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SEC Comment Letter for AMAZON COM (AMZN) — Apr 24, 2013

AMAZON COM INC
Date: April 24, 2013 · CIK: 0001018724 · Accession: 0000000000-13-022146

AI Filing Summary & Sentiment

File numbers found in text: 000-22513

Date
December 31, 2012
Author
/s/ Dietrich A. King for
Form
UPLOAD
Company
AMAZON COM INC

Letter

April 2 4, 2013 Via E -mail Shell ey Reynolds Vice President, Worldwide Controller Amazon.com, Inc. 410 Terry Avenue North Seattle, WA 98109 -5210

Re: Amazon.com, Inc. Form 10-K for Fiscal Year Ended December 31, 2012 Filed January 30, 2013 Definitive Proxy Statement on Schedule 14A Filed April 12, 2013 File No . 000-22513

Dear Ms. Reynolds :

We have reviewed your filing s and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by amending your filing s, by providing the requested information, or by advising us when you will pr ovide the requested response. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your filing s and the information you provide in response to these comments, we may have additional comments.

Annual Report on Form 10 -K for the Fiscal Year Ended December 31, 2012

Management’s Discussion & Analysis . . . , page 18

1. We note that during 2012, net sales from your International segmen t accounted for 43% of your consolidated revenues, and that you “expect the International segment will represent 50% or more of consolidated net sales” on page 25. In this regard, we note from the table on page 72 that for the year ended December 31, 2012 net sales attributed to Germany were approximately $8.7 billion, to Japan were approximately $7.8 billion and to the United Kingdom were approximately $6.5 billion. For future filings, to the extent applicable, please state any material revenues from exte rnal customers attributed to any individual for eign country. Please refer to Item 101(d)(1)(i)(C) of Regulation S -K.

Shell ey Reynolds Amazon.com, Inc. April 24 , 2013 Page 2

Definitive Proxy Statement on Schedule 14A filed April 12, 2013

Compensation Discussion & Analysis, page 15

2. We note that stock award s were issued during 2012 but your proxy statement does not include a Grants of Plan -Based Awards table. Please tell us why you did not include this table. Please refer to Item 402(d) of Regulation S -K.

We urge all persons who are responsible for the acc uracy and adequacy of the disclosure in the filing s to be certain that the filing s include the information the Securities Exchange Act of 1934 and all applicable Exchange Act rules require. Since the company and its management are in possession of all fact s relating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

In responding to our comments, please provide a written statement from the company acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the filing s;

 staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filing s; and

 the company may not as sert staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

You may contact Jennifer López, Staff Attorney, at (202) 551 -3792 or Dietrich King, Legal Branch Chief, at (202) 551 -3338 or me at (202) 551 -3720 with any questions.

Sincerely,
/s/ Dietrich A. King for

Show Raw Text
April 2 4, 2013

Via E -mail
Shell ey Reynolds
Vice President, Worldwide Controller
Amazon.com, Inc.
410 Terry Avenue North
Seattle, WA 98109 -5210

Re: Amazon.com, Inc.
 Form 10-K for Fiscal Year Ended December 31, 2012
Filed January 30, 2013
Definitive Proxy Statement on Schedule 14A
Filed April 12, 2013
File No . 000-22513

Dear Ms. Reynolds :

We have reviewed your filing s and have the following comments.  In some of our
comments, we may ask you to provide us with information so we may better understand your
disclosure.

Please respond to this letter within ten business days by amending your filing s, by
providing the requested information, or by advising us when you will pr ovide the requested
response.   If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your filing s and the information you provide in
response to these  comments, we may have  additional comments.

Annual Report on Form 10 -K for the Fiscal Year Ended December 31, 2012

Management’s Discussion & Analysis  . . . , page 18

1. We note that during 2012, net sales from your International segmen t accounted for 43%
of your consolidated revenues, and that you “expect the International segment will
represent 50% or more of consolidated net sales” on page 25. In this regard, we note from
the table on page 72 that for the year ended December 31, 2012 net sales attributed to
Germany were approximately $8.7 billion, to Japan were approximately $7.8 billion and
to the United Kingdom were approximately $6.5 billion.  For future filings, to the extent
applicable, please state any material revenues from exte rnal customers attributed to any
individual for eign country. Please refer to  Item 101(d)(1)(i)(C) of Regulation S -K.

Shell ey Reynolds
Amazon.com, Inc.
April 24 , 2013
Page 2

 Definitive Proxy Statement on Schedule 14A filed April 12, 2013

Compensation Discussion & Analysis, page 15

2. We note that stock award s were issued during 2012 but your proxy statement does not
include a Grants of Plan -Based Awards table. Please tell us why you did not include this
table.  Please refer to Item 402(d) of Regulation S -K.

We urge all persons who are responsible for the acc uracy and adequacy of the disclosure
in the filing s to be certain that the filing s include  the information the Securities Exchange Act of
1934 and all applicable Exchange Act rules require.   Since the company and its management are
in possession of all fact s relating to a company’s disclosure, they are responsible for the accuracy
and adequacy of the disclosures they have made.

 In responding to our comments, please provide  a written statement from the company
acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the filing s;

 staff comments or changes to disclosure in response to staff comments do not foreclose
the Commission from taking any action with respect to the filing s; and

 the company may not as sert staff comments as a defense in any proceeding initiated by
the Commission or any person under the federal securities laws of the United States.

You may  contact Jennifer López, Staff Attorney,  at (202) 551 -3792 or Dietrich King,
Legal Branch Chief, at  (202) 551 -3338  or me  at (202) 551 -3720  with any questions.

Sincerely,

 /s/ Dietrich A. King for

Mara L. Ransom
Assistant Director