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SEC Company Response from DiamondRock Hospitality Co (DRH) (CIK 0001298946) (DRH) — Apr 6, 2005

DiamondRock Hospitality Co (DRH) (CIK 0001298946)
Date: April 6, 2005 · CIK: 0001298946 · Accession: 0001193125-05-071284

AI Filing Summary & Sentiment

File numbers found in text: 333-12305

Date
April 6, 2005
Author
/s/ Suzanne D. Lecaroz
Form
CORRESP
Company
DiamondRock Hospitality Co (DRH) (CIK 0001298946)

Letter

VIA EDGAR AND VIA HAND DELIVERY Division of Corporation Finance Securities and Exchange Commission Washington, DC 20549 Re: DiamondRock Hospitality Company Registration Statement on Form S-11 Filed March 1, 2005 Registration No. 333-12305

Dear Ms. Wolff and Mr. McTiernan:

This letter is submitted on behalf of DiamondRock Hospitality Company (the “Company”) as a supplemental response to comments of the staff of the Division of Corporation Finance (the “Staff”) of the Securities and Exchange Commission (the “Commission”) with respect to the Company’s Registration Statement on Form S-11 filed with the Commission on March 1, 2005 (the “Registration Statement”), as set forth in your letter, dated March 23, 2005 (the “Comment Letter”), to Mr. William McCarten, Chairman of the Board and Chief Executive Officer of the Company. The Company filed Amendment No. 1 to the Registration Statement (“Amendment No. 1”) with the Commission on April 1, 2005, which includes changes to principally reflect responses to the Staff’s comments, together with an initial response letter (the “Response Letter”). This letter supplements the Response Letter with respect to comment No. 3 by enclosing copies of the relevant portions of publications that support the demographic and market data that is referenced in the Registration Statement.

If you should have any questions regarding this response to comment No. 3 of the Comment Letter, please do not hesitate to call me at (617) 570-1306.

Sincerely,
/s/ Suzanne D. Lecaroz

Show Raw Text
CORRESP
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CORRESPONDENCE

 April 6, 2005

 VIA EDGAR AND VIA HAND DELIVERY

 Elaine Wolff, Special Counsel

 Michael McTiernan, Attorney-Advisor

 Division of Corporation Finance

 Securities and Exchange Commission

 450 Fifth Street, N.W.

 Washington, DC 20549

 Re:   DiamondRock Hospitality Company

 Registration Statement on Form S-11 Filed
March 1, 2005

 Registration No. 333-12305

 Dear Ms. Wolff and Mr. McTiernan:

 This letter is submitted on behalf of DiamondRock Hospitality Company (the “Company”) as a supplemental response to comments of the staff of the
Division of Corporation Finance (the “Staff”) of the Securities and Exchange Commission (the “Commission”) with respect to the Company’s Registration Statement on Form S-11 filed with the Commission on March 1, 2005 (the
“Registration Statement”), as set forth in your letter, dated March 23, 2005 (the “Comment Letter”), to Mr. William McCarten, Chairman of the Board and Chief Executive Officer of the Company. The Company filed Amendment No. 1 to
the Registration Statement (“Amendment No. 1”) with the Commission on April 1, 2005, which includes changes to principally reflect responses to the Staff’s comments, together with an initial response letter (the “Response
Letter”). This letter supplements the Response Letter with respect to comment No. 3 by enclosing copies of the relevant portions of publications that support the demographic and market data that is referenced in the Registration Statement.

 If you should have any questions regarding this response to
comment No. 3 of the Comment Letter, please do not hesitate to call me at (617) 570-1306.

 Sincerely,

 /s/ Suzanne D. Lecaroz

 Suzanne D. Lecaroz

Enclosures

 cc:    William W. McCarten

           John L. Williams

           Mark W. Brugger

           Michael D. Schecter

           Sean
M. Mahoney

           Gilbert G. Menna

           David C. Wright

           Cyane B. Crump

           Richard
Nadeau

           Douglas Sweeney

 DiamondRock Hospitality Company

 Response to SEC Comment #3

 April 6, 2005

 DiamondRock Hospitality Company – Response to SEC Comment #3

 #

 Statement

 S-11

 Section

 Tab

 Support

 1

“We believe the hotel industry, as a whole, is continuing to recover from a pronounced downturn that occurred over the three-year period from 2001-2003. This recovery has been, and we
expect it to continue to be, primarily driven by increased demand for hotel rooms. According to Smith Travel Research, demand for hotel rooms, measured by total rooms sold, increased by 0.3% in 2002, 1.5% in 2003 and 4.7% in 2004 and is projected to
increase by 4.0% in 2005.”

 Summary—Hotel Industry

 MD&A—Industry Trends and Outlook

1

The referenced statement is supported by the Smith Travel Research “US Lodging Industry Overview – Projections” Supply/Demand Percent Change chart set forth in Tab 1. According to
the referenced chart, the pronounced downturn referenced in the Registration Statement is supported by a percentage change in demand for hotel rooms of -3.4% in 2001, 0.3% in 2002 and 1.5% in 2003. The recovery referenced in the Registration
Statement is supported by a percentage increase in demand for hotel rooms of 4.7% in 2004 and a projected percentage increase in demand for hotel rooms of 4.0% in 2005.

 2

“By comparison, hotel room supply grew by 1.6% in 2002, 1.2% in 2003 and 1.0% in 2004 and is projected to increase by 1.2% in 2005 as compared to its past 15-year historical annual average
of 2.1%.”

 Summary—Hotel Industry

 MD&A—Industry Trends and Outlook

1 and 2

 The referenced statement with respect to percentage changes in hotel room supply in 2002, 2003 and 2004 and the projected percentage change in hotel
room supply in 2005 is supported by the Smith Travel Research “US Lodging Industry Overview – Projections” Supply/Demand Percent Change chart set forth in Tab 1.

 The referenced statement with respect to the 15-year historical annual average (1990-2004) is supported by:

 •      the Smith
Travel Research “United States: January 1987 to November 2004” Supply table set forth in Tab 2, which provides percentage changes in hotel room supply for 1990 to 2003; and

 •      the Smith Travel Research “US Lodging Industry
Overview – Projections” Supply/Demand Percent Change chart set forth in Tab 1, which provides the percentage change in hotel room supply for 2004.

 DiamondRock Hospitality Company – Response to SEC Comment #3

 #

 Statement

 S-11

 Section

 Tab

 Support

3

 “We expect that sustained growth in demand will result in continued improvement of hotel industry fundamentals. According to Smith Travel
Research:

 •      occupancy increased by 3.7% in 2004 and is projected to increase by 2.8% in 2005;

 •      ADR increased by 4.0% in 2004 and is projected to increase by 4.2% in 2005;
and

 •      RevPAR increased by 7.8% in 2004 and is projected to increase by 7.1% in 2005.”

 Summary—Hotel Industry

 MD&A—Industry Trends and Outlook

 Hotel Industry

3

 The referenced statement with respect to a continued improvement of hotel industry fundamentals is supported by the Smith Travel Research “US
Lodging Industry Overview – Projections” charts set forth in Tab 3 which provide:

 •      occupancy for 2004 and projected occupancy for 2005;

 •      percentage change in ADR for 2004 and projected percentage change in ADR for 2005; and

 •      percentage change in RevPAR for 2004 and projected percentage change in RevPAR for
2005.

 For the purposes of calculating percentage changes in occupancy for 2004,
the 2003 data from the referenced chart is subtracted from the 2004 data from the referenced chart and divided by the 2003 data. For example, according to Smith Travel Research, occupancy was 59.1% in 2003 and 61.3% in 2004, resulting in a
percentage increase of 3.7% (61.3%—59.1% / 59.1% = .037, or 3.7%). The projected occupancy percentage increase for 2005 was similarly calculated.

 DiamondRock Hospitality Company – Response to SEC Comment #3

 #

 Statement

 S-11

 Section

 Tab

 Support

4

Chart entitled “U.S. Hotel Industry – Annual Historical and Projected Change in RevPAR, Room Demand and Room Supply”

Summary—Hotel Industry

1, 2 and 3

 The referenced chart, which sets forth percentage changes in RevPAR, room demand and room supply for 1998 to 2004 and the projected percentage change
in RevPAR, room demand and room supply for 2005 is supported by:

 •      the Smith Travel Research “United States: January 1987 to November 2004” RevPAR, Supply and Demand tables set forth in Tab 2, which provide percentage changes in
RevPAR, supply and demand for 1990 to 2003;

 •      the Smith Travel Research “US Lodging Industry Overview – Projections” Supply/Demand Percent Change chart set forth in Tab 1, which provides the percentage changes in supply and
demand in 2004 and the projected percentage changes in supply and demand in 2005; and

 •      the Smith Travel Research “US Lodging Industry Overview – Projections”
RevPAR Percent Change chart set forth in Tab 3, which provides the percentage change in RevPAR in 2004 and the projected percentage change in RevPAR in 2005.

5

“We believe that the U.S. hotel industry is continuing to recover from the severe effects of an economic slowdown and reduction in travel following the terrorist attacks of September 11,
2001, which led to declines in room rates as hotels competed more aggressively for fewer guests. As a result, hotel industry RevPAR and operating performance declined substantially in the period 2001 to 2003.”

Hotel Industry

2

 The referenced statement is supported by the Smith Travel Research “United States: January 1987 to November 2004” ADR, RevPAR and Revenue
tables set forth in Tab 2. The referenced statement:

 •      with respect to declines in room rates is supported by the relatively low or negative ADR percentage changes in 2001 to 2003; and

 •      with
respect to declines in operating performance is supported by the relatively low or negative revenue percentage changes in 2001 to 2003.

 See also #1 above.

 DiamondRock Hospitality Company – Response to SEC Comment #3

 #

 Statement

 S-11
Section

 Tab

 Support

 6

“Room rates, occupancy and RevPAR typically increase when demand growth exceeds supply growth.”

Hotel Industry

2

 The referenced statement is supported by the Smith Travel Research “United States: January 1987 to November 2004” ADR, Occupancy, RevPAR,
Demand and Supply tables set forth in Tab 2.

 As indicated in the referenced
tables and as summarized in the table below, according to Smith Travel Research, during the period of time from 1998-2003, for each year in which demand exceeded supply growth, the percentage changes in ADR, occupancy and RevPAR were
positive.

 Year

 ADR

 (% change)

 Occupancy

 (% change)

 RevPAR

 (% change)

1988

3.5

0.1

3.6

1989

4.0

1.2

5.2

1992

1.4

1.0

2.5

1993

2.4

1.4

3.8

1994

3.8

1.8

5.6

1995

4.8

0.4

5.3

2000

5.5

0.7

6.1

2003

0.2

0.3

0.4

 7

“According to Smith Travel Research, Inc., demand for hotel rooms recently increased while growth in the supply of new hotel rooms slowed and is expected to remain at historically low
levels for the next several years.”

Hotel Industry

1

 The referenced statement is supported by the Smith Travel Research “US Lodging Industry Overview – Projections” Supply/Demand Percent
Change chart set forth in Tab 1.

 The referenced chart shows that the percent
change in supply has fallen from 1.6% in 2002 and 1.2% in 2003 to 1.0% in 2004, and is projected to remain relatively low at 1.2% in 2005, while demand increased by 0.3% in 2002, 2.5% in 2003 and 4.7% in 2004, and is projected to increase by 4.0% in
2005.

 Furthermore, the projected 2005 supply percent change of 1.2% is
relatively low compared to the 15-year historical annual average of (1990-2004) of 2.1% (see #2 above).

 DiamondRock Hospitality Company – Response to SEC Comment #3

 #

 Statement

 S-11
Section

 Tab

 Support

8

 “…hotel room demand has historically been highly correlated with GDP growth. From 1988 to 2000, demand for hotel rooms grew at an average
annual rate of approximately 2.6%, in line with the 3.3% average annual growth rate in GDP during the same period. However, a declining economy and the terrorist attacks of September 11, 2001 led to sharp declines in travel activities in 2001.
Beginning in 2002, hotel room demand and GDP showed signs of improvement. Hotel room demand increased by 0.3% in 2002 and 1.5% in 2003, while GDP increased by 1.9% in 2002 and 3.0% in 2003. In 2004, the general economic and hotel room demand
recovery continued, as hotel room demand increased by 4.7% and GDP increased by 4.4%. It is projected that hotel room demand will grow by 4.0% in 2005.”

 Chart entitled “U.S. Hotel Industry – Annual Change in Room Demand and GDP”

Hotel Industry

1, 2 and 4

 The referenced statement with respect to the average annual growth rate in demand from 1988 to 2000 and the percentage change in demand for 2001,
2002 and 2003 is supported by the Smith Travel Research “United States: January 1987 to November 2004” Demand table set forth in Tab 2.

 The referenced statement with respect to the average annual growth rate in GDP from 1988 to 2000 and the percentage change in GDP for 2001, 2002, 2003 and 2004 is
supported by the U.S. Department of Commerce, Bureau of Economic Analysis “Gross Domestic Product: Percent change from preceding period” table as set forth in Tab 4.

 The referenced statement with respect to the percentage change in demand for 2004 and projected percentage change in demand for 2005 is
supported by the Smith Travel Research “US Lodging Industry Overview – Projections” Supply/Demand Percent Change chart set forth in Tab 1.

 The chart entitled “U.S. Hotel Industry – Annual Change in Room Demand and GDP” merely graphically summarizes the data supported by the sources set forth
above.

9

“Historically, periods of weak hotel industry performance have been followed by a decrease in the growth of new hotel supply as availability of new development capital declines …
supply growth typically lags behind a hotel industry recovery.”

Hotel Industry

1, 2 and 3

 The referenced statement is supported by the chart entitled “U.S. Hotel Industry – Annual Historical and Projected Change in RevPAR, Room
Demand and Room Supply” in the Registration Statement, which, in turn, is supported by the data set forth in #4 above.

 According to the referenced chart and supporting data, weak hotel industry performance followed by a decrease in the growth of new hotel supply is indicated by (1) the
decreasing RevPAR percent changes from 1989 to 1991, which were followed by decreasing supply percent changes until 1993 and (2) the bottoming out of RevPAR percent changes in 2001, which has been followed by a gradually declining supply percent
change through 2004. Furthermore, the referenced chart and supporting data shows that RevPAR percent change peaked in 1996, which was followed by a peak in supply percent change in 1998.

 DiamondRock Hospitality Company – Response to SEC Comment #3

 #

 Statement

 S-11
Section

 Tab

 Support

10

 “…new hotel room supply growth averaged 2.6% annually from 1988 to 2000, which is an average growth rate that is approximately equal to the
average growth rate for demand over the same period of time, but since 2001, hotel room supply increased by only 1.6% in 2002, 1.2% in 2003 and 1.0% in 2004. New hotel room supply is projected to grow by 1.2% in 2005, as compared to its past 15-year
historical annual average of 2.1%.”

 Chart entitled “U.S. Hotel
Industry – Annual Change in Hotel Room Supply”

Hotel Industry

1 and 2

 The referenced statement and chart with respect to the average annual growth rate in supply from 1988 to 2000 and the percentage change in supply for
2001, 2002 and 2003 is supported by the Smith Travel Research “United States: January 1987 to November 2004” Supply table set forth in Tab 2.

 The referenced statement and chart with respect to the percentage change in supply for 2004 and projected percentage change in supply for 2005 is supported by the Smith
Travel Research “US Lodging Industry Overview – Projections” Supply/Demand Percent Change chart set forth in Tab 1.

 The referenced statement with respect to the 15-year historical annual average (1990-2004) is supported by:

 •      the Smith Travel Research “United States: January
1987 to November 2004” Supply table set forth in Tab 2, which provides percentage changes in hotel room supply for 1990 to 2003; and

 •      the Smith Travel Research “US Lodging Industry Overview – Projections”
Supply/Demand Percent Change chart set forth in Tab 1, which provides the percentage change in hotel room supply for 2004.

 DiamondRock Hospitality Company – Response to SEC Comment #3

 #

 Statement

 S-11

 Section

 Tab

 Support

11

“RevPAR is generally higher in periods when room demand exceeds new supply growth.”

Hotel Industry

1, 2 and 3

 The referenced statement is supported by the chart entitled “U.S. Hotel Industry – Annual Historical and Projected Change in RevPAR, Room
Demand and Room Supply” in the Registration Statement, which, in turn, is supported by the data set forth in #4 above.

 Furthermore, as indicated in the referenced chart and as summarized in the table below, according to Smith Travel Research, during the period of time from 1998-2003,
years in which the percentage change in demand has exceeded the percentage change in supply tended to correlate with RevPAR percentage changes that were relatively higher.

 Year

 Demand Exceed Supply?

 RevPAR

 (% change)

1988

Yes

3.6

1989

Yes

5.2

1990

No

2.1

1991

No

-2.4

1992

Yes

2.5

1993

Yes

3.8

1994

Yes

5.6

1995

Yes

5.3

1996

No

6.1

1997

No

4.7

1998

No

3.3

1999

No

2.7

2000

Yes

6.1

2001

No

-6.9

2002

No

-2.7

2003

Yes

0.4

 The average RevPAR perc