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SEC Comment Letter for Seagate Technology Holdings plc (STX) (CIK 0001137789) (STX) — Nov 9, 2012

Seagate Technology Holdings plc (STX) (CIK 0001137789)
Date: Nov. 9, 2012 · CIK: 0001137789 · Accession: 0000000000-12-061636

AI Filing Summary & Sentiment

File numbers found in text: 001-31560

Date
June 29, 2012
Author
/s/ Stephen Krikorian
Form
UPLOAD
Company
Seagate Technology Holdings plc (STX) (CIK 0001137789)

Letter

November 9 , 2012 Via E -Mail Stephen J. Luczo Chief Executive Officer Seagate Technology plc 38/39 Fitzwilliam Square Dublin 2, Ireland

Re: Seagate Technology plc Form 10 -K for the Fiscal Year Ended June 29, 2012 Filed August 9, 2012 File No. 001-31560

Dear Mr. Luczo :

We have reviewed your filing and have the following comment s. In our comment s, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by amending your filing, by providing the requested information, or by advising us when you will provide the requested response. If you do not believe our comment s apply to your facts and circumstances or do not believe an amendment is appro priate, please tell us why in your response.

After reviewing any amendment to your filing and the informat ion you provide in response to our comment s, we may have additional comments.

Form 10 -K for the Fiscal Year Ended June 29, 2012

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Fiscal Year 2012 Compared to Fiscal Year 2011, page 49

1. Although your fiscal year 2012 results of operations include the Samsung hard disk drive business acquired in December 2011, i t is unclear from your disclosure what portion of the revenue increase relates to the Samsung acquisition and what portion is a result of your organic growth. For example, you indicate that the $4 billion increase in revenues is due primarily to a 22% inc rease in your average selling price and a 13% increase in units shipped. Please tell us what consideration you gave to disclosing how much of this increase resulted from the Samsung acquisition as compared to your organic growth or stronger pricing.

Stephen J. Luczo Seagate Technology plc November 9 , 2012 Page 2

2. We note your discussion of changes in product development expense and marketing and administrative expense identifies that these expenses increased primarily due to variable performance -based compensation and the integration of the HDD business acquired from Samsung ; however, these factors are not quantified. Please tell us what consideration you gave to quantifying the amount that each source contributed to the increase in these expenses. We refer you to Item 303(a)(3)(iii) of Regulation S -K and Section III .D of SEC Release No. 33 -6835.

Liquidity and Capital Resources, page 54

3. We note the disclosure on page 86 regarding the undistributed earnings of non -Irish subsidiaries considered indefinitely reinvested outside of Ireland. Tell us how you considered disclosing the amount of cash and cash equivalents that are currently held outside of Ireland and the impact of repatriating the undistributed earnings of foreign subsidiaries. In this regard, we note that this disclosure would illustrate that some cash i s not presently available to fund domestic operations and obligations without paying taxes upon their repatriation. We refer you to Item 303(a)(1) of Regulation S -K and Section IV of SEC Release 33 -8350.

Notes to Consolidated Financial Statements

Note 1. Basis of Presentation and Summary of Significant Accounting Policies

Revenue Recognition, Sales Returns and Allowances, and Sales Incentives page 69

4. We note your disclosure on page 67 indicates that you provide storage services for small - to-medium -sized businesses, including online backup, data protection and recovery solutions. Please tell us how your revenue recognition policy addresses how revenue is recognized for these services. To the extent that service revenue is material, tell us how you considered Rule 5 -03 of Regulation S -X with regards to your income statement presentation.

Certain Relationships and Related Transactions, page 61 [Incorpo rated by Reference from Definitive Proxy Statement Filed on September 11, 2012]

5. We note that you have several related party agreements with your principal shareholder Samsung Electronics Co. Ltd. Please describe these transactions and/or agreements in more detail, including your supply agreement to supply Samsung hard disk drives, yo ur agreement to purchase semiconductors from Samsung, “ongoing relationships and transactions,” “various ancillary agreements,” the trademark license agreement, and your construction agreement to build a Seagate design center. Your disclosure should descr ibe the substance of these agreements and transactions, the duration of these agreements, and

Stephen J. Luczo Seagate Technology plc November 9 , 2012 Page 3

the total dollar value of the amounts involved. See Item 404(a) of Regulation S -K for further guidance.

We urge all persons who are responsible for the accurac y and adequacy of the disclosure in the filing to be certain that the filing includes the information the Securities Exchange Act of 1934 and all applicable Exchange Act rules require. Since the company and its management are in possession of all facts re lating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

In responding to our comment , please provide a written statement from the company acknowledging that:

 the company is responsible fo r the adequacy and accuracy of the disclosure in the filing;

 staff comments or changes to disclosure in response to staff comments do not foreclose the Commission from taking any action with respect to the filing; and

 the company may not assert staff com ments as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

Please contact Ryan Rohn, Staff Accountant, at (202) 551 -3739 , or Christine Davis, Assistant Chief Accountant, at (202) 551 -3408, if you have any question regarding accounting or financial statements matters. Otherwise, please contact Edwin Kim , Staff Attorney , at (202) 551-3297 or Maryse Mills -Apenteng, Special Co unsel, at (202) 551 -3457 with any questions. If you require further assistance, do not hesitate to contact me at (202) 551 -3730.

Sincerely,
/s/ Stephen Krikorian

Show Raw Text
November 9 , 2012

Via E -Mail
Stephen J. Luczo
Chief Executive Officer
Seagate Technology plc
38/39  Fitzwilliam Square
Dublin 2, Ireland

Re: Seagate Technology plc
  Form 10 -K for the Fiscal Year  Ended  June 29, 2012
  Filed August 9, 2012
  File No. 001-31560

Dear Mr. Luczo :

We have reviewed your filing  and have the following comment s.  In our comment s, we
may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by amending your filing, by
providing the requested information, or by advising us when you will provide the requested
response.  If  you do not believe our comment s apply  to your facts and circumstances or do not
believe an amendment is appro priate, please tell us why in your response.

After reviewing any amendment to your filing and the informat ion you provide in
response to our comment s, we may have additional comments.

Form 10 -K for the Fiscal Year Ended June 29, 2012

Management’s Discussion and Analysis of Financial Condition and Results of Operations

Fiscal Year 2012 Compared to Fiscal Year 2011, page 49

1. Although your fiscal year 2012 results of operations include the Samsung hard disk drive
business acquired in December 2011, i t is unclear from your disclosure what portion of
the revenue increase relates to the Samsung acquisition and what portion is a result of
your organic growth.  For example, you indicate that the $4 billion increase in revenues is
due primarily to a 22% inc rease in your average selling price and a 13% increase in units
shipped.  Please tell us what consideration you gave to disclosing how much of this
increase resulted from the Samsung acquisition as compared to your organic growth or
stronger pricing.

Stephen J. Luczo
Seagate Technology plc
November 9 , 2012
Page 2

 2. We note your discussion of changes in product development expense and marketing and
administrative expense identifies that these expenses increased primarily due to variable
performance -based compensation and the integration of the HDD business acquired from
Samsung ; however, these factors are not quantified.  Please tell us what consideration
you gave to quantifying the amount that each source contributed to the increase in these
expenses.  We refer you to Item 303(a)(3)(iii) of Regulation S -K and Section III .D of
SEC Release No. 33 -6835.

Liquidity and Capital Resources, page 54

3. We note the disclosure on page 86 regarding the undistributed earnings of non -Irish
subsidiaries considered indefinitely reinvested outside of Ireland.   Tell us how you
considered disclosing the amount of cash and cash equivalents that are currently held
outside of Ireland and the impact of repatriating the undistributed earnings of foreign
subsidiaries.  In this regard, we note that this disclosure would illustrate that some cash i s
not presently available to fund domestic operations and obligations without paying taxes
upon their repatriation.   We refer you to Item 303(a)(1) of Regulation S -K and Section IV
of SEC Release 33 -8350.

Notes to Consolidated Financial Statements

Note  1. Basis of Presentation and Summary of Significant Accounting Policies

Revenue Recognition,  Sales Returns and Allowances, and Sales Incentives  page 69

4. We note your disclosure on page 67 indicates that you provide storage services for small -
to-medium -sized businesses, including online backup, data protection and recovery
solutions.  Please tell us how your revenue recognition policy addresses how revenue is
recognized for these services.  To the extent that service revenue is material, tell us how
you considered Rule 5 -03 of Regulation S -X with regards to your income statement
presentation.

Certain Relationships and Related Transactions, page 61 [Incorpo rated by Reference from
Definitive Proxy Statement Filed on September 11, 2012]

5. We note that you have several related party agreements with your principal shareholder
Samsung Electronics Co. Ltd.  Please describe these transactions and/or agreements in
more detail, including your supply agreement to supply Samsung hard disk drives, yo ur
agreement to purchase semiconductors from Samsung, “ongoing relationships and
transactions,” “various ancillary agreements,” the trademark license agreement, and your
construction agreement to build a Seagate design center.  Your disclosure should descr ibe
the substance of these agreements and transactions, the duration of these agreements, and

Stephen J. Luczo
Seagate Technology plc
November 9 , 2012
Page 3

 the total dollar value of the amounts involved.  See Item 404(a) of Regulation S -K for
further guidance.

We urge all persons who are responsible for the accurac y and adequacy of the disclosure
in the filing to be certain that the filing includes the information the Securities Exchange Act of
1934 and all applicable Exchange Act rules require.   Since the company and its management are
in possession of all facts re lating to a company’s disclosure, they are responsible for the accuracy
and adequacy of the disclosures they have made.

 In responding to our comment , please provide  a written statement from the company
acknowledging that:

 the company is responsible fo r the adequacy and accuracy of the disclosure in the filing;

 staff comments or changes to disclosure in response to staff comments do not foreclose
the Commission from taking any action with respect to the filing; and

 the company may not assert staff com ments as a defense in any proceeding initiated by
the Commission or any person under the federal securities laws of the United States.

Please contact Ryan Rohn, Staff Accountant, at (202) 551 -3739 , or Christine Davis,
Assistant Chief Accountant, at (202) 551 -3408, if you have any question regarding accounting or
financial statements  matters.  Otherwise, please contact Edwin Kim , Staff Attorney , at (202)
551-3297 or Maryse Mills -Apenteng, Special Co unsel,  at (202) 551 -3457  with any questions.   If
you require further assistance, do not hesitate to contact me at (202) 551 -3730.

Sincerely,

        /s/ Stephen Krikorian

        Stephen Krikorian
Accounting Branch Chief

cc:   Via E -Mail
  Kenneth M. Massaroni, Esq,
  Patrick O'Malley , CFO