SEC Company Response from Triple Crown Media, Inc. (CIK 0001333291) — Oct 21, 2005
Triple Crown Media, Inc. (CIK 0001333291)
Date: Oct. 21, 2005 · CIK: 0001333291 · Accession: 0000950144-05-010547
AI Filing Summary & Sentiment
File numbers found in text: 333-128720
Referenced dates: October 14, 2005
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TRIPLE CROWN MEDIA, INC.
546 EAST MAIN STREET
LEXINGTON, KENTUCKY 40508
October 21, 2005
VIA ELECTRONIC TRANSMISSION
AND OVERNIGHT COURIER
Larry Spirgel, Esq.
Assistant Director
United States Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549-0406
Re: Triple Crown Media, Inc.
Registration Statement on Form S-4, File No. 333-128720
Dear Mr. Spirgel:
Reference is made to the comments of the Staff of the Securities and Exchange
Commission (the "Commission") with respect to the above referenced Registration
Statement on Form S-4 (the "Registration Statement") of Triple Crown Media,
Inc., a Delaware corporation (the "Company" or "TCM"), in your letter dated
October 14, 2005 (the "Comment Letter").
In accordance with the telephone conversation between the Staff and counsel for
Bull Run Corporation held on October 19, 2005, we have filed Amendment No. 1 to
the Registration Statement today with the Commission. I am writing to respond to
the comments of the Staff and to indicate the changes that have been made in the
Registration Statement. Eight clean copies of the Registration Statement,
without exhibits and eight marked courtesy copies are enclosed for your
reference. The marked copies show the changes since the filing of the
Registration Statement on September 13, 2005.
For your convenience, your comments are set forth in this letter, followed by
our responses.
General
1. We note that you are using the Form S-4 to register the shares to be issued
upon consummation of the spin-off and the merger. Please note that Form S-1
(or Form S-3 if eligible) is the appropriate form for the issuance of the
shares in the spin-off. Accordingly, please file all subsequent amendments
on a joint Form S-1/S-4.
WE WILL FILE ALL SUBSEQUENT AMENDMENTS ON A JOINT FORM S-1/FORM S-4.
<PAGE>
Larry Spirgel, Esq.
Securities and Exchange Commission
October 21, 2005
Page 2
Prospectus Cover Page/Letter to Bull Run Shareholders
2. Please state in both the letter to Bull Run Shareholders and the letter to
the Gray shareholders the total number of TCM shares currently expected to
be issued under the proposed merger, as required by Item 501(b)(2) of
Regulation S-K.
WE HAVE REVISED THE REGISTRATION STATEMENT TO STATE IN BOTH THE LETTER TO
BULL RUN SHAREHOLDERS AND THE LETTER TO GRAY SHAREHOLDERS THE TOTAL NUMBER
OF TCM SHARES CURRENTLY EXPECTED TO BE ISSUED UNDER THE PROPOSED MERGER.
3. Please disclose prominently in both letters to shareholders the value of
the merger consideration Bull Run shareholders will receive is currently
unknown and disclose the approximate percentage of TCM that the Gray
shareholders and Bull Run shareholders will own after the merger is
completed. Please also disclose the $40 million that TCM will pay to Gray.
WE HAVE REVISED THE REGISTRATION STATEMENT TO DISCLOSE PROMINENTLY IN BOTH
LETTERS TO SHAREHOLDERS THAT THE VALUE OF THE MERGER CONSIDERATION BULL RUN
SHAREHOLDERS WILL RECEIVE IS CURRENTLY UNKNOWN AND THE APPROXIMATE
PERCENTAGE OF TCM THAT THE GRAY SHAREHOLDERS AND BULL RUN SHAREHOLDERS WILL
OWN AFTER THE MERGER IS COMPLETED. WE HAVE ALSO DISCLOSED THE $40 MILLION
THAT TCM WILL PAY TO GRAY IN CONNECTION WITH THE SPIN-OFF.
4. Please revise to clearly indicate that the proxy statement and form of
proxy are preliminary copies. See Rule 14a-6(e)(1).
WE HAVE REVISED THE REGISTRATION STATEMENT TO INDICATE THAT THE PROXY
STATEMENT AND FORM OF PROXY ARE PRELIMINARY COPIES.
5. Your description of the transaction is overly mechanical. Please revise to
explain the business of TCM following the spin-off using clear, everyday
language.
WE HAVE REVISED THE REGISTRATION STATEMENT TO REVISE THE DESCRIPTION OF THE
TRANSACTION AND TO EXPLAIN THE BUSINESS OF TCM FOLLOWING THE SPIN-OFF.
6. In the paragraph where you disclose that certain directors, officers and
shareholders have interests that are different from the interests of other
Bull Run shareholders, please also disclose the positions that Messrs.
Robinson, Prather and Howell have with each company. Please similarly
disclose this in Gray Television's letter to its shareholders. Please also
disclose in this letter the percent of Bull Run's common stock and each
class of preferred stock that the executive officers and directors own as a
group. Please also disclose that they have orally agreed to vote in favor
of the Merger Agreement and that, as a result, the officers and directors
are able to approve the Merger Agreement and the merger without the
affirmative vote of any other shareholder of Bull Run.
<PAGE>
Larry Spirgel, Esq.
Securities and Exchange Commission
October 21, 2005
Page 3
WE HAVE REVISED THE REGISTRATION STATEMENT TO ADD ADDITIONAL DISCLOSURE
REGARDING THE CONFLICTS OF INTERESTS, AMOUNT OF SECURITIES OWNED AND THE
ORAL AGREEMENT OF THE OFFICERS AND DIRECTORS TO VOTE IN FAVOR OF THE MERGER
AGREEMENT.
Bull Run Corporation Notice of Special Meeting of Shareholders
7. We note your disclosure that "[y]our vote is very important." Please tell
us in your response letter and clarify in your letter to shareholders why
the vote of Bull Run's shareholders is important given that the officers
and directors of Bull Run can approve the merger without the affirmative
vote of any other Bull Run shareholder. For example, in the event that a
significant number of unaffiliated Bull Run shareholders vote to not
approve the merger, would Bull Run consider requesting revised terms of the
proposed merger?
WE HAVE REVISED THE REGISTRATION STATEMENT TO DELETE THE REFERENCE TO
"[Y]OUR VOTE IS VERY IMPORTANT."
Questions and Answers, page 1
8. This section is too long and overwhelms the forefront of your document. The
purpose of this section should be to anticipate likely questions regarding
the transaction, not to summarize the transaction. Compare the Q&A with
your summary and remove the repetitive disclosure from the Q&A unless the
information is what one would typically expect a shareholder to inquire
about.
WE HAVE REVISED THE Q&A SECTION OF THE REGISTRATION STATEMENT IN RESPONSE
TO THE STAFF'S COMMENT.
9. Add a Q&A entitled "Why does the Bull Run board of directors want
shareholders to vote on the transaction since the transaction will be
approved by insiders?"
WE HAVE REVISED THE REGISTRATION STATEMENT TO ADD A NEW Q&A IN RESPONSE TO
THE STAFF'S COMMENT.
Summary, page 13
The Companies, page 13
10. In your brief discussion of Bull Run's and Gray's businesses, please note
their current financial condition, including revenues and net income or
losses for both companies for fiscal 2004.
WE HAVE REVISED THE REGISTRATION STATEMENT TO DISCLOSE THE CURRENT
FINANCIAL CONDITION, INCLUDING REVENUES AND NET INCOME OR LOSSES FOR BOTH
GRAY AND BULL RUN FOR FISCAL 2004.
<PAGE>
Larry Spirgel, Esq.
Securities and Exchange Commission
October 21, 2005
Page 4
The Merger, page 16
Conditions, page 19
11. We note your disclosure that each of the conditions can be waived. Disclose
whether it is the Bull Run board's intent to resolicit shareholder approval
of the merger if either party waives material conditions. Note our position
that resolicitation is generally required when companies waive material
conditions to a merger.
WE HAVE REVISED THE REGISTRATION STATEMENT TO STATE THAT IN THE EVENT THAT
A MATERIAL CONDITION TO THE MERGER IS WAIVED BY ONE OF THE PARTIES TO THE
MERGER AGREEMENT, THE BULL RUN BOARD OF DIRECTORS DOES NOT INTEND TO
RESOLICIT SHAREHOLDER APPROVAL OF THE MERGER. AS PREVIOUSLY DISCLOSED, THE
OFFICERS AND DIRECTORS OF BULL RUN BENEFICIALLY OWN A SUFFICIENT NUMBER OF
SHARES OF BULL RUN COMMON STOCK AND BULL RUN PREFERRED STOCK TO APPROVE THE
MERGER WITHOUT THE AFFIRMATIVE VOTE OF ANY OTHER BULL RUN SHAREHOLDER.
THESE OFFICERS AND DIRECTORS HAVE ORALLY INDICATED TO BULL RUN'S MANAGEMENT
THAT THEY INTEND TO VOTE THEIR SHARES OF BULL RUN CAPITAL STOCK IN FAVOR OF
THE MERGER. ACCORDINGLY, THE BULL RUN BOARD OF DIRECTORS BELIEVES THAT ANY
RESOLICITATION WOULD BE MEANINGLESS INSOFAR AS IT WOULD HAVE NO EFFECT ON
THE ULTIMATE OUTCOME OF THE SHAREHOLDER VOTE. AS INDICATED IN THE REVISED
DISCLOSURE IN RESPONSE TO COMMENT #9, THE BULL RUN BOARD OF DIRECTORS IS
SEEKING SHAREHOLDER APPROVAL TO DETERMINE WHETHER THE PUBLIC SHAREHOLDERS
AGREE WITH THE DETERMINATION REACHED BY THE BULL RUN SPECIAL COMMITTEE AND
THE BULL RUN BOARD OF DIRECTORS AND TO DETERMINE WHETHER MANAGEMENT WILL
HAVE THE SUPPORT OF THE PUBLIC SHAREHOLDERS ON A GOING-FORWARD BASIS.
CONSISTENT WITH THEIR FIDUCIARY DUTIES, ANY DECISION BY THE BULL RUN BOARD
OF DIRECTORS TO WAIVE A MATERIAL CONDITION TO THE MERGER WILL ONLY BE MADE
AFTER A DETERMINATION BY THE BULL RUN SPECIAL COMMITTEE OF WHAT WOULD BE IN
THE BEST INTERESTS OF THE BULL RUN SHAREHOLDERS.
Comparative Historical and Pro Forma Per Share Data, page 29
12. Please refer to the last paragraph. We are unable to locate the pro forma
equivalent per share data. Revise or advise.
WE HAVE REVISED THE REGISTRATION STATEMENT TO DISCLOSE THE PRO FORMA
EQUIVALENT PER SHARE DATA.
Risk Factors, page 32
13. Ensure that each caption clearly reflects the risk that you discuss in the
text. Many of your risk factors either state a fact or uncertainty or
merely allude to a risk. Others do not accurately describe the risk being
discussed. See, for example:
- The deal-protection provisions of the Merger Agreement . . .,
page 33
<PAGE>
Larry Spirgel, Esq.
Securities and Exchange Commission
October 21, 2005
Page 5
- At the time of the spin-off Gray creditors may attempt . . .,
page 33
- Certain directors, officers and shareholders of Gray . . ., page
33
- TCM's advertising revenue is subject to seasonal fluctuations,
page 35
- TCM operates in highly competitive industries, page 35
- TCM's results of operations are dependent upon the price . . .,
page 36
- TCM's development of new publications for its markets . . ., page
37
- TCM will be required to evaluate its goodwill and FCC licenses .
. ., page 38
- TCM is subject to environmental laws and regulations, page 38
- Bull Run's business is very competitive and some of its
competitors . . ., page 40
- Bull Run is subject to environmental laws and regulations, page
41
- The Newspaper Publishing Business and the GrayLink Wireless . .
., page 41
- TCM will increase its leverage as a result of the Refinancing,
page 43
These are only examples. Revise throughout to succinctly state in your
caption the particular risk that results from the uncertainty, and tailor
the caption to reflect the particular risk to you or potential investors.
WE HAVE REVISED THE CAPTIONS IN THE RISK FACTORS SECTION OF THE
REGISTRATION STATEMENT TO CLEARLY REFLECT THE RISK THAT WE DISCUSS IN THE
TEXT.
TCM's business, financial condition and results of operations . . ., page 32
14. Disclose the several existing material contracts of Bull Run that require
consent and quantify how much revenue these contracts represent.
UPON FURTHER REFLECTION, BULL RUN HAS DETERMINED THAT THIS RISK FACTOR IS
NOT APPLICABLE. BULL RUN HAS ONLY ONE REVENUE-GENERATING MATERIAL CONTRACT
THAT WILL REQUIRE THIRD PARTY CONSENT IN CONNECTION WITH THE MERGER, AND
THE TOTAL ANNUAL REVENUE CURRENTLY DERIVED FROM THIS CONTRACT IS
$1,000,000. THEREFORE, EVEN IF CONSENT TO THE MERGER IS WITHHELD WITH
RESPECT TO THIS CONTRACT, TCM'S FINANCIAL
<PAGE>
Larry Spirgel, Esq.
Securities and Exchange Commission
October 21, 2005
Page 6
CONDITION AND RESULTS OF OPERATIONS SHOULD NOT BE MATERIALLY IMPACTED. AS A
RESULT, THIS RISK FACTOR HAS BEEN DELETED.
Gray and Bull Run will incur substantial expenses . . ., page 32
15. Quantify these expenses for each of Gray and Bull Run.
WE HAVE REVISED THE REGISTRATION STATEMENT TO DISCLOSE THE EXPENSES FOR
GRAY AND BULL RUN.
Failure to complete the merger . . ., page 33
16. Please expand your disclosure to address why the failure to complete the
merger could cause Bull Run's stock price to decline.
WE HAVE REVISED THE REGISTRATION STATEMENT TO ADDRESS WHY THE FAILURE TO
COMPLETE THE MERGER COULD CAUSE BULL RUN'S STOCK PRICE TO DECLINE.
Certain directors, officers and shareholders of Gray, TCM and Bull Run . . .,
page 33
17. Please expand your disclosure to briefly describe these interests and
clarify the risk to investors.
WE HAVE REVISED THE REGISTRATION STATEMENT TO EXPAND THE DISCLOSURE AND
CLARIFY THE RISK TO INVESTORS UNDER THIS RISK FACTOR.
TCM depends on the economics and demographics . . ., page 35
18. Disclose the geographic areas where TCM operates. Also, if certain
geographical areas have had recent economic downturns, please consider
describing how your business has been impacted.
WE HAVE REVISED THE REGISTRATION STATEMENT TO DISCLOSE THE GEOGRAPHIC AREAS
WHERE TCM OPERATES. THERE HAVE BEEN NO SIGNIFICANT ECONOMIC DOWNTURNS IN
ANY OF THESE MARKETS DURING THE PAST 10 YEARS.
TCM's advertising revenue is subject to seasonal fluctuations, page 35
19. Disclose the percent of TCM's 2004 advertising revenue that was
attributable to the fourth quarter.
WE HAVE REVISED THE REGISTRATION STATEMENT TO DISCLOSE THE PERCENTAGE OF
TCM'S 2004 ADVERTISING REVENUE THAT WAS ATTRIBUTABLE TO THE FOURTH QUARTER.
<PAGE>
Larry Spirgel, Esq.
Securities and Exchange Commission
October 21, 2005
Page 7
TCM operates in highly competitive markets, page 35
20. Disclose the markets where TCM's newspapers and other publications are
located. Also, disclose the competitor that is referenced and the three
newspaper markets where this competitor also operates.
WE HAVE REVISED THE REGISTRATION STATEMENT TO DISCLOSE THE MARKETS WHERE
TCM'S NEWSPAPERS AND OTHER PUBLICATIONS ARE LOCATED, AND THE IDENTITY OF
THE COMPETITOR IN THREE OF TCM'S NEWSPAPER MARKETS.
The FTC's "do not call" rule may adversely affect TCM's ability . . ., page 37
21. Please describe how the "do not call" rule has impacted your telephone
marketing efforts.
AFTER FURTHER CONSIDERATION, WE HAVE REVISED THE REGISTRATION STATEMENT TO
DELETE THE RISK FACTOR REGARDING THE FTC'S "DO NOT CALL" RULE. AFTER THE
RULE BECAME EFFECTIVE, TCM ADJUSTED ITS MARKETING STRATEGIES, AND TCM DOES
NOT BELIEVE THAT THE RULE HAS A CONTINUING NEGATIVE EFFECT ON ITS BUSINESS.
Advances in technology could enable TCM's competitors . . ., page 38
22. Describe to the extent that TCM's competitors have introduced new
technology and lowered prices.
WE HAVE REVISED THE REGISTRATION STATEMENT TO DISCLOSE THAT CELLULAR
TELEPHONE COMPANIES HAVE ADDED TEXT MESSAGING CAPABILITIES, AND ALTHOUGH
TEXT MESSAGING FOR CELLULAR PHONES HAS BEEN AROUND FOR SEVERAL YEARS WITH
LITTLE IMPACT ON THE PAGING BUSINESS, IT COULD HAVE AN IMPACT ON OUR
BUSINESS IN THE FUTURE. WE ARE NOT AWARE OF ANY SIGNIFICANT INVESTMENTS IN