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SEC Comment Letter for AMACORE GROUP, INC. (CIK 0000949394) — Sep 13, 2005

AMACORE GROUP, INC. (CIK 0000949394)
Date: Sept. 13, 2005 · CIK: 0000949394 · Accession: 0000000000-05-047371

AI Filing Summary & Sentiment

File numbers found in text: 333-121308

Date
September 13, 2005
Author
Branch Chief
Form
UPLOAD
Company
AMACORE GROUP, INC. (CIK 0000949394)

Letter

September 13, 2005 Mail Stop 0409 Clark A. Marcus The Amacore Group, Inc. 1511 North Westshore Boulevard, Suite 925 Tampa, Florida 33607

Re: The Amacore Group, Inc. Amendment No. 5 to Registration Statement on Form SB-2 Filed August 19, 2005 Registration No. 333-121308

Dear Mr. Marcus:

We have reviewed your filing and have the following comments. Where indicated, we think you should revise your document in response to these comments. If you disagree, we will consider your explanation as to why our comment is inapplicable or a revision is unnecessary. Please be as detailed as necessary in your explanation. In some of our comments, we may ask you to provide us with supplemental information so we may better understand your disclosure. After reviewing this information, we may or may not raise additional comments.

Please understand that the purpose of our review process is to assist you in your compliance with the applicable disclosure requirements and to enhance the overall disclosure in your filing. We look forward to working with you in these respects. We welcome any questions you may have about our comments or any other aspect of our review. Feel free to call us at the telephone numbers listed at the end of this letter.

Financial Statements

General

1. Please continue to monitor the updating requirements of Item 310(g) of Regulation S-B.

Financial statements for the six months ended June 30, 2005

Note 8 - Convertible Debentures

2. We note your response to our prior comment 6. It appears that your debentures are finite lived instruments with a stated maturity date. Tell us what consideration you gave to paragraphs 19 through 21 of EITF 00-27 in determining that the discount on debt related to your beneficial conversion feature should be expensed at the time of issuance. Issue 6 of EITF 00-27 indicates that instruments that do not have a stated redemption date, such as perpetual preferred stock should continue to apply the guidance of EITF 98-5 while those with a stated redemption date should amortize the discount over the term of the instrument. Additionally, please clarify for us the terms of the debt agreement which allow for redemption by the Company prior to maturity. Cite any relevant sections of the agreement in your response.

Financial statements for the year ended December 31, 2004

Intellectual Property

3. We have considered your response to our prior comments 8 and 9. Revise your disclosure to include a discussion of the useful life assigned to the intellectual property rights and management`s rationale for assigning that useful life including a discussion of how you considered the criteria in paragraphs 11(a) through 11(f) of SFAS 142.

* * * * As appropriate, please amend your registration statement in response to these comments. You may wish to provide us with marked copies of the amendment to expedite our review. Please furnish a cover letter with your amendment that keys your responses to our comments and provides any requested supplemental information. Detailed cover letters greatly facilitate our review. Please understand that we may have additional comments after reviewing your amendment and responses to our comments.

We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filings reviewed by the staff to be certain that they have provided all information investors require for an informed decision. Since the company and its management are in possession of all facts relating to a company`s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

We will consider a written request for acceleration of the effective date of the registration statement as a confirmation of the fact that those requesting acceleration are aware of their respective responsibilities under the Securities Act of 1933 and the Securities Exchange Act of 1934 as they relate to the proposed public offering of the securities specified in the above registration statement. We will act on the request and, pursuant to delegated authority, grant acceleration of the effective date.

We direct your attention to Rules 460 and 461 regarding requesting acceleration of a registration statement. Please allow adequate time after the filing of any amendment for further review before submitting a request for acceleration. Please provide this request at least two business days in advance of the requested effective date.

You may contact Robert Telewicz at (202) 551-3438 or Cicely Luckey, Accounting Branch Chief, at (202) 551-3413 if you have questions regarding comments on the financial statements and related matters. Please contact Michael McTiernan, Special Counsel, at (202) 551-3852 or the undersigned at (202) 551-3495 with any other questions.

Sincerely,
Elaine Wolff
Branch Chief

Show Raw Text
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<SEQUENCE>1
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<TEXT>

      September 13, 2005

Mail Stop 0409

Clark A. Marcus
The Amacore Group, Inc.
1511 North Westshore Boulevard, Suite 925
Tampa, Florida  33607

Re:	The Amacore Group, Inc.
	Amendment No. 5 to Registration Statement
      on Form SB-2 Filed August 19, 2005
      Registration No. 333-121308

Dear Mr. Marcus:

	We have reviewed your filing and have the following comments.
Where indicated, we think you should revise your document in
response
to these comments.  If you disagree, we will consider your
explanation as to why our comment is inapplicable or a revision is
unnecessary.  Please be as detailed as necessary in your
explanation.
In some of our comments, we may ask you to provide us with
supplemental information so we may better understand your
disclosure.
After reviewing this information, we may or may not raise
additional
comments.

	Please understand that the purpose of our review process is
to
assist you in your compliance with the applicable disclosure
requirements and to enhance the overall disclosure in your filing.
We look forward to working with you in these respects.  We welcome
any questions you may have about our comments or any other aspect
of
our review.  Feel free to call us at the telephone numbers listed
at
the end of this letter.

Financial Statements

General

1. Please continue to monitor the updating requirements of Item
310(g) of Regulation S-B.

Financial statements for the six months ended June 30, 2005

Note 8 - Convertible Debentures

2. We note your response to our prior comment 6.  It appears that
your debentures are finite lived instruments with a stated
maturity
date.  Tell us what consideration you gave to paragraphs 19
through
21 of EITF 00-27 in determining that the discount on debt related
to
your beneficial conversion feature should be expensed at the time
of
issuance.  Issue 6 of EITF 00-27 indicates that instruments that
do
not have a stated redemption date, such as perpetual preferred
stock
should continue to apply the guidance of EITF 98-5 while those
with a
stated redemption date should amortize the discount over the term
of
the instrument.  Additionally, please clarify for us the terms of
the
debt agreement which allow for redemption by the Company prior to
maturity.  Cite any relevant sections of the agreement in your
response.

Financial statements for the year ended December 31, 2004

Intellectual Property

3. We have considered your response to our prior comments 8 and 9.
Revise your disclosure to include a discussion of the useful life
assigned to the intellectual property rights and management`s
rationale for assigning that useful life including a discussion of
how you considered the criteria in paragraphs 11(a) through 11(f)
of
SFAS 142.

*  *  *  *
      As appropriate, please amend your registration statement in
response to these comments.  You may wish to provide us with
marked
copies of the amendment to expedite our review.  Please furnish a
cover letter with your amendment that keys your responses to our
comments and provides any requested supplemental information.
Detailed cover letters greatly facilitate our review.  Please
understand that we may have additional comments after reviewing
your
amendment and responses to our comments.

      We urge all persons who are responsible for the accuracy and
adequacy of the disclosure in the filings reviewed by the staff to
be
certain that they have provided all information investors require
for
an informed decision.  Since the company and its management are in
possession of all facts relating to a company`s disclosure, they
are
responsible for the accuracy and adequacy of the disclosures they
have made.

We will consider a written request for acceleration of the
effective
date of the registration statement as a confirmation of the fact
that
those requesting acceleration are aware of their respective
responsibilities under the Securities Act of 1933 and the
Securities
Exchange Act of 1934 as they relate to the proposed public
offering
of the securities specified in the above registration statement.
We
will act on the request and, pursuant to delegated authority,
grant
acceleration of the effective date.

      We direct your attention to Rules 460 and 461 regarding
requesting acceleration of a registration statement.  Please allow
adequate time after the filing of any amendment for further review
before submitting a request for acceleration.  Please provide this
request at least two business days in advance of the requested
effective date.

	You may contact Robert Telewicz at (202) 551-3438 or Cicely
Luckey, Accounting Branch Chief, at (202) 551-3413 if you have
questions regarding comments on the financial statements and
related
matters.  Please contact Michael McTiernan, Special Counsel, at
(202)
551-3852 or the undersigned at (202) 551-3495 with any other
questions.

Sincerely,

Elaine Wolff
Branch Chief

cc:	David J. Levenson, Esq. (via facsimile)

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Clark A. Marcus
The Amacore Group, Inc.
September 13, 2005
Page 1

</TEXT>
</DOCUMENT>