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SEC Company Response from Celsius Holdings, Inc. (CELH) (CIK 0001341766) (CELH) — Aug 21, 2018

Celsius Holdings, Inc. (CELH) (CIK 0001341766)
Date: Aug. 21, 2018 · CIK: 0001341766 · Accession: 0001615774-18-008462

AI Filing Summary & Sentiment

File numbers found in text: 001-34611

Referenced dates: August 16, 2018

Date
August 21, 2018
Author
Not clearly detected
Form
CORRESP
Company
Celsius Holdings, Inc. (CELH) (CIK 0001341766)

Letter

VIA EDGAR Division of Corporation Finance Re: Celsius Holdings, Inc. (the “Company”) Form 10-K for the year ended December 31, 2017 Filed March 8, 2018 File No. 001-34611

Dear Ms. Cyrkel:

In response to the comment set forth in the Staff’s letter dated August 16, 2018, we attach hereto as Exhibit A, a revised version of “Item 9A. Controls and Procedures” of the Company’s 2017 Form 10-K, giving effect to the revisions requested by the Staff. The Company hereby advises the Staff that it will include the revised language in all future periodic filings where it is applicable.

If you have any further comments or questions with respect to this letter and Exhibit A attached hereto, please contact the undersigned at 561.276.2239.

Sincerely,
CELSIUS HOLDINGS, INC.

Show Raw Text
CORRESP
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filename1.htm

CELSIUS HOLDINGS, INC.

2424 N. FEDERAL HIGHWAY, SUITE 206

BOCA RATON, FL 33431

VIA EDGAR

August 21, 2018

Ms. Linda Cyrkel

Division of Corporation Finance

U.S. Securities & Exchange Commission

100 F Street, NE

Washington, D.C. 20549

Re: Celsius Holdings,
Inc. (the “Company”)

Form
10-K for the year ended December 31, 2017

Filed
March 8, 2018

File
No. 001-34611

Dear Ms. Cyrkel:

 In response to the comment set forth
in the Staff’s letter dated August 16, 2018, we attach hereto as Exhibit A, a revised version of “Item 9A.
Controls and Procedures” of the Company’s 2017 Form 10-K, giving effect to the revisions requested by the Staff.
The Company hereby advises the Staff that it will include the revised language in all future periodic filings where it is applicable.

If you have any further comments or questions with respect
to this letter and Exhibit A attached hereto, please contact the undersigned at 561.276.2239.

Sincerely,

CELSIUS HOLDINGS, INC.

By: /s/ Edwin F. Negron Carballo

Edwin F. Negron-Carballo

Chief Financial Officer

EXHIBIT A

     Item
    9A.
     Controls
    and Procedures.

 Disclosure controls
and procedures

 Our Interim President and Chief
Executive Officer and our Chief Financial Officer (a single individual), conducted an evaluation of the effectiveness of the design
and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, as
of December 31, 2017, to ensure that information required to be disclosed by us in the reports filed or submitted by us under
the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the rules and forms adopted
by the SEC, including to ensure that information required to be disclosed by us in the reports filed or submitted by us under
the Exchange Act is accumulated and communicated to our management, including our Interim President and Chief Executive Officer
(our principal executive officer) and our Chief Financial Officer (our principal financial and accounting officer), or persons
performing similar functions, as appropriate to allow timely decisions regarding required disclosure. The evaluation was conducted
based on the framework set forth in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations
of the Treadway Commission (COSO Revised 2013).

 Based on that evaluation, our Interim
President and Chief Executive Officer and Chief Financial Officer concluded that as of December 31, 2017, our disclosure controls
and procedures were effective in that (a) we maintain records that in reasonable detail, accurately and fairly reflect the transactions
and dispositions of our assets; (b) our records provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures
are being made only in accordance with authorizations of our management and board of directors; and (c) our records provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have
a material effect on our financial statements.

 Our Interim President and Chief
Executive Officer and Chief Financial Officer do not expect that our disclosure controls or internal controls will prevent all
error and all fraud. Although our disclosure controls and procedures were designed to provide reasonable assurance of achieving
their objectives and our principal executive officer has determined that our disclosure controls and procedures are effective
at doing so, a control system, no matter how well conceived and operated, can provide only reasonable, not absolute assurance
that the objectives of the system are met. Further, the design of a control system must reflect the fact that there are resource
constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all
control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any,
within the Company have been detected. These inherent limitations include the realities that judgments in decision-making can
be faulty, and that breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented if there
exists in an individual a desire to do so. There can be no assurance that any design will succeed in achieving its stated goals
under all potential future conditions.

 Management’s
report on internal control over financial reporting

 Our management of is
responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial
reporting is defined in Rule 13a-15(f) or 15d-15(f) promulgated under the Exchange Act as a process designed by, or under the
supervision of, the Company’s principal executive and financial officers and effected by the Company’s board of directors,
management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation
of financial statements for external purposes in accordance with generally accepted accounting principles and includes those policies
and procedures that:

     •
     Pertain to the maintenance
        of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of
        the Company;

     •
     Provide reasonable assurance
        that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally
        accepted accounting principles, and that receipts and expenditures of the Company are being made only in accordance with
        authorizations of management and directors of the Company; and

     •
     Provide reasonable assurance
        regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets
        that could have a material effect on the financial statements.

 Our Interim President
and Chief Executive Officer and our Chief Financial Officer, conducted an evaluation of the effectiveness of the design and operation
of our disclosure controls and procedures, as of December 31, 2017. Based on that evaluation, our Interim President and Chief
Executive Officer and Chief Financial Officer have concluded that as of December 31, 2017, our disclosure controls and procedures
were effective.

 Because of its inherent
limitations, internal control over financial reporting may not prevent or detect misstatements. Projections of any evaluation
of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions,
or that the degree of compliance with the policies or procedures may deteriorate.

 Changes in Internal Controls
Over Financial Reporting

 There were no changes in our internal
controls over financial reporting that occurred during the fourth quarter of the year ended December 31, 2017, that have materially
affected, or are reasonably likely to materially affect, our internal control over financial reporting.