SEC Comment Letter for VERTRUE INC (CIK 0001020996) — Mar 10, 2005
VERTRUE INC (CIK 0001020996)
Date: March 10, 2005 · CIK: 0001020996 · Accession: 0000000000-05-011390
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November 23, 2004
Via Facsimile (212) 848-7179 and U.S. Mail
Stephen T. Giove, Esq.
Shearman & Sterling LLP
599 Lexington Avenue
New York, NY 10012
Re: Memberworks Incorporated
Schedule TO-I filed November 15, 2004
File No. 5-47315
Dear Mr. Giove:
We have the following comments on the above-referenced
filing.
Item 6. Purposes of the Transaction and Plans or Proposals
1. Provide all of the disclosure regarding the company`s plans as
required by Item 1006(c)(1-10) of Regulation M-A. If any of the
items contained in (c)(1-10) are inapplicable or an answer is in
the negative, revise the Schedule TO to so state. See General
Instruction E to Schedule TO.
Item 12. Exhibits
2. File a form of the notice of withdrawal as an exhibit to the
Schedule TO.
Offer to Purchase
3. Revise the disclosure on pages 3 and 10 of the offering
document to clarify that the company will pay the purchase price
"promptly," not "as soon as practicable," after the expiration date.
Refer to Rules 13e-4(f)(5) and 14e-1(c).
4. We reference the aspect of your offer relating to participants
in the 401(k) Profit Sharing Plan, whereby the tender prices they
elect will be deemed to have been increased to the closest tender price
that is not less than the closing price of the shares on the
Nasdaq National Market. While we understand that this provision is
Designed to ensure compliance with the prohibition contained in the
Profit Sharing Plan, it also appears that plan participants will benefit
from the automatic increase because they will not have to incur
the risk of tendering shares at lower than current market prices.
Please advise us what consideration you have given as to whether this
provision conflicts with the equal treatment requirement of Rule
13e-4(f)(8) as it appears to provide a benefit to plan participants
that is not afforded to all holders of the company`s common stock.
5. Please revise the offer to ensure that persons who hold shares
through the company`s 401(k) Profit Sharing Plan or the Employee
Stock Purchase Plan have at least 20 full business days to tender
in the offer. In this regard, we note that the deadline for these
shareholders to give appropriate directions to tender is 5:00 p.m.
instead of midnight on the twentieth business day after
commencement of the offer.
Forward-Looking Statements, page 7
6. We remind you that statements made in connection with tender
offers are specifically excluded from the safe harbor protections
of the Private Securities Litigation Reform Act of 1995. See Section
21E(b)(2)(C) of the Exchange Act and Regulation M-A telephone
interpretation M.2 of the July 2001 Supplement to the Division of
Corporation Finance`s Manual of Publicly Available Telephone
Interpretations. Therefore, please delete the reference to
forward-looking statements "made pursuant to safe harbor provisions of
the Private Securities Litigation Reform Act of 1995" or revise the
disclosure to make clear that the safe harbor protections do not
apply to statements made in connection with the tender offer.
Conditions to the Tender Offer, page 20
7. The first paragraph of this section contains language
suggesting that once a condition is triggered, the offeror may decide
in its judgment whether it is advisable to proceed with the offer.
Please note that when a condition is triggered and an offeror decides to
proceed with the offer anyway, we believe that this constitutes a
waiver of the triggered condition. The company may not rely on
this language to tacitly waive a condition of the offer by failing to
expressly assert it. Please confirm your understanding on a
supplemental basis.
8. We do not object to the imposition of conditions in a tender
offer, provided that they are not within the direct or indirect
control of the offeror and are specific and capable of objective
verification when satisfied. In this regard, revise the language
appearing in the first paragraph to exclude any action or omission
to act by the company as a reason for the assertion of a condition.
9. Several of your listed offer conditions refer to an impairment
of the benefits the company expects to receive from this offer.
Since security holders should have a reasonable idea whether or not an
offer condition is triggered, or at least should understand how
this determination will be made, please revise to specify or generally
describe those benefits.
10. We note that the offer is subject to the condition that the
company will remain listed on the Nasdaq National Market and not
be eligible for deregistration under the Exchange Act. However, we
also note under "Purpose of the Tender Offer; Certain Additional
Effects of the Tender Offer" that the company may engage in possible
future purchases of additional shares of common stock. Please be
advised that this tender offer and any of the additional transactions
may constitute the first steps in a future going private transaction.
See Rule 13e-3(a)(3).
Information Concerning Memberworks, page 25
11. Despite your attempt to incorporate by reference any future
filings made with the Commission from the date of this offer until
it expires, Schedule TO does not permit such "forward" incorporation
by reference. If the information provided to security holders in the
Offer to Purchase materially changes, you are under an obligation
To amend the Schedule TO to update it and to disseminate the new
information to security holders in a manner reasonably calculated
to inform them about the change. Please revise the disclosure
accordingly.
Letter of Transmittal
12. We reference the language requiring security holders to
acknowledge that they have "read" the tender offer document. We
believe it is inappropriate to require security holders to attest
to the fact that they "read" the terms of the offer as such language
effectively operates as a waiver of liability. Please provide a
statement in your next amendment that expressly rescinds this
language.
Closing Information
Please amend your filing promptly to comply with our
comments. If you do not agree with a comment, then tell us why in your
response. If the information you provide in response to our
comments materially changes the information that you have already
provided to security holders, disseminate the revised materials in a
manner reasonably calculated to inform them of the new information.
We urge all persons who are responsible for the accuracy and
adequacy of the disclosure in the filings reviewed by the staff to
be certain that they have provided all information investors require.
Since the company and its management are in possession of all
facts relating to a company`s disclosure, they are responsible for the
accuracy and adequacy of the disclosures they have made.
In connection with responding to our comments, please
provide, in writing, a statement from the company acknowledging that:
* the company is responsible for the adequacy and accuracy of the
disclosure in the filings;
* staff comments or changes to disclosure in response to staff
comments in the filings reviewed by the staff do not foreclose the
Commission from taking any action with respect to the filing; and
* the company may not assert staff comments as a defense in any
proceeding initiated by the Commission or any person under the
federal securities laws of the United States.
In addition, please be advised that the Division of
Enforcement has access to all information you provide to the staff of
the Division of Corporation Finance in our review of your filing or in
response to our comments on your filing.
Direct any questions to me at (202) 942-1797. You may also
contact me via facsimile at (202) 942-9638. Please send all
correspondence to us at the following ZIP code: 20549-0303.
Sincerely,
Michele M. Anderson
Special Counsel
Office of Mergers and
Acquisitions
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