SEC Company Response from Diamond Ranch Foods, Ltd., NEW (PLPL) (CIK 0001317880) (PLPL) — Jul 15, 2005
Diamond Ranch Foods, Ltd., NEW (PLPL) (CIK 0001317880)
Date: July 15, 2005 · CIK: 0001317880 · Accession: 0000939802-05-000500
AI Filing Summary & Sentiment
File numbers found in text: 000-51206
Referenced dates: June 9, 2005
Show Raw Text
<DOCUMENT>
<TYPE>CORRESP
<SEQUENCE>1
<FILENAME>filename1.txt
<TEXT>
555 West Street, New York, New York 10014
(212) 807-7600 telephone (212)
807-7252 facsimile
July 15, 2005
U.S. Securities and Exchange Commission Division of Corporation Finance 450
Fifth Street, N.W.
Washington, D.C. 20549
ATTN: Michael Clampitt or Kathryn McHale
RE: DIAMOND RANCH FOODS, LTD.
AMENDMENT NUMBER ONE TO REGISTRATION STATEMENT ON FORM 10-SB
FILED MAY 15, 2005
FILE NO. 000-51206
Dear Sir or Madam:
This correspondence is submitted in response to your letter dated June
9, 2005 regarding the May 15, 2005 filing of Form 10-SB/A for Diamond Ranch
Foods, Ltd. ("DFDR"). Please note that our document has been revised for
re-filing pursuant to your comments and that additional disclosure is provided
below:
General
1. In order to facilitate our review, please cite particular changes and
give specific page numbers in your responses to our comments. It is not
sufficient to say you have made revisions in the Form 10-SB/A.
General
2. You previously stated that a tabular presentation of the effects of the
recapitalization in connection with the reverse merger with MBC Foods,
Inc. was included in the original Form 10-SB. Please direct our
attention to where the required disclosures are contained or revise to
include the required tabular disclosure that includes all of the
following:
o Historical financial statements of MBC Foods, Inc. as of the
date of the merger;
o The specific proforma adjustments to effect the
recapitalization; and
1
<PAGE>
o Proforma results.
RESPONSE: PLEASE REFER TO OUR REVISED FORM 10-SB/A FOR ALL OF THE
REQUIRED PROFORMA DISCLOSURES, WHICH INCLUDE THE HISTORICAL FINANCIAL
STATEMENTS OF MBC FOODS, INC. AS OF THE DATE OF THE MERGER, THE
SPECIFIC PROFORMA ADJUSTMENTS TO EFFECT THE RECAPITALIZATION, AND THE
PROFORMA RESULTS.
3. Please note the updating requirements of Item 3-10(g) of Regulation S-B.
RESPONSE: WE HAVE NOTED THE UPDATING REQUIREMENTS OF ITEM 3-10(G) OF
REGULATION S-B.
Description of Business - page 3
4. We note that Jerry's Inc. had no affiliation with your current industry
prior to 2004 when you changed your name. Please include in this first
paragraph, as well as in the section entitled "History and Company
Development" and other sections, as appropriate, a brief description of
Jerry's Inc.'s business prior to 1998 when it ceased operations. In
addition, we note from the biographies of management that there are no
executives or directors from Jerry's Inc. remaining after the
acquisition of MBC Foods, Inc., Please disclose what agreements were
made with the management and owners of Jerry's, Inc. when they acquired
MBC Foods.
RESPONSE: A DESCRIPTION OF JERRY'S, INC. HAS BEEN INCLUDED IN ALL
APPLICABLE SECTIONS OF OUR REVISED FORM 10-SB/A. PLEASE REFER TO PAGE 3
FOR THESE INCLUSIONS. PLEASE NOTE THAT NO AGREEMENTS WERE ENTERED INTO
BETWEEN MANAGEMENT AND THE OWNERS OF JERRY'S, INC. UPON ACQUIRING MBC
FOODS.
Customers - page 6
5. In your response to comment 5, you have added disclosure in this
section that you "have a broad and sizeable customer base which does
not leave [you] dependent on any one or even a few customers..."
However, this disclosure is in direct conflict with Rick Factor number
5: "Risk of Losing Significant Clients," which states if you "were to
lose one or more of these clients our business could be adversely
affected..." Please reconcile this disclosure.
RESPONSE: THE DISCLOSURE HAS BEEN RECONCILED BY REMOVING THE PREVIOUS
RISK FACTOR NUMBER 5 FROM PAGE 7 OF OUR MOST RECENT FORM 10-SB/A.
Risk Factors: Risks of Reduced Liquidity of Penny Stocks - page 8
2
<PAGE>
6. In the last sentence of this risk factor, you state that the penny
stock rules "may affect the ability of purchasers in this Registration
Statement to sell the securities in the secondary market." Please
clarify who will be purchasing securities pursuant to this Form 10
Registration Statement.
RESPONSE: THERE ARE NO INDIVIDUALS OR ENTITIES PURCHASING SECURITIES
PURSUANT TO OUR FORM 10-SB/A. THE RISK FACTOR HAS BEEN REVISED TO
REMOVE ANY INFERENCE TO SUCH A PURCHASE BEING MADE IN CONJUNCTION WITH
THIS FORM 10-SB/A.
Research and Development - page 8
7. Please elaborate in this section on your research and development plans
for the future. You mention that you intend to use R&D to "mature the
business and increase revenues," but do not provide specific disclosure
about how you intend to do so.
RESPONSE: ON PAGE 8 OF OUR FORM 10-SB/A FILING, WE HAVE ELABORATED UPON
AND DISCLOSED OUR RESEARCH AND DEVELOPMENT PLANS FOR THE FUTURE.
Item 2 - Management's Discussion and Analysis or Plan of Operation
8. Please revise under the appropriate headings to provide an analysis of
the changes in financial position and the results of operations between
all periods presented in the financial statements. Specifically address
the changes in gross profit and related rations from the year ended
March 31, 2004 and to the period ended December 31, 2004, describing
product mix and other changes to cost/volume relationships. Refer to
Interpretive Release 34-48960 and Item 303 of Regulation S-B.
RESPONSE: THE FORM 10-SB/A FILING ACCOMPANYING THIS RESPONSE LETTER HAS
BEEN REVISED TO INCLUDE AUDITED FINANCIAL STATEMENTS FOR THE YEARS
ENDED MARCH 31, 2005 AND 2004. THEREFORE, THE UNAUDITED INTERIM
FINANCIAL STATEMENTS FOR THE NINE MONTHS ENDED DECEMBER 31, 2004 ARE
INAPPLICABLE FOR THE ANALYSIS REQUESTED IN THIS COMMENT #8. AN ANALYSIS
OF THE CHANGES IN FINANCIAL POSITIONS AND RESULTS OF OPERATIONS BETWEEN
THE YEARS ENDED MARCH 31, 2005 AND 2004 HAS BEEN ADDED TO PAGE 9 OF OUR
REVISED FORM 10-SB/A FILING.
9. Please revise to provide a comprehensive discussion of the dynamics of
your sales and collection procedures that explains why you factor your
receivables. Describe the reasons for the gaps between sales,
collections, and required vendor cash payments.
RESPONSE: WE HAVE REVISED OUR FORM 10-SB/A ON PAGE 11 TO INCLUDE A
SEPARATELY CAPTIONED SECTION DESCRIBING THE DYNAMICS OF OUR SALES AND
COLLECTION PROCEDURES AND THE REASONS FOR FACTORING OUR RECEIVABLES.
3
<PAGE>
10. You state that you are operating on a cash flow positive basis, but
your statement of cash flows for the nine months ended December 31,
2004 shows an increasing deficit in cash flows from operations. Please
revise your discussions to address this inconsistency.
RESPONSE: OUR STATEMENT OF CASH FLOWS FOR THE NINE MONTHS ENDED
DECEMBER 31, 2004 SHOWED AN INCREASING DEFICIT IN CASH FLOWS FROM
OPERATIONS; HOWEVER, THERE WAS A NEUTRAL/EVEN CASH FLOW DUE TO THE FACT
THAT THE CASH TO CONTINUE BUSINESS OPERATIONS WAS ACQUIRED THROUGH THE
ISSUANCE OF DEBT, AS WELL AS ADDITIONAL FINANCING OPERATIONS. WE HAVE
REVISED OUR FORM 10-SB/A ON PAGE 12 BY REMOVING ANY REFERENCE TO
OPERATING ON A CASH FLOW POSITIVE BASIS. PLEASE NOTE THAT THE STATEMENT
OF CASH FLOWS SUBMITTED WITH THE ACCOMPANYING FORM 10-SB/A HAS BEEN
UPDATED FROM OUR PREVIOUS SUBMISSION TO INCLUDE OUR AUDITED FINANCIAL
STATEMENTS FOR THE YEARS ENDED MARCH 31, 2005 AND 2004.
11. You stated that the individual components of general and administrative
expense. However, in your MD&A section, please revise to disaggregate,
compare and contrast the major components of general and administrative
expenses for all periods presented with the comparable prior periods,
and explain those differences.
RESPONSE: THE COMPARISONS REQUESTED PER THIS COMMENT HAVE BEEN MADE IN
OUR REVISED FORM 10-SB/A AND ARE LOCATED THROUGHOUT ITEM 2 COMMENCING
ON PAGE 9.
Cost of Sales and Gross Profit - page 9
12. You state that in September 2004, you acquired the customer list of
Steiger Meats for common stock. Please revise to discuss the value of
this transaction to include the number of shares of stock issued in
this transaction and the market price of the common stock issued this
transaction as well as the intangible asset created in this
transaction. Additionally, please revise all relevant stub period
financial statements and notes thereto to disclose the accounting for
this transaction.
RESPONSE: WE HAVE ADDED THE RELEVANT ACQUISITION INFORMATION AS
REQUESTED IN THIS COMMENT TO PAGE 10 OF OUR REVISED FORM 10-SB/A. WE
HAVE ALSO REVISED ALL RELEVANT STUB PERIOD FINANCIAL STATEMENTS AND
NOTES THERETO TO ACCOUNT FOR THIS TRANSACTION.
Management's Discussion and Analysis of Financial Condition and Results of
Operations
General - page 11
13. In the first sentence of the second paragraph of this section you
discuss revenue growth compared to the preceding quarter but do not
disclose to which quarters you are referring. Please clarify.
4
<PAGE>
RESPONSE: WE HAVE CLARIFIED OUR DISCLOSURE ON PAGE 11 OF OUR FORM
10-SB/A FILING TO COMPARE REVENUE GROWTH BETWEEN THE YEARS ENDED MARCH
31, 2005 AND 2004.
Recent Sales of Unregistered Securities - page 19
14. For each of the transactions in this section, please clarify the number
of purchasers, whether the purchasers were accredited or sophisticated
investors, which exemption from registration is being claimed, and the
facts relied upon to make the exemption available. For example, in the
first paragraph, you claim you relied on Section 4(2) but do not
include the number or nature of purchasers nor the facts relied upon to
make Section 4(2) available. Similarly, in the second paragraph, you
cite "Rule 5045" of Regulation D in error. Please clarify which one
Rule of Regulation D you relied and the facts to support this reliance.
In the last two paragraphs, you have not provided any exemption or
support for exemption for either transaction.
RESPONSE: ON MAY 1, 2004 WE ISSUED 31,607,650 RESTRICTED SHARES OF OUR
COMMON STOCK TO ACQUIRE MBC FOODS, INC. FOR FINANCIAL REPORTING
PURPOSES, THE TRANSACTION WAS RECORDED AS A REVERSE MERGER AND SHOWN ON
THE STATEMENT OF STOCKHOLDERS EQUITY AS A NET ISSUANCE OF 25,692,501
SHARES. THE SECURITIES WERE ISSUED IN RELIANCE UPON THE EXEMPTION
PROVIDED IN SECTION 4(2) OF THE SECURITIES ACT OF 1933 WHICH PROVIDES
THAT "EXEMPTED TRANSACTIONS" ARE TRANSACTIONS BY AN ISSUER NOT
INVOLVING ANY PUBLIC OFFERING. FURTHERMORE, RULE 144 DEFINES RESTRICTED
SECURITIES AS SECURITIES ACQUIRED DIRECTLY OR INDIRECTLY FROM THE
ISSUER, OR FROM AN AFFILIATE OF THE ISSUER, IN A TRANSACTION OR CHAIN
OF TRANSACTIONS NOT INVOLVING ANY PUBLIC OFFERING.
ON JUNE 6, 2004 WE COMPLETED A PRIVATE SALE OF SECURITIES UNDER THE
PROVISIONS OF SECTION 504 OF REGULATION D. THE SALE WAS MADE TO TEN
(10) INDIVIDUALS WHO WERE ACCREDITED INVESTORS PURSUANT TO RULE 501 (A)
OF THE REGULATION WHICH STATES THAT "AN ACCREDITED INVESTOR SHALL MEAN
ANY PERSON WHO COMES WITHIN ANY OF THE FOLLOWING CATEGORIES, OR WHO THE
ISSUER REASONABLY BELIEVES COMES WITHIN ANY OF THE FOLLOWING
CATEGORIES, AT THE TIME OF THE SALE OF THE SECURITIES TO THAT PERSON...
(5) ANY NATURAL PERSON WHOSE INDIVIDUAL NET WORTH, OR
JOINT NET WORTH WITH THAT PERSON'S SPOUSE, AT THE
TIME OF HIS PURCHASE, EXCEEDS $1,000,000;
(6) ANY NATURAL PERSON WHO HAD AN INDIVIDUAL INCOME IN
EXCESS OF $200,000 IN EACH OF THE TWO MOST RECENT
YEARS OR JOINT INCOME WITH THAT PERSON'S SPOUSE IN
EXCESS OF $300,000 IN EACH OF THOSE YEARS AND HAS A
REASONABLE EXPECTATION OF REACHING THE SAME INCOME
LEVEL IN THE CURRENT YEAR.
AT THE TIME OF THE SALE THE COMPANY WAS NOT SUBJECT TO THE REPORTING
REQUIREMENTS OF SECTIONS 13 OR 15(D) OF THE EXCHANGE ACT AND IS NOT AN
INVESTMENT COMPANY, A BLANK CHECK COMPANY OR A DEVELOPMENT STAGE
COMPANY. A TOTAL OF 24 MILLION SHARES OF OUR STOCK WERE SOLD AT A PRICE
OF $0.00025 PER SHARE FOR A TOTAL OF $6,000.00.
5
<PAGE>
ON JUNE 24, 2004 WE ISSUED 600,000 SHARES OF RESTRICTED COMMON STOCK TO
A CONSULTING FIRM FOR INVESTOR RELATIONS SERVICES UNDER THE TERMS OF A
CONTRACT THAT BEGAN ON JULY 1, 2004 AND WILL END ON JUNE 30, 2005
UNLESS EXTENDED.
ON JULY 8, 2005 WE ISSUED 200,000 SHARES OF RESTRICTED COMMON STOCK IN
RETURN FOR AN INDEPENDENT RESEARCH REPORT. WE ANTICIPATE THAT THIS
REPORT WILL BE COMPLETED BY THE THIRD QUARTER OF 2005.
IN BOTH THE JUNE 24 AND JULY 8, 2005 CASES, THE STOCK WAS ISSUED IN
RELIANCE ON SECTION 4 (2) OF THE SECURITIES ACT OF 1933 WHICH PROVIDES
THE SECURITIES ARE EXEMPT FROM REGISTRATION IN CASES OF "TRANSACTIONS
BY AN ISSUER NOT INVOLVING ANY PUBLIC OFFERING." AS NOTED, THE STOCK IS
RESTRICTED AND CAN ONLY BE SOLD UNDER THE PROVISIONS OF RULE 144 WHICH
PROVIDES THAT SECURITIES SOLD UNDER THE RULE MUST HAVE BEEN FULLY PAID
FOR AND BENEFICIALLY OWNED BY THE PERSON SELLING THEM FOR AT LEAST ONE
YEAR PRIOR TO THE SALE. IN THE CASE THE STOCK WAS ISSUED FOR SERVICES,
THE ONE YEAR HOLDING PERIOD DOES NOT BEGIN UNTIL THE SERVICES HAVE BEEN
COMPLETED.
15. You state here that you issued 31,607,650 shares of restricted common
stock to acquire MBC Foods, Inc. However, this contradicts your
disclosure (in Note 8 to the financial statements) of the amount of
shares issued to consummate the merger. Please revise your discussion
in this section to accurately reflect the shares issued.
RESPONSE: TO ACQUIRE MBC FOODS, INC., WE ISSUED 31,607,650 SHARES OF
RESTRICTED COMMON STOCK PURSUANT TO A STOCK PURCHASE AGREEMENT DATED
MAY 1, 2004. HOWEVER, FOR FINANCIAL REPORTING PURPOSES, THE TRANSACTION
WAS RECORDED AS A REVERSE MERGER AND SHOWN ON THE STATEMENT OF
STOCKHOLD