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SEC Comment Letter for EBAY INC (EBAY) (CIK 0001065088) (EBAY) — Dec 4, 2014

EBAY INC (EBAY) (CIK 0001065088)
Date: Dec. 4, 2014 · CIK: 0001065088 · Accession: 0000000000-14-062366

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

File numbers found in text: 000-24821

Referenced dates: November 18, 2014

Date
December 4, 2014
Author
/s/ Jennifer Thompson
Form
UPLOAD
Company
EBAY INC (EBAY) (CIK 0001065088)

Letter

December 4, 2014 Via E -mail John J. Donahoe President and Chief Executive Officer eBay Inc. 2065 Hamilton Avenue San Jose, CA 95125

Re: eBay Inc. Form 10-K for the Fiscal Year Ended December 31, 2013 Filed January 31, 2014 Response dated November 26, 2014 File No. 000-24821

Dear Mr. Donahoe :

We have reviewed your response dated November 26, 2014 and have the following additional comment. In our comment , we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by amending your filing, by providing the requested information, or by advising us when you will provide the requested response. If you do not believe our comment applies to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your filing and the information you provide in response to this comme nt, we may have additional comments.

Form 10 -K for the Fiscal Year Ended December 31, 2013

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations, page 62

Overview, page 62

1. We note your response to co mment 1 in our letter dated November 18, 2014. If GMV includes a material amount of transactions that were not ultimately consummated and therefore usually did not generate revenue, we believe that additional disclosures would be necessary to explain this operating metric to your investors. While disclosure of operating metrics is important to assist investors in viewing your company through the eyes of management, we also believe it is important to provide your investors with a balanced discussion of the o perating metrics you present. Such a balanced discussion

John J. Donahoe eBay Inc. December 4, 2014 Page 2

should clearly correlate the metric presented to its impact on your results of operations and discuss its limitations. We believe this provides important context necessary for your investors to und erstand the metric. Despite the fact that your take rate generally has remained consistent over time, if GMV includes a material amount of transactions that did not generate revenue, it appears that additional disclosures would be necessary to provide app ropriate context around this metric. To assist us in better understanding this matter, either tell us the portion of GMV represented by transactions that are closed but not consummated for each year presented, or confirm our assumption, if true, that such portion of GMV was immaterial for each year presented.

You may contact Jarrett Torno, Staff Accountant, at (202) 551 -3703 or me at (202) 551 - 3737 if you have questions regarding our comment or any other questions.

Sincerely,
/s/ Jennifer Thompson

Show Raw Text
December 4, 2014

Via E -mail
John J. Donahoe
President and Chief Executive Officer
eBay Inc.
2065 Hamilton Avenue
San Jose, CA 95125

Re: eBay Inc.
 Form 10-K for the Fiscal Year Ended December 31, 2013
Filed January 31, 2014
Response dated November 26, 2014
File No. 000-24821

Dear Mr. Donahoe :

We have reviewed your response dated November 26, 2014  and have the following
additional comment.  In our comment , we may ask you to provide us  with information so we
may better understand your disclosure.

Please respond to this letter within ten business days by amending your filing, by
providing the requested information, or by advising us when you will provide the requested
response.   If you do not believe our comment applies to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your filing  and the information you provide in
response to this comme nt, we may have  additional comments.

Form 10 -K for the Fiscal Year Ended December 31, 2013

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations, page 62

Overview, page 62

1. We note your response to co mment 1 in our letter dated November 18, 2014.  If GMV
includes a material amount of transactions that were not ultimately consummated and
therefore usually did not generate revenue, we believe that additional disclosures would
be necessary to explain this  operating metric to your investors.  While disclosure of
operating metrics is important to assist investors in viewing your company through the
eyes of management, we also believe it is important to provide your investors with a
balanced discussion of the o perating metrics you present.  Such a balanced discussion

John J. Donahoe
eBay Inc.
December 4, 2014
Page 2

 should clearly correlate the metric presented to its impact on your results of operations
and discuss its limitations.  We believe this provides important context necessary for your
investors to und erstand the metric.  Despite the fact that your take rate generally has
remained consistent over time, if GMV includes a material amount of transactions that
did not generate revenue, it appears that additional disclosures would be necessary to
provide app ropriate context around this metric.  To assist us in better understanding this
matter, either tell us the portion of GMV represented by transactions that are closed but
not consummated for each year presented, or confirm our assumption, if true, that such
portion of GMV was immaterial for each year presented.

You may contact Jarrett Torno, Staff Accountant,  at (202) 551 -3703 or me at (202) 551 -
3737  if you have questions regarding our comment  or any other questions.

Sincerely,

 /s/ Jennifer Thompson

Jennifer Thompson
Accounting Branch Chief