SEC Company Response from PERCEPTRON — Apr 20, 2005
PERCEPTRON INC/MI (CIK 0000887226)
Date: April 20, 2005 · CIK: 0000887226 · Accession: 0000950124-05-002549
AI Filing Summary & Sentiment
Referenced dates: January 18, 2005
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[Perceptron Letterhead]
February 28, 2005
Mr. Daniel Gordon
Branch Chief
United States Securities and Exchange Commission
Washington, D.C. 20549
RE: PERCEPTRON, INC.
FORM 10-K FOR THE YEAR ENDED JUNE 30, 2004
Dear Mr. Gordon:
Below are Perceptron's responses to your letter dated January 18, 2005.
Item 7. Management's Discussion and Analysis of Financial Condition and Results
of Operations
General
1. We noted that you included a brief Overview section as an introduction to
your MD&A. Consider enhancing your Overview section in future filings to
address current events, including the following:
- The most important themes or other significant matters with which
management is concerned primarily in evaluating the company's
current financial condition;
- Further insight into current material opportunities, challenges and
risks; and,
- A business analysis of the company's current approach to specific
challenges and opportunities that lie ahead.
Refer to SEC Release Nos. 33-8350, 34-48960, and FR-72.
ANSWER: In future filings, Perceptron will expand the overview section to
address current events of the business including the items listed above.
The Company modified the overview section in its quarterly report on Form
10-Q filed February 14, 2005 as shown below to address some of the items
listed above. The Company will continue to evaluate the overview
disclosure.
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OVERVIEW
Perceptron, Inc. ("Perceptron" or the "Company") designs, develops,
manufactures and markets information-based measurement and inspection
solutions for process improvement. Perceptron's product offerings are
designed to improve quality, increase productivity and decrease costs in
manufacturing and product development. The solutions offered by the
Company are divided into three groups: 1) The Automated Systems Group made
up of AutoGauge(R), AutoFit(R), AutoScan(R), AutoSpect(R) and AutoGuide(R)
products; 2) The Technology Components Group made up of ScanWorks(TM),
Non-Contact Wheel Alignment and TriCam(R) sensors for the forest products
industry; and 3) The Value Added Services Group providing consulting,
training and non-warranty support services. The Company services multiple
markets, with the largest being the automotive industry. The Company's
primary operations are in North America, Europe and Asia.
The Company has a strong financial base, no debt and approximately $23.5
million of cash at December 31, 2004, to support its growth plans. The
Company's near-term focus for growth will remain on the successful
introduction of its two new Automated Systems products, AutoFit(R) and
AutoScan(R), which are designed to expand the Company's product offerings
in its worldwide automotive markets, and the continued development of
enhanced versions of its ScanWorks(TM) product line. In addition the
Company believes there are growth opportunities in Asia and Eastern Europe
related to the emerging automotive markets in those areas and the
expansion of the Company`s business with current customers in Japan. The
Company has plans to commit additional resources to support these efforts.
The foregoing statements are "forward-looking statements" within the
meaning of the Securities Exchange Act of 1934, as amended. See Item 2
"Management's Discussion and Analysis of Financial Condition and Results
of Operations - Safe Harbor Statement" for a discussion of a number of
uncertainties which could cause actual results to differ materially from
those set forth in the forward-looking statements.
The Company's revenues are principally derived from the sale of products
for use in the automotive industry. New vehicle tooling programs are the
most important selling opportunity for the Company's automotive related
sales. The number and timing of new vehicle tooling programs can be
influenced by the state of the economy. Therefore, from a macro
perspective the Company continues to assess the global economy and its
likely effect on the Company's automotive customers and markets served.
The Company is continuing its efforts to expand its opportunities outside
the automotive industry, principally through its Technology Components
Group and new product development efforts.
Results of Operations - Page 9
2. In future filings, where changes in financial statement line items are the
result of several factors; each significant factor should be separately
quantified and discussed. For example, you state that the decrease in
selling, general and administrative expenses "primarily reflected lower
bad debt, Michigan single business tax, and legal expenses that were
partially offset by salary and benefit increase and the impact of the
strong Euro." However, you do not quantify the impact of each of these
factors.
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ANSWER: As disclosed in the quarterly report on Form 10-Q filed February
14, 2005, and in future filings, the Company will quantify to the extent
practicable the individually significant factors that explain line item
variances.
Critical Accounting Policies - Page 14
3. Please tell us why you do not believe revenue recognition to be one of the
company's critical accounting policies.
ANSWER: Revenue recognition is a significant accounting policy for the
Company. It was not classified as a critical accounting policy because
management does not believe that the determination of revenue involves
difficult, subjective or complex judgments or estimates by management.
However, management believes that revenue recognition policies are very
important for investors and others to understand when they review
financial performance for all registrants. As a result, management has
decided to add revenue recognition to its critical accounting policies in
its annual report on Form 10-K for fiscal year 2005.
Market Risk Information
Foreign Currency Risk - Page 15
4. Please revise future filings to provide the potential loss in future
earnings of market risk sensitive instruments resulting from one or more
selected hypothetical changes in foreign currency exchange rates over a
selected period of time. You should select hypothetical changes in market
rates or prices that are expected to reflect reasonably possible near-term
changes in those rates and prices. Reference is made to Item 305 of
Regulation S-K. For examples, see Appendix to Item 305 of Regulation S-K -
Tabular disclosures.
ANSWER: In future filings, the Company will provide the potential loss in
future earnings that would result from the translation of foreign
denominated revenues and costs into U.S. dollars for a selected
hypothetical change or changes in foreign currency exchange rates or
prices.
Note 1. Summary of Significant Accounting Policies
Revenue Recognition - Page 22
5. We noted you sell your products to original equipment manufacturers,
value-added resellers, system integrators, and directly to end users. Tell
us and expand your revenue recognition policy to explain whether any of
your product sales include price protection agreements or any obligations
to buy back inventory from original equipment manufacturers or value-added
resellers. If you have price protection agreements or are required to
potentially buy back
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inventory, tell us how you recognize revenue and cite the specific
accounting literature that you have relied upon.
ANSWER: The Company does not have any price protection agreements nor does
it have any obligation to buy back inventory from original equipment
manufacturers or value-added resellers.
In future filings, the Company will expand it revenue recognition policy
to state that it does not have price protection agreements or requirements
to buy back inventory.
6. We also noted that you sell multiple element arrangements to your
customers. Please tell us, and investors in future filings, if each
delivered item has value to the customer on a stand-alone basis and
whether the delivered items include general rights of return. In addition,
please tell us the nature of your sales agreements and whether any
delivered items are contingent upon the delivery of any undelivered
additional items and the company's related revenue recognition policy.
ANSWER: The Company's multiple element arrangements usually take the form
of a purchase of equipment, future labor support such as during the launch
period of the customer, and/or training. Each element has value on a
stand-alone basis and is recorded as revenue when delivered. The delivered
items do not include general rights of return. Delivered items are not
contingent upon the delivery of any undelivered items. Customers that
purchase equipment can choose to install the purchased equipment
themselves, hire an independent contractor or hire the Company to perform
the services. Customers can choose to train new employees on the function
and use of the equipment themselves or they can hire the Company to
conduct a training class for a group of their employees. As a result, each
item could and is purchased as a stand-alone item without the other
elements.
In future filings, the Company will expand its revenue recognition policy
to explain the nature of its multiple element arrangements.
7. Please also tell us and expand your revenue recognition policies related
to product returns, including the company's policy and related accounting.
ANSWER: The Company's revenues from shipment of equipment reflect the sale
of systems that have been jointly defined with the customer. The Company
integrates proprietary components and configures systems to meet each
customer's requirements. Because the systems are configured to meet
specific customer requirements, the Company has virtually no history of
returns because the Company's systems are critical to meeting the
customer's process control goals. Accordingly, SFAS 48 is not applicable.
If a customer were to ask to return a product and the Company agreed, the
Company would generate a credit memo to cancel the outstanding receivable
and reverse the revenue and would record a debit to inventory and a credit
to cost of goods sold for the value of the inventory returned.
In future filings, the Company will expand its revenue recognition policy
to explain the nature and accounting of product returns.
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8. We noted your discussion regarding software products that you license to
customers pursuant to license agreements in the business section. However,
we did not note any discussion of such agreements in the footnotes to the
financial statements. Please tell us, and investors in future filings, the
nature of these agreements and the related accounting. Please also cite
the related accounting guidance on which you based your accounting.
ANSWER: Perceptron's products are designed to measure and/or inspect and
provide information to the customer for process control and improvement.
Perceptron's products include hardware (camera, lens, etc) for scanning an
image and imbedded software (extraction software algorithms) to convey the
results of the scan to the customer. The hardware and software operate as
one product. Perceptron does not market its software algorithms as a
separate item distinct from the scanning product. While the algorithm
software is important to the functionality of the product, it is
incidental to the product taken as a whole. The customer perceives that it
is buying one product or scanning system not separate hardware and
software. As an example, in an assembly line situation, the cost of the
product to the customer is dependent upon how many measurement points the
customer wants to capture. Each point would require a separate scanner or
measurement collector. Therefore for one application the customer may
purchase a five sensor system and for another application a 20 sensor
system. The cost of the system is generally based on the number of sensors
required.
Perceptron has patents on many of the processes contained in the products
it sells. Perceptron sells its products directly and thru value added
resellers to customers for the customers' own use and not for the
customers to resell to another. The licensing language is to convey the
proprietary nature of Perceptron's product. The licensing is not the
typical software licensing that is used by software companies where
updates and maintenance are included. Accordingly, SOP 97-2 is not
applicable to Perceptron's licensing situation.
When Perceptron sells a product, revenue is recorded and the costs of the
hardware components are recorded to cost of goods sold. There is no cost
recorded for the imbedded software algorithms.
In future filings, the Company will disclose the nature and accounting of
its licensing agreements.
Foreign Currency - Page 22
9. In future filings please disclose the aggregate transaction gain or loss
included in determining net income for the period in the financial
statements or footnotes to the financial statements. See paragraph 30 of
SFAS 52.
ANSWER: In future filings, the Company will disclose on its financial
statement as a separate line item the aggregate foreign currency
transaction gain or loss included in determining net income for the
periods presented. In the Company's quarterly report on
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Form 10-Q dated February 14, 2005, the Company added a separate line item
entitled foreign currency to its income statement.
Inventories - Page 23
10. We noted that the company provides a reserve for obsolescence. Please
provide us, and investors in future filings, with more information with
regards to management's policy for reviewing inventory for obsolescence.
Specifically, please provide more details of the "other matters" and
discuss the frequency with which management reviews the reserve.
ANSWER: On an annual basis, the Company performs a detailed review of
inventory. This review encompasses running usage reports and reviewing any
inventory that has no activity during a two year period. A further review
of the inventory with no activity is performed to determine if the
inventory has value for warranty or service related requirements. Any
inventory that has no activity and has no value for warranty or service
requirements is designated obsolete. If obsolete inventory can not be sold
to another party, it is thrown out. Each quarter, the Company compares
engineering change orders to the inventory listing to identify inventory
obsolescence that has occurred since the annual review.
In future filings, the Company will expand its footnote on inventories to