SEC Company Response from ABAZIAS INC (CIK 0001096208) — Jul 25, 2005
ABAZIAS INC (CIK 0001096208)
Date: July 25, 2005 · CIK: 0001096208 · Accession: 0001108017-05-000410
AI Filing Summary & Sentiment
Referenced dates: July 6, 2005
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CORRESP
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Abazias Corresp
Ms.
Amy
Geddes
Mr.
David
R. Humphrey
U.S.
Securities and Exchange Commission
Division
of Corporate Finance
Washington,
D.C. 20549
Re:
Abazias Inc. 10-KSB FY end Dec. 31st,
2004
Dear
Ms.
Geddes and Mr Humprey:
In
response to your letter dated July 6, 2005 we herby submit to you supplemental
disclosure to allow more transparency. As such, we submit the following in
reference to the above referenced 10-KSB filing. We have provided all responses
where asked, and will revise disclosure on the items# 2 and 3, where you did
not
specifically ask for more information on now, but to expand disclosure as per
your guidelines.
1.
Year
ended December 31, 2004 vs. Year ended December 31, 2003.
Our
sales
for the year ended December 31, 2004 vs. year ended December 31, 2003 increased
23% from $1,674,163 to $2,061,958 primarily due to an increase in online
marketing campaigns, especially with respect to organic search engine rankings.
In addition, an increased exposure in certain jewelry type portals, assisted
in
this increase in revenue.
Our
cost
of sales for the year ended December 31, 2004 vs. year ended December 31, 2003
increased 16% from $1,574,164 to $1,820,985 due to the corresponding increase
in
the amount of diamonds sold for the period. This corresponding increase in
costs
is inline, with the proportional increase in additional sales for the
period.
Our
general and administrative expenses for the year ended December 31, 2004 vs.
year ended December 31, 2003 decreased 47% from $2,345,983 to $1,247,468 due
to
a significant reduction in any stock issued to management or consultants versus
the previous year. The majority of the previous years expenses were as a direct
result of the merger of Abazias Inc. into Hunno Technologies, the previous
public entity.
Our
interest expense for the year ended December 31, 2004 vs. year ended December
31, 2003 increased 155% from $2,368 to $6,045 due to an increase in principal
liability owed to our major stockholder Oscar Rodriguez.
Accordingly,
our net loss for the year ended December 31, 2004 vs. year ended December 31,
2003 decreased 55% from $2,248,352 to $1,012,540 once again primarily due to
reduction in stock issued to management, and various consultants the as a result
of Abazias Inc. merger into Hunno Technologies, the previous public
entity.
During
2004, no one supplier provided 10% of total purchases. During 2003, one supplier
provided 15% of total purchases. All other suppliers provided less than 10%
of
total purchases, and we do not foresee this changing to any material
degree.
4.
Revenue Recognition- Return Policy- For most of our products, we offer an
unconditional 10-day return policy, under which customers desiring to return
a
product receive a return authorization by calling our customer service center.
We have, based on historical return figures, been able to determine that returns
have never had any material impact on our financial statements, and historically
been less then than 5% of total sales, based on analyzing historical return
rates. We therefore expect no more than 5% of sales to be returned witch can
only occur within 10 days after the sale is made. Returned products are treated
as merchandise credits and are subject to the same inventory accountability.
Revenue is recognized when the diamonds are shipped, and returns immediately
debited against current sales upon any return.
5.
Trade
Up Policy- We have a lifetime trade up policy which provides a guaranteed trade
up of 80% of the price of the original diamond purchase. This provides our
customers with the ability and incentive to become and remain our customers
for
many years to come. This affords our customers an option that many of our
competitors will not extend to them. If the buyer exercised his/her trade-in
right (functionally an option written by us), we would exchange a new diamond
in
for the original. Under normal circumstances, any trade up policy exercised
would be even more profitable than a sale not including an exercised policy.
This is because, on average we would make our normal markup, in addition to
getting a discount that is greater than our cost on the diamond traded. It
is
conceivably possible, in a catastrophic event to the diamond markets which
caused the value of diamonds to drop, customers would want to take advantage
of
this policy. Our policy is limited to the value of the diamond traded in, being
close to the value when purchased. As such, we are protected from the functional
price guarantee as mentioned in EITF 00-24 and FIN 45. Specifically our policy
is only valid when, the diamond is at least 80% of the wholesale per carat
price
at time of purchase, based on published wholesale prices in the Rappaport
industry publication, which is the de-facto standard for diamond pricing. To
date, no customers have exercised this policy with us. After reviewing EITF
00-24 and FIN 45, we would not have any potential financial exposure to account
for as a result of this policy, since our trade in value requirements based
on
current market conditions at the time of trade in, require the diamond to be
worth 80% of the wholesale carat price, and if it does not, no trade up policy
is valid.
6.
The
pricing of our products is on a cost plus bases. We purchase our diamonds from
an array of diamond wholesalers that are geographically dispersed not only
throughout the United States, but the world. Our standard cost plus pricing
mark-up to our end customers varies depending on the product purchased. The
amount of the mark-up depends on a multitude of factors, including but not
limited to whether they are diamonds, settings, or other jewelry. Such markups
typically range from as little as 6% for certain types of diamonds, to as high
as several hundred percent for certain low priced jewelry items, such as a
bracelet. The vast majority of all our sales are for loose diamonds, in which
we
feel we can offer a price advantage over most competitors. The primary reason
for this advantage is the scalable market in which we operate. We showcase
over
sixty thousand diamonds, yet retain the operational overhead of a small to
medium size jewelry store. As such, our business model has eliminated some
of
the traditional mark up layers, and we pass on those savings to our customers.
Traditionally, the typical supply chain starts from diamond mining, to rough
brokering, to diamond manufacturing, to diamond wholesaling, to jewelry
manufacturing, to jewelry wholesaling, to retail inventory, to the end consumer.
We have eliminated many of these layers by purchasing direct from the diamond
manufacturer, or the diamond wholesaler, and selling to the consumer directly.
Most conventional jewelry stores and related outlets will not or cannot sell
unset stones, because of the desire to add the additional mark up layers, or
because restrictions on their purchasing channels. Our diamond manufacturers
and
wholesalers have a strong desire to sell to us, and facilitate this elimination
of mark up layers, because we make available for sale such a large amount of
diamonds on our web-site which attracts many potential customers. Additionally,
we sort our diamonds primarily by price to an audience well larger than our
wholesalers would be able to potentially offer themselves. By doing this, a
symbiotic relationship exists and continues to thrive.
7.
and 8.
Since we do not hold significant inventory, we have reviewed EITF 99-19, to
clarify if we might be deemed a diamond agent and have to report sales on a
net
basis. We clearly do not fit under the appropriate definition as an agent for
several reasons. Although we hold very little inventory, we purchase all of
our
diamonds under our credit facilities with our various wholesalers. This varies
between many dealers and in same cases, requires us to wire funds before a
diamond is shipped, to many dealers offering us credit terms of net 30 for
payment. The customer that purchases a diamond or other product, does so with
us
solely, and is never even aware of our wholesaler relationships, and even at
any
time we’re aware, could not purchase from them. Consequently, regardless of
whether we are paid or not for the diamond or other products we sell, we are
obligated to pay our wholesaler for said product once shipped. We have purchased
the diamond or product, and the responsibility of said product solely rests
with
us, including accepting a return from a customer, even when we in turn might
not
be able to return the same diamond to our wholesaler. Regardless of whether
or
not the company is deemed an agent, which we clearly are not, we would still
fulfill all the indicators under EITF 99-19 for gross revenue reporting. We
are
the primary obligator in the arrangement, we maintain inventory risk in the
event the product is returned, price establishment rests solely with us, we
can
and do modify the product frequently by mounting diamonds, as well as finishing
them and other products, we can and do choose among many suppliers, all products
sold are determined by us, we have physical loss risk, and additionally shoulder
credit risk. Based on these reasons, we clearly are not an agent, and should
report revenues on a gross basis.
9.
The
income tax footnote disclosures mentioned in these paragraphs of SFAS 109 are
not required if the answers are all zeros, as is the case with our
company. Abazias has never had, nor is it likely to have in the
foreseeable future, taxable income.
We
understand the company is responsible for the adequacy and accuracy of the
disclosure in the filings. We further understand staff comments or changes
to
disclosure in response to staff comments in the filings reviewed by the staff
do
not foreclose the Commission from taking any further action with respect to
the
filing; and that the company may not assert staff comments as a defense in
any
proceeding initiated by the commission or any person under the federal
securities laws of the United States.
Best
Regards,
Jesus
Diaz CFO
Abazias
Inc.