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SEC Comment Letter for REED'S, INC. (REED) (CIK 0001140215) (REED) — Jul 1, 2016

REED'S, INC. (REED) (CIK 0001140215)
Date: July 1, 2016 · CIK: 0001140215 · Accession: 0000000000-16-083003

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File numbers found in text: 333-212206

Date
June 23, 2016
Author
/s/ David Link for
Form
UPLOAD
Company
REED'S, INC. (REED) (CIK 0001140215)

Letter

Mail Stop 3561 July 1 , 2016 Via E -mail Christopher J. Reed Chief Executive Officer Reed’s Inc. 13000 South Spring Street Los Angeles, California 90061

Re: Reed’s, Inc. Registration Statement on Form S-3 Filed June 23, 2016 File No. 333-212206

Dear Mr. Reed :

This is to advise you that we have not reviewed and will not review your registration statement .

We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filing to be certain that the filing includes the information the Securities Act of 193 3 and all applicable Securities Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

In the event you request acceleration of the effective date of the pending regist ration statement , please provide a written statement from the company acknowledging that:

 should the Commission or the staff, acting pursuant to delegated authority, declare the filing effective, it does not foreclose the Commission from taking any action wit h respect to the filing;

 the action of the Commission or the staff, acting pursuant to delegated authority, in declaring the filing effective, does not relieve the company from its full responsibility for the adequacy and accuracy of the disclosure in th e filing; and

 the company may not assert staff comments and the declaration of effectiveness as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

Please refer to Rules 460 and 4 61 regarding requests for acceleration . We will consider a written request for acceleration of the effective date of the registration statement as confirmation

Christopher Reed Reed’s Inc. July 1 , 2016 Page 2

of the fact that those requesting acceleration are aware of their respective responsibilities under the Securities Act of 1933 and the Securities Exchange Act of 1934 as they relate to the proposed public offering of the registered securities .

Please contact Michael Killoy at (202) 551 -7576 with any questions.

Sincerely,
/s/ David Link for

Show Raw Text
Mail Stop 3561
July 1 , 2016

Via E -mail
Christopher J. Reed
Chief Executive Officer
Reed’s Inc.
13000 South Spring Street
Los Angeles, California 90061

Re: Reed’s, Inc.
  Registration Statement on Form S-3
Filed  June 23, 2016
  File No.  333-212206

Dear Mr. Reed :

This is to advise you that we have not  reviewed and will not review your registration
statement .

We urge all persons who are responsible for the accuracy and adequacy of the disclosure
in the filing to be certain that the filing includes the information the Securities Act of 193 3 and
all applicable Securities  Act rules require.   Since the company and its management are  in
possession of all facts relating to a company’s disclosure, they are responsible for the accuracy
and adequacy of the disclosures they have made.

In the event you request acceleration of the effective date of the pending regist ration
statement , please provide  a written statement from the company acknowledging that:

 should the Commission or the staff, acting pursuant to delegated authority, declare the
filing effective, it does not foreclose the Commission from taking any action wit h respect
to the filing;

 the action of the Commission or the staff, acting pursuant to delegated authority, in
declaring the filing effective, does not relieve the company from its full responsibility for
the adequacy and accuracy of the disclosure in th e filing; and

 the company may not assert staff comments and the declaration of effectiveness as a
defense in any proceeding initiated by the Commission or any person under the federal
securities laws of the United States.

Please refer to Rules 460 and 4 61 regarding requests for  acceleration .  We will consider a
written request for acceleration of the effective date of the registration statement as confirmation

Christopher Reed
Reed’s Inc.
July 1 , 2016
Page 2

 of the fact that those requesting acceleration are aware of their respective responsibilities under
the Securities Act of 1933 and the Securities Exchange Act of 1934 as they relate to the proposed
public offering of the registered securities .

Please  contact  Michael Killoy  at (202) 551 -7576  with any questions.

Sincerely,

 /s/ David Link for

 John Reynolds
Assistant Director
Office of Beverages, Apparel,
and Mining
cc: Ruba Qashu , Esq.
 Libertas Law Group, Inc.