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SEC Company Response from REED'S, INC. (REED) (CIK 0001140215) (REED) — Dec 1, 2017

REED'S, INC. (REED) (CIK 0001140215)
Date: Dec. 1, 2017 · CIK: 0001140215 · Accession: 0001493152-17-014071

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File numbers found in text: 333-221059

Date
November 21, 2017
Author
Ruba Qashu
Form
CORRESP
Company
REED'S, INC. (REED) (CIK 0001140215)

Letter

December 1, 2017

VIA EDGAR CORRESPONDENCE

John Reynolds, Assistant Director

Ruairi Regan

Brigitte Lippmann

Office of Beverages, Apparel and Mining

United States Securities Exchange Commission

Washington D.C. 20549

Mail Stop 3561

Re: Reed’s, Inc.

Amendment No. 1 to Registration Statement on Form S-1

Filed November 21, 2017

File No. 333-221059

Ladies and Gentlemen:

This letter sets forth the responses of Reed’s, Inc. (the “Company”) to the comments contained in your letter, dated November 30, 2017, relating to the above-referenced registration statement (the “Registration Statement”). The comments of the staff of the U.S. Securities and Exchange Commission (the “Staff”) are set forth in bold text below, and the responses of the Company are set forth in plain text immediately following each comment.

Cover Page.

1. Your revised subscription price is based on the market price of your common stock. Please provide your analysis of how you are eligible to conduct an “at the market” offering or revise to reflect a fixed price for the duration of the offering. Cite all authority on which you rely.

We have revised the document to reflect a fixed price for the duration of the offering.

Backstop Commitment, page 43.

2. Given your response to comment 2, please disclose that a change of control is likely to be triggered and the material effects of such change of control. Add appropriate risk factor disclosure.

We have revised this section to disclose that a change of control is likely to be triggered and the material effects of such change of control. We also added appropriate risk factor disclosure.

The Company is currently submitting, via EDGAR, Amendment No. 2 to the Registration Statement incorporating the changes discussed below in response to the Staff’s comment letter, as well as other changes.

If you have any further questions or comments, please do not hesitate to contact the undersigned, Ruba Qashu, Libertas Law Group Inc., at (949) 355-5405.

We appreciate the staff’s guidance and assistance in this matter.

Very
truly yours,
/s/
Ruba Qashu

Show Raw Text
CORRESP
1
filename1.htm

December
1, 2017

VIA
EDGAR CORRESPONDENCE

John
Reynolds, Assistant Director

Ruairi
Regan

Brigitte
Lippmann

Office
of Beverages, Apparel and Mining

United
States Securities Exchange Commission

Washington
D.C. 20549

Mail
Stop 3561

    Re:
    Reed’s,
    Inc.

    Amendment
    No. 1 to Registration Statement on Form S-1

    Filed
    November 21, 2017

    File
    No. 333-221059

Ladies
and Gentlemen:

This
letter sets forth the responses of Reed’s, Inc. (the “Company”) to the comments contained in your letter, dated
November 30, 2017, relating to the above-referenced registration statement (the “Registration Statement”). The comments
of the staff of the U.S. Securities and Exchange Commission (the “Staff”) are set forth in bold text below, and the
responses of the Company are set forth in plain text immediately following each comment.

Cover
Page.

1.
Your revised subscription price is based on the market price of your common stock. Please provide your analysis of how you are
eligible to conduct an “at the market” offering or revise to reflect a fixed price for the duration of the offering.
Cite all authority on which you rely.

We
have revised the document to reflect a fixed price for the duration of the offering.

Backstop
Commitment, page 43.

2.
Given your response to comment 2, please disclose that a change of control is likely to be triggered and the material effects
of such change of control. Add appropriate risk factor disclosure.

We
have revised this section to disclose that a change of control is likely to be triggered and the material effects of such change
of control. We also added appropriate risk factor disclosure.

The
Company is currently submitting, via EDGAR, Amendment No. 2 to the Registration Statement incorporating the changes discussed
below in response to the Staff’s comment letter, as well as other changes.

If
you have any further questions or comments, please do not hesitate to contact the undersigned, Ruba Qashu, Libertas Law Group
Inc., at (949) 355-5405.

We
appreciate the staff’s guidance and assistance in this matter.

Very
truly yours,

/s/
Ruba Qashu

Ruba
Qashu

Libertas
Law Group, Inc.

cc:
Valentin Stalowir, Chief Executive Officer, Reed’s Inc.

Daniel
Miles, Chief Financial Officer, Reed’s Inc.

TEL
(310) 889-0699 | Fax (310) 889-0699 | LibertasLaw.com | 225 Santa monica blvd., 5th floor, santa monica, Ca 90401