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SEC Company Response from CE FRANKLIN LTD (CIK 0000912151) — Oct 13, 2005

CE FRANKLIN LTD (CIK 0000912151)
Date: Oct. 13, 2005 · CIK: 0000912151 · Accession: 0001137171-05-001719

AI Filing Summary & Sentiment

Date
October 7, 2005
Author
Salvatore Secreti
Form
CORRESP
Company
CE FRANKLIN LTD (CIK 0000912151)

Letter

United States Security and Exchange Commission 450 Fifth Street, N.W. Washington, D.C. Fax No.: (202) 772-9369 Re: File No. 1-12570

Dear Mr. Cash:

Thank you for your letter of September 9, 2005 with respect to your review of our Form 20-F for the year ended December 31, 2004. I will respond to your questions in the order that they were presented in your letter.

Business Overview – Operations, page 9 of 59

1.

We note that sales include “product account management and inside sales.” Please tell us the specific nature of these activities and explain to us when and how you recognize revenues related to these activities. Also, please be advised that if services are greater than 10% of sales, you should separately disclose service sales and related cost of sales in the US GAAP footnote as required by Rule 5-03 of Regulation S-X.

CE Franklin Response:

This section currently reads: “CE Franklin's operations are divided into: sales, which includes product, account management and inside sales.” The above groups represent sales functions within CE Franklin.

The product management sales group has special expertise in the product lines we sell, such as bottom hole pumps and other production equipment, steel and fiberglass tubular products and valves. The account management sales group is responsible for maintaining contact with our customers in Calgary, Alberta where the majority of our customers’ head offices are located, and sell all of the products the Company carries. The inside sales group is responsible for coordination and preparation of hundreds of competitive bid packages each year for all of the products the Company carries.

The Company does not charge its customers with respect to the above sales functions.

2.

If you continue to present a non-GAAP measure, please revise your disclosure in future filing to fully with Item 10 (e) of Regulation S-K.

CE Franklin Response:

CE Franklin will comply with this request in future filings.

Page 1 of 5

Note 1 – Accounting Policies – Revenue Recognition, page 46 to 59

3.

We note your policy of recognizing product sales when title transfer to the customer. Tell us when the title is transferred. If other than shipment or delivery, tell us how your policy complies with SAB 101.

CE Franklin Response:

Title transfers to our customers when products are shipped to the customer.

4.

We also note your reference to consignment of inventory on page 12 of 59. Tell us and revise future filings to include an accounting policy footnote for consignment sales.

CE Franklin Response:

For the fiscal years ended December 31, 2004, 2003 and 2002, consignment sales represent 0.9%, 1.0% and 1.0%, respectively, of the Company’s sales. As a result, CE Franklin has not included a separate revenue recognition accounting policy footnote with respect to consignment sales in its financial statements and feels its current revenue negotiation policy note is adequate.

Note 13c Commitments and Contingencies

5.

We note that the Company is involved in various lawsuits. Please provide supplementally a brief description of each material lawsuit. Also, please be advised that if you believe the likelihood of a material loss from such lawsuits is probable or reasonably possible, you should revise future filings to provide the disclosure required by SFAS 5.

CE Franklin Response:

Enclosed is a brief summary of CE Franklin’s lawsuits. These lawsuits are reviewed with the Company’s audit committee on a quarterly basis prior to release of our financial results and filings.

Waterous Detroit Diesel and Integrated Power Systems vs. CE Franklin Ltd.

A Statement of Claim in the amount of $4,252,113 (representing 520 engines at $7,800.00 per engine) was filed by Waterous Detroit Diesel and Integrated Power Systems against CE Franklin Ltd. on February 28, 2001. The claim by Waterous relates to the alleged purchase order and subsequent cancellation for the purchase of GM engines by CE Franklin. CE Franklin has denied a contract existed and filed a counterclaim for approximately $1.2 million in June 2001. The counterclaim by CE Franklin asserts that the engines provided by Waterous were faulty, and therefore CE Franklin incurred significant costs to repair such engines.

Waterous has sold a significant portion of its inventory relating to this claim, and has therefore mitigated a material portion of its damages. The Company discovered, through discoveries, the actual damages incurred by Waterous is below $1.0 million. The Company considers its offsetting claim for $1.2 million valid.

CE Franklin believes that the likelihood of a material loss from this lawsuit is not probable or reasonably possible.

Page 2 of 5

Alliance Pipeline Limited Partnership and Alliance Pipeline L.P. vs. CE Franklin Ltd., Stream-Flo Industries Ltd., Entech Deutschland GMBH and Mannesmann Demag AG

On December 16, 2002 a Statement of Claim for Cdn. $5,665,000 and U.S. $2,445,000 was filed against CE Franklin Ltd. and the above manufacturers relating to costs incurred by Alliance Pipelines to replace all of the check valves purchased by Alliance from CE Franklin for use in Alliance’s compressor stations.

The Company filed its statement of defence on July 25, 2003. During December 2003, CE Franklin Ltd. filed a Third Party Notice against the manufacturers of these products claiming entitlement to indemnity from the manufacturer because the product sold was defective.

CE Franklin believes that the likelihood of a material loss from this lawsuit is not probable or reasonably possible.

CE Franklin vs. Elenor Enterprises Ltd.

On January 26, 2000, a Statement of Claim for $146,846 was filed by CE Franklin Ltd. against Elenor Enterprises Ltd. relating to unpaid invoices for fiberglass pipe and other products sold to Elenor and subsequently installed for Gulf Canada Resources Ltd. CE Franklin has recorded a receivables provision against this receivable. On February 14, 2000, Elenor Enterprises counter claimed for $2,027,840 against CE Franklin and Smith Fiberglass Product, the manufacturer of the fiberglass pipe and fittings. The counter claim asserts that the fiberglass pipe and fittings provided by the manufacturer were defective, and as a result, Elenor incurred significant costs in replacing the product.

The Company has filed a Third Party Notice against Smith Fiberglass claiming entitlement to indemnity from Smith Fiberglass because they were the manufacturer of the product, and the product sold was defective.

There has been no action on this suit since September 13, 2002.

CE Franklin believes that the likelihood of a material loss from this lawsuit is not probable or reasonably possible.

Note 17- Reconciliation of Canadian and United States Generally Accepted Accounting Principles – Segments, page 53 of 59

6.

We note your disclosures regarding your production equipments and supplies as well as your tubular products in the Business Overview and related sections.

Please tell us what considerations you gave to whether these represent two reportable segments under US GAAP.

CE Franklin Response:

CE Franklin distributes pipe, valves, flanges, fittings, production equipment, tubular goods and other general oilfield supplies to producers of oil and gas in Canada through its 41 branches and tubular stocking points which are situated in towns and cities that serve particular oil and gas fields of the western Canadian

Page 3 of 5

sedimentary basin. Each of the above represents distinct products that can be distributed through CE Franklin’s distribution network.

CE Franklin considers all of the product groups that it distributes to have similar economic characteristics such as:

i.

The products distributed are similar in that they assist our customers with the production of oil and gas;

ii.

The products are sold to the same class of customer, being exploration and production companies; and

iii.

Are subject to the same method of distribution, our 41 branches and tubular stocking points.

The Company maintains a centralized distribution facility in Edmonton, Alberta and operates a hub and spoke distribution model, as well as centralized service groups such as: sales; marketing and supply which includes purchasing and product pricing; customer service, safety and quality; finance and administration; and business effectiveness (human resources). All of these groups support the sale of the products CE Franklin distributes (pipe, valves, flanges, fitting, production equipment, tubular goods and other general oilfield supplies).

In addition, the Company maintains a state of the art ERP system which is used by all parts of the business. A significant portion of the depreciation charge in the Company’s Statements of Operations relate to this system.

Finally, the Company finances accounts receivable, inventories, bank overdraft, accounts payable and accrued liabilities with its demand bank operating loan. As a result, the interest expense reported in the Statement’s of Operations relates to all products distributed by the Company.

Other than revenue, gross profit margin and the product manager sales groups it is difficult to identify any of the above expenses to any of the discreet product lines that the Company distributes. As a result, product group segment reporting is not possible or meaningful to CE Franklin.

There is not a segment manager responsible for the profitability of each product group, and the Company’s chief operating decision maker does not evaluate performance or make decisions to allocate resources based on product group performance.

Tell us what discrete financial information is prepared at the business level and explain to us who utilizes this information and for what purpose.

CE Franklin Response:

The Company prepares discreet financial information for the key decision makers within the organization that concentrates on sales and gross profit margins by product group and customers; detailed selling, general and administrative analysis by cost category (i.e. salaries and benefits) and cost center; inventory reporting by product category; detailed profit and loss statements by branch cost (sales and gross profit margins broken down by product group within each branch) and cost

Page 4 of 5

center and summary balance sheet, statement of operations, and cash flow statements. Key company decision makers, or the chief operating decision maker does not evaluate profitability by product group.

Provide us the internal reports prepared for and used by management and the board of directors.

CE Franklin Response:

Enclosed is the summary profit and loss statement used by management, audit committee and board of directors of CE Franklin Ltd. when making key decisions.

If you have any questions with respect to the above responses, please give me a call at 403-531-5603.

Sincerely,
Salvatore Secreti

Show Raw Text
CORRESP
1
filename1.htm

Mr

October 7, 2005

Mr. John Cash

Accounting Branch Chief

United States Security and Exchange Commission

450 Fifth Street, N.W.

Washington, D.C.

20549

Fax No.: (202) 772-9369

Re: File No. 1-12570

Dear Mr. Cash:

Thank you for your letter of September 9, 2005 with respect to your review of our Form 20-F for the year ended December 31, 2004.  I will respond to your questions in the order that they were presented in your letter.

Business Overview – Operations, page 9 of 59

1.

We note that sales include “product account management and inside sales.”  Please tell us the specific nature of these activities and explain to us when and how you recognize revenues related to these activities.  Also, please be advised that if services are greater than 10% of sales, you should separately disclose service sales and related cost of sales in the US GAAP footnote as required by Rule 5-03 of Regulation S-X.

CE Franklin Response:

This section currently reads:  “CE Franklin's operations are divided into: sales, which includes product, account management and inside sales.”  The above groups represent sales functions within CE Franklin.

The product management sales group has special expertise in the product lines we sell, such as bottom hole pumps and other production equipment, steel and fiberglass tubular products and valves.  The account management sales group is responsible for maintaining contact with our customers in Calgary, Alberta where the majority of our customers’ head offices are located, and sell all of the products the Company carries.  The inside sales group is responsible for coordination and preparation of hundreds of competitive bid packages each year for all of the products the Company carries.

The Company does not charge its customers with respect to the above sales functions.

2.

If you continue to present a non-GAAP measure, please revise your disclosure in future filing to fully with Item 10 (e) of Regulation S-K.

CE Franklin Response:

CE Franklin will comply with this request in future filings.

Page 1 of 5

Note 1 – Accounting Policies – Revenue Recognition, page 46 to 59

3.

We note your policy of recognizing product sales when title transfer to the customer.  Tell us when the title is transferred.  If other than shipment or delivery, tell us how your policy complies with SAB 101.

CE Franklin Response:

Title transfers to our customers when products are shipped to the customer.

4.

We also note your reference to consignment of inventory on page 12 of 59.  Tell us and revise future filings to include an accounting policy footnote for consignment sales.

CE Franklin Response:

For the fiscal years ended December 31, 2004, 2003 and 2002, consignment sales represent 0.9%, 1.0% and 1.0%, respectively, of the Company’s sales.  As a result, CE Franklin has not included a separate revenue recognition accounting policy footnote with respect to consignment sales in its financial statements and feels its current revenue negotiation policy note is adequate.

Note 13c Commitments and Contingencies

5.

We note that the Company is involved in various lawsuits.  Please provide supplementally a brief description of each material lawsuit.  Also, please be advised that if you believe the likelihood of a material loss from such lawsuits is probable or reasonably possible, you should revise future filings to provide the disclosure required by SFAS 5.

CE Franklin Response:

Enclosed is a brief summary of CE Franklin’s lawsuits.  These lawsuits are reviewed with the Company’s audit committee on a quarterly basis prior to release of our financial results and filings.

Waterous Detroit Diesel and Integrated Power Systems vs. CE Franklin Ltd.

A Statement of Claim in the amount of $4,252,113 (representing 520 engines at $7,800.00 per engine) was filed by Waterous Detroit Diesel and Integrated Power Systems against CE Franklin Ltd. on February 28, 2001. The claim by Waterous relates to the alleged purchase order and subsequent cancellation for the purchase of GM engines by CE Franklin.   CE Franklin has denied a contract existed and filed a counterclaim for approximately $1.2 million in June 2001. The counterclaim by CE Franklin asserts that the engines provided by Waterous were faulty, and therefore CE Franklin incurred significant costs to repair such engines.

Waterous has sold a significant portion of its inventory relating to this claim, and has therefore mitigated a material portion of its damages.  The Company discovered, through discoveries, the actual damages incurred by Waterous is below $1.0 million.  The Company considers its offsetting claim for $1.2 million valid.

CE Franklin believes that the likelihood of a material loss from this lawsuit is not probable or reasonably possible.

Page 2 of 5

Alliance Pipeline Limited Partnership and Alliance Pipeline L.P. vs. CE Franklin Ltd., Stream-Flo Industries Ltd., Entech Deutschland GMBH and Mannesmann Demag AG

On December 16, 2002 a Statement of Claim for Cdn. $5,665,000 and U.S. $2,445,000 was filed against CE Franklin Ltd. and the above manufacturers relating to costs incurred by Alliance Pipelines to replace all of the check valves purchased by Alliance from CE Franklin for use in Alliance’s compressor stations.

The Company filed its statement of defence on July 25, 2003.  During December 2003, CE Franklin Ltd. filed a Third Party Notice against the manufacturers of these products claiming entitlement to indemnity from the manufacturer because the product sold was defective.

CE Franklin believes that the likelihood of a material loss from this lawsuit is not probable or reasonably possible.

CE Franklin vs. Elenor Enterprises Ltd.

On January 26, 2000, a Statement of Claim for $146,846 was filed by CE Franklin Ltd. against Elenor Enterprises Ltd. relating to unpaid invoices for fiberglass pipe and other products sold to Elenor and subsequently installed for Gulf Canada Resources Ltd.  CE Franklin has recorded a receivables provision against this receivable.  On February 14, 2000, Elenor Enterprises counter claimed for $2,027,840 against CE Franklin and Smith Fiberglass Product, the manufacturer of the fiberglass pipe and fittings.  The counter claim asserts that the fiberglass pipe and fittings provided by the manufacturer were defective, and as a result, Elenor incurred significant costs in replacing the product.

The Company has filed a Third Party Notice against Smith Fiberglass claiming entitlement to indemnity from Smith Fiberglass because they were the manufacturer of the product, and the product sold was defective.

There has been no action on this suit since September 13, 2002.

CE Franklin believes that the likelihood of a material loss from this lawsuit is not probable or reasonably possible.

Note 17- Reconciliation of Canadian and United States Generally Accepted Accounting Principles – Segments, page 53 of 59

6.

We note your disclosures regarding your production equipments and supplies as well as your tubular products in the Business Overview and related sections.

Please tell us what considerations you gave to whether these represent two reportable segments under US GAAP.

CE Franklin Response:

CE Franklin distributes pipe, valves, flanges, fittings, production equipment, tubular goods and other general oilfield supplies to producers of oil and gas in Canada through its 41 branches and tubular stocking points which are situated in towns and cities that serve particular oil and gas fields of the western Canadian

Page 3 of 5

sedimentary basin.  Each of the above represents distinct products that can be distributed through CE Franklin’s distribution network.

CE Franklin considers all of the product groups that it distributes to have similar economic characteristics such as:

i.

The products distributed are similar in that they assist our customers with the production of oil and gas;

ii.

The products are sold to the same class of customer, being exploration and production companies; and

iii.

Are subject to the same method of distribution, our 41 branches and tubular stocking points.

The Company maintains a centralized distribution facility in Edmonton, Alberta and operates a hub and spoke distribution model, as well as centralized service groups such as: sales; marketing and supply which includes purchasing and product pricing; customer service, safety and quality; finance and administration; and business effectiveness (human resources).  All of these groups support the sale of the products CE Franklin distributes (pipe, valves, flanges, fitting, production equipment, tubular goods and other general oilfield supplies).

In addition, the Company maintains a state of the art ERP system which is used by all parts of the business.  A significant portion of the depreciation charge in the Company’s Statements of Operations relate to this system.

Finally, the Company finances accounts receivable, inventories, bank overdraft, accounts payable and accrued liabilities with its demand bank operating loan.  As a result, the interest expense reported in the Statement’s of Operations relates to all products distributed by the Company.

Other than revenue, gross profit margin and the product manager sales groups it is difficult to identify any of the above expenses to any of the discreet product lines that the Company distributes.  As a result, product group segment reporting is not possible or meaningful to CE Franklin.

There is not a segment manager responsible for the profitability of each product group, and the Company’s chief operating decision maker does not evaluate performance or make decisions to allocate resources based on product group performance.

Tell us what discrete financial information is prepared at the business level and explain to us who utilizes this information and for what purpose.

CE Franklin Response:

The Company prepares discreet financial information for the key decision makers within the organization that concentrates on sales and gross profit margins by product group and customers; detailed selling, general and administrative analysis by cost category (i.e. salaries and benefits) and cost center; inventory reporting by product category; detailed profit and loss statements by branch cost (sales and gross profit margins broken down by product group within each branch) and cost

Page 4 of 5

center and summary balance sheet, statement of operations, and cash flow statements.  Key company decision makers, or the chief operating decision maker does not evaluate profitability by product group.

Provide us the internal reports prepared for and used by management and the board of directors.

CE Franklin Response:

Enclosed is the summary profit and loss statement used by management, audit committee and board of directors of CE Franklin Ltd. when making key decisions.

If you have any questions with respect to the above responses, please give me a call at 403-531-5603.

Sincerely,

Salvatore Secreti

Vice President and Chief Financial Officer

CE Franklin Ltd.

Page 5 of 5

    CE
      Franklin Ltd.

    Review
      of Profit and Loss Statement

    Six Months Ended
      June 30, 2005

    (thousands
      of Canadian dollars - except well / rig count data)

    Three
      months ended June 30

    Six
      months ended June 30

    2005

    2004

    Variance

    Budget

    2005

    2004

    Variance

    Budget

    Well Completions
      (excluding dry)

      Oil

      736

      977

      (241)

     n/a

      1,754

      2,191

      (437)

     n/a

      Gas

      3,128

      3,721

      (593)

     n/a

      6,801

      7,170

      (369)

     n/a

      Total

      3,864

      4,698

      (834)

     n/a

      8,555

      9,361

      (806)

     n/a

    Average Rig
      Count

      243

      214

      29

     n/a

      368

      373

      (5)

     n/a

    Sales

      General Supplies

      79,044

      54,927

      24,117

      66,385

      174,855

      127,562

      47,293

      151,913

      Tubulars

      12,855

      12,075

      780

      14,939

      45,416

      28,472

      16,944

      37,844

      Total Sales

      91,899

      67,002

      24,897

      81,324

      220,271

      156,034

      64,237

      189,757

    Gross Profit

      General Supplies

      16,847

      11,300

      5,547

      13,321

      38,462

      25,060

      13,402

      30,495

      Tubulars

      1,317

      812

      505

      1,008

      3,365

      1,739

      1,626

      2,441

      Total Gross
      Profit

      18,164

      12,112

      6,052

      14,329

      41,827

      26,799

      15,028

      32,936

    Gross Profit %

      General Supplies

    21.3%

    20.6%

    0.8%

    20.1%

    22.0%

    19.6%

    2.4%

    20.1%

      Tubulars

    10.2%

    6.7%

    3.5%

    6.7%

    7.4%

    6.1%

    1.3%

    6.5%

      Total Gross
      Profit %

    19.8%

    18.1%

      1.7%

    17.6%

    19.0%

    17.2%

      1.8%

    17.4%

    SG&A

      Salaries &
      Benefits

      6,348

      4,883

      (1,465)

      5,849

       13,220

      10,577

        (2,643)

      12,637

      Sales &
      Marketing

      2,787

      2,079

        (708)

      2,694

         5,449

         4,272

        (1,177)

      5,205

      Occupancy &
      Warehouse

      1,268

      1,194

      (74)

      1,243

         2,663

      2,383

      (281)

      2,518

      Office

         492

         503

      11

      540

      1,065

      998

      (67)

      1,081

      Vehicle

         640

      467

        (173)

      660

         1,303

         1,131

      (172)

      1,337

      Other

      668

         495

        (173)

      609

         1,413

      863

      (549)

      1,263

      Total SG&A

      12,204

      9,621

      (2,583)

      11,595

       25,113

       20,225

        (4,888)

      24,041

    EBITDA

      5,960

      2,491

      3,469

      2,734

       16,714

      6,574

       10,140

      8,895

    EBITDA as a % of
      Sales

    6.5%

    3.7%

    2.8%

    3.4%

    7.6%

    4.2%

    3.4%

    4.7%

    Amortization

      Buildings,
      & leasehold improvements

      72

      63

      (9)

      94

      143

      123

      (20)

      186

      Computer
      equipment and software

      795

      859

      64

      799

      1,629

      1,713

      84

      1,642

      Equipment and
      machinery

      268

      128

      (140)

      124

      489

      227

      (262)

      264

      Furniture and
      equipment

      28

      20

      (8)

      28

      55

      36

      (19)

      56

      Other

      15

      15

      -

      15

      30

      30

      -

      30

      1,178

      1,085

      (93)

      1,060

      2,346

      2,129

      (217)

      2,178

    Interest

      Bank operating
      loan

      485

      327

      (158)

      327

      980

      663

      (317)

      870

      Long-term debt

      8

      6

      (2)

      -

      22

      11

      (11)

      -

      493

      333

      (160)

      327

      1,002

      674

      (328)

      870

    Other

      Loss
      (gain) on disposal of capital assets

      -

      5

      5

      -

      -

     (4)

    (4)

      -

      Other

      -

      (1)

      (1)

      -

      -

      (5)

      (5)

      -

      -

      4

      4

      -

      -

      (9)

      (9)

      -

      Exchange loss
      (gain)

      63

      86

      23

      -

      72

      34

      (38)

      -

      63

      90

      27

      -

      72

      25

      (47)

      -

    Income Before
      Income Taxes

      4,226

      983

      3,243

      1,347

       13,294

      3,746

      9,548

      5,847