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SEC Comment Letter for eHealth, Inc. (EHTH) (CIK 0001333493) (EHTH) — Oct 12, 2010

eHealth, Inc. (EHTH) (CIK 0001333493)
Date: Oct. 12, 2010 · CIK: 0001333493 · Accession: 0000000000-10-059805

AI Filing Summary & Sentiment

Sentiment
Urgency
Document Type
Confidence
SEC Posture
Company Posture

Summary

Reasoning

File numbers found in text: 001-33071

Date
September 28, 2010
Author
Jeffrey P. Riedler
Form
UPLOAD
Company
eHealth, Inc. (EHTH) (CIK 0001333493)

Letter

September 28, 2010

Gary L. Lauer Chairman of the Board of Directors, President and Chief Executive Officer eHealth, Inc. 440 East Middlefield Road Mountain View, CA 94043 Re: eHealth, Inc. Form 10-K Filed March 5, 2010 File No. 001-33071 Dear Mr. Lauer: We have limited our review of your filing and response letter to the issues we have addressed in our comment. In our comment, we may ask you to provide us with information so we may better understand your disclosure. Please respond to this letter within te n business days by providing the requested information or by advising us when you will provide the requested response. If you do not believe our comment applies to your facts and circumstances, please tell us why in your response. After reviewing the information you provide in response to this comment, we may have additional comments. Form 10-K, filed March 5, 2010

Carrier Relationships, page 4

1. We note your response to comment 1. Please tell us the amount of commissions relating to past sales of each of the carrier’s products you would expe ct to receive next year. Additionally, tell us the basi s for your belief that your customers would be likely to purchase health insurance products from one of your alternative health insurance carriers. Alternatively, provide a detail ed discussion of each of th e agreements with Aetna, Wellpoint and United Healthcar e and file the agreements.

Gary L. Lauer eHealth, Inc. September 28, 2010 Page 2

Please contact Johnny Gharib at (202) 551- 3170 or Suzanne Hayes at (202) 551-3675 with any questions. Sincerely,

Jeffrey P. Riedler Assistant Director

Show Raw Text
September 28, 2010

Gary L. Lauer Chairman of the Board of Directors,  President and Chief Executive Officer eHealth, Inc.
440 East Middlefield Road
Mountain View, CA 94043
Re: eHealth, Inc.  Form 10-K
Filed March 5, 2010 File No.  001-33071
 Dear Mr. Lauer:
 We have limited our review of your filing and response letter to the issues we have
addressed in our comment.  In our comment, we  may ask you to provide us with information so
we may better understand your disclosure.
 Please respond to this letter within te n business days by providing the requested
information or by advising us when you will provide the requested response.  If you do not believe our comment applies to your facts and circumstances, please tell us why in your response.
 After reviewing the information you provide in  response to this comment, we may have
additional comments.
Form 10-K, filed March 5, 2010

Carrier Relationships, page 4

1. We note your response to comment 1.  Please tell us the amount of commissions relating
to past sales of each of the carrier’s products you would expe ct to receive next year.
Additionally, tell us the basi s for your belief that your customers would be likely to
purchase health insurance products from one of your alternative health insurance carriers.
Alternatively, provide a detail ed discussion of each of th e agreements with Aetna,
Wellpoint and United Healthcar e and file the agreements.

Gary L. Lauer eHealth, Inc. September 28, 2010 Page 2

Please contact Johnny Gharib at (202) 551- 3170 or Suzanne Hayes at (202) 551-3675
with any questions.
Sincerely,

Jeffrey P. Riedler Assistant Director