SEC Comment Letter for DIGITAL ALLY, INC. (KUST) (CIK 0001342958) (KUST) — Nov 13, 2006
DIGITAL ALLY, INC. (KUST) (CIK 0001342958)
Date: Nov. 13, 2006 · CIK: 0001342958 · Accession: 0000000000-06-055652
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File numbers found in text: 333-138025
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Mail Stop 6010 November 13, 2006 Digital Ally Attn. Stanton Ross 4831 West 136 th Street Suite 300 Leawood, KS 66224 Re: Digital Ally, Inc. File 333-138025 Form SB-2 filed October 16, 2006 Dear Mr. Ross: We have reviewed your filing and have th e following comments. Where indicated, we think you should revise your document in response to these comments. If you disagree, we will consider your explanation as to why our comment is inapplicable or a re vision is unnecessary. Please be as detailed as necessary in your explanation. In some of our comments, we may ask you to provide us with supplemental information so we may better understand your disclosure. After reviewing this information, we may or may not raise additional comments. Please understand that the purpose of our review process is to assist you in your compliance with the applicable disclosure re quirements and to enhance the ove rall disclosure in your filing. We look forward to working with you in these re spects. We welcome any questions you may have about our comments or on any other aspect of our review. Feel free to ca ll us at the telephone numbers listed at the end of this letter. General 1. Please note that where we provide examples to illustrate what we mean by our comments, they are examples and not exhaus tive lists. If our comments are applicable to portions of the filing that we have not cited as exampl es, make the appropriate changes in accordance with our comments. 2. In your response letter, please state our comment and then explain each change that has been made in response to a comment. In addition, you should also reference each page number in which disclosure has been revised in response to a comment so that we can easily place your revised disclosure in its proper context. Mr. Stanton Ross November 13, 2006 Page 2 3. Please provide us proofs of all graphic, visu al or photographic information you will provide in the printed prospectus prior to its use, fo r example in a preliminary prospectus. Please note we may have comments regarding this material. 4. On page 46, you have indicated that there is an inactive market for your stock. When there is no active market for a company’s stock, you must include a fixed price at which the securities will be offered for sale until a mark et develops for the stock. Please revise your disclosure to include a fixed pr ice for the sale. You may state that the securities may sell at the market price once a market develops. 5. We note you have included the 415 undertakings pursuant to Item 512 of Regulation S-K. If it is your intention to offe r the securities on a continuous basis, please include a 415 box on the cover page and check it. In addition, given the nature and si ze of the transaction being registered, advise the staff of the compan y’s basis for determining that the transaction is appropriately characterized as a transaction that is eligible to be made on a shelf basis under Rule 415(a)(1)(i). 6. You state on pages 1 and 30 that you were or iginally incorporated on December 13, 2000. On page 3 you state that you were formed on May 16, 2003. Please revise your filing to clarify the discrepancy. Incorporation by reference 7. It does not appear that you ar e incorporating any documents by reference. Please consider whether you need to include this section in the filing. Prospectus Summary, page 1 8. Please eliminate the use of the acronyms DVF, DVM, DVSC and OEM. These acronyms make your disclosure harder to follow than if you use the terms digital video flashlight, digital video rear view mirror, etc. 9. Please expand your disclosure to disclose and quantify your histor y of losses and your accumulated deficit as of September 30, 2006. Risk Factors, page 3 We have a history of operating losses page 3 10. Please provide your accumulated deficit as of September 30, 2006. 11. Please explain “the problems, expenses, delays and complications a ssociated with a new business.” Mr. Stanton Ross November 13, 2006 Page 3 Our auditors have expressed a going concern opinion, page 3 12. Please revise to discuss the consequences of receiving a going concern opinion. At a minimum, the discussion should address potential difficulty raising funds and the effect the opinion may have for investors w ho want to sell their shares. It is uncertain whether we will need additional financing…, page 3 13. If there is any possibili ty that the company may seek debt financing, please disclose this fact and consider the risk factors that may be associated with debt financing, such as restrictive covenants. 14. Quantify the amount of funds you expect to need to continue your operations for the next twelve months. If we are unable to compete…, page 5 15. Please disclose who your primary competitors are and describe any specific competitive advantages they have relative to your company. Defects in our products…, page 6 16. Please disclose any facts or circumstances that might lead to product defects and the risks you are describing in this risk factor. 17. Please state the limitations of your product liability insurance. We are dependent on key personnel, page 6 18. If Mr. Stanton or Mr. Haler has plans to leave the company, please disclose this fact in the risk factor. We are dependent on manufactur ers and suppliers, page 7 19. If you are substantially dependent on any of agre ements with the manufacturers or suppliers referenced in this section, pl ease identify that party by name, file your agreement with that party as an exhibit to the re gistration statement and include a description of all material terms in the Business section. If you believe you are not substantially dependent on these agreements, please explain to us the basis for your determination. Mr. Stanton Ross November 13, 2006 Page 4 We are uncertain of our ability to prot ect technology throug h patents, page 7 20. Is the critical technology that you reference the technology that you license from Ingenient? If it is a different license ag reement, please identify the licensing party, file the agreement as an exhibit and revise the business section to include a discussion of the material terms of the agreement. 21. Please describe the potential consequences if patents relating to your existing technology are not granted. Risks related to our license agreement, page 8 22. Please file the Ingenient agreement as an exhibit to the registration statement. We have not completed our trademark registration, page 8 23. Please describe the risks posed by bei ng precluded from using your trademark. There are economic and general risks…, page 9 24. Risk factors should relate to specified risks faced by the co mpany. General business risks do not constitute proper risk factors. Please delete this risk factor. There is a limited market for your shares and you may not be able to sell them, page 9 25. We note your statement that you expect the SEC to scrutinize our re gistration statements because of the relatively early stage of deve lopment of our business compared to most public companies. Please revise to clarify that the fact that the SEC has reviewed a filing does not ensure a filing is more accurate than a filing that was not reviewed. The level of SEC does not ensure any additional accuracy. The disclosure continues to be your responsibility regardless of the level of review. Because our common stock is considered a “penny stock,” any investment in the Units is considered to be a high risk investment…, page 10 26. Since you are registering the resale of common stock, as opposed to units, please revise the disclosure to refer to an investment in common stock. We have a limited public market…, page 10 27. We note your statement that your common stoc k has “qualified” for trading through the pink sheets. Please revise to eliminate the us e of the word “qualified” as it implies that there are listing requirements that you have met. Mr. Stanton Ross November 13, 2006 Page 5 We have never paid dividends…, page 11 28. Please describe the risks posed by the f act that you may not pay dividends. Determination of Offering Price, page 13 29. As you are required to set an offering price, this section should be revised to include the information required by Item 505 of Regulation S-B. Selling Stockholders, page 14 30. For each nonpublic entity that is a selling stockh older, disclose the natural person(s) with voting and dispositive power over the securities. 31. Briefly describe how the selling secur ityholders obtained their securities. 32. If any of your selling shareholders are broker dealers, please revise to identify them as broker dealers and underwriters. The only excepti on to this requirement is if the selling shareholder received the shares as underwri ting compensation. If any of the selling shareholders are affiliates of broker dealers, identify them as such and revise to state that these selling shareholders purchased the shares in the ordinary cour se of business without view to directly or indirectly distribute the shares. If you are unable to make this representation, the affiliates of broker dealers must also be identified as underwriters. Directors, Executive Officers, Promoters and Control Persons, page 20 33. It appears that Mr. Ross is cu rrently your CEO and President of Infinity. Please revise to disclose the amount of time he devotes to your company. Please consider whether his inability to focus all his attention on your business constitutes a risk that should be discussed in the “Risk Factor” section. Business Original Equipment Manufacturers, page 33 34. Are there any currently available products that incorporate your techno logy? If there are, please identify them. Do you have any agreem ents to license your technology to other parties who will incorporate it into their own products? Market and Industry Overview, page 33 35. Where you include statistics or figures in the registration statement, please disclose the source of your information and provide us with copies of the documents that you cite. Examples of statistics that shoul d be supported include the following: Mr. Stanton Ross November 13, 2006 Page 6 • According to the Department of Justice, there are almost 14 million arrests each year, with approximately 10%, or 1.4 m illion of those arrests for DWI, p. 33 • There are approximately 18,000 law enfo rcement agencies in the US…who employ over two million guards, p.34 • Smaller departments with 20 or fewer officers account for…, p. 34 • There are 10,000 private security agencies…, p. 34 • Smaller departments with 20 or fewer officers…, p. 34 • In 2003, over $90 billion was spen t with private security…, p.34 The list set forth above is an illustrative, and not exhaustive, list of st atements that should be supported. Please review the entire regi stration statement and provide support for all similar statements. License arrangements, page 35 36. Please revise to describe any early te rmination provisions or minimum royalty requirements, if any. Intellectual Property, page 36 37. Please revise to identify the party that licenses the critic al technology to you. Management’s Discussion and Analysis or Plan of Operation, page 37 Operating Expenses, Research a nd Development Expenses, page 37 38. Please refer to the Division of Corporati on Finance “Current Issues and Rulemaking Projects Quarterly Update” unde r section VIII – Industry Spec ific Issues – Accounting and Disclosure by Companies Engaged in Research and Development Activities. You can find it at the following website address: http://www.sec.gov/divisi ons/corpfin/cfcrq032001.htm . Please disclose the following information fo r each of your major active research and development project(s): • The nature, timing and estimated costs of the efforts necessary to complete the project; • The anticipated completion dates; • The risks and uncertainties associated with completing development on schedule, and the consequences to opera tions, financial position and liq uidity if the project is not completed timely; and finally • The period in which material net cash inflow s from significant projects are expected to commence. To the extent that information requested above is not known or estimable, disclose that fact and the reason why it is not known. Mr. Stanton Ross November 13, 2006 Page 7 Liquidity and Capital Resources, pages 39 and 41 39. Please expand your discussion to address material changes in the underlying drivers such as where the actual usages and sources of cash existed especially in your discussion of operating cash flows during the years presented. In doing so, please ensure that you are not merely describing items identified on the face of the statement of cash flows. Refer to the guidance provided in our release, “Inter pretation: Commission Guidance Regarding Management's Discussion and Analysis of Fi nancial Condition and Re sults of Operations” particularly Item D of that release. You can find this release on our website at http://www.sec.gov/rule s/interp/33-8350.htm . 40. We note your statement that you need to attain your revenue and pr ofit margin goals or raise additional working capital through additional offerings of equity in order to continue to implement your business plan and finance your expected level of sales. Please revise to describe your revenue and profit margin goa ls and how much work ing capital you would need to raise if you are not able to attain these goals. Critical Accounting Policies page 42 41. We note that the company reiterated the policy notes included in the fi nancial statements. Please note that Critical Accounting Poli ces should supplement, not duplicate, the accounting policies disclosed in th e notes to the financial stat ements. Please revise your disclosure to provide the company's analysis of the judgments and uncertainties involved in applying these accounting princi ples at a given time, and the potential impact on your financial statements of the variability that is reasonably likely to result from their application over time. Such disclosures explaining the li kelihood that any materially different amounts would be repor ted under different conditions, using different assumptions is consistent with the objec tive of Management’s Discussion and Analysis. See Release 33- 8350. Stock-Base Compensations, pages 43-44 42. In addition to stating that you establish the fair value of stock warrants issued to non- employees in accordance with SFAS No. 123, desc ribe specifically how and when the cost of issuing such stock warrants is recognized and how fair va lue is established. Based on your disclosures included in Note 7 on page FA -12 and in Note 8 on page FB-12 it appears that stock options issued to non-employees are partially expensed and partially capitalized. Supplementally, in your response, include refere nces to the specific paragraphs within the accounting literature which you relied upon that support the accounting for the issuance of stock options granted to non-employees. 43. The table that presents the pro-forma SFAS 123 disclosures on page 44 is for the six-month period ended June 30, 2005. Please update the ta ble for the six-months ended June 30, 2006. Mr. Stanton Ross November 13, 2006 Page 8 Certain Relationships and re lated transactions, p. 45 44. Item 601(b)(10) requires that you fi le all agreements listed in th is section as exhibits to the registration statement. While the Acme note app ears to have been filed, we could not locate the other documents listed in this section. Please file them as exhibits to the registration statement. 45. Please identify your shareholders who control Acme Resources. Market for our Common Stock and Rela ted Stockholder Matters, page 46 46. We note your statement that there are no secu rities and no debt