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SEC Comment Letter for INSULET CORP (PODD) (CIK 0001145197) (PODD) — Mar 13, 2007

INSULET CORP (PODD) (CIK 0001145197)
Date: March 13, 2007 · CIK: 0001145197 · Accession: 0000000000-07-013007

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

File numbers found in text: 333-140694

Date
March 13, 2007
Author
Assistant Director
Form
UPLOAD
Company
INSULET CORP (PODD) (CIK 0001145197)

Letter

Mail Stop 6010 March 13, 2007 Duane DeSisto President and Chief Executive Officer Insulet Corporation 9 Oak Park Drive Bedford, Massachusetts 01730

Re: Insulet Corporation Registration Statement on Form S-1 Filed February 14, 2007 File No. 333-140694

Dear Mr. DeSisto:

We have reviewed your registration stat ement and have the following comments. Where indicated, we think you should revise your document in response to these comments. If you disagree, we will consider your explanation as to why our comment is inapplicable or a revision is unnecessary. Pl ease be as detailed as necessary in your explanation. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure. After reviewing this information, we may raise additional comments.

Please understand that the purpose of our re view process is to assist you in your compliance with the applicable disclosure requirements and to enhance the overall disclosure in your filing. We look forward to working with you in these respects. We welcome any questions you may have about our comments or on any other aspect of our review. Feel free to call us at the telephone numbers listed at the end of this letter.

General

1. Please confirm that any preliminary prosp ectus you circulate will include all non- Rule 430A information. This includes the price range and related information based on a bona fide estimate of the public offeri ng price within that range.

Table of Contents

2. You may not disclaim responsibility for the accuracy of your disclosure. Please revise the last two sentences accordingly.

Duane DeSisto Insulet Corporation March 13, 2007 Page 2 Prospectus Summary, page 1

Our Market, page 1

3. Clarify under this caption that your current market is the east coast region of the United States, and identify the stat es where your produc ts are sold.

4. In the second paragraph, st ate the percentage of Type 2 diabetics that are insulin- dependent.

5. Please provide us with the industry re ports cited throughout the prospectus, clearly marked to support references made in your prospectus. For example, you cite the International Diabetes Federation on page 1 and Frost & Sullivan on page 2. In addition, please tell us whether thes e sources consented to your use of their data and whether any reports were pr epared specifically for your use.

6. In the last paragraph under this caption, state the percen tage of people with Type 2 diabetes that use CSII therapy.

7. Please provide support for the claims rega rding the advantages of CSII therapy made here and throughout the prospectus.

Our Solution

8. In the business section, discuss in more detail the awards your designs and technology have won.

Risk Factors, page 8

9. If material, please add a ri sk factor that addresses the fact that you may issue authorized but unissued shares of comm on and preferred stock without further shareholder approval and that these shares may be granted rights and preferences that are greater than those of common shares being offered pursuant to this prospectus.

We have incurred significant operating losses…, page 8

10. Quantify the extent to which you are se lling the OmniPod System at a loss.

11. Expand the caption to specifically state th at your independent auditor has issued an opinion that expresses substantial doubt about your ability to continue as a going concern.

Duane DeSisto Insulet Corporation March 13, 2007 Page 3 Failure to secure …, page 10

12. Disclose the number of states where you have entered into reimbursement contracts.

Use of Proceeds, page 25

13. Please provide the disclosu re required by Item 504 or Regulation S-K regarding the approximate amount of proceeds from this offering intended to be used for each stated purpose.

14. Under Risk Factors, page 20, you indicate th at you secured a credit facility that requires you to complete a second manufact uring line by a specified date. Under “Use of Proceeds” you indicate that you intend to use the proceeds from this offering for, among other things, “the completion and enhancement of our automated manufacturing capabilities to increase our manufacturing capacity.” Please revise to indicate more specifical ly the meaning of “enhancement” and whether this includes the making of the second manufacturing line.

Capitalization, page 26

15. “Cash and cash equivalents” is not a component of capita lization as applicable to this disclosure. Pleas e revise to remove that capti on from the presentation of capitalization.

Management’s Discussion and Analysis . . ., page 31

16. Please disclose the rate of returns you ha ve experienced pursuant to your Starter Kit refund policy. Also, please tell us what percentage of patients who purchased your OmniPod system continue to use your system.

Business, page 44

Current Insulin Therapy, page 45

17. Please furnish supplemental support for the bullets listed on page 45.

Our Solution, page 48

18. In the second bullet, we note that an Om niPod is worn for “up to three days.” Please disclose the average number of days an OmniPod lasts before it needs to be replaced.

Duane DeSisto Insulet Corporation March 13, 2007 Page 4 Our Strategy, page 49

19. Please file any material agreement with A bbot Diabetes Care Inc. entered into in connection with the partnership mentioned in the penultimate bullet on page 50.

Manufacturing and Quality Assurance, page 57

20. Disclose your current manufacturing cap acity and your expected manufacturing capacity when your existing manufacturing line becomes fully automated. Also disclose your current manufacturing level as a percentage of current capacity.

21. File your agreement with a subsidiary of Flextronics International Ltd. mentioned in the first full paragraph on page 58.

Third-Party Reimbursement, page 63

22. Explain in more detail the situations where third party payo rs typically have denied reimbursement.

23. We note the limitations on Medicare coverage. It appears that your risk factor disclosure regarding reimbursement should be expanded accordingly.

Principal Stockholders, page 84

24. Please identify the natural persons who ha ve or share beneficial ownership for each of the entities named in the table.

Financial statements, page F-1

General

25. Please update the financial statements as required by Rule 3-12 of Regulation S-X and include an updated accountant’s consent in the amended filings.

Note 2 Summary of Significant Accounting Policies, page F-8

Revenue Recognition, page F-10

26. We see you indicate revenues are derived from the sale to new customers of OmniPods and Starter Kits, which in clude the PDM, two OmniPods, the OmniPod System User Guide and our In teractive Training CD, and from the follow-on sales of OmniPods to existing customers. Please provide us with (and revise the filing to disclose) more in formation about your accounting policy for

Duane DeSisto Insulet Corporation March 13, 2007 Page 5 sales to new customers. Specifically addr ess how the stated policy complies with SAB 104 or other aut horitative literature.

Stock Based Compensation, page F-11

27. We note that on page F-12 you refer to usi ng the valuation of an independent third party when determining the fair value of your common stock. Please revise the filing to name the independent valuation expert here and in the Experts section, and include its consent as an exhibit. Refer to Rule 436 and Item 601(b)(23) of Regulation S-K.

Part II

Item 17. Undertakings, page II-5

28. Please note that due, in part, to the la nguage of Securities Act Rule 430C(d), the undertakings included in Item 512(a)(5 )(ii) and 512(a)(6) of Regulation S-K should be included in filings for initial public offerings. Please revise your filing to include those undertakings.

Exhibits

29. We note that you have requested confiden tial treatment for portions of exhibit 10.1. We will review and provide any comments on your request separately. Please resolve all comments regardi ng your request prior to requesting effectiveness of this registration statement.

* * * * *

Duane DeSisto Insulet Corporation March 13, 2007 Page 6 As appropriate, please amend your regist ration statement in response to these comments. You may wish to provide us with marked copies of the amendment to expedite our review. Please furnish a cove r letter with your amendment that keys your responses to our comments and provides any requested supplemental information. Detailed cover letters greatly facilitate our review. Please understa nd that we may have additional comments after reviewing your amendment and responses to our comments. We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filings reviewed by the staff to be certain that they have provided all information investors require for an info rmed decision. Since the company and its management are in possession of all facts re lating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

Notwithstanding our comments, in the ev ent the company requests acceleration of the effective date of the pending registration statement, it should furnish a letter, at the time of such request, acknowledging that:

‚ should the Commission or the staff, acting pursuant to delegated authority, declare the filing effective, it does no t foreclose the Commission from taking any action with respect to the filing;

‚ the action of the Commission or the st aff, acting pursuant to delegated authority, in declaring the filing effective, does not relieve the company from its full responsibility for the adequacy and accuracy of the disclosure in the filing; and

‚ the company may not assert staff comments and the declaration of effectiveness as a defense in any pr oceeding initiated by the Commission or any person under the federal securities laws of the United States.

In addition, please be advi sed that the Division of En forcement has access to all information you provide to the staff of the Di vision of Corporation Finance in connection with our review of your filing or in response to our comments on your filing.

We will consider a written request for acceleration of the effective date of the registration statement as a confirmation of th e fact that those reque sting acceleration are aware of their respective re sponsibilities under the S ecurities Act of 1933 and the Securities Exchange Act of 1934 as they rela te to the proposed public offering of the securities specified in the above registration statement. We will act on the request and, pursuant to delegated authority, grant acce leration of the effective date. We direct your attention to Rules 46 0 and 461 regarding requesting acceleration of a registration statement. Please allow ad equate time after the filing of any amendment

Duane DeSisto Insulet Corporation March 13, 2007 Page 7 for further review before submitting a request for acceleration. Please provide this request at least two business days in a dvance of the requested effective date.

You may contact at Dennis Hult at (202) 551-3618 or Jay Webb at (202) 551- 3603 if you have questions regarding comments on the financial statements and related matters. Please contact Donald C. Hunt at (202) 551-3647 or me at (202) 551-3800 with any other questions.

Sincerely,
Peggy Fisher
Assistant Director

Show Raw Text
Mail Stop 6010

 March 13, 2007

Duane DeSisto
President and Chief Executive Officer
Insulet Corporation
9 Oak Park Drive
Bedford, Massachusetts 01730

Re: Insulet Corporation
 Registration Statement on Form S-1
 Filed February 14, 2007
 File No. 333-140694

Dear Mr. DeSisto:

We have reviewed your registration stat ement and have the following comments.
Where indicated, we think you should revise  your document in response to these
comments.  If you disagree, we will consider your explanation as to why our comment is
inapplicable or a revision is unnecessary.  Pl ease be as detailed as necessary in your
explanation.  In some of our comments, we may ask you to provide us with information
so we may better understand your disclosure.  After reviewing this information, we may
raise additional comments.

Please understand that the purpose of our re view process is to assist you in your
compliance with the applicable disclosure  requirements and to  enhance the overall
disclosure in your filing.  We look forward to  working with you in these respects.  We
welcome any questions you may have about our comments or on any other aspect of our review.  Feel free to call us at the telephone numbers listed at the end of this letter.

General

1. Please confirm that any preliminary prosp ectus you circulate will include all non-
Rule 430A information.  This includes the price range and related information
based on a bona fide  estimate of the public offeri ng price within that range.

Table of Contents

2. You may not disclaim responsibility for the accuracy of your disclosure.  Please
revise the last two sentences accordingly.

Duane DeSisto
Insulet Corporation
March 13, 2007 Page 2
Prospectus Summary, page 1

Our Market, page 1

3. Clarify under this caption that your current market is the east coast region of the
United States, and identify the stat es where your produc ts are sold.

4. In the second paragraph, st ate the percentage of Type 2 diabetics that are insulin-
dependent.

5. Please provide us with the industry re ports cited throughout  the prospectus,
clearly marked to support references made  in your prospectus.  For example, you
cite the International Diabetes Federation on page 1 and Frost & Sullivan on page
2.  In addition, please tell us whether thes e sources consented to your use of their
data and whether any reports were pr epared specifically for your use.

6. In the last paragraph under this caption, state the percen tage of people with Type
2 diabetes that use CSII therapy.

7. Please provide support for the claims rega rding the advantages of CSII therapy
made here and throughout the prospectus.

Our Solution

8. In the business section, discuss in more detail the awards your designs and
technology have won.

Risk Factors, page 8

9. If material, please add a ri sk factor that addresses the fact that you may issue
authorized but unissued shares of comm on and preferred stock without further
shareholder approval and that these shares  may be granted rights and preferences
that are greater than those of common shares being offered pursuant to this prospectus.

We have incurred significant operating losses…, page 8

10. Quantify the extent to which you are se lling the OmniPod System at a loss.

11. Expand the caption to specifically state th at your independent auditor has issued
an opinion that expresses substantial doubt  about your ability to continue as a
going concern.

Duane DeSisto
Insulet Corporation
March 13, 2007 Page 3
Failure to secure …, page 10

12. Disclose the number of states where you have entered into reimbursement contracts.

Use of Proceeds, page 25

13. Please provide the disclosu re required by Item 504 or Regulation S-K regarding
the approximate amount of proceeds from this offering intended to be used for each stated purpose.

14. Under Risk Factors, page 20, you indicate th at you secured a credit facility that
requires you to complete a second manufact uring line by a specified date.  Under
“Use of Proceeds” you indicate that you intend to use the proceeds from this
offering for, among other things, “the completion and enhancement of our automated manufacturing capabilities to increase our manufacturing capacity.”
Please revise to indicate more specifical ly the meaning of “enhancement” and
whether this includes the making of the second manufacturing line.

Capitalization, page 26

15. “Cash and cash equivalents” is not a component of capita lization as applicable to
this disclosure. Pleas e revise to remove that capti on from the presentation of
capitalization.

Management’s Discussion and Analysis . . ., page 31

16. Please disclose the rate of returns you ha ve experienced pursuant to your Starter
Kit refund policy.  Also, please tell us what percentage of patients who purchased your OmniPod system continue to use your system.

Business, page 44

Current Insulin Therapy, page 45

17. Please furnish supplemental support for the bullets listed on page 45.

Our Solution, page 48

18. In the second bullet, we note that an Om niPod is worn for “up to three days.”
Please disclose the average number of days an OmniPod lasts before it needs to be
replaced.

Duane DeSisto
Insulet Corporation
March 13, 2007 Page 4
Our Strategy, page 49

19. Please file any material agreement with A bbot Diabetes Care Inc. entered into in
connection with the partnership mentioned in the penultimate bullet on page 50.

Manufacturing and Quality Assurance, page 57

20. Disclose your current manufacturing cap acity and your expected manufacturing
capacity when your existing manufacturing line becomes fully automated.  Also
disclose your current manufacturing level as a percentage of current capacity.

21. File your agreement with a subsidiary of  Flextronics International Ltd. mentioned
in the first full paragraph on page 58.

Third-Party Reimbursement, page 63

22. Explain in more detail the situations where third party payo rs typically have
denied reimbursement.

23. We note the limitations on Medicare coverage.  It appears that your risk factor disclosure regarding reimbursement should be expanded accordingly.

Principal Stockholders, page 84

24. Please identify the natural persons who ha ve or share beneficial ownership for
each of the entities named in the table.

Financial statements, page F-1

General

25. Please update the financial statements as required by Rule 3-12 of Regulation S-X
and include an updated accountant’s consent in the amended filings.

Note 2 Summary of Significant Accounting Policies, page F-8

Revenue Recognition, page F-10

26. We see you indicate revenues are derived from the sale to new customers of
OmniPods and Starter Kits, which in clude the PDM, two OmniPods, the
OmniPod System User Guide and our In teractive Training CD, and from the
follow-on sales of OmniPods to existing customers.  Please provide us with (and revise the filing to disclose) more in formation about your accounting policy for

Duane DeSisto
Insulet Corporation
March 13, 2007 Page 5
sales to new customers.  Specifically addr ess how the stated policy complies with
SAB 104 or other aut horitative literature.

Stock Based Compensation, page F-11

27. We note that on page F-12 you refer to usi ng the valuation of an  independent third
party when determining the fair value of your common stock.  Please revise the
filing to name the independent valuation expert here and in the Experts section,
and include its consent as an  exhibit.  Refer to Rule 436 and Item 601(b)(23) of
Regulation S-K.

Part II

Item 17. Undertakings, page II-5

28. Please note that due, in part, to the la nguage of Securities Act Rule 430C(d), the
undertakings included in Item 512(a)(5 )(ii) and 512(a)(6) of Regulation S-K
should be included in filings for initial public offerings.  Please revise your filing to include those undertakings.

Exhibits

29. We note that you have requested confiden tial treatment for portions of exhibit
10.1.   We will review and provide any comments on your request separately.
Please resolve all comments regardi ng your request prior to requesting
effectiveness of this registration statement.

*     *     *     *     *

Duane DeSisto
Insulet Corporation
March 13, 2007 Page 6
As appropriate, please amend your regist ration statement in response to these
comments.  You may wish to provide us with marked copies of the amendment to expedite our review.  Please furnish a cove r letter with your amendment that keys your
responses to our comments and provides any requested supplemental information.
Detailed cover letters greatly facilitate our review.  Please understa nd that we may have
additional comments after reviewing your amendment and responses to our comments.
We urge all persons who are responsible for the accuracy and adequacy of the
disclosure in the filings reviewed by the staff to be certain that they have provided all information investors require for an info rmed decision.  Since the company and its
management are in possession of all facts re lating to a company’s disclosure, they are
responsible for the accuracy and adequacy of the disclosures they have made.

 Notwithstanding our comments, in the ev ent the company requests acceleration of
the effective date of the pending registration statement, it should furnish a letter, at the time of such request, acknowledging that:

‚ should the Commission or the staff, acting pursuant to delegated authority, declare the filing effective, it does no t foreclose the Commission from taking
any action with respect to the filing;

‚ the action of the Commission or the st aff, acting pursuant to delegated
authority, in declaring the filing effective, does not relieve the company from
its full responsibility for the adequacy and accuracy of the disclosure in the
filing; and

‚ the company may not assert staff comments and the declaration of
effectiveness as a defense in any pr oceeding initiated by the Commission or
any person under the federal securities laws of the United States.

 In addition, please be advi sed that the Division of En forcement has access to all
information you provide to the staff of the Di vision of Corporation Finance in connection
with our review of your filing or in response to our comments on your filing.

We will consider a written request for acceleration of the effective date of the
registration statement as a confirmation of th e fact that those reque sting acceleration are
aware of their respective re sponsibilities under the S ecurities Act of 1933 and the
Securities Exchange Act of 1934 as they rela te to the proposed public offering of the
securities specified in the above registration statement.  We will act  on the request and,
pursuant to delegated authority, grant acce leration of the effective date.
We direct your attention to Rules 46 0 and 461 regarding requesting acceleration
of a registration statement.  Please allow ad equate time after the filing of any amendment

Duane DeSisto
Insulet Corporation
March 13, 2007 Page 7
for further review before submitting a request for acceleration.  Please provide this request at least two business days in a dvance of the requested effective date.

You may contact at Dennis Hult at (202) 551-3618 or Jay Webb at (202) 551-
3603 if you have questions regarding comments on the financial statements and related
matters.  Please contact Donald C. Hunt at (202) 551-3647 or me at (202) 551-3800 with
any other questions.

Sincerely,

Peggy Fisher
Assistant Director

cc (via fax):   Raymond C. Zemlin, Esq., Goodwin Proctor LLP
  Daniel P. Adams, Esq., Goodwin Proctor LLP