SEC Company Response from ROCKY BRANDS, INC. (RCKY) (CIK 0000895456) (RCKY) — Aug 4, 2005
ROCKY BRANDS, INC. (RCKY) (CIK 0000895456)
Date: Aug. 4, 2005 · CIK: 0000895456 · Accession: 0000950152-05-006533
AI Filing Summary & Sentiment
Referenced dates: JUNE 15, 2005, July 15, 2005, May 13, 2005
Show Raw Text
<DOCUMENT>
<TYPE>CORRESP
<SEQUENCE>1
<FILENAME>filename1.txt
<TEXT>
<PAGE>
ROCKY SHOES & BOOTS, INC.
39 EAST CANAL STREET
NELSONVILLE, OHIO 45764
August 4, 2005
VIA EDGAR AND OVERNIGHT COURIER
-------------------------------
Michael Moran, Esq.
Branch Chief
Division of Corporation Finance
United States Securities and Exchange Commission
Mail Stop 3-8
100 F. Street, N.E.
Washington, D.C. 20549
Re: Rocky Shoes & Boots, Inc.
File No. 0-21026
Form 10-K for the fiscal year ended December 31, 2004
Form 10-Q for the fiscal year ended March 31, 2005
Dear Mr. Moran:
We have received your additional comments to the annual report on Form
10-K for the fiscal year ended December 31, 2004, filed by Rocky Shoes & Boots,
Inc. (the "Company"), as set forth in your letter to the Company dated as of
July 22, 2005. For your convenience, we have repeated the text of your comment,
followed by our response.
We respectfully respond to your comment as follows:
Form 10-K for the Year Ended December 31, 2004
1. WE NOTE YOUR RESPONSE TO COMMENT TWO OF OUR LETTER DATED JUNE 15, 2005.
PLEASE PROVIDE TO US THREE YEARS OF REVENUE INFORMATION FOR EACH
OPERATING SEGMENT YOU HAVE IDENTIFIED. ALSO, PROVIDE THREE YEARS OF
PROFIT (LOSS), AND ASSET INFORMATION FOR EACH OPERATING SEGMENT
IDENTIFIED. SEE PARAGRAPH 18 OF SFAS NO. 131.
RESPONSE:
The Company has attached Schedule A, which is an analysis of sales and
gross margin for each of the three years in the period ended December
31, 2004 for each operating segment, and the average gross margin for
such three year period.
Information regarding segment assets has not been provided because such
information is not prepared by the Company, and is not used by the
chief operating decision maker to assess segment performance. Financial
Accounting Standards Board Staff Implementation Guide
<PAGE>
Letter to Michael Moran
August 4, 2005
Page -2-
"Segment Information: Guidance on Applying Statement 131", Question #4
states, "...allocation of assets is not a criterion for the component
to be considered an operating segment. If no asset information is
provided for a reportable segment, that fact and the reason therefor
should be disclosed." In future filings, the Company will disclose that
asset information by segment is not prepared because such information
is not used to assess segment performance.
As discussed in our letter to the Staff dated July 15, 2005, the
Company has determined that it has three reportable segments,
Wholesale, Military and Retail. Also as discussed in that letter,
Military and Retail are separate operating segments that cannot be
aggregated, and are therefore reportable segments. However, the Company
believes that each of the operating segments in the Wholesale
reportable segment have similar economic characteristics that allow for
aggregation of the operating segments into a single reportable segment.
The following discussion will only focus on the Wholesale operating
segments, as shown in Schedule A.
In concluding that the economic characteristics of the Wholesale
operating segments are similar, the Company has considered the guidance
contained in Financial Accounting Standards Board Statement No. 131
"Disclosures about Segments of an Enterprise and Related Information"
(FAS 131) and Financial Accounting Standards Board Staff Implementation
Guide "Segment Information: Guidance on Applying Statement 131"
(Implementation Guide). Paragraph 17 of FAS 131 states "Operating
segments often exhibit similar long-term financial performance if they
have similar economic characteristics.... Two or more operating
segments may be aggregated into a single operating segment if
aggregation is consistent with the objective and basic principles of
this Statement, if the segments have similar economic characteristics,
..." Implementation Guide Question #8 states, "operating segments are
considered to be similar if they can be expected to have essentially
the same future prospects. Therefore, the similarity of the economic
characteristics should be evaluated based on future prospects and not
necessarily on the current indicators only. In other words, if the
segments do not currently have similar gross margins and sales trends
but the economic characteristics and the other five criteria are met
and the segments are expected to again have similar long-term average
gross margins and sales trends, the two segments may be aggregated."
Net Sales
As Schedule A reflects, the Company has generally experienced an
increase in sales in all Wholesale operating segments during the
period, except for Rocky manufactured and Wildwolf.
When assessing the expected performance of the Rocky manufactured
operating segment, sales of the Rocky manufactured operating segment
must consider the effect of military sales because all military sales
are manufactured. Total sales of manufactured products were $* (Rocky
manufactured plus military, as shown in Schedule A) in 2004 as compared
to $* in 2003 and $* in 2002, an increase of *% from 2004 as compared
to 2002. Note that (1) retail sales also include manufactured products
(the amount of which is not available), and (2) the sales increase in
2004 is affected by the lower sales price on military sales. The
Company makes its decisions regarding manufacturing versus sourcing
products based on consideration of the lowest cost to obtain the
product, at the quality level expected by the customer.
----------------
* This information has been redacted pursuant to a
confidentiality treatment request filed with the Securities
and Exchange Commission on the same date as this letter.
<PAGE>
Letter to Michael Moran
August 4, 2005
Page -3-
The decline in Rocky manufactured sales in 2004 results from the need
to use production facilities to manufacture footwear for the U.S.
Military. Without this contract, the Company believes that sales of
manufactured footwear would have been greater had the production
facilities not been used for manufacturing military footwear. Rocky
manufactured operating segment sales had a decline in 2003 because the
mix of products ordered by customers resulted in the decision to source
more product based on the cost and quality considerations discussed
above. As the Company has received a military contract in 2005 and
expects to bid for military contracts in the future, the Company
expects to have future increases in sales of total manufactured
products (Rocky manufactured plus military).
Wildwolf is a brand primarily sold to Wal-Mart. Sales in 2004 were
slightly lower than the prior year. However, the Company expects sales
of this brand to have the same future trend as that of its other
wholesale products. The Company notes that the Wildwolf operating
segment is not quantitatively significant.
Sales of Rocky apparel and of other accessories have increased more
than sales of the footwear operating segments. The primary reason for
this increase is that, in 2002, the Company introduced its Rocky
apparel product line. Because the Company has enjoyed success in
initial introduction of these product lines, the products have
experienced a greater percentage increase than footwear operating
segments. Also, the Company acquired the Gates glove brand and certain
related inventory in 2003, which cause the significant sales increase
as compared to 2002. The percentage sales increases of these operating
segments for the period 2002 to 2004 are greater than those that will
be experienced in the future, because the segments were "start-ups"
during the past three years. In the long-term, as these operating
segments mature, the Company expects sales growth of these operating
segments to approximate those of the other Wholesale operating
segments. As such, in accordance with Implementation Guide Question #8,
these operating segments are aggregated because they are expected to
have similar economic characteristics in the future.
Gross Margin
The Company does not prepare segment profitability information below
the gross margin level. Internally, the Company uses gross margin to
evaluate segment profitability.
As detailed in Schedule A, the three-year average gross margin
percentage of the Wholesale operating segments of the Company has
averaged in a range of *% to *%, and the gross margin range is *% to *%
in 2004. In addition, as can be seen in Schedule A, the gross margin
percentages of the Wholesale operating segments have generally trended
up. The profit margin differences of the Wholesale operating segments
have been reduced as the product lines introduced in the last three
years have reached volume levels that allow for a more typical gross
margin levels. Because all Wholesale operating segments sell apparel
type products to the same base of retail customers, the Company expects
the long-term profit margins to become even more comparable in the
future, as can be seen in the gross margin trends in Schedule A.
----------------
* This information has been redacted pursuant to a
confidentiality treatment request filed with the Securities
and Exchange Commission on the same date as this letter.
<PAGE>
Letter to Michael Moran
August 4, 2005
Page -4-
Schedule A also shows that the Rocky manufactured operating segment
experiences a slightly lower gross margin than the other Wholesale
operating segments. The Company must maintain manufacturing facilities
in order to be able to meet its wholesale customers' demand for "made
in the U.S." products, and to service customer rush orders that cannot
be shipped from the Far East. These products generally have a slightly
lower profit margin than other wholesale products, but generally have a
gross margin trend that is similar to the other Wholesale operating
segments. The Company makes its decision to manufacture versus source
products based on the cost and quality considerations described above.
As it expands its customer base, including further expansion from the
EJ Footwear acquisition, the Company expects that gross margin of
manufactured products will approximate the margin experienced on the
other Wholesale operating segments.
The other accessories operating segments gross margin has declined to
be more comparable with the remaining operating segments.
Summary - The Company has considered the guidance contained in FAS 131
and the Implementation Guide (see above) and believes that the
Wholesale operating segments, as detailed in Schedule A, currently
have, and are expected to have similar economic characteristics.
Therefore, it is appropriate to aggregate these six operating segments
into one reporting segment, referred to as Wholesale.
The Company is amending its Form 10-Q for the quarter ended March 31,
2005 for pro forma information related to the EJ Footwear acquisition,
as required by the Staff in comment #26 of the letter dated May 13,
2005. The Company will also amend the footnotes to the condensed
consolidated financial statements and management's discussion and
analysis of financial condition and results of operations in such Form
10-Q to include segment disclosure for three reportable segments -
Wholesale, Military and Retail. In addition, future filings will also
contain such presentation of segment information.
* * * * *
<PAGE>
Letter to Michael Moran
August 4, 2005
Page -5-
If you have any questions regarding any of the foregoing, please
contact Robert J. Tannous, Porter, Wright, Morris & Arthur LLP at (614)
227-1953.
Thank you for your assistance.
Very truly yours,
/s/ James E. McDonald
James E. McDonald,
Executive Vice President and
Chief Financial Officer
cc: Robert Babula (SEC - Staff Accountant)
Christopher Owings (SEC - Assistant Director)
Robert J. Tannous
<PAGE>
Letter to Michael Moran
August 4, 2005
Page -6-
ROCKY SHOES & BOOTS
STATEMENT OF SALES & GROSS MARGIN
SCHEDULE A
*
----------------
* This information has been redacted pursuant to a confidentiality
treatment request filed with the Securities and Exchange Commission on
the same date as this letter.
</TEXT>
</DOCUMENT>