SEC Company Response from S.E. ASIA TRADING COMPANY, INC. (CIK 0001292087) — Nov 10, 2004
S.E. ASIA TRADING COMPANY, INC. (CIK 0001292087)
Date: Nov. 10, 2004 · CIK: 0001292087 · Accession: 0001121781-04-000291
AI Filing Summary & Sentiment
File numbers found in text: 333-118898
Referenced dates: October 6, 2004
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S.E. ASIA TRADING COMPANY, INC.
1545 E. Interstate 30
Rockwall, Texas 75087
(972) 722-3300
November 9, 2004
Mr. Pradip Bhaumik
Ms. Ellie Quarles
Mr. H. Christopher Owings
U.S. Securities & Exchange Commission
450 Fifth Street NW
Washington, DC 20549
RE: S.E. Asia Trading Company, Inc.
Form SB-1
File No. 333-118898
Dear Mr. Bhaumil, Ms. Quarles and Mr. Owings:
Following are responses to your comment letter dated October 6, 2004.
FACING PAGE
-----------
1. The address of our principal place of business is included on the cover
(facing) page of the Registration Statement.
The four paragraphs set forth in the facing page of Form SB-1 have been
included.
A sentence has been added to comply with Rule 415 to state that the
securities are being offered on a delayed or continuous basis.
PROSPECTUS INSIDE COVER PAGE
----------------------------
2. The statement regarding "a full service mortgage company" was included
in error. The statement has been changed to reflect our correct line of
business. (Page 1)
3. A statement has been added that Mr. Miller will sell stock in this
offering "after the effective date of this registration statement".
(page 1)
4. We intend to file for a listing to trade. A statement to disclosing
this has been added. (Page 1)
5. The offering expense per share has been changed. (Page 1)
PROSPECTUS SUMMARY
------------------
6. We have disclosed that we have a going concern opinion from our
auditors as well as disclosing the losses to date. (Page 2)
7. The discussion of the business has been expanded in the Prospectus
summary section and the Business Section (Page 2 and page 11)
<PAGE>
8. The page number which the Plan of Operations begins has been changed
(Page 2)
9. The figures in the Summary Financial Data have been changed to agree
with the numbers in the latest financial statements (Page 3)
RISK FACTORS
------------
10. We have stated that we have identified all material risks that were
known or anticipated (Page 4)
11. The risk factor headings have been revised a precise nature of harm
(risk factors - pages 4 - 5)
12. We have included a risk factor that our common stock will be treated as
a penny stock (page 6)
13. The risk factor that "We are a newly formed company......." has been
revised to include a statement about our qualified opinion from our
auditors (page 4)
14. The time our business will continue if we cannot sell the minimum
offering had been disclosed (risk factor "We may have to raise
additional capital ......" (Page 4)
15. We have identified all countries from which we purchase merchandise in
the risk factor "We are dependent on the low cost of foreign imports
........." (Page 5)
16. Our main local competitors have been identified in the risk factor "We
may not be able to compete successfully ........." (Page 5)
17. This statement has been removed
DILUTION
--------
18. The numbers throughout the document have been changed for updating to
September 30, 2004 numbers and consistency (page 6 - 7)
19. A reconciliation of the book value on September 30, 2004 (updated
figures) to the projected minimum and maximum is attached
supplementally - see attached page.
PLAN OF DISTRIBUTION, PAGE 8
----------------------------
20. The language has been changed as you suggested. In addition, we have
removed the sentence that our attorney may purchase shares in this
offering which was included in the section "Relationship With Issuer of
Experts Named in the Registration Statement" since it could be
misleading since we have no agreements of any kind, even with our
attorney.
(Page 8)
21. The Rule 3a4-1(a) of the Securities Exchange Act has been referred to
(page 8)
22. We determined the easiest and most cost effective way for the company
to handle the funds received in this offering is to collect the checks
and have our attorney hold them in his safe until we reach the minimum
subscription at which time we will deposit them in our bank account and
retain the transfer agent who will then issue the shares. We came to
this determination for the following reasons: (i) A bank charges us
fees for the escrow account (ii) The minimum subscription is relatively
small and we should be able to have it subscribed within a short period
of time (60 - 90 days), (iii) if we do not deposit the checks until we
raise the minimum
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subscription amount, there is no interest earned and therefore no need
to pay interest on the funds to the investors, and (iv) there is no
opportunity to commingle the funds. (Page 9)
23. We have clarified when the transfer agent will be retained (page 9)
USE OF PROCEEDS
---------------
24. The costs of the offering have been reconciled and now agree to be
$16,564 and $33,564 (page 9)
25. The use of proceeds for the minimum now sum to $75,000 (page 9)
DESCRIPTION OF BUSINESS
-----------------------
26. The dollar volume of inventory has been disclosed (page 11)
27. The issue of insurance has been addressed (page 14)
BUSINESS STRATEGY
-----------------
28. The statements referred to have been revised (page 11)
29. We have discussed the four "keys to retailing" (page 11)
30. Our new store plans have been disclosed (page 11 - 12)
31. We have elaborated on the terms "strengthen" and "utilizing existing
and planned distribution infrastructure" (page 11 - 12)
METHOD OF DISTRIBUTION OF PRODUCTS AND SERVICES
-----------------------------------------------
32. We have deleted the description "bedroom community" and used other
descriptions (page 12)
MERCHANDISING AND MARKETING
---------------------------
33. This sentence has been deleted (page 13)
34. The total amount we have spent on promotion has been disclosed (page
13)
COMPETITION
-----------
35. We have deleted the comment "uniquely positioned in the marketplace"
36. This statement has been deleted since we have only one employee (page
14)
MANAGEMENT'S DISCUSSION AND PLAN OF OPERATIONS
----------------------------------------------
37. This section has been expanded to discuss material trends and
uncertainties (page 15)
38. We have added a detailed discussion of our ability to generate cash
flow for the next 12 months (page 15)
39. We have described how the minimum proceeds would finance our operations
for a year (page 15)
40. We have identified the financing company and filed the agreement as an
exhibit (page 15)
DESCRIPTION OF PROPERTY
-----------------------
41. We have revised this section to state that we signed a three year lease
(page 16)
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REMUNERATION OF DIRECTORS AND OFFICERS
--------------------------------------
42. We have disclosed the approximate fair market value of Mr. Miller's
services (page 17)
43. Mr. Miller received 4.5 million shares for services, which was his
remuneration. He also purchased 500,000 shares for a total of 5
million. Thus, in the other references throughout the document to 5
million shares, it is regarding his total holdings.
44. This section has been revised to state that Mr. Miller is the only
person paid (page 17)
PRINCIPAL SHAREHOLDERS
----------------------
45. Shareholders of 5% or more are included in this section (page 18)
SECURITIES BEING OFFERED
------------------------
46. Information as of the most recent practicable date is included (page
19)
CAPITALIZATION
--------------
47. The numbers have been updated for the September 30, 2004 numbers and
agree with the updated financial statements (page 21)
ITEM 4. UNREGISTERED SECURITIES ISSUED OR SOLD WITHIN ONE YEAR
---------------------------------------------------------------
48. The reference to July 1999 was in error, it has been changed to January
2004.
49. All persons to whom securities were issued have been disclosed.
SIGNATURE PAGE
--------------
50. The exact language required by Form SB-1 has been included.
51. The date Mr. Miller signed the registration statement has been added.
FINANCIAL STATEMENTS, PAGE F-1
------------------------------
52. The financial statements have been updated to September 30, 2004 and an
updated consent filed as an exhibit
BALANCE SHEET, PAGE F-2
-----------------------
53. The line item "Line of Credit" has been revised to indicate that it is
with a related party.
NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
---------------------------------------------------
54. The nature of the business is referred to in the note one titled
"Summary of Significant Accounting Policies"
55. The types of expenses in the 'cost of sales' and 'general and
administrative' categories have been identified
56. The revenue recognition policy has been expanded
57. The computation of net loss per share has been disclosed
58. Our policy for classifying shipping & handling costs has been
disclosed.
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NOTE 2. FINANCIAL CONDITION AND GOING CONCERN
---------------------------------------------
59. This note has been expanded.
NOTE 4. LINE OF CREDIT
60. We have described how we accounted for the Line of Credit transaction
which was not clear before. We sold 400,000 shares for $20,000 cash in
conjunction with obtaining the line of credit. None of this $20,000 was
expensed.
NOTE 5. COMMON STOCK
--------------------
61. The fair value of the services has been disclosed and the expense
recorded in the financial statements
62. The rights and privileges of the securities has been disclosed
EXHIBITS
--------
63. The Exhibits have been renumbered
Please call me if you need any further clarification on any of these answers.
Sincerely,
/s/ Thomas G. Miller
--------------------
Thomas G. Miller
President
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<CAPTION>
S.E. ASIA TRADING COMPANY, INC.
Dilution for IPO
Sept 30 Increase Increase
2004 Minimum Maximum Minimum Maximum
------------------------------------------------------------------------------------------------------------------
<S> <C> <C>
Cash 1,060.00 58,436.00 466,436.00 59,496.00 467,496.00
Inventory 63,662.00 63,662.00 63,662.00
Marketable securities 0.00 0.00 0.00
0.00 0.00
Equipment 20,656.00 20,656.00 20,656.00
Accum depreciation (2,074.00) (2,074.00) (2,074.00)
Deposits 3,255.00 3,255.00 3,255.00
0.00 0.00
A/P 0.00 0.00 0.00
Accrued expenses (4,892.00) (4,892.00) (4,892.00)
LOC payable (90,612.00) (90,612.00) (90,612.00)
0.00 0.00
Note payable 0.00 0.00
0.00 0.00
Common stock (6,020.00) (150.00) (1,000.00) (6,170.00) (7,020.00)
Paid in capital (100,980.00) (58,286.00) (465,436.00) (159,266.00) (566,416.00)
R.E. 115,945.00 115,945.00 115,945.00
Total capital 8,945.00 (49,491.00) (457,491.00)
0.00 0.00 0.00 0.00 0.00
# shares o/s 6,020,000 150,000 1,000,000 6,170,000 7,020,000
Book value 8,945 (49,491) (457,491)
Book value per share 0.0025 (0.01) (0.06)
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