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SEC Comment Letter for HERC HOLDINGS INC (HRI) (CIK 0001364479) (HRI) — Jul 26, 2013

HERC HOLDINGS INC (HRI) (CIK 0001364479)
Date: July 26, 2013 · CIK: 0001364479 · Accession: 0000000000-13-041058

AI Filing Summary & Sentiment

File numbers found in text: 333-189620

Date
June 26, 2013
Author
/s/ Justin Dobbie
Form
UPLOAD
Company
HERC HOLDINGS INC (HRI) (CIK 0001364479)

Letter

July 26 , 2013 Via E -mail Elyse Douglas Chief Financial Officer The Hertz Corporation Hertz Global Holdings, Inc. 225 Brae Boulevard Park Ridge, NJ 07656 -0713 Hertz Global Holdings, Inc. Form 10 -K for Fiscal Year Ended December 31, 2012 Form 8 -K Furnished February 25, 2013 File No. 001 -33139

Re: The Hertz Corporation Registration Statement on Form S-4 Filed June 26, 2013 File No. 333-189620

Dear Ms. Douglas :

We have reviewed your filings and have the following comments. In some of our comments, we may ask you to provide us with information so we may better understand your disclosure.

Please respond to this letter by amending your filings and providing the re quested information . If you do not believe our comments apply to your facts and circumstances or do not believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your filings and the information you provide in response to these comments, we may have additional comments .

Registration Statement on Form S -4

General

1. Please confirm supplementally that the offer will remain open for at least 20 full business days to ensure compliance with Rule 14e -1(a). Further, please confirm that the expiration date will be included in the final prospectus disseminated to security holders and filed pursuant to the applicable provisions of Rule 424.

Elyse Douglas The Hertz Corporation Hertz Global Holdings, Inc. July 26, 2013 Page 2

2. It appears that you are required to submit and post on your website an Interactive Data File for the financial statements contained in this filing in accordance with Item 601(b)(101)(i) of Regulation S -K. Please revise accordingly.

Exhibit 5.5

3. Please delete the last sentence in the penultimate parag raph on page 3 of the opinion or explain how it is not an inappropriate limitation on reliance .

Form 10 -K for Fiscal Year Ended December 31, 2012

Consolidated Statements of Cash Flow, page 77

4. Please separately present cash flows from proceeds and paymen ts under revolving lines of credit instead of net cash flows. Refer to the guidance in ASC 230 -10-45-14 and 15.

Notes to Consolidated Financial Statements, page 79

Note 2: Summary of Significant Accounting Policies, page 79

5. Please tell us and revise to disclose your accounting policy regarding Gold Plus Rewards points, which may be redeemed for free rental days. We note on page 8 that Gold members accounted for approximately 37% of your worldwide rental transactions.

Note 11: Segment Information, pag e 117

6. We note your acquisitions of Dollar Thrifty and Donlen. Please tell us, and revise to disclose, the specific factors used to identify your reportable segments, including the basis of organization (for example, whether management has chosen to organ ize the company around differences in products and services, geographic areas, or a combination of factors and whether operating segments have been aggregated). Please refer to ASC 280-10-50-21. As part of your response, please also tell us how you ident ified your operating segments based on the criteria provided in ASC 280 -10-50-1 through 50 -9 and provide us with a list of these operating segments. For your operating segments, please tell us how you considered the aggregation criteria in ASC 280 -10-50-11 and the quantitative thresholds in ASC 280 -10-50-12 in determining your reportable segments. Please be detailed in your response.

Form 8 -K Furnished February 25, 2013

7. We note that you present a full non -GAAP income statement in your quarterly earnings releases furnished on Forms 8 -K and in your annual report to stockholders. Please remove such presentation in future filings. Refer to Compliance and Disclosure

Elyse Douglas The Hertz Corporation Hertz Global Holdings, Inc. July 26, 2013 Page 3

Interpre tations, Non -GAAP Financial Measures , Question 102.10 available on our web site at http://www.sec.gov/divisions/corpfin/guidance/nongaapinterp.htm .

We urge all persons who are responsible for the accuracy and adequacy of the disclosure in the filing to be certain that the filing includes the information the Securities Act of 193 3, all applicable Securities Act rules , the Securities Exchange Act of 1934 and all applicable Exc hange Act rules require. Since the company and its management are in possession of all facts relating to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures they have made.

In the event you request acceleration of the effective date of the pending regist ration statement please provide a written statement from the company acknowledging that:

 should the Commission or the staff, acting pursuant to delegated authority, declare the filing effective, it does not fore close the Commission from taking any action with respect to the filing;

 the action of the Commission or the staff, acting pursuant to delegated authority, in declaring the filing effective, does not relieve the company from its full responsibility for the adequacy and accuracy of the disclosure in the filing; and

 the company may not assert staff comments and the declaration of effectiveness as a defense in any proceeding initiated by the Commission or any person under the federal securities laws of the United States.

Please refer to Rules 460 and 461 regarding requests for acceleration . We will consider a written request for acceleration of the effective date of the registration statement as confirmation of the fact that those requesting acceleration are aware of their respective responsibilities under the Securities Act of 1933 and th e Securities Exchange Act of 1934 as they relate to the proposed public offering of the registered securities .

You may contact Patrick Kuhn at (202) 551 -3308 or Lyn Shenk at (202) 551 -3380 if you have questions regarding comments on the financial statemen ts and related matters. Please contact Ada D. Sarmento at (202) 551 -3798 or me at (202) 551 -3469 with any other questions.

Sincerely,
/s/ Justin Dobbie

Show Raw Text
July 26 , 2013

Via E -mail
Elyse Douglas
Chief Financial Officer
The Hertz Corporation
Hertz Global Holdings, Inc.
225 Brae Boulevard
Park Ridge, NJ 07656 -0713

Re: The Hertz Corporation
  Registration Statement on Form S-4
Filed  June 26, 2013
 File No.  333-189620

Hertz Global Holdings, Inc.
 Form 10 -K for Fiscal Year Ended
 December 31, 2012
 Form 8 -K Furnished February 25, 2013
File No. 001 -33139

Dear Ms. Douglas :

We have reviewed your filings  and have the following comments.  In some of our
comments, we may ask you to provide us with information so we may better understand your
disclosure.

Please respond to this letter by amending your filings  and providing the re quested
information .  If you do not believe our comments apply to your facts and circumstances or do not
believe an amendment is appropriate, please tell us why in your response.

After reviewing any amendment to your filings  and the information you provide in
response to these  comments, we may have  additional comments .

Registration Statement on Form S -4

General

1. Please confirm supplementally that the offer will remain  open for at least 20 full business
days to ensure compliance with Rule 14e -1(a).  Further, please confirm that the
expiration date will be included in the final prospectus disseminated to security holders
and filed pursuant to the applicable provisions of Rule 424.

Elyse Douglas
The Hertz Corporation
Hertz Global Holdings, Inc.
July 26, 2013
Page 2

 2. It appears that you are required to submit and post on your website an Interactive Data
File for the financial statements contained in this filing in accordance with Item
601(b)(101)(i) of Regulation S -K.  Please revise accordingly.

Exhibit 5.5

3. Please delete the last sentence in the penultimate parag raph on page 3 of the opinion or
explain how it is not an inappropriate limitation on reliance .

Form 10 -K for Fiscal Year Ended December 31, 2012

Consolidated Statements of Cash Flow, page 77

4. Please separately present cash flows from proceeds and paymen ts under revolving lines
of credit instead of net cash flows.  Refer to the guidance in ASC 230 -10-45-14 and 15.

Notes to Consolidated Financial Statements, page 79

Note 2: Summary of Significant Accounting Policies, page 79

5. Please tell us and revise to  disclose  your accounting policy regarding Gold Plus Rewards
points, which may be redeemed for free rental days.  We note on page 8 that Gold
members accounted for approximately 37% of your worldwide rental transactions.

Note 11: Segment Information, pag e 117

6. We note your acquisitions of Dollar Thrifty and Donlen.  Please tell us, and revise to
disclose, the specific factors used to identify your reportable segments, including the
basis of organization (for example, whether management has chosen to organ ize the
company around differences in products and services, geographic areas, or a combination
of factors and whether operating segments have been aggregated).  Please refer to ASC
280-10-50-21.  As part of your response, please also tell us how you ident ified your
operating segments based on the criteria provided in ASC 280 -10-50-1 through 50 -9 and
provide us with a list of these operating segments.  For your operating segments, please
tell us how you considered the aggregation criteria in ASC 280 -10-50-11 and the
quantitative thresholds in ASC 280 -10-50-12 in determining your reportable segments.
Please be detailed in your response.

Form 8 -K Furnished  February 25, 2013

7. We note that you present a full non -GAAP income statement in your quarterly earnings
releases furnished on Forms 8 -K and in your annual report to stockholders.  Please
remove such presentation in future filings.  Refer to Compliance and Disclosure

Elyse Douglas
The Hertz Corporation
Hertz Global Holdings, Inc.
July 26, 2013
Page 3

 Interpre tations, Non -GAAP Financial Measures , Question 102.10 available on our web
site at http://www.sec.gov/divisions/corpfin/guidance/nongaapinterp.htm .

We urge all persons who are responsible for the accuracy and adequacy of the disclosure
in the filing to be certain that the filing includes the information the Securities Act of 193 3, all
applicable Securities  Act rules , the Securities Exchange Act of 1934 and all applicable Exc hange
Act rules  require.   Since the company and its management are  in possession of all facts relating
to a company’s disclosure, they are responsible for the accuracy and adequacy of the disclosures
they have made.

In the event you request acceleration  of the effective date of the pending regist ration
statement please provide  a written statement from the company acknowledging that:

 should the Commission or the staff, acting pursuant to delegated authority, declare the
filing effective, it does not fore close the Commission from taking any action with respect
to the filing;

 the action of the Commission or the staff, acting pursuant to delegated authority, in
declaring the filing effective, does not relieve the company from its full responsibility for
the adequacy and accuracy of the disclosure in the filing; and

 the company may not assert staff comments and the declaration of effectiveness as a
defense in any proceeding initiated by the Commission or any person under the federal
securities laws of the United States.

Please refer to Rules 460 and 461 regarding requests for  acceleration .  We will consider a
written request for acceleration of the effective date of the registration statement as confirmation
of the fact that those requesting acceleration are aware of their respective responsibilities under
the Securities Act of 1933 and th e Securities Exchange Act of 1934 as they relate to the proposed
public offering of the registered securities .

You may contact Patrick Kuhn at (202) 551 -3308  or Lyn Shenk at (202) 551 -3380  if you
have questions regarding comments on the financial statemen ts and related matters.   Please
contact Ada D. Sarmento at (202) 551 -3798  or me at (202) 551 -3469  with any other questions.

Sincerely,

 /s/ Justin Dobbie

Justin Dobbie
Legal Branch Chief
cc: Via E-mail
 Thomas A. Monson, Esq.