SEC Comment Letter for SMITTEN PRESS LOCAL LORE & LEGENDS INC (CIK 0001315718) — Jun 15, 2005
SMITTEN PRESS LOCAL LORE & LEGENDS INC (CIK 0001315718)
Date: June 15, 2005 · CIK: 0001315718 · Accession: 0000000000-05-030059
AI Filing Summary & Sentiment
Referenced dates: March 14, 2005
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Room 4561
June 14, 2005
Richard Smitten
Smitten Press: Local Lore and Legends, Inc.
108 Royal St.
New Orleans, LA 70130
RE: Smitten Press: Local Lore and Legends, Inc.
Amendment No. 1 to Registration Statement on
Form 10-SB/A
Filed May 12, 2005
File Number: 0-51159
Dear Mr. Smitten:
We have reviewed your filing and have the following comments.
As appropriate, please amend your Form 10-SB and respond to these
comments within 10 business days. Feel free to call us at the
telephone numbers listed at the end of this letter.
General
1. Update your financial statements consistent with the
requirements
of Item 310(g) of Regulation S-B. Please also update your
"Management`s Discussion and Analysis or Plan of Operations"
section.
Registration Front Cover
2. Please refer to comment 5 of our letter dated March 14, 2005.
Please revise to disclose the jurisdiction of incorporation as
Ontario, Canada and consider revising disclosure throughout this
registration statement to clarify you are incorporated in Ontario.
Description of Business, page 3
General
3. Please refer to comment 6 of our letter dated March 14, 2005.
Please advise as to any assets of Creemore Star Printing,
including
any presses or similar production capabilities, hardware or
software
products, or conversely, affirm that there were no remaining
assets
from Creemore besides the tax loss carry forwards.
Products, page 3
4. Please refer to comment 9 of our letter dated March 14, 2005.
Please advise as to your relationship with Larry Bannock,
President,
New Orleans Mardi Gras Indian Council and disclose if you have
received his consent to use his statements.
5. Please refer to comment 11 of our letter dated March 14, 2005.
We
are unable to locate the requested disclosure.
Proprietary Rights, page 5
6. Please refer to comment 16 of our letter dated March 14, 2005.
Please advise if Mr. Smitten will be reimbursed for his personal
funds expended in developing the rights as disclosed on the first
paragraph of page 6. Please also indicate if the costs are
included
in the excess of $10,000 value of provided services that resulted
in
the 2003 share issuance to Mr. Smitten.
7. Please refer to comment 17 of our letter dated March 14, 2005.
Please provide a legal analysis as to the enforceability of the
Literary Marketing Rights Agreement signed by Mr. Smitten both on
behalf of the company and for himself. Please also advise why Mr.
Badger did not execute the Literary Marketing Agreement with Mr.
Smitten but instead first transferred authority to Mr. Smitten.
New Orleans Market, page 6
8. Please expand your discussion here or in your "Management`s
Discussion and Analysis and Plan of Operations" section to
describe
the efforts necessary to secure rack jobbers. Enhance your
disclosure on page 7 to describe the ramifications if you do not
secure the two major rack jobbers.
Employees, page 7
9. Please refer to comment 20 of our letter dated March 14, 2005.
We
continue to believe that additional opportunities may present
themselves that are directly related or tangentially related to
Smitten Press. As such, disclose any parameters with respect to
future business opportunities.
Management`s Discussion and Analysis or Plan of Operations, page 9
10. Please refer to comment 21 of our letter dated March 14, 2005.
Consider including a separate overview section that briefly
addresses
the most important matters on which Mr. Smitten focuses in
evaluating
financial condition and operating performance. See SEC Release 33-
8350.
11. Please revise to include the benefits and amount of the tax
loss
carry forward described on page 3 including any advantage this
carry
forward provides to the business.
Plan of Operations, page 10
12. Please refer to comment 24 of our letter dated March 14, 2005.
We note that you have $22 in cash and state that you are
attempting
to raise funds. Further you state that if you are inactive the
$22
will be sufficient for your cash requirements over the next 12
months. However, costs associated with your reporting obligations
accrue irrespective of your activity. Please advise.
13. Please refer to comment 10 of our letter dated March 14, 2005.
Please revise to discuss the costs associated with hiring
additional
employees or outside contractors to produce your mini-book.
Please
also advise of any other anticipated hires necessary to enhance
your
business.
14. Please refer to comment 24 of our letter dated March 14, 2005.
Here or elsewhere as appropriate, please discuss the consequences
to
investors if you fail to satisfy your reporting obligations as
opposed to just the effects on qualification of your securities on
the over-the-counter bulletin board. Revise this section to
quantify
your estimated reporting obligations.
Security Ownership of Certain Beneficial Owners and Management,
page
11
15. Please update this information to a more recent date than
December 31, 2004.
16. Please refer to comment 25 of our letter dated March 14, 2005.
Please advise as to the status of annual meetings held over the
past
year. Please also disclose in greater detail the legal process by
which Mr. Smitten was hired as executive officer and director.
Executive Compensation, page 13
17. Please revise your discussion of Mr. Smitten`s employment
agreement to discuss the ramifications of Mr. Smitten conducting
his
own annual review and determining his own bonus and performance
goals. Please also remove the defined terms Employer/Employee in
favor of Mr. Smitten and Smitten Press.
Description of Securities, page 15
18. Please refer to comment 10 of our letter dated March 14, 2005.
Advise if Exhibits 3.1-3.3 present a complete copy of your
Articles
of Incorporation.
19. Consider disclosing the provisions contained in Item 3.04 and
3.09 of your Bylaws that impose certain Canadian residency
requirements on your Board of Directors and committees thereof.
Exhibit 99.6(1)
20. It does not appear as if your conformed signatures are
properly
formatted. Please revise.
Exhibit 99.6(2)
21. Please advise why this agreement is not executed.
Exhibit 99.1
22. Please advise whether your shareholder list information has
not
changed since August 28, 2003.
* * * *
Please furnish a cover letter with your amendment that keys
your responses to our comments and provides any requested
supplemental information. Detailed cover letters greatly
facilitate
our review. Please submit your letter on EDGAR. Please
understand
that we may have additional comments after reviewing your
amendment
and responses to our comments.
You may contact April Coleman at (202) 551-3458, or Brad
Skinner, Accounting Branch Chief, at (202) 551-3489, if you have
any
questions regarding comments on the financial statements and
related
matters. For all other matters please call Adam Halper at (202)
551-
3482. If you require additional assistance you may contact the
undersigned at (202) 551-3730.
Sincerely,
Barbara C. Jacobs
Assistant Director
cc: Via Facsimile (813) 832-5284
Michael T. Williams, Esq.
Williams Law Group
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Richard Smitten
Smitten Press: Local Lore and Legends, Inc.
Amendment to Form 10-SB
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