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SEC Comment Letter for Stagwell Inc (STGW) (CIK 0000876883) (STGW) — Dec 18, 2015

Stagwell Inc (STGW) (CIK 0000876883)
Date: Dec. 18, 2015 · CIK: 0000876883 · Accession: 0000000000-15-058499

Financial Reporting Regulatory Compliance

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
December 31, 2014
Author
/s/ Robert S. Littlepage, for
Form
UPLOAD
Company
Stagwell Inc (STGW) (CIK 0000876883)

Letter

Mail Stop 3720 December 18 , 2015 Mr. David Doft Chief Financial Officer MDC Partners Inc . 745 Fifth Avenue New York, NY 10151

Re: MDC Partners Inc. Form 10 -K for Fiscal Year Ended December 31, 2014 Filed March 2, 2015 Response Dated December 15 , 2015 File No. 001 -13718

Dear Mr. Doft :

We have reviewed your December 15, 2015 response to our comment letter and have the following comment. Please co mply with this comment in future filings and c onfirm in writing that you wi ll do so.

Please respond to this comment within te n business days by providing the requested information or advise us as soon as possible when you will respond. If you do not believe our comment applies to your facts and circumstances, please tell us why in your response.

After reviewing your response to this comment , we may have additional comments. Unless we note otherwise, our reference to our prior comment is to the comment in our December 4, 2015 letter.

Goodwill and Indefinite -Lived Intangible, page s 50 - 51

1. We note your response to comment 1 and your statement that you “adjust for risk in the estimates of future cash flows of each reporting unit” by “incorporating a spectrum of possible cash flows of each reporting unit from a market participant perspective.” Please clarify your policy disc losures to reflect this response and include the following:

 on page 34, state that the expected cash flows used in the DCF analysis are based on the Company’s most recent budget and forecasted growth rates adjusted by a cash risk premium from a market participant perspective.; and

Mr. David Doft MDC Partners Inc. December 18 , 2015 Page 2

 on page 51, disclose your methodology for determining the cash risk premium applicable to each reporting unit for the purpose of determining your risk -adjusted expected cash flows.

You may contact Kathryn Jacobson, Senior Staff Accountant, at (202) 551 -3365 or Robert S. Littlepage, Accounting Branch Chief, at (202) 551 -3361 if you have questions regarding the comment on the financial statements and related matters. Please contact Wi lliam Mastrianna, Attorney -Advisor, at (202) 551 -3778, Celeste M. Murphy, Legal Branch Chief, at (202) 551 -3257, or me at (202) 551 -3810 with any other questions.

Sincerely,
/s/ Robert S. Littlepage, for

Show Raw Text
Mail Stop 3720

December 18 , 2015

Mr. David Doft
Chief Financial  Officer
MDC Partners Inc .
745 Fifth Avenue
New York, NY 10151

Re: MDC Partners Inc.
 Form 10 -K for Fiscal Year Ended December 31, 2014
Filed March 2, 2015
Response Dated December 15 , 2015
File No. 001 -13718

Dear Mr. Doft :

We have reviewed your December 15, 2015  response to our comment letter and have the
following comment.  Please co mply with this comment  in future filings and c onfirm in writing
that you wi ll do so.

Please respond to this comment  within te n business days by providing the requested
information or advise us as soon as possible when you will respond.  If you do  not believe our
comment applies  to your facts and circumstances, please tell us why in your response.

After reviewing your response  to this comment , we may have additional comments.
Unless we  note otherwise, our reference to our prior comment is  to the comment  in our
December 4, 2015  letter.

Goodwill and Indefinite -Lived Intangible, page s 50 - 51

1. We note your response to comment 1 and your statement that you “adjust for risk in the
estimates of future cash flows of each reporting unit” by “incorporating a spectrum of
possible cash flows of each reporting unit from a market participant perspective.”  Please
clarify your policy disc losures to reflect this response and include the following:

 on page 34,  state that the expected cash flows used in the DCF analysis are based
on the Company’s most recent budget and forecasted growth rates adjusted by a
cash risk premium from a market participant perspective.; and

Mr. David Doft
MDC Partners Inc.
December 18 , 2015
Page 2

  on page 51, disclose your methodology for determining the cash risk premium
applicable to each reporting unit for the purpose of determining your risk -adjusted
expected cash flows.

You may contact Kathryn Jacobson, Senior Staff Accountant, at (202) 551 -3365 or
Robert S. Littlepage, Accounting Branch Chief,  at (202) 551 -3361 if you have questions
regarding the comment on the financial statements and related matters.  Please contact Wi lliam
Mastrianna, Attorney -Advisor,  at (202) 551 -3778, Celeste M. Murphy, Legal Branch Chief, at
(202) 551 -3257, or me at (202) 551 -3810  with any other questions.

Sincerely,

 /s/ Robert S. Littlepage, for

 Larry Spirgel
Assistant Director
AD Office 11 – Telecommunications