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SEC Company Response from Celsius Holdings, Inc. (CELH) (CIK 0001341766) (CELH) — Sep 13, 2018

Celsius Holdings, Inc. (CELH) (CIK 0001341766)
Date: Sept. 13, 2018 · CIK: 0001341766 · Accession: 0001615774-18-009521

AI Filing Summary & Sentiment

File numbers found in text: 001-34611

Referenced dates: September 11, 2018

Date
September 13, 2018
Author
Not clearly detected
Form
CORRESP
Company
Celsius Holdings, Inc. (CELH) (CIK 0001341766)

Letter

VIA EDGAR Division of Corporation Finance Re: Celsius Holdings, Inc. (the “Company”) Form 10-K for the year ended December 31, 2017 Response Dated August 21, 2018 File No. 001-34611

Dear Ms. Cyrkel:

In response to the further comment set forth in the Staff’s letter dated September 11, 2018, we attach hereto as Exhibit A, a further revised version of “Item 9A. Controls and Procedures” of the Company’s 2017 Form 10-K, giving effect to the additional revisions requested by the Staff. The Company hereby advises the Staff that it will include the revised language in all future periodic filings where it is applicable.

If you have any further comments or questions with respect to this letter and Exhibit A attached hereto, please contact the undersigned at 561.276.2239.

Sincerely,
CELSIUS HOLDINGS, INC.

Show Raw Text
CORRESP
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filename1.htm

CELSIUS HOLDINGS, INC.

2424 N. FEDERAL HIGHWAY, SUITE 206

BOCA RATON, FL 33431

VIA EDGAR

September 13, 2018

Ms. Linda Cyrkel

Division of Corporation Finance

U.S. Securities & Exchange Commission

100 F Street, NE

Washington, D.C. 20549

Re: Celsius Holdings,
Inc. (the “Company”)

Form
10-K for the year ended December 31, 2017

Response Dated August 21, 2018

File
No. 001-34611

Dear Ms. Cyrkel:

In response to the further comment set forth in the Staff’s letter dated September 11, 2018, we
attach hereto as Exhibit A, a further revised version of “Item 9A. Controls and Procedures” of the Company’s
2017 Form 10-K, giving effect to the additional revisions requested by the Staff. The Company hereby advises the Staff that it
will include the revised language in all future periodic filings where it is applicable.

If you have any further comments or questions with respect
to this letter and Exhibit A attached hereto, please contact the undersigned at 561.276.2239.

Sincerely,

CELSIUS HOLDINGS, INC.

By: /s/ Edwin F. Negron Carballo

Edwin F. Negron-Carballo

Chief Financial Officer

EXHIBIT A

    Item
    9A.
    Controls
    and Procedures.

Disclosure controls and
procedures

Our Interim President and Chief Executive Officer and our Chief Financial Officer (a single individual),
conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures (as defined
in Rules 13(a)-15(e) and 15(d)-15(e) under the Exchange Act), as of December 31, 2017, to ensure that information required to be
disclosed by us in the reports filed or submitted by us under the Exchange Act is recorded, processed, summarized and reported,
within the time periods specified in the rules and forms adopted by the SEC, including to ensure that information required to be
disclosed by us in the reports filed or submitted by us under the Exchange Act is accumulated and communicated to our management,
including our Interim President and Chief Executive Officer (our principal executive officer) and our Chief Financial Officer (our
principal financial and accounting officer), or persons performing similar functions, as appropriate to allow timely decisions
regarding required disclosure.

Based on that evaluation, our Interim
President and Chief Executive Officer and Chief Financial Officer concluded that as of December 31, 2017, our disclosure controls
and procedures were effective in that (a) we maintain records that in reasonable detail, accurately and fairly reflect the transactions
and dispositions of our assets; (b) our records provide reasonable assurance that transactions are recorded as necessary to permit
preparation of financial statements in accordance with generally accepted accounting principles, and that our receipts and expenditures
are being made only in accordance with authorizations of our management and board of directors; and (c) our records provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have
a material effect on our financial statements.

Our Interim President and Chief Executive
Officer and Chief Financial Officer do not expect that our disclosure controls or internal controls will prevent all error and
all fraud. Although our disclosure controls and procedures were designed to provide reasonable assurance of achieving their objectives
and our principal executive officer has determined that our disclosure controls and procedures are effective at doing so, a control
system, no matter how well conceived and operated, can provide only reasonable, not absolute assurance that the objectives of
the system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the
benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no
evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company
have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that
breakdowns can occur because of simple error or mistake. Additionally, controls can be circumvented if there exists in an individual
a desire to do so. There can be no assurance that any design will succeed in achieving its stated goals under all potential future
conditions.

Management’s
report on internal control over financial reporting

Our management is responsible for establishing and maintaining adequate internal control over financial
reporting (defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act. Our Interim President and Chief Executive Officer and
our Chief Financial Officer (a single individual), conducted an evaluation of the effectiveness of internal control over financial
reporting as of December 31, 2017, based on the framework set forth in Internal Control-Integrated Framework issued by the Committee
of Sponsoring Organizations of the Treadway Commission (2013).  Internal control over financial reporting is defined
in Rule 13a-15(f) or 15d-15(f) promulgated under the Exchange Act as a process designed by, or under the supervision of, the Company’s
principal executive and financial officers and effected by the Company’s board of directors, management and other personnel,
to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles and includes those policies and procedures that:

    •
    Pertain
                                         to the maintenance of records that in reasonable detail accurately and fairly reflect
                                         the transactions and dispositions of the assets of the Company;

    •
    Provide
                                         reasonable assurance that transactions are recorded as necessary to permit preparation
                                         of financial statements in accordance with generally accepted accounting principles,
                                         and that receipts and expenditures of the Company are being made only in accordance with
                                         authorizations of management and directors of the Company; and

    •
    Provide
                                         reasonable assurance regarding prevention or timely detection of unauthorized acquisition,
                                         use or disposition of the Company’s assets that could have a material effect on
                                         the financial statements.

Based on the evaluation conducted under the above-referenced framework, our Interim President and Chief
Executive Officer and Chief Financial Officer concluded that as of December 31, 2017, our internal control over financial reporting
was effective.

Because of its inherent
limitations, internal control over financial reporting may not prevent or detect misstatements. Projections of any evaluation
of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions,
or that the degree of compliance with the policies or procedures may deteriorate.

Changes in Internal Controls Over
Financial Reporting

There were no changes in our internal controls over financial reporting that occurred during the fourth
quarter of the year ended December 31, 2017, that have materially affected, or are reasonably likely to materially affect, our
internal control over financial reporting.