SEC Comment Letter 0000000000-23-005883 to SAGA COMMUNICATIONS INC (SGA) (CIK 0000886136) (SGA)
SAGA COMMUNICATIONS INC (SGA) (CIK 0000886136)
Date: June 2, 2023 · CIK: 0000886136 · Accession: 0000000000-23-005883
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File numbers found in text: 001-11588
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United States securities and exchange commission logo
June 2, 2023
Samuel D. Bush
Chief Financial Officer
Saga Communications, Inc.
73 Kercheval Avenue
Grosse Pointe Farms, Michigan 48236
Re:Saga Communications Inc.
Form 10-K for the Year Ended December 31, 2022
Filed March 16, 2023
8-K filed May 3, 2023
File No. 001-11588
Dear Samuel D. Bush:
We have limited our review of your filing to the financial statements and related
disclosures and have the following comments. In some of our comments, we may ask you to
provide us with information so we may better understand your disclosure.
Please respond to these comments within ten business days by providing the requested
information or advise us as soon as possible when you will respond. If you do not believe our
comments apply to your facts and circumstances, please tell us why in your response.
After reviewing your response to these comments, we may have additional comments.
Form 8-K filed May 3,2023
Exhibit 99.1
Saga Communications, Inc. Reports 1st Quarter 2023 Results, page 1
1.In the first paragraph of your earnings release, you reported Free Cash Flow, a non-GAAP
liquidity measure, but omitted cash flows from operating activities, its most comparable
GAAP measure. Please revise in future filings. Refer to Question 102.10(a) of the C&DI
on Non-GAAP Financial Measures
Selected Consolidated Financial Data
For the Three Months Ended March 31, 2023 and March 31, 2022, page 3
2.Please reconcile the non-GAAP liquidity measure Free Cash Flow to Cash Flows
from Operating Activities, its most comparable GAAP measure, in lieu of Net
FirstName LastNameSamuel D. Bush
Comapany NameSaga Communications, Inc.
June 2, 2023 Page 2
FirstName LastName
Samuel D. Bush
Saga Communications, Inc.
June 2, 2023
Page 2
Income. Additionally, clearly label Free Cash Flow and Station Operating Income (on
page 5) as Non-GAAP Measures. Refer to Question 100.05 of the C&DI on Non-GAAP
Financial Measures.
In closing, we remind you that the company and its management are responsible for the
accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or
absence of action by the staff.
You may contact Kathryn Jacobson, Senior Staff Accountant at (202) 551-3365 or Robert
Littlepage, Accountant Branch Chief at (202) 551-3361 with any questions.
Sincerely,
Division of Corporation Finance
Office of Technology