. Doft :

We have reviewed your November 12 , 2015 response to our comment letter and have the following comment. In our comment, we ask you to provide us with information so we may better understand your disclosure.

Please respond to th is comment within ten business days by providing the requested information or advise us as soon as possible when you will respond. If you do not believe our comment appl ies to your facts and circumstances, please tell us why in your response.

After reviewing your response to th is comment, we may have additional comments. Unless we note otherwise, our reference to our prior comment relates to our October 23 , 2015 letter.

Goodwill and Indefinite -Lived Intangible, pages 50 - 51

1. We note your response to comment 4 . However , we continue to question why it is appropriate to use the same discount rate for all of your reporting units . It is unclear why a market participant would utilize an expected rate of return or WACC, “which is used in combination with the other reporting units included within the partner firm network ,” instead of a rate applicable to a reporting unit on stand -alone basis. Please advise and explain to us why an investor would not assign different risk premiums to each of your reporting units.

Mr. David Doft MDC Partners Inc. December 4, 2015 Page 2

You may contact Kathryn Jacobson, Senior Staff Accountant, at (202) 551 -3365 or Robert S. Littlepage, Accounting Branch Ch ief, at (202) 551 -3361 if you have questions regarding the comment on the financial statements and related matters. Please contact William Mastrianna, Attorney -Advisor, at (202) 551 -3778, Celeste M. Murphy, Legal Branch Chief, at (202) 551 -3257, or me at (202) 551 -3810 with any other questions.

Sincerely,
/s/ Robert S. Littlepage, for

Show Raw Text
Mail Stop 3720

December 4,  2015

Mr. David Doft
Chief Financial  Officer
MDC Partners Inc .
745 Fifth Avenue
New York, NY 10151

Re: MDC Partners Inc.
 Form 10 -K for Fiscal Year Ended December 31, 2014
Filed March 2, 2015
Response Dated November 12, 2015
File No. 001 -13718

Dear Mr. Doft :

We have reviewed your November 12 , 2015  response to our comment letter and have the
following comment.  In our comment, we ask you to provide us with information so we may
better understand your disclosure.

Please respond to th is comment within ten business days by providing the requested
information or advise us as soon as possible when you will respond.  If you  do not believe our
comment appl ies to your facts and circumstances, please tell us why in your response.

After reviewing your response to th is comment, we may have additional comments.
Unless we note otherwise, our reference  to our prior comment  relates to our October 23 , 2015
letter.

Goodwill and Indefinite -Lived Intangible, pages 50 - 51

1. We note your response to comment 4 .  However , we continue to question why it is
appropriate to use the same discount rate for all of your reporting units .  It is unclear why
a market participant would utilize an expected rate of return or WACC, “which is used in
combination with the other reporting units included within the partner firm network ,”
instead of a rate applicable to a reporting unit on stand -alone basis.  Please advise and
explain to us why an investor would not assign different risk premiums to each of your
reporting units.

Mr. David Doft
MDC Partners Inc.
December 4, 2015
Page 2

 You may contact Kathryn Jacobson, Senior Staff Accountant, at (202) 551 -3365 or
Robert S. Littlepage, Accounting Branch Ch ief, at (202) 551 -3361 if you have questions
regarding the comment on the financial statements and related matters.  Please contact William
Mastrianna, Attorney -Advisor,  at (202) 551 -3778, Celeste M. Murphy, Legal Branch Chief, at
(202) 551 -3257, or me at (202) 551 -3810  with any other questions.

Sincerely,

 /s/ Robert S. Littlepage, for

 Larry Spirgel
Assistant Director
AD Office 11 – Telecommunications