SEC Company Response from DESTINY MEDIA TECHNOLOGIES INC (DSNY) (CIK 0001099369) (DSNY) — Feb 24, 2005
DESTINY MEDIA TECHNOLOGIES INC (DSNY) (CIK 0001099369)
Date: Feb. 24, 2005 · CIK: 0001099369 · Accession: 0001227528-05-000029
AI Filing Summary & Sentiment
File numbers found in text: 000-28259
Referenced dates: February 15, 2005
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Destiny Media Technologies
1040-1055 W. Hastings St.
Vancouver, BC CANADA V6E 2E9
(t) 604.609.7736
(f) 604.609.0611
www.dsny.com
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February 23, 2005
Kathleen Collins
Accounting Branch Chief
Division of Corporate Finance
United States Security and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. USA
20549
Dear Ms Collins:
Re: Destiny Media Technologies Inc.
Form 10-KSB for the year ended August 31, 2004
File No. 000-28259
We are writing in response to your letter dated February 15, 2005 requesting
additional information pursuant to our annual Form 10-KSB for the year ending
August 31, 2004.
We provide our comments below each question.
1. "As stated on page 4, "The Company announced a license agreement with the
Universal Music Group in June 2004, which included a requirement for
further customization." Are customizations of software frequent? Tell
us how you considered paragraph 74 of SOP 97-2 and SOP 81-1 in
accounting for arrangements that require further customizations and
consider expanding your footnote disclosures in future filings as
appropriate to include your accounting policy for such arrangements."
Customization of our Pirate Radio and Clipstream (TM) suites of products
are rare, but when they do occur, a development specification, timeline
and cost is established. Development fees are billed separately and in
addition to the license fee as established in our price list. Revenue
associated with the customization is recognized upon acceptance of the
development work.
When we licensed the MPE(TM) software system to Universal Music Group in
May, 2004, it did not have all of the functionality that they or any
other music label would require. The new features that they suggested
were necessary required extensive development (over 2000 hours), but
were required to get industry adoption of the technology. Features
included a new user interface, extensive list management and reporting,
enhanced security and integrated CD burning capabilities.
These modifications were not typical and further modification should not
be required as other labels adopt the system. UMG agreed to fund this
development work by providing an advance against future transaction
fees.
Development of the MPE(TM) system was completed and the system started
generating transaction revenue subsequent to year end when UMG began
using the system commercially. The advance to fund development was not
recognized as revenue for the year ended August 31, 2004 but will be
recognized as it is recouped against usage.
Destiny will consider expanding the disclosure of our revenue
recognition policy in this regard as appropriate and as the details of
our agreements are known and established.
2. "As stated on page 6, "The content owner purchases a code key from us
which enables the content to play." Tell us how you considered
paragraph 24 and 25 of SOP 97-2 in the use authorization codes related
to software distribution and consider expanding your footnote
disclosures in future filings as appropriate."
In considering paragraphs 24 and 25 of SOP 97-2, it is our policy to
recognize revenue associated with a particular software program only
after the relevant code key is provided. The Clipstream(TM) code key
is a mechanism that locks the software to a customer's website to
protect against unauthorized use of the technology. Without a valid code
key for that particular website, the software will not function. In
some circumstances, a demonstration code key that automatically expires
after a short evaluation period is provided, but no revenue is
recognized.
In most cases, a code key is not provided until payment has been
received. Occasionally, payment terms are provided following an
appropriate approval process. Where Destiny experiences undo delay in
the receipt of payment for code keys provided, Destiny pursues
collection of the outstanding invoice.
3. "We note from your disclosures on page 11 that you charge your reseller
partners an annual fee that buys them varying levels of support and
service from the Company. Tell us what types of support and services
are included in such contracts and tell us how you account for such
fees. Are any considerations given to the resellers? Tell us and
consider expanding your note disclosures in future filings as
appropriate to include your revenue recognition policy for partner fees
collected and your accounting policy for any considerations provided to
resellers. Refer to EITF 01-9 and SAB 104."
The annual fee we charge Clipstream (TM) resellers gives them a license
to the software for promotional purposes on their own site and a
purchase discount level. At the higher discount level, we provide
presales support to their customers during the year similar to the level
of presales support we provide to our own customers. Partnership
revenue was approximately $20,000 USD for the year ended August 31,
2004. The fees associated with the annual partnership revenue are
recognized as agreed and when the code key is issued for demonstration
purposes on their site. As such, our revenue for a fiscal year will
represent one year's partnership revenue.
No additional consideration is provided to the resellers. We will
consider expanding the disclosures associated with partnership revenue
as appropriate.
4. "Tell us and disclose how you determine VSOE for multi-element
arrangements. Specifically, describe the process you use to evaluate
the various factors that effect your VSOE and address the issue that if
your VSOE various from customer to customer, how you can reasonably
estimate fair value. Tell us which transactions are considered multi-
element arrangements. Explain what you mean by your disclosures on page
28 that "to date, evidence of fair value for each element has not been
available on sales arrangements". Has the company established VSOE for
its multi-element arrangements? If not, explain why you include a
discussion of these arrangements in your revenue recognition policy."
The VSOE for our Clipstream(TM) suite of products is determined from an
established price list. All of our end user sales follow this
established price list and the majority of our sales end on the
provision of a code key that unlocks the software to the customer's
website. No additional post sale maintenance or support is implied, nor
is it provided. The majority of our sales do not involve a multi-
element. The VSOE does not vary from customer to customer.
We consider agreements associated with the sale of Clipstream(TM) to our
resellers and to our clients who require maintenance agreements,
encoding services, development work or hosting services as our multi-
element sales arrangements.
As our price for these licenses is consistent with our price list
provided in our single element sales, we believe we have established a
VSOE for sales with multi-elements. Destiny will consider modifying the
wording regarding VSOE on future discussions of our revenue recognition
policy.
5. "We note from your disclosures on page 10 that you offer software on an
annual or unlimited basis. Tell us more about your annual licenses and
your "unlimited" licenses and the respective maintenance agreements that
you offer them. Compare and contrast the differences in these license
arrangements. Explain when you recognize revenue for each type of
arrangement. For your term licenses and your perpetual licenses,
clarify whether maintenance is included in the initial license fee, and
if so, clarify the period covered in the initial arrangement. Also,
clarify when maintenance must be renewed, the terms of the renewal and
the respective renewal rates for each type of arrangement."
Only the Clipstream(TM) suite of software products is available on a
timed basis. This allows some customers to better manage their cash
flow. In this case, the code key stops working and the software locks
at the end of the period that the customer has paid for.
No post sales support is implied nor is it provided in either the
unlimited or annual case.
Revenue associated with the sales of licenses for our Clipstream (TM)
suite of products is recognized consistent with our discussion above in
response to question number 2 (i.e. upon delivery of the relevant code
key).
Revenue associated with maintenance agreements is recognized ratably
over the term of the agreement. Revenue associated with partnership
fees is recognized consistent with the discussion above in response to
question 3 (i.e. upon issuance of a code key for demonstration purposes
on the reseller's site).
Occasionally, encoding services are provided to clients. Encoding
services are priced per video as per our price list. These services
represent approximately 2% of our revenue and the relevant revenue is
recognized at the time the encoding service is provided. Generally, the
time frame associated with this service is very short (i.e. a few hours)
and would coincide with the provision of the license for which the
encoding was required. No further service is implied or provided.
Revenue associated with hosting services is recognized at the time the
hosting service is provided and is typically over a very short period of
time such as for a live video event. Hosting services are priced based
the bandwidth required to provide the hosting service and follow a
guideline independent of the price charged for the Clipstream(TM)
license. Hosting services would account for less than 5% of our total
revenue.
There is no ongoing maintenance or other consideration provided to the
customer. When ongoing maintenance is required, we enter into a
separate maintenance agreement with pricing determined independently
from the provision of the Clipstream(TM) license.
Maintenance is typically renewed at the expiry of the relevant
maintenance agreement. The price associated with the new agreement is
typically the price of the former agreement adjusted for the needs of
the client and inflation.
* * * * *
Destiny Media Technologies * 1040-1055 West Hastings St. * Vancouver, B.C. *
V6E 2E9
(t) 604.609.7736 * (f) 604.609.0611 * www.dsny.com
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The company is aware of its responsibilities to accurately report its financial
position. Management acknowledges that the company is responsible for the
adequacy and accuracy of the disclosure in its filings with the United States
Security and Exchange Commission. Management acknowledges that staff comments
reflected these filings do not absolve the company from this responsibility.
Yours truly,
Steve Vestergaard,
Chief Executive Officer
Destiny Media Technologies
Destiny Media Technologies * 1040-1055 West Hastings St. * Vancouver, B.C. *
V6E 2E9
(t) 604.609.7736 * (f) 604.609.0611 * www.dsny.com
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