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SEC Company Response from SPORT HALEY INC (CIK 0000892653) — Mar 10, 2005

SPORT HALEY INC (CIK 0000892653)
Date: March 10, 2005 · CIK: 0000892653 · Accession: 0001047469-05-006038

AI Filing Summary & Sentiment

Referenced dates: February 25, 2005, March 2, 2005

Date
March 2, 2005
Author
BERLINER MCDONALD P.C.
Form
CORRESP
Company
SPORT HALEY INC (CIK 0000892653)

Letter

Berliner McDonald

A Professional Corporation Attorneys at Law

5670 Greenwood Plaza Blvd.

Suite 418

Greenwood Village, Colorado 80111-2408

(303) 830-1700

(303) 830-1705 Fax

Steven W. McDonald

smcdonald@berlinermcdonald.com

March 10,

By Facsimile and Federal Express

George F. Ohsiek, Jr.

Andrew Blume

Robyn Manuel

Securities and Exchange Commission

450 Fifth Street, N.W.

Mail Stop 3-8

Washington, DC 20549

Re:Sport-Haley, Inc.—SEC Comment Letter dated March 2, 2005

Lady and Gentlemen:

As we have discussed, this firm represents Sport-Haley, Inc. (the "Company"). We have reviewed the Staff's additional comments to our letter dated February 25, 2005. In response to your additional comment 3, on March 3, 2005, we filed electronically an Amendment No. 2 on Form 10-K/A for the fiscal year ended June 30, 2004. The document filed contains the Edgar <R>tags to indicate paragraphs where any changes have been made.

We have the following responses to the Staff's comments in the same numbering sequence as stated in your letter.

Form 10-K for the Fiscal Year Ended June 30, 2004

1. Organization and Significant Accounting Policies, page F-7

1. In future filings, we will disclose in the footnotes to our financial statements the types of expenses we include in our cost of goods sold and selling, general and administrative expense line items. In future filings, we will also quantify in our MD&A the amount of our distribution network costs excluded from cost of goods sold, if material.

2. We regret that our response to your prior comment 10 may have confused your understanding regarding how we classify the cost of free goods offered to customers. We do not classify the cost of free goods as a reduction of net sales; we record the cost of free goods offered to customers as a component of our cost of goods sold. No revenues associated with free goods are recorded, because we invoice free goods at zero sales dollars.

Form 10-K/A for the Fiscal Year Ended June 30, 2004

Exhibits 31 and 32

3. On March 3, 2005, we electronically filed Amendment No. 2 on Form 10-K/A for the fiscal year ended June 30, 2004, to include both a Section 302 and a Section 906 certification signed by our

current Chief Executive Officer in addition to the certifications of our Chief Financial Officer. See Exhibits 31.1 and 32.1.

Form 10-Q for the Period Ended December 31, 2004

Item 2 Management's Discussion and Analysis of Financial Condition and Results of Operations—Results of Operations, Page 21

4. We do not expect to include non-GAAP financial measures in any of our future filings. In future filings, we will disclose the following information, should we choose to include the use of non-GAAP performance measures:

•The manner in which we use a non-GAAP measure to conduct or evaluate our business operations;

•The economic substance behind our decision to use such a measure;

•The material limitations associated with the use of a non-GAAP financial measure as compared to the use of the most directly comparable GAAP financial measure; and,

•The substantive reason(s) why we believe that a non-GAAP financial measure provided useful information to investors.

In addition to the above, if we choose to include the use of a non-GAAP performance measure in a future filing, we will also provide, most-likely in tabular form, reconciliation of the non-GAAP measure to our gross margin, or other related financial measure, as calculated in accordance with GAAP.

Because we expect that we will not include non-GAAP financial measures in any of our future filings, we have omitted a supplemental example of what such a disclosure would look like.

Please let me know if you have any further questions or comments.

Very truly yours,
BERLINER MCDONALD P.C.

Show Raw Text
CORRESP
1
filename1.htm

Berliner McDonald

A Professional Corporation
  Attorneys at Law

5670 Greenwood Plaza Blvd.

Suite 418

Greenwood Village, Colorado 80111-2408

(303) 830-1700

(303) 830-1705 Fax

Steven W. McDonald

smcdonald@berlinermcdonald.com

March 10,
2005

By Facsimile and Federal Express

George F. Ohsiek, Jr.

Andrew Blume

Robyn Manuel

Securities and Exchange Commission

450 Fifth Street, N.W.

Mail Stop 3-8

Washington, DC 20549

Re:Sport-Haley, Inc.—SEC
Comment Letter dated March 2, 2005

Lady
and Gentlemen:

        As
we have discussed, this firm represents Sport-Haley, Inc. (the "Company"). We have reviewed the Staff's additional comments to our letter dated February 25, 2005. In
response to your additional comment 3, on March 3, 2005, we filed electronically an Amendment No. 2 on Form 10-K/A for the fiscal year ended June 30, 2004. The
document filed contains the Edgar <R>tags to indicate paragraphs where any changes have been made.

        We
have the following responses to the Staff's comments in the same numbering sequence as stated in your letter.

Form 10-K for the Fiscal Year Ended June 30, 2004

1. Organization and Significant Accounting Policies, page F-7

        1.     In
future filings, we will disclose in the footnotes to our financial statements the types of expenses we include in our cost of goods sold and selling, general and
administrative expense line items. In future filings, we will also quantify in our MD&A the amount of our distribution network costs excluded from cost of goods sold, if material.

        2.     We
regret that our response to your prior comment 10 may have confused your understanding regarding how we classify the cost of free goods offered to customers. We do not
classify the cost of free goods as a reduction of net sales; we record the cost of free goods offered to customers as a component of our cost of goods sold. No revenues associated with free goods are
recorded, because we invoice free goods at zero sales dollars.

Form 10-K/A for the Fiscal Year Ended June 30, 2004

Exhibits 31 and 32

        3.     On
March 3, 2005, we electronically filed Amendment No. 2 on Form 10-K/A for the fiscal year ended June 30, 2004, to include both
a Section 302 and a Section 906 certification signed by our

current
Chief Executive Officer in addition to the certifications of our Chief Financial Officer. See Exhibits 31.1 and 32.1.

Form 10-Q for the Period Ended December 31, 2004

Item 2 Management's Discussion and Analysis of Financial Condition and Results of Operations—Results of Operations, Page 21

        4.     We
do not expect to include non-GAAP financial measures in any of our future filings. In future filings, we will disclose the following information, should we
choose to include the use of non-GAAP performance measures:

•The
manner in which we use a non-GAAP measure to conduct or evaluate our business operations;

•The
economic substance behind our decision to use such a measure;

•The
material limitations associated with the use of a non-GAAP financial measure as compared to the use of the most directly comparable GAAP financial measure;
and,

•The
substantive reason(s) why we believe that a non-GAAP financial measure provided useful information to investors.

        In
addition to the above, if we choose to include the use of a non-GAAP performance measure in a future filing, we will also provide, most-likely in tabular form,
reconciliation of the non-GAAP measure to our gross margin, or other related financial measure, as calculated in accordance with GAAP.

        Because
we expect that we will not include non-GAAP financial measures in any of our future filings, we have omitted a supplemental example of what such a disclosure would
look like.

        Please
let me know if you have any further questions or comments.

Very truly yours,

BERLINER MCDONALD P.C.

Steven W. McDonald

SWM:tdt

PWH

Enclosures as stated

cc:Donald
W. Jewell

Patrick W. Hurley

Bill Evert
2