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SEC Comment Letter for REED'S, INC. (REED) (CIK 0001140215) (REED) — Nov 6, 2017

REED'S, INC. (REED) (CIK 0001140215)
Date: Nov. 6, 2017 · CIK: 0001140215 · Accession: 0000000000-17-039217

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

Date
October 23, 2017
Author
/s/ Brigitte Lippmann (for)
Form
UPLOAD
Company
REED'S, INC. (REED) (CIK 0001140215)

Letter

Mail Stop 3561 Novem ber 6 , 2017 Via E -mail Valentin Stalowir Chief Executive Officer Reed’s, Inc. 13000 South Spring Street Los Angeles, California 90061

Re: Reed’s, Inc. Registration Statement on Form S -1 Filed October 23, 2017 File No. 333 -221059

Dear M r. Stalowir :

We have limited our review of your registration statement to those issues we have addressed in our comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by amending your registration statement and providing the requested information . Where you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your registration statement and the information you provide in response to these comments , we may have additional comments. Cover Page 1. We note several statements that rights holders may not know the subscription price at the time of exercise, such as on the cover page and on pages 4, 11, 40 and 53; however, you indicate that the subscriptio n price will be disclosed. Please revise your disclosure accordingly. Backstop Commitment, page 45 2. We note the substantial increase in share ownership by Raptor/ Harbor Reeds SPV LLC assuming full exercise of the backstop commitment and exercise of its subscription rights. P lease tell us your consideration of whether such issuances will constitute a change of control.

Valentin Stalowir Reed’s, Inc. November 6 , 2017 Page 2

Certain Relationships and Related Transactions, page 84 3. Pleas e disclose your related party transactions with Raptor/ Harbor Reeds SPV LLC in this section including, for example, the April 21, 2017 Securities Purchase Agreement, or advise us why you believe disclosure is not required. We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. Refer to Rules 460 and 461 regarding requests for acceleration. Please allow adequate time for us to review any amendment prior to the requested effective date of the registration statement. Please contact Ruairi Regan at (202) 551 -3269 or Brigitte Lippmann at (202) 551 -3713 if you have any questions.

Sincerely,
/s/ Brigitte Lippmann (for)

Show Raw Text
Mail Stop 3561
        Novem ber 6 , 2017

Via E -mail
Valentin Stalowir
Chief Executive Officer
Reed’s, Inc.
13000 South Spring Street
Los Angeles, California 90061

Re: Reed’s, Inc.
Registration Statement on Form S -1
Filed October 23, 2017
  File No. 333 -221059

Dear M r. Stalowir :

We have limited our review of your registration statement to those issues we have
addressed in our comments.  In  some of our comments, we may ask you to provide us with
information so we may better understand your disclosure.

Please respond to this letter by amending your registration statement and providing the
requested information .  Where you do not believe our comments apply to your facts and
circumstances or do not believe an amendment is appropriate, please tell us why in your
response.

After reviewing any amendment to your registration statement and the information you
provide in response to these  comments , we may have  additional comments.
Cover Page
1. We note several statements that rights holders may not know the subscription price at the
time of exercise, such as on the cover page and on pages 4, 11, 40 and 53; however, you
indicate that the subscriptio n price will be disclosed.  Please revise your disclosure
accordingly.
Backstop Commitment, page 45
2. We note the substantial increase in share ownership by Raptor/  Harbor Reeds SPV  LLC
assuming full exercise of the backstop commitment and exercise of its subscription
rights.  P lease tell us your consideration of whether such issuances  will constitute a
change of control.

Valentin Stalowir
Reed’s, Inc.
November 6 , 2017
Page 2

 Certain Relationships and Related Transactions, page 84
3. Pleas e disclose your related party transactions with Raptor/ Harbor Reeds SPV  LLC in
this section including, for example, the April 21, 2017 Securities Purchase Agreement, or
advise us why you believe disclosure is not required.
We remind you that the company and its management are responsible for the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action or absence of
action by the staff.
Refer to Rules 460 and 461 regarding requests for acceleration.  Please allow adequate
time for us to review any amendment prior to the requested effective date of the registration
statement.
Please contact Ruairi Regan at (202) 551 -3269 or  Brigitte Lippmann  at (202) 551 -3713 if
you have any questions.

     Sincerely,

        /s/ Brigitte Lippmann (for)

     John Reynolds
Assistant Director
Office of Beverages,
Apparel and Mining

cc:  Ruba Qashu , Esq.
Libertas Law Group, Inc.