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SEC Company Response from PRUDENTIAL FINANCIAL INC (PFH, PRH, PRS, PRU) (CIK 0001137774) (PFH) — Jun 23, 2010

PRUDENTIAL FINANCIAL INC (PFH, PRH, PRS, PRU) (CIK 0001137774)
Date: June 23, 2010 · CIK: 0001137774 · Accession: 0001193125-10-144999

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File numbers found in text: 001-16707

Referenced dates: June 10, 2010

Date
June 23, 2010
Author
/s/ John T. Fleurant
Form
CORRESP
Company
PRUDENTIAL FINANCIAL INC (PFH, PRH, PRS, PRU) (CIK 0001137774)

Letter

Via EDGAR Division of Corporation Finance RE: Prudential Financial, Inc. (the “Company”) Form 10-K for the Fiscal Year Ended December 31, 2009 Filed February 26, 2010 File No. 001-16707

Dear Mr. Rosenberg:

We received your letter dated June 10, 2010, addressed to Richard J. Carbone, setting forth comments of the staff of the Securities and Exchange Commission (the “Commission”) on the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2009 (the “2009 Form 10-K”). For your convenience, we have included the staff’s comment below along with our response.

Form 10-K for the Fiscal Year Ended December 31, 2009

Notes to Consolidated Financial Statements, page 247

4. Investments, page 273

1. Please revise your note disclosure to state the name of each person in which the total amount invested in the person and its affiliates exceeds 10% of your total stockholders’ equity. Separately disclose the name and aggregate amount invested as recorded in your Consolidated Statements of Financial Position (e.g., amounts in fair value terms for available for sale securities, and amounts in amortized cost terms for held to maturity securities). In your revised disclosure, please address your concentration in Japanese government bonds that you reference on page 164. Refer to note (6) of Rule 7-03(a)(1) of Regulation S-X.

Mr. Jim B. Rosenberg

U.S. Securities and Exchange Commission

June 23, 2010

Page 2

Response:

The Company acknowledges the staff’s comment in reference to note (6) of Rule 7-03(a)(1) of Regulation S-X to provide the name and aggregate amount invested in each person in which the total amount invested exceeds 10% of its total stockholders’ equity. As disclosed on page 164 in Item 7 of the Company’s 2009 Form 10-K, the Company’s total investment in Japanese government bonds exceeds 10% of its total stockholders’ equity. As of December 31, 2009, there were no other concentrations of investments of the Company that exceeded 10% of its total stockholders’ equity that would require disclosure under this rule. The Company intends to include in Note 4 in future Form 10-K filings and, beginning with the second quarter of 2010, future Quarterly Reports on Form 10-Q filings, the disclosure of the Company’s investment in Japanese government bonds, consistent with the disclosure the Company has historically included on page 164 of Item 7 of the Company’s 2009 Form 10-K. The Company intends to quote the amount invested in Japanese government bonds by balance sheet classification (e.g., total amount in fair value terms for available for sale fixed maturities, and total amount in amortized cost terms for held to maturity fixed maturities). The Company monitors its concentrations of credit risk on an on-going basis and will update its future disclosure should any other concentration of investment exceed 10% of stockholders’ equity.

* * * *

As requested, the Company acknowledges that:

•

the Company is responsible for the adequacy and accuracy of the disclosure in the filing;

•

staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filing; and

•

the Company may not assert staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

Please feel free to call me at 973-367-4373 if you have any questions about this response letter.

Very truly yours,
/s/ John T. Fleurant

Show Raw Text
CORRESP
1
filename1.htm

Correspondence

 John T. Fleurant

 Corporate Controller

 213 Washington Street, Newark NJ 07102-2917

Tel 973 367-4373 Fax 973 367-4386

June 23, 2010

 Via EDGAR

Mr. Jim B. Rosenberg

 Senior
Assistant Chief Accountant

 U.S. Securities and Exchange Commission

Division of Corporation Finance

 Mail Stop 4720

 100 F Street, N.E.

 Washington, DC
20549

RE:
Prudential Financial, Inc. (the “Company”)

Form 10-K for the Fiscal Year Ended December 31, 2009

Filed February 26, 2010

File No. 001-16707

 Dear
Mr. Rosenberg:

 We received your letter dated June 10, 2010, addressed to Richard J. Carbone,
setting forth comments of the staff of the Securities and Exchange Commission (the “Commission”) on the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2009 (the “2009 Form 10-K”). For your
convenience, we have included the staff’s comment below along with our response.

 Form 10-K for the Fiscal Year Ended
December 31, 2009

 Notes to Consolidated Financial Statements, page 247

4. Investments, page 273

1.
Please revise your note disclosure to state the name of each person in which the total amount invested in the person and its affiliates exceeds 10% of your total
stockholders’ equity. Separately disclose the name and aggregate amount invested as recorded in your Consolidated Statements of Financial Position (e.g., amounts in fair value terms for available for sale securities, and amounts in amortized
cost terms for held to maturity securities). In your revised disclosure, please address your concentration in Japanese government bonds that you reference on page 164. Refer to note (6) of Rule 7-03(a)(1) of Regulation S-X.

 Mr. Jim B. Rosenberg

U.S. Securities and Exchange Commission

June 23, 2010

 Page 2

Response:

 The Company
acknowledges the staff’s comment in reference to note (6) of Rule 7-03(a)(1) of Regulation S-X to provide the name and aggregate amount invested in each person in which the total amount invested exceeds 10% of its total stockholders’
equity. As disclosed on page 164 in Item 7 of the Company’s 2009 Form 10-K, the Company’s total investment in Japanese government bonds exceeds 10% of its total stockholders’ equity. As of December 31, 2009, there were no
other concentrations of investments of the Company that exceeded 10% of its total stockholders’ equity that would require disclosure under this rule. The Company intends to include in Note 4 in future Form 10-K filings and, beginning with the
second quarter of 2010, future Quarterly Reports on Form 10-Q filings, the disclosure of the Company’s investment in Japanese government bonds, consistent with the disclosure the Company has historically included on page 164 of Item 7 of
the Company’s 2009 Form 10-K. The Company intends to quote the amount invested in Japanese government bonds by balance sheet classification (e.g., total amount in fair value terms for available for sale fixed maturities, and total amount in
amortized cost terms for held to maturity fixed maturities). The Company monitors its concentrations of credit risk on an on-going basis and will update its future disclosure should any other concentration of investment exceed 10% of
stockholders’ equity.

 *     *     *     *

As requested, the Company acknowledges that:

•

 the Company is responsible for the adequacy and accuracy of the disclosure in the filing;

•

 staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the
filing; and

•

 the Company may not assert staff comments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of
the United States.

 Please feel free to call me at 973-367-4373 if you have any questions about this
response letter.

 Very truly yours,

/s/ John T. Fleurant

 John T. Fleurant

 Corporate Controller

Copies to:
Richard J. Carbone

Susan L. Blount