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SEC Comment Letter for NetEase, Inc. (NTES, NETTF) (CIK 0001110646) (NTES) — Aug 15, 2012

NetEase, Inc. (NTES, NETTF) (CIK 0001110646)
Date: Aug. 15, 2012 · CIK: 0001110646 · Accession: 0000000000-12-044180

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Referenced dates: August 8, 2011, November 10, 2011, October 26, 2011, September 27, 2011

Date
August 15, 2012
Author
/s/ William H. Thompson
Form
UPLOAD
Company
NetEase, Inc. (NTES, NETTF) (CIK 0001110646)

Letter

August 15, 2012 Via-Email Onward Choi Acting Chief Financial Officer NetEase, Inc. 26/F, SP Tower D Tsinghua Science Park Building 8 No. 1 Zhongguancun East Road, Haidian District Beijing 100084, People’s Republic of China

Re: NetEase, Inc. Form 20-F for Fiscal Year Ended December 31, 2011 Filed April 26, 2012 File No. 0-30666

Dear Mr. Choi :

We have reviewed your filing and have the following comments. We have limited our review to only your financial statements and related disclosures and do not intend to expand our review to ot her portions of your document . In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by amending your filing, by providing the requested information, or by advising us when you will provide the requested response. If you do not believe our comments apply to your facts and circumstan ces or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your filing and the information you provide in response to these comments, we may have additional comments.

Item 5. Op erating and Financial Review and Prospects, page 44

A. Operating Results, page 44

1. Please disclose information that allows investors to evaluate the nature of assets held by, and the operations of, entities apart from your consolidated variable interest e ntities. The information should be in sufficient detail to convey the assets and operations that are not subject to involvement with your consolidated variable interest entities.

Onward Choi NetEase, Inc. August 15, 2012 Page 2

Year Ended December 31, 2011 Compared to Year Ended December 31, 2010, page 54

Revenues, page 54 Online Games Services, page 54

2. Reference is made to the first risk factor discussed on page 5. Given the importance of a limited number of online games to your business, p lease tell us your consideration of: (i) disclosing net revenues from each online game named in this risk factor as well as net revenues in total from all other online games for each year presented; and (ii) discussing related trends . Refer to Item 5 of Form 20 -F.

Consolidated Financial Statements

Manag ement’s Report on Internal Control over Financial Reporting, page F -1

3. Reference is made to your responses to comment 14 in our letter dated August 8, 2011, comment 4 in our letter dated September 27, 2011, comment 2 in our letter dated October 26, 2011 an d comment 1 in our letter dated November 10, 2011. We would like to get an updated understanding about the background of the people who, as of December 31, 2011, were primarily responsible for preparing and supervising the preparation of your financial st atements and evaluating the effectiveness of your internal control over financial reporting and their knowledge of U.S. GAAP and SEC rules and regulations. Do not identify people by name, but for each new person involved and for each new person that repla ced people described in the responses to the comments referred to above, please tell us:

 what role he or she takes in preparing your financial statements and evaluating the effectiveness of your internal control;

 what relevant education and ongoing tra ining he or she has had relating to U.S. GAAP;

 the nature of his or her contractual or other relationship to you;

 whether he or she holds and maintains any professional designations such as Certified Public Accountant (U.S.) or Certified Management Accountant; and

 about his or her professional experience, including experience in preparing and/or auditing financial statements prepared in accordance with U.S. GAAP and evaluating effectiveness of internal control over financial reporting.

If none of your employees hold a license as a Certified Public Accountant in the United States and did not attend U.S. institutions or extended educational programs that provide

Onward Choi NetEase, Inc. August 15, 2012 Page 3

extensive relevant education relating to U.S. GAAP, please tell us your basis for conclud ing that your internal control over financial reporting is effective.

Notes to the Consolidated Financial Statements, page F -7

Note 1. Organization and Nature of Operations, page F -7 (b) Nature of Operations, page F -10

4. Please disclose the length of term/remaining term and renewal provisions of your principal agreements that provide effective control over the variable interest entities.

We urge all persons who are responsible for the accuracy and adequacy of the disclo sure in the filing to be certain that the filing include s the information the Securities Exchange Act of 1934 and all applicable Exchange Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclo sure, they are responsible for the accuracy and adequacy of the disclosures they have made.

In responding to our comments, please provide a written statement from the company acknowledging that:

 the company is responsible for the adequacy and accuracy of the disclosure in the filing;

 staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filing; and

 the company may not assert staff comments as a defense in any p roceeding initiated by the Commission or any person under the federal securities laws of the United States.

You may contact Adam Phippen, Staff Accountant , at (202) 551 -3336 or me at (202) 551-3344 if you have questions regarding our comments or any other questions.

Sincerely,
/s/ William H. Thompson

Show Raw Text
August 15, 2012

Via-Email
Onward Choi
Acting Chief Financial Officer
NetEase, Inc.
26/F, SP Tower D
Tsinghua Science Park Building 8
No. 1 Zhongguancun East Road, Haidian District
Beijing 100084, People’s Republic of China

Re: NetEase, Inc.
 Form 20-F for Fiscal Year Ended December 31, 2011
Filed April 26, 2012
File No. 0-30666

Dear Mr. Choi :

We have reviewed your filing and have the following comments.  We have limited our
review to only your financial statements and related disclosures and do not intend to expand our
review to ot her portions of your document .  In some of our comments, we may ask you to
provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by amending your filing, by
providing the requested information, or by advising us when you will provide the requested
response.   If you do not believe our comments apply to your facts and circumstan ces or do not
believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your filing and the information you provide in
response to these  comments, we may have  additional comments.

Item 5. Op erating and Financial Review and Prospects, page 44

A. Operating Results, page 44

1. Please disclose information that allows investors to evaluate the nature of assets held by,
and the operations of, entities apart from your consolidated variable interest e ntities.  The
information should be in sufficient detail to convey the assets and operations that are not
subject to involvement with your consolidated variable interest entities.

Onward Choi
NetEase, Inc.
August 15, 2012
Page 2

 Year Ended December 31, 2011 Compared to Year Ended December 31, 2010,  page 54

Revenues, page 54
Online Games Services, page 54

2. Reference is made to the first risk factor discussed on page 5.  Given the importance of a
limited number of online games to your business, p lease tell us your consideration of: (i)
disclosing net  revenues from each online game  named in this risk factor as well as net
revenues in total from all other online games for each year presented; and (ii) discussing
related trends .  Refer to Item 5 of Form 20 -F.

Consolidated Financial Statements

Manag ement’s Report on Internal Control over Financial Reporting, page F -1

3. Reference is made to your responses to comment 14 in our letter dated August 8, 2011,
comment 4 in our letter dated September 27, 2011, comment 2 in our letter dated October
26, 2011 an d comment 1 in our letter dated November 10, 2011.  We would like to get an
updated understanding about the background of the people who, as of December 31,
2011, were primarily responsible for preparing and supervising the preparation of your
financial st atements and evaluating the effectiveness of your internal control over
financial reporting and their knowledge of U.S. GAAP and SEC rules and
regulations.   Do not identify people by name, but for each new person involved and for
each new person that repla ced people described in the responses to the comments referred
to above, please tell us:

 what role he or she takes in preparing your financial statements and evaluating the
effectiveness of your internal control;

 what relevant education and ongoing tra ining he or she has had relating to U.S.
GAAP;

 the nature of his or her contractual or other relationship to you;

 whether he or she holds and maintains any professional designations such as Certified
Public Accountant (U.S.) or Certified Management Accountant; and

 about his or her professional experience, including experience in preparing and/or
auditing financial statements prepared in accordance with U.S. GAAP and evaluating
effectiveness of internal control over financial reporting.

If none of your employees hold a license as a Certified Public Accountant in the United
States and did not attend U.S. institutions or extended educational programs that provide

Onward Choi
NetEase, Inc.
August 15, 2012
Page 3

 extensive relevant education relating to U.S. GAAP, please tell us your basis for
conclud ing that your internal control over financial reporting is effective.

Notes to the Consolidated Financial Statements, page F -7

Note 1. Organization and Nature of Operations, page F -7
(b) Nature of Operations, page F -10

4. Please disclose the length of term/remaining term and renewal provisions of your
principal agreements that provide effective control over the variable interest entities.

We urge all persons who are responsible for the accuracy and adequacy of the disclo sure
in the filing to be certain that the filing include s the information the Securities Exchange Act of
1934 and all applicable Exchange Act rules require.   Since the company and its management are
in possession of all facts relating to a company’s disclo sure, they are responsible for the accuracy
and adequacy of the disclosures they have made.

 In responding to our comments, please provide  a written statement from the company
acknowledging that:

 the company is responsible for the adequacy and accuracy  of the disclosure in the filing;

 staff comments or changes to disclosure in response to staff comments do not foreclose
the Commission from taking any action with respect to the filing; and

 the company may not assert staff comments as a defense in any p roceeding initiated by
the Commission or any person under the federal securities laws of the United States.

You may contact Adam Phippen, Staff Accountant , at (202) 551 -3336  or me at (202)
551-3344  if you have questions regarding our comments or any other  questions.

Sincerely,

 /s/ William H. Thompson

William H. Thompson
Accounting Branch Chief

cc: Paul Boltz
 Ropes & Gray, LLP.