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SEC Comment Letter for HERBALIFE LTD. (HLF) (CIK 0001180262) (HLF) — Apr 21, 2015

HERBALIFE LTD. (HLF) (CIK 0001180262)
Date: April 21, 2015 · CIK: 0001180262 · Accession: 0000000000-15-022358

AI Filing Summary & Sentiment

Referenced dates: December 2, 2014

Date
April 21, 2015
Author
/s/Tia L . Jenkins
Form
UPLOAD
Company
HERBALIFE LTD. (HLF) (CIK 0001180262)

Letter

April 21, 2015 Via E -Mail Michael Johnson Chief Executive Officer Herbalife Ltd. P.O. Box 309GT Ugland House, South Church Street Grand Cayman, Cayman Islands

Re: Herbalife Ltd. Form 10 -K for the Year Ended December 31, 2014 Filed February 26, 2015 Definitive Proxy Statement on Schedule 14A Filed March 10, 2015 Response Dated February 12, 2015 File No. 001 -32381

Dear Mr. Johnson :

We have reviewed your February 12 , 2015 response to our comment letter and have the following comment s. In some of our comments , we may ask you to provide us with information so we may better understand your disclosure.

Please respond to these comments within ten busine ss days by providing the requested information or advis e us as soon as possible when you will respond. If you do not believe our comments apply to your facts and circumstances, please tell us why in your response.

After review ing your response to these comments, we may have additional comments. Unless we note otherwise, our references to prior comments are to comments in our February 2, 2015 letter .

Form 10 -K for the Year Ended December 31, 2014

Business, page 4

Our Network Marketing Program, page 12

1. We note the statement on page 12 that you entered into an agreement with your Members that no material changes adverse to the Members will be made to aspects of your marketing plan without their consent as well as the statement on page 26 that you will not change certain aspects of your mark eting plan without the consent of a specified

Michael Johnson Herbalife Ltd. April 21 , 2015 Page 2

percentage of your Members. However, we also note the statement in your earnings call for the third quarter of fiscal 2014 that your Member lead ership recently voted on several updates to the marketing plan. Where appropriate, please revise your disclosure to reconcile these statements and clarify the role that senior Member leadership plays in making changes to the marketing plan. Please provid e us with your proposed disclosure s.

Management’s Discussion and Analysis of Financial Condition and Results of Operations, page

Results of Operations, page 48

Financial Results for the year ended December 31, 2014 compared to the year ended December 31, 201 3, page 49

2. You disclose on page 49 that net sales fluctuations are primarily the result of changes in volume, changes in prices, and/or changes in foreign currency translation rates. You disclose the impact of foreign currency translation rates on change s in your net sales between periods in various geographic regions. In future filings, please quantify the incremental impact that (a) changes in volume, (b) changes in prices and (c) changes in foreign currency translation rates had on the overall change betwe en periods in consolidated net sales and the net sales of each reporting segment. Please provide us with your proposed disclosures. For further guidance, refer to Item 303 of Regulation S -K, SEC Release No. 33 -8350 and FRR 501.04

Sales by Geographic Region, page 51

3. We note your revised trend disclosure and response to comment 2. In particular, we note that changes in net sales in various regions were primarily attributed to marketing plan changes. Please revise to disclose the particular changes in your ma rketing plan which drove net sales and how such changes drove your sales results in each region as well as the timeframe in which the marketing plan changes became effective in the various regions. Please provide us with your proposed disclosure s.

Contribution Margin b y Reporting Segment, page 50 and Gross Profit, page 55

4. In future filings, please revise your discussions of contribution margin for each reporting segment and your discussions of gross profit to quantify the incremental impact of changes in foreign curren cy translation rates, changes in volume, changes in prices and any other material factor(s) identified. Please provide us with your proposed disclosures.

Michael Johnson Herbalife Ltd. April 21 , 2015 Page 3

Definitive Proxy Statement on Schedule 14A filed March 10, 2015

Director Qualifications, page 11

5. We note your response to comment 8 from our letter dated December 2, 2014 and the statement that your investigation of the matters was ongoing. Please provide an updated response as of the most recent practicable date regarding your findings and whether you believe disclosure is required under Item 401(f)(2).

You may contact Raj Rajan at 202 -551-3388 or Rufus Decker at 202 -551-3769 if you have questions regarding comments on the financial statements and related matters. Please contact Adam Turk at 202 -551-3657 or James Lopez at 202 -551-3536 with any other questions.

Sincerely,
/s/Tia L . Jenkins

Show Raw Text
April 21, 2015

Via E -Mail
Michael Johnson
Chief Executive Officer
Herbalife Ltd.
P.O. Box 309GT
Ugland House, South Church Street
Grand Cayman, Cayman Islands

Re: Herbalife Ltd.
            Form 10 -K for the Year Ended December 31, 2014
            Filed February 26, 2015
            Definitive Proxy Statement on Schedule 14A
            Filed March 10, 2015
Response Dated February 12, 2015
File No. 001 -32381

Dear Mr. Johnson :

We have reviewed  your February 12 , 2015  response to our comment  letter  and have the
following comment s.  In some of our comments , we may ask you to provide us with information
so we may better understand your disclosure.

Please respond to these comments  within ten busine ss days by providing the requested
information or advis e us as soon as possible when you will respond.  If you  do not believe our
comments apply to your facts and circumstances, please tell us why in your response.

After review ing your response to these  comments, we may have additional comments.
Unless we note otherwise, our references to prior comments are to comments in our February 2,
2015 letter .

Form 10 -K for the Year Ended December 31, 2014

Business, page 4

Our Network  Marketing Program, page 12

1. We note the statement on page 12 that you entered into an agreement with your Members
that no material changes adverse to the Members will be made to aspects of your
marketing plan without their consent as well as the statement  on page 26 that you will not
change certain aspects of your mark eting plan without the consent of a specified

Michael Johnson
Herbalife Ltd.
April 21 , 2015
Page 2

 percentage of your Members.   However, we also note the statement in your earnings call
for the third quarter of fiscal 2014 that your Member lead ership recently voted on several
updates to the marketing plan.  Where appropriate, please revise your disclosure to
reconcile these statements and clarify the role that senior Member leadership plays in
making changes to the marketing plan.   Please provid e us with your proposed disclosure s.

Management’s Discussion and Analysis of Financial Condition and Results of Operations, page
42

Results of Operations, page 48

Financial Results for the year ended December 31, 2014 compared to the year ended December
31, 201 3, page 49

2. You disclose on page 49 that net sales fluctuations are primarily the result of changes in
volume, changes in prices, and/or changes in foreign currency translation rates.   You
disclose the impact of foreign currency translation rates on change s in your net sales
between periods in various geographic regions.   In future filings, please quantify the
incremental impact that (a) changes in volume, (b) changes in prices and (c) changes in
foreign currency translation rates had on the overall change betwe en periods in
consolidated net sales and the net sales of each reporting segment.   Please provide  us with
your proposed disclosures.   For further guidance, refer to Item 303 of Regulation S -K,
SEC Release No. 33 -8350 and FRR 501.04

Sales by Geographic Region, page 51

3. We note your revised trend disclosure and response to comment 2.   In particular, we note
that changes in net sales in various regions were primarily attributed to marketing plan
changes.   Please revise to disclose the particular changes in your ma rketing plan which
drove net sales and how such changes drove your sales results in each region as well as
the timeframe in which the marketing plan changes became effective in the various
regions.   Please provide us with your proposed disclosure s.

Contribution Margin b y Reporting Segment, page 50 and Gross Profit, page 55

4. In future filings, please revise your discussions of contribution margin for each reporting
segment and your discussions of gross profit to quantify the incremental impact of
changes in foreign curren cy translation rates, changes in volume, changes in prices and
any other material factor(s) identified.  Please provide us  with your proposed disclosures.

Michael Johnson
Herbalife Ltd.
April 21 , 2015
Page 3

 Definitive Proxy Statement on Schedule 14A filed March 10, 2015

Director Qualifications, page 11

5. We note your response to comment 8 from our letter dated December 2, 2014 and the
statement that your investigation of the matters was ongoing.  Please provide an updated
response as of the most recent practicable date regarding your findings and whether  you
believe disclosure is required under Item 401(f)(2).

You may contact Raj Rajan at 202 -551-3388  or Rufus Decker at 202 -551-3769 if you
have questions regarding comments on the financial statements and related matters.  Please
contact Adam Turk at 202 -551-3657  or James Lopez at 202 -551-3536  with any other questions.

Sincerely,

 /s/Tia L . Jenkins

Tia L. Jenkins
Senior Assistant Chief Accountant
Office of Beverages, Apparel , and
Mining