SEC Company Response from China Health Holding, Inc. (CIK 0001302331) — Nov 22, 2004
China Health Holding, Inc. (CIK 0001302331)
Date: Nov. 22, 2004 · CIK: 0001302331 · Accession: 0001013762-04-001331
AI Filing Summary & Sentiment
File numbers found in text: 333-119034
Referenced dates: October 14, 2004
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November 22, 2004
VIA EDGAR, FACSIMILE (202) 942-9533
AND FEDERAL EXPRESS
Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, DC 20549
Attn: Jeffrey Riedler, Assistant Director
Zafar Hasan, Esq.
Ms. Dana Hartz
Ms. Lisa Vanjoske
Re: China Health Holding, Inc.
Registration Statement on Form SB-2
File No. 333-119034
Ladies and Gentlemen:
The following responses address the comments of the reviewing Staff of the
Commission as set forth in a comment letter dated October 14, 2004 relating to
the Registration Statement on Form SB-2 of China Health Holding, Inc. (the
"Company"). On behalf of the Company, we respond as follows.
General
1. Please provide us proofs of all graphics, visual or photographic
information you will provide in the printed prospectus prior to its use,
for example in a preliminary prospectus. Please note we may have comments
regarding this material.
Response
The Company will not use any graphic, visual or photographic information in
the final printed prospectus.
2. Please note that where we provide examples to illustrate what we mean by
our comments, they are examples and not exhaustive lists. If our comments
are applicable to portions of the filing that we have not cited as
examples, make the appropriate changes in accordance with our comments.
Response
The purpose of your examples have been noted and where comments are
applicable to portions of the filing that were not cited as examples,
appropriate changes have been made in accordance with your comments.
3. In your response letter, please state our comment and then explain each
change that has been made in response to a comment. In addition, you should
also reference each page number in which disclosure has been revised in
response to a comment with a brief description of the revisions made so
that we can easily place your revised disclosure in its proper context.
Response
The comments have been responded to in accordance with your request.
4. Please revise your disclosure to include the information required by Form
SB-2, including the information required by Items 6, 8, 13, 15, 17 and 23.
If you believe that disclosure is not required for these items, please
provide us with an analysis explaining your position.
Response
The common stock to be sold by the selling stockholders is common stock
that is currently issued and outstanding. Accordingly, there will be no
dilution to the Company's existing stockholders and the information
required by Item 6 of Form SB-2 is not required.
The information required by Item 8 is provided on page 9 of the prospectus.
The information required by Item 13 is provided on page 35 of the
prospectus.
The information required by Item 15 is provided on page 30 of the
prospectus.
The information required by Item 17 is provided on page 11 of the
prospectus.
The information required by Item 23 is not required because during the
Company's two most recent fiscal years and all later interim periods,
neither the Company's principal independent accountant nor a significant
subsidiary's independent accountant on whom the Company's principal
accountant expressed reliance in any report, resigned (or declined to stand
for re-election) or was dismissed.
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China Health Holding, page 1
5. Please revise your summary to present the key points in the disclosure that
are set forth in the other sections of the registration statement. For
example:
o Provide a brief description of your different product lines;
o For product lines that are not yet available for sale, clarify their
current stage of development; and
o Briefly describe your marketing and distribution activities
Response
As per your request, the key points were added to the summary on page 1 to
include disclosure that is set forth in other sections of the registration
statement.
Risk Factors, p. 2
General
6. Currently, you have disclosed your risk factors in two main sections,
"Risks Related to the Business" and "Risks related to our common stock."
Within each of these main sections, different risks should be separated
into subsections, with each subsection reflecting a distinct risk faced by
the Company. Furthermore, each of these risk factors should include its own
risk factor heading that summarizes the risk and potential consequences.
As one example only, on page 2 underneath the main header "Risks Related to
the Business," the Company should present a subsection header that relates
to the risks associated with the Company's financial status and indicating
that the inability to raise additional capital could cause the Company to
cease operations and investors to lose their entire investment. Below that
header will be the discussion set forth in the first paragraph of the main
section.
Subsequent risk factor heading should also be introduced for each distinct
risk described in the Risk Factors section.
Response
The risks have been separated into multiple subsections on pages 2-6, with
each subsection reflecting a distinct risk faced by the Company. The
specific risks have also been separated from their headings.
7. Please organize your risk factors so that they are grouped by topic, with
the more important risk factors presented before the less important
factors.
Response
As per your request, the risk factors on pages 2-6 have been organized so
that they are grouped by topic, with the more important risk factors
presented before the less important risk factors.
8. Some of your risk factors are generic insofar as they apply to many
companies in your industry. When disclosing a risk factor, you should
customize it with specific reasons why you may be exposed to a particular
risk so as to make the disclosure more meaningful. As one example only, the
disclosure relating to your ability to manage growth, which is presented at
the bottom of page 2, appears to be generic language. You should expand and
customize the risk factor to disclose any problems you have had managing
growth in the past as well as any facts that indicate that there may be
such problems in the future.
Please review the entire risk factors section to ensure that your
disclosure is customized for the Company and is as specific as possible. In
your response letter, please identify all places where revisions are made
in response to this comment.
Response
The risk factors have been revised to customize the disclosure for the
Company as specific as possible. The following revisions were made:
Under the risk factor beginning "If We Fail To Adequately Protect Or
Enforce Our Intellectual Property Rights" on page 3, a statement was added
that the Company does not own and has not applied for patents, trademarks
or any other registrations of its intellectual properties. Under this risk
factor, a statement was also added that to date the Company has not been
subject to infringement claims
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Under the risk factor "We May Incur Material Product Liability Costs" on
page 4, statement was added that the Company is in the business of
formulating and selling nutritional supplements for human consumption. This
statement connects the Company's specific business with the discussion of
related risks to selling products for human consumption. It has also been
clarified that all of the Company's products are manufactured by third
parties.
Under the risk factor beginning "If We Are Not Able To Manage Growth Of Our
Business" on page 4, a brief description of the Company's product lines and
its marketing and distribution plans has been added to illustrate how the
Company expects its business to grow.
Under the risk factor beginning "The Nutritional Supplements Industry Is
Intensely Competitive" on page 4, a statement was added that the Company is
a development stage business and that most, if not all, of its competitors
have greater resources than the Company.
Risk related to our business, page 2
Our financial status..., page 2
9. Please revise to indicate how long you expect your current resources to
last.
Response
The disclosure under the risk factor beginning "Our Financial Status
Creates Doubt" on page 2 has been revised to state that while the Company
believes it has sufficient capital resources to fund its current operations
for the next 12-24 months, the Company will require additional capital to
develop its business operations beyond that.
We are a development stage company..., page 2
10. Please revise to describe the risks inherent in a new business more
completely and describe the consequence if you are not effective in
addressing these risks.
Response
As per your request, the disclosure under the risk factor beginning "We Are
A Development Stage Company" on page 2 has been revised to more completely
describe the risks inherent in a new business and the consequences if the
Company is not effective in addressing these risks. Specifically, a
statement was added that, as a new business, the Company may encounter
delays and other problems in connection with the methods of product
distribution that the Company implements and that the Company faces the
risk that it will not be able to effectively implement its business plan. A
statement was also added that if the Company is not effective in addressing
these risks, it will not operate profitably and it may not have adequate
working capital to meet its obligations as they become due.
The loss of the current management team..., page 3
11. To the extent that you have experienced problems attracting and retaining
key personnel in the recent past, please revise to describe these problems.
Additionally, if any key employee has plans to retire or leave your company
in the near future, please revise the discussion to disclose this
information.
Response
The risk factor beginning "The Loss Of Our Current Management Team" on page
4 has been revised to state that to date the Company has not experienced
problems attracting and retaining key personnel. Additionally, a statement
was added that to the knowledge of the Company, with the exception of Mr.
Kenneth Douglas who was recently terminated, none of the Company's key
employees has plans to retire or leave in the near future.
The nutritional supplements industry is intensely competitive, page 3
12. In your discussion of competition, you should be more specific in your
disclosure by naming the companies who compete in distribution and
marketing of the specific products you work with. You should disclose any
competitive advantage those competitors have with respect to the marketing
and distribution of those products.
Response
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Under the risk factor beginning "The Nutritional Supplements Industry Is
Intensely Competitive" on page 4, a statement was added that some of the
nutraceutical companies that the Company competes with are Weider Nutrition
International, Inc., USANA Health Sciences Inc., Nature's Sunshine
Products, Inc. and Herbalife International, Inc. Disclosure was also added
that since the Company is a development stage company and has had nominal
revenues to date, most, if not all, companies in the nutraceuticals
industry have greater financial and other resources available to them and
possess manufacturing, distribution and marketing capabilities greater than
those of the Company.
13. In your competition discussion, you disclose information about the retail
market for nutritional supplements including the fact that it is
fragmented, growing, etc. However, you have not provided as much detail
about the market of those who market and distribute these products, which
appears to be your actual market. Please provide similar information for
the Company's market.
Please also disclose any problems you have faced as a result of
competition. As one example only, you reference the fact that prescription
drugs can acquire market share from nutritional supplements, thereby
eliminating the need for marketing and distribution services for those
supplements. If you have any experience with this dynamic or there is a
material risk that such problems will occur in the near future, please
disclose those concerns in the risk factor.
Response
The disclosure under the risk factor beginning "The Nutritional Supplements
Industry Is Intensely Competitive" on page 4 has been revised to clarify
that "participants" also includes wholesalers of nutritional supplements.
While the Company also "markets" nutritional supplements, the Company's
revenues will be generated from wholesale and retail sales of its products,
which is the market that is described in the risk factor.
Disclosure was also added that the Company is a development stage business
and the only revenues received from product sales since inception were
nominal and were generated during 2004. Accordingly, the Company has not
been operational long enough to experience the potential problems described
in the risk factor. However, since the Company is a development stage
business, most, if not all companies in its industry have greater financial
and other resources available to them and possess manufacturing,
distribution and marketing capabilities greater than the Company's.
We may incur product liability costs, page 3
14. We note your disclosure that you do not have manufacturing capability and
rely on three separate parties to manufacture your products. Please revise
to discuss this as a separate risk and discuss the consequences if any of
the parties are unable to manufacture your products.
Response
The Company does not believe that its reliance on three separate parties to
manufacture its products is a risk to its business. The Company believes
that there are sufficient alternative manufacturers available, such that
any failure of its current manufacturers to meet the Company's needs would
not impact the Company's proposed operations.
15. Please disclose the limitations of your product liability insurance.
Response
The Company has not yet obtained product liability insurance. Accordingly,
the disclosure under "We May Incur Material Product Liability Costs" on
page 4 has been revised to read: "We are in the process of applying for
product liability insurance. Such insurance, once obtained, may not be
available at a reasonable cost, or may not be adequate to cover
liabilities."
Compliance with governmental regulations..., page 3
16. Please revise to discuss all consequences of a failure to comply with the
government regulations. For example, could you be subject to fines or
penalties? Could you be required to perform clinical trials to provide
evidence of safety?
Respons