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SEC Comment Letter for HERBALIFE LTD. (HLF) (CIK 0001180262) (HLF) — Feb 3, 2015

HERBALIFE LTD. (HLF) (CIK 0001180262)
Date: Feb. 3, 2015 · CIK: 0001180262 · Accession: 0000000000-15-006317

AI Filing Summary & Sentiment

File numbers found in text: 001-32381

Referenced dates: December 2, 2014

Date
February 2, 2015
Author
/s/ James Lopez (for)
Form
UPLOAD
Company
HERBALIFE LTD. (HLF) (CIK 0001180262)

Letter

February 2, 2015 Via E -Mail Michael Johnson Chief Executive Officer Herbalife Ltd. P.O. Box 309GT Ugland House, South Church Street Grand Cayman, Cayman Islands

Re: Herbalife Ltd. Form 10-K for the Year Ended December 31, 2013 Filed February 18, 2014 Response dated December 15, 2014 File No. 001-32381

Dear Mr. Johnson :

We have reviewed your filing an d have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by providing the requested information, or by advising us when you will provide the requested response. If you do not believe our comments apply to your facts and circumstances please tell us why in your response.

After reviewing the information you provide in response to these comments, we may have additional comments.

Form 10 -K for the Year Ended December 31, 2 013

Risk Factors, page 25

1. We note your response to prior comment 2 that you do not believe a separate risk factor is necessary to address the risk to you and your investors if the California Attorney General seeks to enforce the terms of the injunction. In support of your response, you state that the publicly available injunction does not require you to t rack certai n information, and it suggests that you do not operate within the safe harbor. In that regard, however, we note that it does prohibit you fr om paying any co mpensat ion based upon anything other than the retail sale of your product. Accordingly, please explain to us why your definitions of retail sales combined with your lack of “visibility to all of the sales from members” do not create a material risk of violating the terms of the injunction .

Michael Johnson Herbalife Ltd. February 2, 2015 Page 2

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations, page 52

2. We note your response to comments 5 and 6 from our letter dated December 2, 2014, and we reissue, in part, the comments. While proposed draft disclosure addresses trends related to the sequential increase in your net sales by geographic region, Volume Poi nts and Average Active Sales Leaders, it does not address whether declines in the rates at which these measures are increasing is a trend which is material to investors. For example, we note that the rate of increase in Average Active Sales Leaders in you r Asia Pacific geographic region fell from 31.2% in fiscal 2012 to 13.1% in fiscal 2013. We also note that the rate of increase in Volume Points in your Asia Pacific region fell from 24.6% to 2.3% over the same periods. Similarly, the percentage increase in net sales in North America fell from roughly 20% in fiscal 2012 to 8% in fiscal 2013. We note that such comparable period declines in the rate of increase in these metrics continued in these regions for the nine months ended September 30, 2014. Speci fically, the rate of increase in Average Active Sales Leaders in your Asia Pacific geographic region fell from 15.8% for the nine months ended September 30, 2013 to 5.1% for the nine months ended September 30, 2014. We also note that the rate of increase in Volume Points in your Asia Pacific region fell from an increase of 4.5% for the nine months ended September 30, 2013 to a decrease of 0.7% for the nine months ended September 30, 2014, and the percentage increase in net sales in North America fell from roughly 8.5% to 3.5% over the same period. Please make further revisions to your proposed revised disclosure or explain why these are not known trends which would be material to investors.

We urge all persons who are responsible for the accuracy and ade quacy of the disclosure in the filing to be certain that the filing includes the information the Securities Exchange Act of 1934 and all applicable Exchange Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

You may contact Jamie Kessel at (202) 551 -3727 or Raj Rajan at (202) 551 -3388 if you have questions regarding comments on the financial statem ents and related matters. Please contact Adam Turk at (202) 551 -3657 or James Lopez at (202) 551 -3536 with any other questions.

Sincerely,
/s/ James Lopez (for)

Show Raw Text
February 2, 2015

Via E -Mail
Michael Johnson
Chief Executive Officer
Herbalife Ltd.
P.O. Box 309GT
Ugland House, South Church Street
Grand Cayman, Cayman Islands

Re: Herbalife Ltd.
 Form 10-K for the Year Ended December 31, 2013
Filed February 18, 2014
Response dated December 15, 2014
File No. 001-32381

Dear Mr. Johnson :

We have reviewed your filing an d have the following comments.  In some of our comments,
we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter within ten business days by providing the requested information,
or by advising us when you will provide the requested response.   If you do not believe our
comments apply  to your facts and circumstances please tell us why in your response.

After reviewing the information you provide in response to these  comments, we may have
additional comments.

Form 10 -K for the Year Ended December 31, 2 013

Risk Factors, page 25

1. We note your response to prior comment 2 that you do not believe a separate risk factor is
necessary to address the risk to you and your investors if the California Attorney General
seeks to enforce the terms of the injunction.   In support of your response, you state that the
publicly available injunction does not require you to t rack certai n information, and it
suggests that you do not operate within the safe harbor.   In that regard, however, we note
that it does prohibit you fr om paying any co mpensat ion based upon  anything  other than the
retail sale of  your product.  Accordingly, please explain to us why your definitions of retail
sales combined with your lack of “visibility to all of the sales from members” do not create a
material risk of violating the terms of the injunction .

Michael Johnson
Herbalife Ltd.
February 2, 2015
Page 2

Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations,
page 52

2. We note your response to comments 5 and 6 from our letter dated December 2, 2014, and
we reissue, in part, the comments.   While proposed draft disclosure addresses trends related
to the sequential increase in your net sales by geographic region, Volume Poi nts and
Average Active Sales Leaders, it does not address whether declines in the rates at which
these measures are increasing  is a trend which is material to investors.  For example, we
note that the rate of increase in Average Active Sales Leaders in you r Asia Pacific
geographic region fell from 31.2% in fiscal 2012 to 13.1% in fiscal 2013.   We also note that
the rate of increase in Volume Points in your Asia Pacific region fell from 24.6% to 2.3%
over the same periods.   Similarly, the percentage increase  in net sales in North America fell
from roughly 20% in fiscal 2012 to 8% in fiscal 2013.   We note that such comparable period
declines in the rate of increase in these metrics continued in these regions for the nine
months ended September 30, 2014.   Speci fically, the rate of increase in Average Active
Sales Leaders in your Asia Pacific geographic region fell from 15.8% for the nine months
ended September 30, 2013 to 5.1% for the nine months ended September 30, 2014.   We also
note that the rate of increase in Volume Points in your Asia Pacific region fell from an
increase of  4.5% for the nine months ended September 30, 2013 to a decrease of 0.7% for
the nine months ended September 30, 2014, and the percentage increase in net sales in North
America fell from roughly 8.5% to 3.5% over the same period.   Please make further
revisions to your proposed revised disclosure or explain why these are not known trends
which would be material to investors.

We urge all persons who are responsible for the accuracy and ade quacy of the disclosure in
the filing to be certain that the filing includes the information the Securities Exchange Act of 1934
and all applicable Exchange Act rules require.   Since the company and its management are in
possession of all facts relating to  a company’s disclosure, they are responsible for the accuracy and
adequacy of the disclosures they have made.

You may contact Jamie Kessel at (202) 551 -3727 or Raj Rajan  at (202) 551 -3388  if you
have questions regarding comments on the financial statem ents and related matters.  Please contact
Adam Turk  at (202) 551 -3657 or James Lopez  at (202) 551 -3536 with any other questions.

Sincerely,

 /s/ James Lopez (for)

John Reynolds
Assistant Director