SEC Company Response from THEGLOBE COM INC (TGLO) (CIK 0001066684) (TGLO) — May 25, 2005
THEGLOBE COM INC (TGLO) (CIK 0001066684)
Date: May 25, 2005 · CIK: 0001066684 · Accession: 0001144204-05-017117
AI Filing Summary & Sentiment
Referenced dates: May 12, 2005
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May 24, 2005
Division of Corporation Finance
United States Securities and Exchange Commission
Washington, D.C. 20549
Attn: Mr. Larry Spirgel, Assistant Director
RE: theglobe.com, inc. (the "Company")
Form 10-KSB for the fiscal year ended December 31, 2004
Filed March 30, 2005
File No. 0-25053
Dear Mr. Spirgel:
The following responses are provided in connection with the comments set
forth in your letter dated May 12, 2005 related to the review of our financial
statements and related disclosures included within our Form 10-KSB filed for the
year ended December 31, 2004.
Comment No. 1
Note 1. Organization and Summary of Significant Accounting Policies, page F-7
--------------------------------------------------------------------------------
(j) Revenue Recognition, page F-10
------------------------------
We note your disclosure that revenue derived from the purchase and
tracking of direct response media is recognized on a net basis when the
associated media is aired. Tell us how much revenue was recognized from
these sales in 2004. You also disclose that the amount billed to clients
greatly exceeds the amount of earned revenue. Please quantify the amount
included in accounts receivable at December 31, 2004. Tell us how you
record your liability for the pass-through charges and tell us how you
have considered the billings for these amounts in your assessment of
collectibility of the outstanding receivables.
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Response to Comment No. 1
-------------------------
SendTec, Inc. ("SendTec"), the Company's marketing services business
segment, reports revenue earned from the purchase and tracking of direct
response media, such as television and radio commercials, on a net basis
in accordance with the guidelines established by EITF No. 99-19. SendTec
charges its customers to recover the costs that it pays to broadcasters
for television or radio air time, plus a stated percentage of the
broadcast costs representing SendTec's fee for services provided. Under
the net method, SendTec recognizes revenue based upon the net amount
retained (that is, the gross amount billed to the customer less the amount
that it pays to broadcasters for air time). We record the liability for
the broadcaster pass-through charges at the time that the associated media
is aired and the Company becomes obligated to pay for the media (which is
the same point in time that revenue is recognized), by crediting accounts
payable and debiting revenue.
We recognized net revenue derived from the purchase and tracking of direct
response media of $137,848 in 2004. Gross billings to clients for the
purchase and tracking of direct response media in 2004 was $1,853,036, of
which $735,897 remained uncollected and was included in our accounts
receivable balance at December 31, 2004. It should also be noted that both
the net revenue and gross billing amounts mentioned above were generated
by SendTec during the four months following our acquisition of SendTec on
September 1, 2004.
In assessing the collectibility of outstanding direct response media gross
billings (including pass-through amounts), we utilized procedures
consistent with the evaluation of all marketing services segment accounts
receivable. No distinction is made because of the "pass-through" nature of
these receivables. In this regard, we evaluate the collectibility of these
receivables on a customer by customer, specific identification basis,
based upon credit evaluations and historical loss experience. During the
past several years, bad debt write-offs at SendTec have not been
significant. At December 31, 2004, the entire $735,897 direct response
media accounts receivable balance was estimated to be collectible and
therefore no bad debt reserves were provided. During the subsequent period
from January 1, 2005 to May 18, 2005, $733,497 of this accounts receivable
balance had been collected by the Company, with the remaining $2,400
written-off.
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Comment No. 2
-------------
Note 1. Organization and Summary of Significant Accounting Policies, page F-7
--------------------------------------------------------------------------------
(j) Revenue Recognition, page F-10
------------------------------
We note your disclosure that in some cases you may record revenue from the
production of direct response advertising programs when they are
"available for immediate and unconditional delivery." Tell us why you
believe this is appropriate, including whether customers are contractually
obligated to take delivery and when they make final payments. Tell us what
you consider delivery to be, i.e., if delivery refers to the
actual-broadcasting of the infomercial or simply the completion of the
production in a form that the customer could broadcast elsewhere. Quantify
for us the revenues recognized for programs that had not been delivered as
of December 31, 2004. We may have further comment.
Response to Comment No. 2
-------------------------
Many of our customers contract with us for the production of television
infomercials, television commercials or special-purpose video programs.
Production activities generally include script creation, casting services,
location scouting, direction, editing, graphics and animation creation, as
well as other pre-production, production and post production services.
These activities result in the creation of a master tape of the project,
which is used as the source of duplicate copies of the completed project
as needed by the customer for distribution to broadcasters, etc.
Production activities are generally completed over an eight to twelve week
period. We recognize revenue from the production of these direct response
media advertising programs when the projects have been completed and all
other non-incidental requirements of the contracted production services
have been met, typically evidenced by the creation of the master tape. It
is at this point in time that we believe that the "earnings process" is
complete.
Our customers are not contractually obligated to take physical delivery of
the master tapes. In most cases, our customers request us to arrange to
have duplicate copies of the video project made and forwarded on to the
appropriate broadcasters for airing. Airings are usually scheduled to
occur within a short time after completion of the project, however,
duplicate copies may be required for additional airings at any time during
the life of the customer's advertising campaign. Therefore, in some
instances as a convenience to our customers, the master tapes are
maintained onsite at our premises for future use.
Due to the length of time for completion of the earnings process,
generally eight to twelve weeks, we usually collect partial payments from
our customers at various points throughout the production process. Final
payments are typically due upon completion of the production activities as
evidenced by the creation of the master tape.
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In future filings, we plan to revise our disclosure to the following:
"Revenue generated from the production of direct response advertising
programs, such as infomercials, is recognized on the completed contract
method when such programs are complete and available for airing." We
believe this statement more clearly describes our revenue recognition
policy related to the production of direct response advertising media. Our
recently filed Form 10-Q for the quarter ended March 31, 2005 reflects
this revised disclosure.
In accordance with our revenue recognition policy, we have recognized no
revenue for advertising programs, such as infomercials, that were not
completed and available for airing by December 31, 2004, during the year
ended December 31, 2004.
Comment No. 3
-------------
Note 6. Property and Equipment, page F-19
-----------------------------------------
We note your disclosure that certain amounts were recorded in 2004 related
to the write-off of the VoIP telephony services division. Tell us why you
believe the fixed assets on hand of December 31, 2004 are fully
recoverable and how you considered the provision of SFAS 144.
Response to Comment No. 3
-------------------------
We believe that the net book value of the fixed assets on hand at the VoIP
telephony services division as of December 31, 2004 is fully recoverable
because the estimated fair value of these assets exceeds their carrying
amount. Since we are still using, and plan to continue to use these fixed
assets in future periods, we have evaluated their recoverability based
upon the provisions of SFAS No. 144 related to "Long-Lived Assets to be
Held and Used." In the determination of fair value, we obtained used
equipment price quotations from sources external to the Company. SFAS No.
144 states that quoted market prices in active markets are the best
evidence of fair value and shall be used as the basis for impairment
measurement, if available. SFAS No. 144 also states that the carrying
amount of any long-lived asset that is part of an asset group should not
be reduced beyond its fair value whenever that fair value is determinable
without undue cost and effort.
The long-lived assets relating to the Company's marketing services and
games business segments, were not tested for recoverability because there
were no "events or changes in circumstances", as defined by SFAS No. 144,
that indicated that the carrying values of these asset groups were not
recoverable.
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As also requested in your May 12, 2005 letter, we acknowledge that:
o the Company is responsible for the adequacy and accuracy of the
disclosure in the filings;
o staff comments or changes to disclosure in response to staff
comments do not foreclose the Commission from taking any action with
respect to the filings; and
o the Company may not assert staff comments as a defense in any
proceeding initiated by the Commission or any person under the
federal securities laws of the United States.
Very truly yours, theglobe.com, inc.
By: /s/ Edward A. Cespedes
--------------------------------
Edward A. Cespedes
Its: President & Chief Financial Officer
cc: Rachlin Cohen & Holtz LLP
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