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SEC Comment Letter for Artemis Therapeutics, Inc. (MNKA) (CIK 0001062128) — Oct 18, 2022

Artemis Therapeutics, Inc. (MNKA) (CIK 0001062128)
Date: Oct. 18, 2022 · CIK: 0001062128 · Accession: 0000000000-22-011455

AI Filing Summary & Sentiment

File numbers found in text: 333-267534

Date
October 18, 2022
Author
Not clearly detected
Form
UPLOAD
Company
Artemis Therapeutics, Inc. (MNKA) (CIK 0001062128)

Letter

United States securities and exchange commission logo October 18, 2022 Shimon Citron Chief Executive Officer and Director Artemis Therapeutics, Inc. 3 Eliezer Vardinon St., Petach Tikva, Israel 4959507 Re:Artemis Therapeutics, Inc. Registration Statement on Form S-1 Filed September 21, 2022 File No. 333-267534 Dear Shimon Citron: We have reviewed your registration statement and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter by amending your registration statement and providing the requested information. If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response. After reviewing any amendment to your registration statement and the information you provide in response to these comments, we may have additional comments. Form S-1 filed September 21, 2022 Prospectus Summary, page 1 1.Please balance your prospectus summary by including disclosure regarding your limited operating history and the auditor's explanatory paragraph regarding your ability to continue as a going concern.

FirstName LastNameShimon Citron Comapany NameArtemis Therapeutics, Inc. October 18, 2022 Page 2 FirstName LastNameShimon Citron Artemis Therapeutics, Inc. October 18, 2022 Page 2 Risk Factors, page S-7 2.Please amend your disclosure to provide a risk factor describing the risks to your business related to the impact of the COVID-19 pandemic and resulting government actions. For example, disclose whether you expect to have any difficulty obtaining the raw materials for your products due to supply chain disruptions, whether you have had or expect to have any difficulty attracting or maintaining employees, and/or any other material risks to your business related to the COVID-19 pandemic. Business Mission & Strategy, page S-28 3.We note your intent to carry out your business through "contracts with leading health food chains and outlets." Please disclose whether you have taken any steps to enter into such contracts and your strategy for seeking out and entering into contracts with these third- parties. Please also balance your discussion by disclosing the risks and uncertainties related to your ability to find and enter into contracts with health food chains and outlets. Manuka's Products, page S-28 4.We note that you "expect that [your] products would automatically be registered with the FDA, and Manuka will be allowed to sale and market its products in the U.S. market through local distributers." Please revise this statement to remove any expectation that the FDA will register your products and allow you to sell and market your products, as this statement is speculative. Description of Market, page S-30 5.We note your statement that "As opposed to the regular skincare market, Manuka believes that there is an increasing interest by the public in healthy and natural skincare products, in general, and particularly in Mnuka honey-based products combined with bee venom." Please revise to provide your basis for this belief. 6.We note your statements that "Manuka honey . . . is one of the most unique and beneficial forms of honey in the world. Mnuka honey is commonly sold as an alternative medicine. There are many Mnuka honey uses, ranging from healing sore throats and digestive illnesses, to curing staph infections and gingivitis." Products that are intended for use in the cure, mitigation, treatment, or prevention of disease and/or intended to affect the structure or any function of the body are considered drugs under the Federal Food, Drug and Cosmetic Act and subject to FDA approval. Please revise to avoid unsubstantiated therapeutic claims.

Distribution, page S-33 7.Please explain what you mean by "end-to-end supply chain" and "B2B representative."

FirstName LastNameShimon Citron Comapany NameArtemis Therapeutics, Inc. October 18, 2022 Page 3 FirstName LastNameShimon Citron Artemis Therapeutics, Inc. October 18, 2022 Page 3

Government Regulation, page S-34 8.We note that your three lines of business are beauty and skincare, the sale of pure Manuka honey, and gummy vitamins and supplements. For each of these business lines, please expand your government regulation disclosure to more thoroughly discuss the regulatory requirements to market and sell your products in Israel and the jurisdictions you intend to target. For example, we note that you filed requests with the U.S. Food and Drug Administration to "(i) confirm the label instructions and information for each of [your] products, and (ii) to list [your] cosmetic products, to grant an approval of a cosmetic manufacturer . . ." In your descriptions, please include any necessary steps and approvals to market and sell your products, what steps you have completed, what steps remain, and any material risks and uncertainties associated the regulatory process for each business line. 9.We also note that your approval from the MoH to import Honey expires February 28, 2023. Please describe what requirements you must fulfill to maintain your import license. Please also provide an appropriate risk factor to disclose the risk and uncertainties that you will not be able to maintain this license, including the impact on your business. Material Agreements, page S-34 10.We note that you have entered into a Formula Agreement with Chic and a Manufacture and Sale Agreement with Waitemata. For both agreements, please describe any payment provisions, including (i) up-front or execution payments received or paid; (ii) aggregate amounts paid or received to date under agreement; (iii) aggregate future potential milestone payments to be paid or received; (iv) and royalty rates or a royalty range. Description of Property, page S-36 11.We note your disclosure on page S - 33 that Manuka operates a distribution center. Please clarify whether you own or lease the distribution center and disclose where in Israel it is located. Management, page S-36 12.We note your disclosure that Manuka retains Haim Tabak as the Chief Operation Officer. Please include a biography that provides all the information required by Item 401 of Regulation S-K. 13.Please revise Dr. Citron's biography to include all the information required by Item 401(e) of Regulation S-K.

FirstName LastNameShimon Citron Comapany NameArtemis Therapeutics, Inc. October 18, 2022 Page 4 FirstName LastNameShimon Citron Artemis Therapeutics, Inc. October 18, 2022 Page 4 Corporate Governance, page S-37 14.Please revise your Summary Compensation Table to include disclosure for the fiscal year ended December 31, 2020. Please also revise to report the aggregate amounts of salary all other compensation received by your named executive officers as of June 30, 2022 instead of the compensation per month. 15.We note your disclosure that Mr. D. Dana's compensation will be "NAS 10,000 including VAT." Please revise to provide this figure in dollar amounts. Please also explain what you mean by "including VAT." Exhibits 16. Please file your by-laws to be effective upon completion of this offering as an exhibit to your registration statement. Note that we may have further comment after review of this document. Please also file your employment agreement with Dr. Citron and Mr. Dana. See Item 601(b)(10)(iii) of Regulation S-K. General 17.We note that your common stock is quoted on the OTC Pink Market and that the selling stockholders may offer, sell or distribute all or a portion of the shares of common stock at prevailing market prices or at negotiated prices. Please note that the OTC Pink Market is not an established public trading market into which a selling stockholder may offer and sell shares at other than a fixed price. Accordingly, please revise your cover page disclosure, and make corresponding changes elsewhere in the prospectus, to disclose a fixed price at which the selling stockholders will offer and sell shares until your shares are listed on a national securities exchange or quoted on the OTCQX or OTCQB, at which time they may be sold at prevailing market prices. Refer to Item 501(b)(3) of Regulation S-K. We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. Refer to Rules 460 and 461 regarding requests for acceleration. Please allow adequate time for us to review any amendment prior to the requested effective date of the registration statement.

FirstName LastNameShimon Citron Comapany NameArtemis Therapeutics, Inc. October 18, 2022 Page 5 FirstName LastName Shimon Citron Artemis Therapeutics, Inc. October 18, 2022 Page 5 You may contact Nudrat Salik at 202-551-3692 or Jeanne Baker at 202-551-3691 if you have questions regarding comments on the financial statements and related matters. Please contact Jordan Nimitz at 202-551-5831 or Celeste Murphy at 202-551-3257 with any other questions. Sincerely, Division of Corporation Finance Office of Industrial Applications and Services cc: Ron Ben-Bassat, Esq.

Show Raw Text
United States securities and exchange commission logo
October 18, 2022
Shimon Citron
Chief Executive Officer and Director
Artemis Therapeutics, Inc.
3 Eliezer Vardinon St.,
Petach Tikva, Israel 4959507
Re:Artemis Therapeutics, Inc.
Registration Statement on Form S-1
Filed September 21, 2022
File No. 333-267534
Dear Shimon Citron:
            We have reviewed your registration statement and have the following comments.  In
some of our comments, we may ask you to provide us with information so we may better
understand your disclosure.
            Please respond to this letter by amending your registration statement and providing the
requested information.  If you do not believe our comments apply to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.
            After reviewing any amendment to your registration statement and the information you
provide in response to these comments, we may have additional comments.
Form S-1 filed September 21, 2022
Prospectus Summary, page 1
1.Please balance your prospectus summary by including disclosure regarding your limited
operating history and the auditor's explanatory paragraph regarding your ability to
continue as a going concern.

 FirstName LastNameShimon Citron
 Comapany NameArtemis Therapeutics, Inc.
 October 18, 2022 Page 2
 FirstName LastNameShimon Citron
Artemis Therapeutics, Inc.
October 18, 2022
Page 2
Risk Factors, page S-7
2.Please amend your disclosure to provide a risk factor describing the risks to your business
related to the impact of the COVID-19 pandemic and resulting government actions. For
example, disclose whether you expect to have any difficulty obtaining the raw materials
for your products due to supply chain disruptions, whether you have had or expect to have
any difficulty attracting or maintaining employees, and/or any other material risks to your
business related to the COVID-19 pandemic.
Business Mission & Strategy, page S-28
3.We note your intent to carry out your business through "contracts with leading health food
chains and outlets." Please disclose whether you have taken any steps to enter into such
contracts and your strategy for seeking out and entering into contracts with these third-
parties. Please also balance your discussion by disclosing the risks and uncertainties
related to your ability to find and enter into contracts with health food chains and outlets.
Manuka's Products, page S-28
4.We note that you "expect that [your] products would automatically be registered with the
FDA, and Manuka will be allowed to sale and market its products in the U.S. market
through local distributers." Please revise this statement to remove any expectation that the
FDA will register your products and allow you to sell and market your products, as this
statement is speculative.
Description of Market, page S-30
5.We note your statement that "As opposed to the regular skincare market, Manuka believes
that there is an increasing interest by the public in healthy and natural skincare products,
in general, and particularly in Mnuka honey-based products combined with bee venom."
Please revise to provide your basis for this belief.
6.We note your statements that "Manuka honey . . . is one of the most unique and beneficial
forms of honey in the world. Mnuka honey is commonly sold as an alternative medicine.
There are many Mnuka honey uses, ranging from healing sore throats and digestive
illnesses, to curing staph infections and gingivitis." Products that are intended for use in
the cure, mitigation, treatment, or prevention of disease and/or intended to affect the
structure or any function of the body are considered drugs under the Federal Food, Drug
and Cosmetic Act and subject to FDA approval. Please revise to avoid unsubstantiated
therapeutic claims.

Distribution, page S-33
7.Please explain what you mean by "end-to-end supply chain" and "B2B representative."

 FirstName LastNameShimon Citron
 Comapany NameArtemis Therapeutics, Inc.
 October 18, 2022 Page 3
 FirstName LastNameShimon Citron
Artemis Therapeutics, Inc.
October 18, 2022
Page 3

Government Regulation, page S-34
8.We note that your three lines of business are beauty and skincare, the sale of pure Manuka
honey, and gummy vitamins and supplements. For each of these business lines, please
expand your government regulation disclosure to more thoroughly discuss the regulatory
requirements to market and sell your products in Israel and the jurisdictions you intend to
target. For example, we note that you filed requests with the U.S. Food and Drug
Administration to "(i) confirm the label instructions and information for each of
[your] products, and (ii) to list [your] cosmetic products, to grant an approval of a
cosmetic manufacturer . . ." In your descriptions, please include any necessary steps and
approvals to market and sell your products, what steps you have completed, what steps
remain, and any material risks and uncertainties associated the regulatory process for each
business line.
9.We also note that your approval from the MoH to import Honey expires February 28,
2023. Please describe what requirements you must fulfill to maintain your import license.
Please also provide an appropriate risk factor to disclose the risk and uncertainties that
you will not be able to maintain this license, including the impact on your business.
Material Agreements, page S-34
10.We note that you have entered into a Formula Agreement with Chic and a Manufacture
and Sale Agreement with Waitemata. For both agreements, please describe any payment
provisions, including (i) up-front or execution payments received or paid; (ii) aggregate
amounts paid or received to date under agreement; (iii) aggregate future potential
milestone payments to be paid or received; (iv) and royalty rates or a royalty range.
Description of Property, page S-36
11.We note your disclosure on page S - 33 that Manuka operates a distribution center. Please
clarify whether you own or lease the distribution center and disclose where in Israel it is
located.
Management, page S-36
12.We note your disclosure that Manuka retains Haim Tabak as the Chief Operation Officer.
Please include a biography that provides all the information required by Item 401 of
Regulation S-K.
13.Please revise Dr. Citron's biography to include all the information required by Item 401(e)
of Regulation S-K.

 FirstName LastNameShimon Citron
 Comapany NameArtemis Therapeutics, Inc.
 October 18, 2022 Page 4
 FirstName LastNameShimon Citron
Artemis Therapeutics, Inc.
October 18, 2022
Page 4
Corporate Governance, page S-37
14.Please revise your Summary Compensation Table to include disclosure for the fiscal year
ended December 31, 2020. Please also revise to report the aggregate amounts of salary all
other compensation received by your named executive officers as of June 30, 2022 instead
of the compensation per month.
15.We note your disclosure that Mr. D. Dana's compensation will be "NAS 10,000 including
VAT." Please revise to provide this figure in dollar amounts. Please also explain what you
mean by "including VAT."
Exhibits
16. Please file your by-laws to be effective upon completion of this offering as an exhibit to
your registration statement. Note that we may have further comment after review of this
document. Please also file your employment agreement with Dr. Citron and Mr. Dana. See
Item 601(b)(10)(iii) of Regulation S-K.
General
17.We note that your common stock is quoted on the OTC Pink Market and that the selling
stockholders may offer, sell or distribute all or a portion of the shares of common stock at
prevailing market prices or at negotiated prices. Please note that the OTC Pink Market is
not an established public trading market into which a selling stockholder may offer and
sell shares at other than a fixed price. Accordingly, please revise your cover page
disclosure, and make corresponding changes elsewhere in the prospectus, to disclose
a fixed price at which the selling stockholders will offer and sell shares until your shares
are listed on a national securities exchange or quoted on the OTCQX or OTCQB, at which
time they may be sold at prevailing market prices. Refer to Item 501(b)(3) of Regulation
S-K.
            We remind you that the company and its management are responsible for the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action or absence of
action by the staff.
            Refer to Rules 460 and 461 regarding requests for acceleration.  Please allow adequate
time for us to review any amendment prior to the requested effective date of the registration
statement.

 FirstName LastNameShimon Citron
 Comapany NameArtemis Therapeutics, Inc.
 October 18, 2022 Page 5
 FirstName LastName
Shimon Citron
Artemis Therapeutics, Inc.
October 18, 2022
Page 5
            You may contact Nudrat Salik at 202-551-3692 or Jeanne Baker at 202-551-3691 if you
have questions regarding comments on the financial statements and related matters.  Please
contact Jordan Nimitz at 202-551-5831 or Celeste Murphy at 202-551-3257 with any other
questions.
Sincerely,
Division of Corporation Finance
Office of Industrial Applications and
Services
cc:       Ron Ben-Bassat, Esq.