SEC Comment Letter for WREN, INC. (CIK 0001311344) — Feb 22, 2005
WREN, INC. (CIK 0001311344)
Date: Feb. 22, 2005 · CIK: 0001311344 · Accession: 0000000000-05-008238
AI Filing Summary & Sentiment
File numbers found in text: 333-122185
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Mail Stop 03-05
February 18, 2005
Via U.S. Mail and Facsimile [801] 363-8512
Mr. Steven L. White, President
Wren, Inc.
386 North 210 East
Mapleton, Utah 84664
Re: Wren, Inc.
Form SB-2 filed January 21, 2005
File No. 333-122185
Dear Mr. White:
We have reviewed your filing and have the following
comments.
Where indicated, we think you should revise your document in
response
to these comments. If you disagree, we will consider your
explanation as to why our comment is inapplicable or a revision is
unnecessary. Please be as detailed as necessary in your
explanation.
In some of our comments, we may ask you to provide us with
supplemental information so we may better understand your
disclosure.
After reviewing this information, we may or may not raise
additional
comments.
The purpose of our review process is to assist you in your
compliance with the applicable disclosure requirements and to
enhance
the overall disclosure in your filing. We look forward to working
with you in these respects and welcome any questions you may have
about our comments or on any other aspect of our review. Feel
free
to call us at the telephone numbers listed at the end of this
letter.
General
1. Supplementally provide us with any graphics you intend to use
as
soon as they are available since we will need sufficient time to
review and comment on them.
Prospectus Cover Page
2. Please disclose the estimated offering expenses.
3. Briefly quantify and describe the costs you expect to deduct
from
the returned investment in the event investors decide to revoke
their
subscription.
4. Please indicate here whether you will apply for listing on any
national securities exchange or the Nasdaq Stock Market. Refer to
Item 501(a)(4) of Regulation S-B.
5. Rather than indicate that the offering will be open within 120
days of the prospectus, please disclose the proposed termination
date.
Prospectus Summary, page 4
Summary of our company, page 4
6. In one of the introductory paragraphs, please disclose that
your
auditors have issued a going concern opinion and that you are a
development stage company. In one of the introductory paragraphs,
please also disclose that you have no revenue from operations and
disclose your net losses, for the most recent audited period and
interim stub to provide a financial snapshot of your company.
7. Please clarify here whether or not you currently have a
website.
Please also clarify what you mean by a "destination shopping
website"
versus getting to your website through links from other websites.
For instance, if a shopper links to the item you are offering,
will
he be able to navigate around your website to view other items you
are offering?
About our offering, page 4
8. We note your disclosure regarding the fact that investors may
revoke their subscription prior to you receiving the minimum.
Please
explain the costs associated with the "costs incurred with the
return."
Risk factors, page 5
General
9. Indicate in a separate risk factor that, until the minimum
amount
of the offering is reached, the funds of prospective investors
will
be held without interest.
10. Please include risk factors for the risks that a liquid market
for your common stock may never develop and the risk that you may
not
be able to absorb the costs of being a public company.
11. Please discuss in a separate risk factor that your officer and
director may purchase additional shares for the sole purpose of
meeting the minimum and breaking escrow.
If we are unable to acquire additional inventory, page 5
12. From disclosure elsewhere in the document, it does not appear
that you have any inventory yet. Please revise to clarify your
risk
factor subheading, if appropriate, or advise.
As members of the online liquidation, page 6
13. You appear to be discussing more than one risk in this risk
factor. Please revise to discuss each risk with its own
appropriate
subheading. The heading of each new risk factor should clearly
state
the risk resulting from the facts and uncertainties you discuss in
the risk factor.
It is likely our stock will become subject to the Penny Stock
rules,
page 6
14. Please supplementally tell us whether there is any reason why
you
believe that you may not become subject to the Penny Stock rules.
Otherwise, please revise disclosure to indicate that you will be
subject to the Penny Stock rules.
Shares of stock that are eligible for sale by our stockholders,
page
7
15. Please confirm the date when the resale restrictions relating
to
the 12 million shares will be lifted under Rule 144.
Use of Proceeds, page 10
16. Please revise to include the allocation of proceeds assuming
numbers of shares between the minimum and maximum are sold.
Description of Business, page 10
17. Please disclose your business activities since your formation
as
a Nevada corporation in March 2001. Include a discussion of the
development of the business over the past three years. Refer to
Item
101(a) of Regulation S-B.
18. Expand your business discussion to clarify your current
circumstances. Discuss what your management is currently doing to
further the efforts of the company. Any change from your present
situation should be accompanied by a discussion of the cost and
the
time involved to realize the improvement. For example, estimate
when
you can begin operations.
19. Please describe the background of your business relationship
with
Pine Valley, Ltd. For example, you should disclose how you
located
this retailer.
20. Please provide further details on the duration of the option
to
purchase the entire Pine Valley Ltd. inventory for $25,000. For
example, you should state when the option to acquire the entire
inventory expires.
21. Please explain the bases for your determination that the Pine
Valley Ltd. inventory has an estimated retail value of $84,000.
22. Please provide disclosure on the merchant fees you expect to
incur for selling your products on eBay, other Internet auctions
and
classified ads.
23. Please expand this section to detail what your officer does to
further the efforts of your company in the 20 hours per week that
he
devotes to Wren. Also discuss in detail the costs of these
efforts.
Government Regulation, page 12
24. Please describe the specific governmental laws and regulations
applicable to your planned business operations.
Plan of Operation, page 13
25. If you are unable to purchase the entire Pine Valley inventory
for $25,000, please explain the duration and material terms of
your
agreement to resell their inventory on an item-for-item basis.
For
example, explain whether the 71% discount will apply to each item
you
decide to resell.
26. Clarify how long both the minimum and maximum funds will
satisfy
your cash requirements.
Management, page 14
Compensation, page 15
27. Please provide a summary compensation table or advise us why
you
do not think this is necessary. Refer to Item 402(b) of
Regulation
S-B.
28. We believe that the amount of the salaries and the number of
stock options you intend to grant in the next twelve months, if
any,
would be material to an investment decision. Accordingly, we
suggest
that you include that information in the next filing.
Description of the Securities, page 16
29. We note the statement that all outstanding shares will be
"validly issued, fully paid and non-assessable." This is a legal
conclusion you are not qualified to make. Please either attribute
it
to counsel or delete.
Market for Common Stock and Related Stockholder Matters, page 17
30. Please revise to indicate that you only have one officer or
director or advise. Similarly revise your discussion under "Plan
of
Distribution."
Plan of distribution, page 18
31. Please discuss here that your officer and director may
purchase
additional shares for the sole purpose of meeting the minimum and
breaking escrow.
Notes to Financial Statements, page 26
Note 1: Summary of Significant Accounting Policies, page 26
32. Disclose your policy for recognizing revenue. In this regard,
we
note that you plan to sell inventory that you have bought and
taken
possession of, as well as sell inventory on a consignment basis.
Your revised disclosure should address your policy for each of
these
revenue streams.
Note 7, page 28
33. We note that you can purchase the entire sporting goods
inventory
from Pine Valley, Ltd. for $25,000 for a period of three months
from
the date of the execution of the agreement. Since the agreement
was
executed in October 2004, and the three month period has expired,
tell us if you can still purchase the entire inventory for
$25,000.
Part II.
Exhibit 99.2
34. A copy of the executed Escrow Agreement should be filed as an
exhibit to the Registration Statement prior to effectiveness.
Signatures, page 41
35. Please include signatures for the person or persons acting in
the
capacities of principal executive officer, principal financial
officer, and controller or principal accounting officer, and
directors. Refer to Form SB-2, Signatures and Instructions 1 and
2
to Signatures.
Other
36. The independent public accountants in each amendment should
furnish manually signed and currently dated consents to the Form
SB-
2.
37. In the event of delay in effectiveness of the Form SB-2,
please
update the financial statements in accordance with Item 310(g) of
Regulation S-B.
Closing
As appropriate, please amend the registration statement in
response to these comments. You may wish to provide us with
marked
copies of the amendment to expedite our review. Please furnish a
cover letter with your amendment that keys your responses to our
comments and provides any requested supplemental information.
Detailed cover letters greatly facilitate our review. Please
understand that we may have additional comments after reviewing
your
amendment and responses to our comments.
We urge all persons who are responsible for the accuracy and
adequacy of the disclosure in the filings reviewed by the staff to
be
certain that they have provided all information investors require
for
an informed decision. Since the company and its management are in
possession of all facts relating to a company`s disclosure, they
are
responsible for the accuracy and adequacy of the disclosures they
have made.
Notwithstanding our comments, in the event the company
requests
acceleration of the effective date of the pending registration
statement, it should furnish a letter, at the time of such
request,
acknowledging that
* Should the Commission or the staff, acting pursuant to delegated
authority, declare the filing effective, it does not foreclose the
Commission from taking any action with respect to the filing;
* The action of the Commission or the staff, acting pursuant to
delegated authority in declaring the filing effective, does not
relieve the company from its full responsibility for the adequacy
and
accuracy of the disclosure in the filing; and
* The company may not assert this action as a defense in any
proceeding initiated by the Commission or any person under the
federal securities laws of the United States.
In addition, please be advised that the Division of
Enforcement
has access to all information you provide to the staff of the
Division of Corporation Finance in connection with our review of
your
filing or in response to our comments on your filing.
We will consider a written request for acceleration of the
effective date of the registration statement as a confirmation of
the
fact that those requesting acceleration are aware of their
respective
responsibilities under the Securities Act of 1933 and the
Securities
Exchange Act of 1934 as they relate to the proposed public
offering
of the securities specified in the above registration statement.
We
will act on the request and, pursuant to delegated authority,
grant
acceleration of the effective date.
We direct your attention to Rules 460 and 461 regarding
requesting acceleration of a registration statement. Please allow
adequate time after the filing of any amendment for further review
before submitting a request for acceleration. Please provide this
request at least two business days in advance of the requested
effective date.
You may contact Patrick Kuhn at (202) 824-5330 or Michael
Fay,
the Branch Chief - Accountant, at (202) 942-1907 if you have
questions regarding comments on the financial statements and
related
matters. Please contact Johanna V. Losert at (202) 942-2931 or me
at
(202) 942-1965 with any other questions.
Regards,
Susan C. Guerrier
Attorney-Advisor
cc: Cletha A. Walstrand, Esq.
via facsimile: 801-363-8512
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Steven L. White
Wren, Inc.
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