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SEC Company Response from ALLOY INC (CIK 0001080359) — Nov 18, 2005

ALLOY INC (CIK 0001080359)
Date: Nov. 18, 2005 · CIK: 0001080359 · Accession: 0001193125-05-229358

AI Filing Summary & Sentiment

Date
November 18, 2005
Author
/s/ Matthew C. Diamond
Form
CORRESP
Company
ALLOY INC (CIK 0001080359)

Letter

SEC Correspondence Letter

ALLOY, INC.

151 WEST 26TH STREET, 11TH FLOOR

NEW YORK, NEW YORK 10001

November 18, 2005

VIA EDGAR AND FAX DELIVERY

Securities and Exchange Commission

Division of Corporation Finance

Mail Stop 3561

100 F Street, N.E.

Washington, D.C. 20549

Attention: Matthew J. Benson, Esq.

Re:

Alloy, Inc.

Preliminary Proxy Statement on Schedule 14A

Filed October 17, 2005

Revised Preliminary Proxy Statement on Schedule 14A

Filed November 4, 2005

Revised Preliminary Proxy Statement on Schedule 14A

Filed November 15, 2005

File No. 0-26023

Ladies and Gentlemen:

With respect to the above-referenced Preliminary Proxy Statement on Schedule 14A (File No. 0-26023), the undersigned hereby acknowledges, on behalf of Alloy, Inc. (the “Company”), that it is the view of the Securities and Exchange Commission (the “Commission”) that:

1. The Company is responsible for the adequacy and accuracy of the disclosure in the filing;

2. Staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filing; and

3. The Company may not assert staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

Please contact Wendy B. Silverman, Esq., of Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C., counsel to the Company, at (617) 348-3078 with any questions.

Very truly yours,
/s/ Matthew C. Diamond

Show Raw Text
CORRESP
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SEC Correspondence Letter

 ALLOY, INC.

 151 WEST 26TH STREET, 11TH FLOOR

 NEW YORK, NEW YORK 10001

 November 18, 2005

 VIA EDGAR AND FAX DELIVERY

 Securities and Exchange Commission

 Division of Corporation Finance

 Mail Stop 3561

 100 F Street, N.E.

 Washington, D.C. 20549

 Attention: Matthew J. Benson, Esq.

Re:

Alloy, Inc.

Preliminary Proxy Statement on Schedule 14A

Filed October 17, 2005

Revised Preliminary Proxy Statement on Schedule 14A

Filed November 4, 2005

Revised Preliminary Proxy Statement on Schedule 14A

Filed November 15, 2005

File No. 0-26023

 Ladies and Gentlemen:

 With respect to the
above-referenced Preliminary Proxy Statement on Schedule 14A (File No. 0-26023), the undersigned hereby acknowledges, on behalf of Alloy, Inc. (the “Company”), that it is the view of the Securities and Exchange Commission (the
“Commission”) that:

 1. The Company is responsible
for the adequacy and accuracy of the disclosure in the filing;

 2. Staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filing; and

 3. The Company may not assert staff comments as a defense in any proceeding initiated by the Commission or any person under
the federal securities laws of the United States.

 Please contact Wendy B. Silverman, Esq., of Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C., counsel
to the Company, at (617) 348-3078 with any questions.

Very truly yours,

/s/ Matthew C. Diamond

 Matthew C. Diamond

 Chairman of the Board and

 Chief Executive Officer

 cc:

Securities and Exchange Commission

    David Mittelman, Legal Branch Chief

    H. Christopher Owings, Assistant Director

Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.

    Megan N. Gates, Esq.